It’s Samsung’s birthday, and this year, the celebration is all about you. From now until Sunday, 19 October, Samsung is marking the occasion with exclusive birthday deals across its full range of innovative products, giving loyal fans and new shoppers alike the perfect reason to upgrade their world.

Whether you’re refreshing your home, elevating your entertainment, or upgrading your tech game, Samsung’s birthday sale has something for everyone. From The Frame and Neo QLED 8K TVs, to cutting-edge Galaxy smartphones, tablets, watches, and buds, customers can enjoy exceptional savings on some of Samsung’s most-loved innovations.

Step into any Samsung Store and explore unbeatable offers on the latest Galaxy S25, Galaxy Z Fold7 and Z Flip7, Galaxy Buds3, Galaxy Watch Ultra, and more. Or bring the power of smart living home with incredible deals on fridges, washing machines, microwaves, and other premium Samsung appliances, all designed to make life simpler, smarter, and more connected.

But hurry, as these birthday deals won’t last forever. You have until Sunday, 19 October to join the celebration and make the most of Samsung’s biggest birthday event of the year.

Don’t wait till it’s too late. Seize the moment now!

During the livestream, consumers will enjoy discounts of up to 45% OFF Samsung mobile, accessories, home appliances and TVs. The discounts will be revealed every 20 minutes during live DJ sets from our exciting DJ line up. The discounted products include; Galaxy S25+, Galaxy A26 5G, Galaxy Tab S10FE WIFI, Galaxy Buds 3 Pro, 43” Serif TV, Freestyle Projector 2^nd Gen, 19kg AI top loader washing machine, and premium Q-Series Soundbar.

How it works:

• Consumers will have to download the Samsung Shop App [Download Link]
• Watch the livestream and enjoy the music played by the DJs, as new offers are revealed every 20 mins.
• Scan the QR code on screen, or click on link provided, which will direct them to the offer page on the Shop App.
• Add desired products to cart
• Discounts will be applied at Checkout.

DJs on the night will be Franabenzo and LINDO:

Franabenzo is a DJ duo made up of Francesco Mbele, and Lenzo Mangonyane. They’re music choice: house music, baile funk, underground hip hop and gqom – Franabenzo has you covered.

Also joining the line up is LINDO; a South African DJ and cultural curator who uses music and style to tell stories about where he’s from. Blending Afro Tech, Gqom, and other electronic sounds, his sets are rooted in moving both body and spirit.

Anesu Malisa, Head of Gen Z Marketing at Samsung South Africa said “With the Preekend Special, we’re looking to introduce a unique shopping experience that we believe South Africans will love, appreciate, and look forward to the next one. By bringing culture and commerce together, we want to create an engaging experience that ensures that you’re going to have a good time, whether you’re there for the good deals or good music”

Additional Shop App Benefits include:

• An extra 10% OFF your first purchase on the Shop App.
• Multiple payment options including: Float, Mobicred, and PAYJUSTNOW.
• Free delivery
• Exclusive app deals and personalized offers

Don’t skip the beat, click on the link below to sign up for live updates:

https://www.samsung.com/za/samsung-live/?cid=za_pd_social_pr-publication_none_launch_social_video_preekend-special-sign-up-link_broad

Samsung Newsroom took an inside look at the thorough quality tests that set Samsung home appliances apart.

Refrigerators: Durability and Temperature Consistency Throughout

The refrigerator is the most frequently used appliance in the kitchen. To ensure Samsung refrigerators operate in the most demanding conditions, the Door Slam Test simulates the act of opening and closing fridge doors tens of thousands of times depending on the model. During the process, engineers assess the hinges for sagging, listen for unusual noises and examine whether the doors continue to function smoothly under stress.

Tests are also carried out to evaluate proper performance throughout the four seasons. The Temperature Maintenance Test pushes refrigerators to their limits by replicating different seasonal weather conditions — from freezing winters to sweltering summer heat waves of over 40 degrees Celsius — making sure optimal cooling performance is maintained in challenging external environments.

