Not only do movie theatres provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theatres are built specially to provide such conditions; the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theatre experience home?

The answer lies within Samsung 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimise the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

Unlike movie theatres, the at-home TV viewing environment can change from moment to moment depending on the change of day to night, lighting, interference and the reflection of the light.

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the colour and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV line-up for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV line-up also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyse the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimised. HDR standards are typically designed with a dark room in mind, similar to that of a movie theatre. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimise the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimise the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theatres.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, Rakuten TV, Megogo, Watcha, Paramount+, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices, including the Paramount+ Original Series “The Stand” and Universal’s iconic Back to the Future Trilogy. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.

(From left to right) Youngwook Sohn, Guiwon Seo, Martin Junseob Kim, Beomjoon Seo and Seonseok Kim of the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business

JOHANNESBURG, South Africa – 14 June 2020 –. The 2020 QLED 8K TVs provides users with incredible resolution thanks to 100% colour volume, which can recreate around 1 billion different colours on-screen for a natural screen experience, anti-reflection 2.0 technology, which eliminates the effect of bright light conditions on the screen quality and AI upscaling technology that enhances lower-resolution content into 8K picture quality.

Samsung’s 2020 QLED 8K TVs also feature HDR (High Dynamic Range)10+, an enhanced version of HDR10 that leverages dynamic metadata to maximise the contrast between each scene’s black level and peak brightness on a display. HDR10+ performs a key role in delivering users amazing display experiences by optimising brightness and contrast for each scene. Along with innovating users’ viewing experience, Samsung’s HDR10+ has also been setting new standards across the home entertainment industry at large.

Samsung Newsroom interviewed the developers at the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business to learn more about the game-changing HDR10+ technology and how it brings out hidden details on QLED 8K.

Enhancing Display Immersion with Vivid Details

In 2017, Samsung introduced its HDR10+ technology to bring more vivid TV watching experiences to viewers. The reason why HDR10+ has become a key element in ultra-high-resolution video is because of its rich contrast range and wide colour gamut. “Previously, we followed the SDR (Standard Dynamic Range) standard that is characterised by a low brightness level of 100 nits and a narrow colour gamut,” noted Seonseok Kim. “But when HDR10 was introduced, with its high brightness levels and wide colour gamut of over 1,000 nits, we were able to offer brightness and colour range to users that previously unimagined.”

Each content producer offers content with different encoding methods, brightness and colour settings. The resulting picture quality that viewers see can be different depending on the analysis methods done by HDR technologies. HDR10+ is unique as it breaks down the video into ‘scenes’ while processing the file. “The previous technology, HDR10, applied a singular contrast range curve to an entire video, but HDR10+ analyses the average brightness, maximum brightness and accumulated data distribution by scene to apply different contrast range curves where appropriate,” highlighted Beomjoon Kim.

For example, when portraying a scene including an airplane flying across a heavily sunlit sky, contrast range is, of course, important but so is the gradation of the scene – gradation being the stages of change as a shot moves between light and dark. When graduation is poorly executed, the signal around the object in a scene can end up bound, meaning that details are blurred or excluded. “A good gradation of such a scene would present viewers with accurate representations of the sky and clouds as well as the airplane,” noted Guiwon Seo. “All characteristics in a video need to be analysed to successfully achieve this. Our technology will automatically adjust the HDR curve when there is a high amount of gradation signal distribution to ensure these signals are not mixing with other specific gradation features.”

The image on the right, good gradation has been applied to bring out all of the scene’s details, even on the background clouds

Developing Algorithms for All Kinds of Display

Viewers can experience different picture qualities when watching the same video, depending on how bright their displays are. When posed the question of ‘what is the most difficult task in developing HDR technologies’, Martin Junseob Kim responded saying that it was ensuring that different TV products, with different brightness settings, could provide the same display experiences.

It is no small task to maximise the display effects of a video with the same analysed video characteristics on TVs with various brightness settings. Nevertheless, the Picture Quality Solution Lab’s developers were able to overcome this challenge by developing a proprietary adaptable HDR processing algorithm, a process that took numerous discussions and much trial-and-error.

Development Fuelled by Collaboration

Viewers need more than just a good quality TV to fully enjoy a piece of content with high quality detailing. To provide the most immersive TV watching experience possible, Samsung understands that collaboration with the home entertainment market at large, including content creators and streaming services, is necessary. This is why Samsung has been focusing on establishing the industry-wide standard specification for HDR10+.

“Samsung established HDR10+ Technologies, LLC, along with 20th Century Fox and the Panasonic Corporation, and as of January 2020, 94 companies had joined,” explained Youngwook Sohn. “We at HDR10+ Technologies, LLC, provide free specification details on the technology and the relevant tests, along with the verification logo and user guide. This allows us to bring more realistic and richly coloured video images to more users. We are set to improve our HDR10+ specification based on feedback from each of our member companies.”