Preserving the freshness of food ingredients, meanwhile, relies on maintaining a consistent internal temperature. Using thermocouples placed throughout the refrigerators and freezers to be tested, the Compartment Test (Notch Test) alters notch settings and simulates variations in humidity and temperature to check whether each product’s compartments and shelves are cooled evenly.

For refrigerator models equipped with automatic ice makers, the Ice-making Performance Test checks ice production capabilities and the quality of ice by varying water pressure, temperature and notch placement.

▲ The Door Slam Test (left) and the Water Protection Test (right)

Washing Machines: Ready To Thrive in Harsh Winters and Wet Environments

Washing machines are often installed in areas with lower temperatures or exposure to water, such as balconies or bathrooms. To make sure its products perform reliably under these conditions, Samsung conducts rigorous stress tests.

The Freezing Test evaluates the durability of Samsung washing machines in the winter by repeatedly exposing the appliances to temperatures as low as those in the Arctic and as high as those in scorching summers. Additionally, engineers carry out a Water Leakage Test to assess the washing machines’ resistance to leaks. They fill the drums with water, place the machines at tilted angles and monitor them for leaks over a period of 24 hours or more under varying humidity levels and different temperatures.

The Water Protection Test, on the other hand, checks whether the washing machines work properly in wet environments. High-pressure rotating nozzles spray water onto the appliances for extended periods of time, with engineers closely monitoring for water infiltration into electrical components or condensation issues caused by humidity.

Kitchen Appliances: Designed With Product Lifespans in Mind

▲ The Durability Test (left) and the Basket In and Out Test (right)

The lifespans of Samsung electric cooktops under real-world conditions can be estimated through the Durability Test. In this simulation, engineers test the durability of dozens of cooktops over several months by repeatedly heating and cooling standard containers on them while the containers are automatically refilled with water.

Samsung dishwashers undergo the Basket In and Out Test to be checked for any defects in their rollers.  Engineers purposefully overload the dishwashers’ baskets beyond standard capacity and slide them in and out tens of thousands of times to ensure the quality of their rollers, rails and nozzles.

Every Samsung home appliance is built with one ultimate goal — to give users peace of mind, even in unexpected moments. Samsung will continue strengthening quality control and inspection across its product lines in constant pursuit of unprecedented levels of safety and durability.

Running from 20 October 2024 to 12 January 2025, this year’s promotion invites customers to dream bigger, live better, and experience more. With rewards valued at up to R10,000, you can indulge in travel and/or lifestyle experiences that make your summer unforgettable. When you purchase participating Samsung home appliance products such as refrigerators or washing machines from top retailers like Hirsch’s, Game, Makro, Tafelberg, Expert, and Takealot, Samsung Store, Samsung Online, you open the door to a world of rewards that cater to your lifestyle needs.

Elevate Your Home with Samsung’s Latest Innovations

Samsung’s cutting-edge appliances, designed to fit seamlessly into your life, are at the heart of this promotion. From the beautifully crafted Bespoke AI Four Door Fridge, with its See-thru Door and Beverage Centre, to the powerful yet efficient Bespoke AI 16kg Front Loader with Eco Bubble technology, Samsung’s range of products allows you to bring both innovation and style into your home. These premium appliances aren’t just functional; they’re designed to enhance the way you live, turning your home into a sanctuary of comfort and convenience.

Why you should choose Samsung

Samsung appliances are engineered to make your life easier, allowing you to focus on what truly matters. This summer, investing in Samsung’s top-tier appliances means more than just upgrading your home—it’s an opportunity to enrich your lifestyle. With a focus on modern living and sustainability, Samsung ensures you can do more, save more, and live more. Whether it’s enjoying refreshingly cold and flavoured water from your Beverage Centre or experiencing energy-efficient laundry days, Samsung makes everyday life simpler, smarter, and more enjoyable.

Rewards Tailored to Your Lifestyle

This year, the Buy & Get More promotion offers a personalised rewards system with three exciting tiers: Gold, Silver, and Blue. The flexibility of these tiers allows you to choose rewards that perfectly match your lifestyle, whether you’re planning a holiday getaway, indulging in a shopping spree, or treating yourself to self-care experiences.

Gold Tier: For those who want it all (rewards worth up to R10,000):

A Flight Centre travel voucher valued at R5,500, plus a R4,500 voucher for a stay in luxury at Marriott/Protea, or

A R4,500 Retail voucher, and a R5,500 Sorbet voucher to pamper yourself.

Silver Tier: A taste of the finer things (rewards worth up to R6,000):

A R3,000 Flight Centre travel voucher plus a R3,000 voucher for a stay at Marriott/Protea’s premium locations, or

A R3,000 Retail voucher, and a R3,000 Sorbet voucher for your day of indulgence.

Blue Tier: Small luxuries that make a big difference (rewards worth up to R4,000):

A combination of both travel and lifestyle with a R1,000  retail voucher paired with a R2,000 a stay at Marriott/Protea voucher, and a R1,000 Sorbet voucher to relax and unwind.

Imagine using your travel voucher to explore South Africa’s stunning landscapes or enjoying a quick urban escape, all while knowing your home is equipped with the best technology on the market. Samsung’s reward tiers allow you to tailor your summer experience to suit your personal tastes and desires.

Seamless Reward Redemption

Redeeming your reward is as effortless as your new Samsung appliance experience. We’ve simplified the process to ensure you can access your rewards with ease:

1. BUY

Simply purchase any participating product. Purchase on or before 12 January 2025.

2. SCAN

Use your phone to scan the QR Code or WhatsApp “Hi” to +27 60 042 6197 to start your redemption process. Redeem before 28 February 2025.

3. REDEEM / REGISTER

Start your registration process on WhatsApp before the 28 February 2025, simply follow the prompts and share your information (ID, proof of purchase and product serial number found on the product).

4. REWARD

Once validated, you will receive a Reward Registration Pin Code, call our concierge on service to select your reward package.

Bringing More Joy to Summer Living

“We’re delighted to bring back our Buy & Get More promotion, now in its 10th year, as a way of thanking our loyal customers,” said Mark Mackay, Head of Product: Home Appliances at Samsung Electronics South Africa. “Our focus is on helping our customers enjoy more than just the best technology—this summer, we want to enrich their lifestyle. Whether it’s planning a much-needed getaway, indulging in retail therapy, or pampering themselves, we believe these rewards resonate with our customers’ desires to create lasting memories during this season.”

With Samsung’s premium appliances, you can enjoy the convenience of next-gen technology while creating a home that’s a haven of relaxation, joy, and connection. This summer, let Samsung help you do more, live better, and enjoy every moment.

For more information on the Buy & Get promotion, visit https://www.samsung.com/za/offer/buy-and-get/

JOHANNESBURG, South Africa – 6 January 2023 – Ahead of CES® 2023, Samsung Electronics today unveiled the newest additions to its customizable Bespoke Home lineup. Samsung’s latest home appliances and services were designed to meet a growing demand for customization and provide a new level of intelligent connectivity that empowers users to be more sustainable in the kitchen. Including a wider selection of Bespoke refrigerator types, a bigger and more immersive 32-inch screen for the Bespoke 4-Door Flex with Family Hub+ and advanced AI Pro Cooking for the Bespoke AI Oven that optimizes and assists in preparing meals, the Samsung-powered kitchen is becoming a smarter, more versatile and more interactive space than ever.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus now offers more than 190 free channels, while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door, featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria. Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings, helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023 and will be subsequently launched globally.

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning. Using an internal camera and powerful AI, the oven’s Sense Inside feature — the first food recognition and burn detection AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

Samsung proudly supports Busan’s bid for the World Expo 2030

JOHANNESBURG, South Africa – 18 October 2022 – Samsung hosted a lunch and interactive session for members of the media at their head office’s Experience Centre in Bryanston. The purpose of the event was to introduce journalists to the company’s home appliances and get them acquainted with some of the standout technological innovations and features that make them special.