To produce high-quality TV displays, Samsung’s Picture Quality Solution Lab developers are constantly working hard to bring realistic video experiences to users; they are already on their way to realising technologies that improve on existing ones. The goal is to bring about previously unimagined viewing experiences by creating outstanding HDR quality for next-generation displays.

With just a small, centered cutout for the front camera, the Galaxy Note10 ’s edge-to-edge design offers a truly immersive viewing experience. Galaxy Note10 with HDR10+ certification and its Dynamic Tone Mapping delivers rich, vivid contrast and color for unmatched video quality. Nowhere do these features come together better than on the Galaxy Note10+, described by DisplayMate as the most innovative and high-performance smartphone display they have ever lab tested. Whether you are watching the latest TV shows or playing your favorite game, images and graphics come alive on the Galaxy Note10’s best-in-class display. Check out the infographic below to learn more.

Premiere Rush for Samsung, the Samsung-customized version of Adobe’s newly-launched Premiere Rush app for Android devices, is now available for download on Galaxy devices as of May 21.

An all-in-one, cross-device video creation and publishing solution, Premiere Rush features an intuitive interface that simplifies video editing into just a few easy steps. Premiere Rush provides content creators with all the tools they need to easily craft professional-grade video content.

As a result of Samsung’s partnership with Adobe, Premiere Rush for Samsung is fully optimized for Galaxy smartphones¹.

Professional Videos, On Your Terms

Premiere Rush harnesses the powerful capabilities of Premiere Pro, optimized for mobile devices. With premium features such as customizable Motion Graphics templates, AI-powered audio clean up, graphics creation and audio mixing, Premiere Rush allows users to cut and edit professional-grade videos and vlogs with ease.

Users can capture high-quality videos directly inside the app and begin editing them immediately by dragging and dropping clips on the multitrack timeline. They also have the ability to freely adjust audio, color saturation, title placement, transitions, voiceovers and more, all from the main interface. Furthermore, users can access built-in, fully customizable animated title templates right from within the app itself. And with easy resizing options, a video can be proportioned for whichever social destination the user desires. All videos and edits are automatically synced to the cloud, so users can work on their videos anywhere, anytime, on any device.

Premiere Rush for Samsung

Premiere Rush for Samsung comes with a full suite of features specially optimized for Samsung devices¹. Special features include GPU optimization for improved editing performance, meaning that exporting videos on the Galaxy S10 is now 70% faster than on previous devices², as well as HDR10+ support and Samsung DeX support to allow users to extend and optimize their workspace options.

Galaxy users who become monthly Premiere Rush subscribers will receive unlimited video exports, 100GB of cloud storage, and a 20% discount for one year³, taking the subscription price down to 7.99 USD a month.

A free starter trial version is also available, giving Galaxy users access to all Premiere Rush features, the use of desktop and mobile apps, 2GB of cloud storage, the ability to create an unlimited number of projects and export up to three projects.

Adobe Premiere Rush for Samsung is available on the Galaxy Store and will be expanded to more Galaxy devices in the near future.

1 Available on Galaxy S9, Galaxy Note9 and Galaxy S10 series devices. Galaxy S9 and Galaxy Note9 users are encouraged to update to P OS for GPU optimization.

2 With Premiere Rush for Samsung, exporting videos on the Galaxy S10 is 70% faster than on the Galaxy S9 before P OS update

3 Available until January 2020

Put simply, the Galaxy S10 features the most beautiful display that the Galaxy family has ever seen. If you thought you’d seen immersive before, you haven’t seen anything yet.

O So Beautiful

The Galaxy S10 introduces Samsung’s new, 19:9 Infinity-O Display, which maximizes screen space to offer users more room to do more, more comfortably. Bezels have been reduced to create more space for what matters most, like watching movies, reading books, and playing games. In fact, compared to the Galaxy S9, the ultra-slim top bezel has been decreased by more than three times.¹

To free up even more pixels for users’ content, the Galaxy S10 features an in-display camera design that packs an array of sensors and camera technologies into a small space. Samsung used a proprietary laser cutting technology to carve a tiny hole in the display – while minimizing damage to the surrounding pixels – that would enable users to enjoy all the essential camera and sensor technologies without losing any screen.

Perfecting this aspect of the design enabled Samsung to craft a revolutionary display that covers the entire front of the phone and makes everything from watching a movie to playing games that much more immersive and enjoyable.