Samsung South Africa’s Home Appliances Lead, Mark Mackay and his team played host to the journalists and gave them a tour of the Experience Centre, which houses a collection of the latest Samsung products from mobile to entertainment as well as home appliances.

The interactive lunch session kicked off with Mackay setting the tone and sharing with the guests Samsung’s vision of enhancing the quality of life for consumers through their products. He said the South African market for premium home appliances has been growing rapidly in recent times. “Two of the key driving components of this segment have been performance and personalisation. At Samsung, we have responded to this the best way we know how and upped our game in terms of the innovative features that our products offer.”

The guests were introduced to some of the innovation and exceptional technological features found in the latest refrigerators, vacuum cleaners, air-conditioners, air dressers and washing machines etc.

Mackay spoke about Samsung’s BESPOKE and highlighted that for products of this standard, consumers should be able to have them in the shape or form that they choose. “We have placed personal taste at the centre of our products because there shouldn’t be any reason two consumers find themselves with the exact same product. We listened and responded and the result is that our consumers can now tailor their appliances, be they kitchen, cleaning or laundry, to their own individual tastes and preferences.”

With a fridge for instance, a customer can choose how they want both the form and function to be. In other words, what they want the outside to look like and the colours of the panels used and the functions inside, in terms of the fridge’s set up.

Mackay talked about one of the features and reasons why Samsung appliances perform efficiently – Digital Inverter Technology (DIT). “DIT is the innovative technology that we put into our appliances to make them perform efficiently and reduce energy consumption. The secret lies in the inverter, which is responsible for controlling the speed of the appliance’s motor. Whether it’s the cooling adjustments needed in your fridge to keep your food fresh for longer or the washing or drying of your clothes in the washing machine, DIT is the technology that makes our products energy and cost-efficient. Just how confident are we in this technology? We give a 10-year guarantee on it,” said Mackay.

For more information on all the home appliances, visit Explore Our Home Appliances | Samsung South Africa

Samsung supports bid of Busan expo 2030

JOHANNESBURG, South Africa – 30 August 2022 – Samsung’s Blue Tag Sale with incredible deals and massive savings on selected products is back by popular demand from Samsung online store or any participating retail stores nationwide, starting from 22 Aug to 18 September 2022. Samsung is well aware of the need for consumers to stay connected throughout the day filled with activities that include work, entertainment and fitness.

With these exceptional deals, consumers are encouraged to visit Samsung.com to view offers of up to 40% in savings available across various product portfolios. Consumers can now enjoy unbeatable deals of up to 20% on smartphones and up to 30% on TVs and home appliances. You simply need to find a Samsung product paired with a blue tag*, in-store or online, to take advantage of these very special offers, which are available nationwide.

With many of us spending more time at home because of the work-from-home option, the savings offered in the Blue Tag Sale have been designed to make life better in many new and rewarding ways. This sale also brings convenience to your door step, you can now also sign up to get the deals you want, straight into your inbox. Then you sit back and relax, knowing that you’ve already got your Blue Tag shopping list ready.

The Blue Tag Sale special offers include:^*

Mobile Devices & Wearables: (22 Aug – 18 Sept 2022)

• Galaxy A03 – Only R1 999 – Save R500
• Galaxy A32 – Only R4 299 – Save R700
• Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
• Galaxy Watch 4 (40mm) BT – Only R3 499 – Save R1 500
• Galaxy Buds 2 – Only R1 499 – Save R1 000

Home appliances: (22 Aug – 18 Sept 2022)

Neo QLED TVs

• 50″ Neo QLED TV 4K QN90B – Only R18 999 – Save R4 000
• 55″ Neo QLED 8K QN700B Smart TV with Infinity One Design – Only R24 999 – Save R 10 000
• 75″ Q60A QLED 4K Smart TV – Only R24 999 – Save R5 000

Smart UHD 4K

• 75″ AU7000 UHD 4K Smart TV – Only R19 999 – Save R5 000

The Serif 4K UHD

• 55″ 2020 The Serif 4K UHD Smart TV – Only R14 999 – Save R8 000

The Freestyle

• 180 degree design Freestyle Portable Projector with Free Battery valued at R1 999 – Only R13 999 – Save R1 999

Q-Series Soundbar 

• Q-Series Soundbar with Acoustic Beam – Only R6 999 – Save – R3 000

160W Sound Tower

• 160W Sound Tower with Bi-directional, Bluetooth-Powered Speakers – Only R4 499 – Save R1 500

WindFree

• AR8500T Wall-mount AC with Windfree and AI technology – Only R11 499– Save R3 800

Microwave Oven

• 40L, Grill, Microwave Oven with Auto Cook and Ceramic Enamel Interior – Only R2 699 – Save R700

Refrigerators & Freezers

• 303l, Bottom Freezer with Water Dispenser and Cool Pack – Only R8 999 – Save R2 500
• Side-by Side Refrigerator, 602L – 3-Door Plumbed Water & Ice Dispense in Gentle Back – Only R27 999, Save R10 000

Washer

• 9kg Front Loader Washer with Digital Inverter Motor – Only R7 499 – Save R2 000

These special offers are available nationwide from 22 Aug to 18 September 2022 at all participating stores including the Samsung online store*.

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}

So let Samsung treat you this summer, with a holiday option if you choose a return domestic flight voucher or a weekend away for two at a hotel or getting out with Uber vouchers, or even staying in with Mr D Food vouchers.

It’s our way of saying thank you to our consumers,” says Tracy Gordon, Samsung South Africa Head of Product – Home Appliances.

The rewards are offered on three tiers on applicable qualifying models, namely:

Gold Tier valued at R12, 000

A two-night stay at participating African Pride Hotels, a R12 000 return domestic flight voucher to be used on British Airways or kulula, a R12 000 Uber voucher or a R12 000 Mr D food voucher.

Silver Tier valued at R7, 000

A two-night stay at a Protea Hotel Fire & Ice! by Marriott, a R7 000 flight voucher to be used on British Airways or kulula, a R7 000 Uber voucher or a R7 000 Mr D food voucher.

Blue Tier valued at R4, 000

A two-night stay at any of the participating Protea Hotels by Marriott, a R4 000 flight voucher to be used on British Airways or kulula, a R4 000 Uber voucher or a R4 000 Mr D food voucher.

To participate, consumers need to follow a simple process:

1. Purchase a qualifying Samsung home appliance within the promotional period and taking delivery of the product by no later than 31 December 2018, retain the proof of purchase and SMS the Samsung product model code to 45903 by 31 December 2018 to validate the reward registration;
2. You will receive a return SMS with a unique token and link to a website within 48 hours, where an online form needs to be completed, and a copy of the proof of purchase attached, as well as a photograph of the serial number on the product.
3. The contents of the entry will be verified and you will receive a reward registration pin code via SMS with a concierge service contact telephone number to call to redeem chosen reward.
4. When you call the concierge service, you will be asked to quote your reward registration pin and a reward redemption form will be emailed to you, this needs to be completed and returned based on the chosen reward and a voucher will be sent you via SMS for redemption of your reward.

“Getting rewarded for home appliance purchases will help make this festive season a truly memorable one for our consumers. This promotion is unique in that every purchase of a participating appliance will have a guaranteed reward as a bonus. Samsung truly values its consumers and this is our way of giving back and showing our appreciation,” concludes Gordon.

*This promotion runs until 31 December 2018 in South Africa and is valid while stocks last. Terms and conditions apply.

Any queries can be directed to the organiser: 087 057 1258

“As it is the season for generosity, Samsung is giving away these great gifts in an effort to reward our loyal customers,” says Tracy Gordon, Samsung South Africa Head of Product Marketing – Digital Appliances.

The rewards are offered on three tiers, namely:

Gold Tier

A weekend away at participating African Pride Hotels, a R12 000 flight voucher to be used on British Airways or kulula.com, a R12 000 Intercape bus voucher, or a R12 000 Uber voucher.

Silver Tier

A weekend at a Protea Hotel Fire & Ice! by Marriott, a R7 000 flight voucher to be used on British Airways or kulula.com, R7 000 Intercape bus voucher, or a R7 000 Uber voucher.