In addition, users can trust that whatever activity they’re engaged in, thanks to its use of Gorilla Glass 6, which is twice as durable as Gorilla Glass 5, the Galaxy S10 is built to last.²

Cinema Screen

The Galaxy S10’s new Dynamic AMOLED display fosters truly cinematic viewing experiences. Featuring a peak luminance of 1200 nits, the display is capable of producing over 16 million colors (36 percent better color range than SDR), with 100 percent mobile color volume in the DCI-P3 color range.

When tested by the experts at DisplayMate, the Dynamic AMOLED display received a 0.4 Just Noticeable Color Difference (JNCD) score. An improvement on the Galaxy S9’s 0.7 JNCD rating, this score confirms the Galaxy S10’s exceptionally accurate color reproduction. In other words, the colors you see on Samsung’s new smartphones are a near-perfect match to colors in real life.

The company’s latest groundbreaking display is also the first smartphone display in the world to support HDR10+: a next-generation open standard for high dynamic range (HDR) video. HDR10+ support effectively delivers cinema-quality visuals to users’ pockets by enabling compatible content to be depicted precisely as the creators intended. This means that when streaming a favorite film, for instance, colors are more accurate, and the viewing experience is more immersive.

The display utilizes dynamic tone mapping technology to optimize colors from scene to scene, and to produce better contrast between light and dark scenes. It also optimizes brightness levels so that even the smallest details look beautiful, and produces true black colors³ for better shadow detail, even in low-light conditions.

The Galaxy S10’s Dynamic AMOLED display utilizes dynamic tone mapping to produce a brilliant, realistic picture

The Galaxy S10’s bright, brilliant screen ensures that colors are crisp even under harsh sunlight. So when you’re out and about or lounging by the pool, the sun won’t stop you from catching up on a favorite show, or checking out that video clip your friend just sent.

Beefed-Up Biometric Security

Embedded beneath the Dynamic AMOLED display is Samsung’s new, in-display Ultrasonic Fingerprint Scanner,⁴which offers vault-like security to keep your device safe.

The scanner works by emitting ultrasonic waves that map the unique pattern of your fingerprint by sensing the tiny air gaps between your finger and the screen. That wave data is then sent back to the scanner and analyzed by the phone’s main chipset in order to determine whether it’s a match.

It works in the blink of an eye, and features 3D anti-spoofing technology that applies a machine learning-based algorithm to the on-screen fingerprint to offer a high level of security. This ensures that your phone will only open once it’s registered your physical fingerprint, and not an image of it. Its security is backed by the world’s first FIDO Alliance Biometric Component certification, and it’s been tested to work in the most challenging of conditions, including in sub-zero temperatures and under bright sunlight.

Easy on the Eyes

Comfort is key when it comes to the Galaxy S10, which is why Samsung optimized its newest flagships with innovations that make these beautiful devices even easier on the eyes.

If you regularly check your phone before going to bed, you’re likely familiar with blue light emissions, which studies indicate can affect your sleep. The Dynamic AMOLED display has been certified by the experts at TÜV Rheinland to reduce blue light by a full 42 percent,⁵ which can help users protect their eyes. Best of all, in addition to making it easier for users to get a good night’s rest, the smartphones’ blue light-reducing technology doesn’t require filters, and won’t compromise the display’s picture quality.

To offer users greater comfort and convenience, each Galaxy S10 also features a comfortable, lightweight design, as well as Samsung’s revolutionary One UI. The latter features a clean, intuitive interface that reduces clutter to help users stay focused, and places important information at the bottom of the display to enable them to comfortably manage their device with one hand. It also includes a built-in Night Mode that optimizes the display for nighttime viewing, and allows users to seamlessly transition to darker environments.

¹ Figure describes the Galaxy S10

² The Galaxy S10e’s display features Gorilla Glass 5.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

⁴ The Galaxy S10e features a Capacitive Fingerprint Scanner that’s mounted on the side of the device.

⁵ Compared to the Galaxy S9.

JOHANNESBURG, South Africa, 04 April 2019 – Samsung and American global content production and distribution company Universal Pictures Home Entertainment (UPHE) announced plans to bring to market titles mastered with HDR10+, the next generation of video standard specification technology developed by Samsung.

HDR10+ (High Dynamic Range 10+) is an open source-based next-generation video standard led by Samsung. HDR10+ transforms your TV experience with incredible brightness and contrast for each scene, delivering brighter brights and deepest darks. HDR10+ provides an extraordinary HDR picture- quality experience for viewers and delivers the highest-quality viewing experience. Through this partnership, Samsung and UPHE will collaborate on a wide selection of new release and catalogue fare with HDR10+ technology, providing consumers with the best-possible home entertainment viewing experience on a variety of displays.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa. “Based on Samsung’s unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

Samsung has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017, leading the next generation HDR technology and expanding the ecosystem. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world. The HDR10+ certification / logo operating program consists of sharing detailed specifications of technology and test, providing a certification logo and user guide and certifying the device through a third-party testing laboratory. Logo and technology fees are free. Additional details can be found at www.hdr10plus.org.