Blue Tier

Weekend accommodation at any of the participating Protea Hotels by Marriott, a R4 000 flight voucher to be used on British Airways or kulula.com, a R4 000 Intercape bus voucher, or a R4 000 Uber voucher.

To participate, consumers need to follow a simple process:

1. Purchase a qualifying Samsung home appliance within the promotional period, retain the proof of purchase and SMS the Samsung product model code to 48422 by 31 December 2017 to validate the reward registration;
2. You will receive an SMS with a link to an online form. The online form needs to be completed, and a copy of the proof of purchase attached, as well as a photograph of the serial number on the product.
3. The contents of the entry will be verified and you will receive a reward registration pin code via SMS with a concierge service contact telephone number to call to book rewards.
4. When you call the concierge service, you will be asked to quote your reward registration pin and a reward redemption form will be emailed to you, this needs to be completed and returned based on the chosen reward.

“It isn’t often that a consumer gets a free flight or holiday when they buy home appliances. This promotion is unique in that every purchase of a participating appliance will be rewarded and we believe this will give buyers a genuinely memorable experience this festive season. Samsung truly values its customers and this is our way of giving back and showing our appreciation,” concludes Gordon.

*This promotion runs until 31 December 2017 in South Africa and is valid while stocks last. http://www.samsung.com/za/offer/buy-and-get-2017/ 

Any queries can be directed to the organiser on 087 056 2144 by 12 January 2018.

During the competition, 20 students compete for the ultimate grand prize – a dream job in the food industry. Every week, Reuben and a guest chef evaluate the students according to presentation, taste, passion, attitude, skill, creativity, completion of the challenge, wine selection, work ethic and culinary knowledge. In each of these categories, they score a point out of 10. The students with the highest score out of 100 will compete in the finals. As headline sponsor of this competition, Samsung SA has confirmed its commitment to promoting and supporting local talent.

Viewer are also given the chance to participate in the competition. Every Wednesday at 19:00, Reuben provides contestants and viewers with a list of seemingly incompatible ingredients to whip up their own unique version of a scrumptious dish. Viewers are then asked to take a selfie with their creation, post it to Twitter and tag the show using #IsditProefessioneel and the handle @SamsungSA. Each week the winning viewer will receive the all new Samsung Galaxy S8 handset.

To cook like Reuben, viewers are urged to use cutting-edge appliances from headline sponsor Samsung SA, which blend effortlessly with everyday life. The Samsung HotBlast^TM microwave that is featured on the show, is an exceptional technological advancement which introduces South Africans to a new level of cooking and convenience. It produces food that is crispy on the outside and juicy on the inside, within minutes. It also grills, roasts, reheats pizza perfectly and prepares crispy, slim-fried dishes with virtually no oil, and all of this within record time. The new, wider grill allows for even browning, while the oven’s large turntable accommodates bigger plates.

The Samsung DeX, another product featured, is the ideal cooking partner. Dock your Samsung smartphone in the sleek desktop device and using a separate keyboard and screen, search for superb recipes and garnishing ideas that are sure to impress your guests. Ingredients for these recipes can be kept perfectly fresh in the elegant Samsung Flexzone^TM refrigerator which sports easy access French doors. After cleaning up spills and splashes in the kitchen, Samsung’s AddWash^TM washing machine with Eco Bubble technology quickly activates the detergent to permeate your apron and dishcloths for a deeper clean.

“A kitchen is really only as good as its appliances. Therefore, a partnership between Samsung and ‘Proefessioneel’ made perfect sense to us. Through this show, we engage with consumers by highlighting how Samsung home appliances blend into your life, allowing you the time to focus on what really matters,” says Justin Hume, Chief Marketing Officer, Samsung SA.

“Thought-through functionality and premium design, based on a mix of analogue and digital technology in home appliances, make family life more convenient. By sponsoring ‘Proefessioneel’, Samsung showcases how our versatile product range transforms even the most mundane meal into international chef de cuisine standards,” concludes Hume.