^{About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.}

4K HDR takes you from home to home theater

On movie nights, your home is your theater, so you’ll need a screen that lives up to the in-theater experience. That’s where your QLED TV comes in with its 4K HDR screen, providing that cinematic view you want. How? Well, 4K, also known as Ultra HD, presents you with a high-quality picture when paired with HDR. The combination of the high resolution of 4K draws out the details that HDR provides.

And you don’t even have to worry about your living room lights. We’ve infused Ultra Black technology into the 4K HDR screen to reduce both reflection and glare, so all you need to prepare for the movie is a delicious snack. Lights on? Lights off? Totally up to you.

With Samsung HDR, the scarier the better

When you’re picking out the movie, go ahead and gravitate toward your horror film collection. What better way to forget about the cold than with images that will make your heart race? Where previously the movies may not have been as scary as you want, you’ve got an HDR TV that can show you the subtle details on the screen, whether plunged in darkness or hiding amongst the blinding white snow. It’s because QLED TV has HDR 1500 illuminating the screen with a brightness equivalent to 1500 candles. There’s also a new technology called HDR10+ which offers Dynamic Tone Mapping, a feature that maximizes the tones and shades within each scene. With that extra bit of luminosity, you’ll see new sides of your favorite movies.

A summer escape in your QLED TV

Run away from the cold to a summer paradise with your HDR TV. Simply select a summertime movie to start your virtual tropical vacation. Because QLED TV has the New Metal Quantum dot producing color in a beautifully fine and dense manner, it offers hues that look incredibly close to what you see in real life. Pair that lifelike color ability with the incredible detail and brightness of 4K HDR and it takes you right to the heart of summer, immersing you to the point you feel like you are actually there.

Winter is gray, but your movies are in vivid color

It’s not just the New Metal Quantum dots that help produce realistic color. With the help of QLED you can experience 100% color volume of color spectrums known to reach 400-500, meaning that regardless of brightness, tints and shades throughout a color’s spectrum are clear and rich on screen. When combined with HDR on a QLED TV, it means details in vibrant whites and deep blacks can be seen beautifully, so that whether like a fairytale or a natural color scheme, you can watch your movie just as the directors imagined.

Relish the enriched life of QLED TVs

You can enjoy the breathtaking resolution of your QLED TV with the plethora of HDR content available on Smart Hub. From streaming movies to cloud games (keep this in mind for game night!), it’s an exciting night ahead whatever you decide. But your experience doesn’t end with HDR. With Samsung HDR+ Mode, you can view any of your old favorites in heightened color and detail, even if they weren’t originally filmed in an HDR format.

Now, bring on the popcorn.

All right, it’s cold out there. So there’s no better time to see the difference of HDR10+, HDR1500, and 4K for yourself. Whether you’re watching haunted horrors or escaping to an island resort on screen, these QLED TV features change the way you think of movie nights. Go on! Try it out and make the fun last to shorten the winter nights.

The HDR10+ platform will soon be made available to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Companies can view the new logo, learn about the license program including final specifications, adopter agreements and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, UHD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling UHD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.

HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Also, its workflow improvements for creators will encourage increased production of premium HDR content.

The HDR10+ license programme will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification program will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality.

Key aspects of the license program will include:

• Benefits for device manufacturers (e.g., TV, UHD Blu-ray, OTT STB, etc.), content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers.
• No per-unit royalty.
• A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers.
• Technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.
• Certification for devices will be performed by a third-party, authorized testing centre.

Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders and other products.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, Executive Vice President of 20^th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardise the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Support continues to grow for HDR10+ and companies are looking forward to applying the 3C specifications and certification program. More than 25 companies spanning many different industries have expressed strong interest in supporting the HDR10+ platform, further reinforcing its path to success.

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, The Marvellous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Warner Bros. Home Entertainment, after studying over the last year, will support HDR10+ to enable a dynamic metadata solution for Warner Bros content to Samsung, Panasonic and other HDR10+ capable 4K HDR TVs. “Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can now more accurately bring the filmmakers vision of our 2018 releases and our vast catalogue of over seventy-five 4K HDR titles to the home with a broad range of HDR10+ capable TV’s.”

The new HDR10+ technology optimises picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, colour saturation and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimises the performance of many 4K UHD TVs, enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programming. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20^th Century Fox, a 20^th Century Fox Company.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.