JOHANNESBURG, South Africa – 11 January 2023 – At CES 2023, the Home Connectivity Alliance (HCA) announced a milestone, introducing its HCA Specification 1.0 for Cloud-to-Cloud (C2C) interoperability in the connected home. The launch of this new industry standard comes just one year after the launch of the organisation at last year’s CES event.

The HCA is an organisation founded by manufacturers of HVAC (heating, ventilation and air conditioning) systems, home appliances and TVs. The HCA was created with the goal to develop safe, interoperable standards for connected home ecosystems.

As a founding member of the Alliance, Samsung Electronics continues to relentlessly pursue innovation, including the SmartThings platform, to aid the HCA’s mission to develop standards that promote interconnectivity.

“Through combined industry efforts in HCA, we are working to make the smart home more accessible to consumers via the devices they use every day in the home,” said Chanwoo Park, Executive Vice President and Head of Service Biz Group of the Digital Appliances Business at Samsung Electronics. “We are taking a fresh look at how devices can enhance consumers’ lives and how the appliance industry can work together to create a safer connected home that our customers can trust. Through energy savings and support for legacy household products, we believe that we can contribute to a world where sustainability starts at home.”

Interoperability to Promote Compatibility

The HCA Specification 1.0 expands on existing industry standards to clearly define interoperability standards that ensure long-lasting devices like appliances, HVAC systems and TVs operate seamlessly across brands, including legacy appliances already operating in consumers’ homes.

SmartThings supports Internet of Things (IoT)-enabled devices from a range of manufacturers, as well as first-party smart home appliances, providing consumers with more convenience and options within their connected home.

With the introduction of the HCA Specification 1.0, this enhanced interoperable experience will soon make the connected home attainable by more consumers than ever.

Bringing Sustainability into the Heart of the Connected Home

The release of the HCA Specification 1.0 paves the way for enhanced energy efficiency throughout a consumer’s entire connected home through holistic data insights. Customers can raise their Energy IQ by identifying the appliances and devices in their homes that consume the most energy and adjusting usage accordingly.

Furthermore, innovations like SmartThings AI Energy Mode allow consumers to automatically manage their energy usage and costs using intelligent, real-time insights via a single app on their phone. The HCA Specification 1.0 enables member brands to provide consumers with sustainability-focused, actionable insights for better energy efficiency and real-world savings.

Competitors Working Together for Our Consumers’ Connected Future

The introduction of the HCA Specification 1.0 for interoperability is just the first step in the HCA’s standards journey. The HCA is already working in parallel with energy industry leaders to provide even more energy-efficient solutions across the household.

HCA currently includes 15 global brands, including Samsung, AEG, American Standards, Arcelik, Electrolux, GE Appliances, Haier, LG, Resideo, Trane, Vestel and others. Membership provides the opportunity to collaboratively innovate and share expertise with peers to further develop the connected home ecosystem and bring more convenience and options to consumers.

With almost 250 million registered users across over 108 million connected devices, Samsung is a key player within the smart home industry and working hand in hand with fellow HCA members to develop and launch new solutions within the connected home landscape.

The HCA C2C interoperability demonstration was open to the public at CES 2023 as part of the Smart Home exhibition. This technical demonstration featured HCA member company solutions that leverage C2C connectivity to enable multiple apps to control multiple brands of appliances, HVAC systems and TVs for optimised interoperability.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics opened the company’s presence at CES by highlighting Samsung’s strategy to deliver on the promise of the connected experience across the key touchpoints in our lives – in our homes, cars, and at work – while also working to build a more sustainable future. The strategy outlined during the press conference focuses on the company’s aim of bringing calm to our connected world so that devices and innovation can genuinely enable better, more personal, and more intuitive experiences. To do this, Samsung is focusing on seamlessly connecting devices and designing products to make the everyday use of technology more sustainable.

“We recognise our vision is a big one,” said CEO JH Han. “It is about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation, and co-operation with partners worldwide. But we are committed to achieving it, and already getting started.”

Samsung Incorporates Sustainability at Every Level

To address our planet’s ongoing challenges, Samsung highlighted how it continues to prioritise the environment through a combination of sustainability targets, innovative product design, and strategic partnerships. As a result, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions.  In the nearer term, the DX Division will transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.

To further the company’s sustainability goals, Samsung outlined how Everyday Sustainability – building sustainability features into the company’s most popular products and services – will contribute to a healthier environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.

“By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Centre at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Samsung announced that many of its TVs and smartphones use recycled materials, including recycled plastic from discarded finishing nets, while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers. In addition, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode, are also helping consumers save energy and cut costs while lowering their overall climate impact.

Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to discuss a partnership to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes, and rivers through the laundry. Vincent Stanley, Director of Philosophy at Patagonia, spoke at the Samsung press conference about how the two companies have developed a new wash technology called the Less Microfiber Cycle[1], currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54%[2] during a laundry cycle. Like the Less Microfiber Cycle, Samsung and Patagonia recently developed the new Less Microfiber Filter,[3] which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle.

Meanwhile, James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the U.S. Environmental Protection Agency (EPA) announced that Samsung’s connected home experience with SmartThings is the first mass-market Smart Home Energy Management System to earn the prestigious ENERGY STAR SHEMS Certification. Samsung also continues to collaborate with diverse stakeholders in its sustainability efforts. For example, Samsung joined with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting for, and decarbonising the emissions associated with connected devices while being used by customers.

A Connected Home and Connected Life Built on Convenience

Samsung detailed plans to fulfil the connected experience today and in the future. During the company’s press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care bring convenience to the connected experience by monitoring and sharing alerts for anything out of the ordinary – for people and pets. Prompted by Samsung Smart TV, these services are some of the many ways Samsung and the connected platform SmartThings are creating an even smarter home.

A key part of this vision is increased interoperability, enabling consumers to connect more of their devices, whether they are Samsung’s or from a partner brand. As the industry looks to bring about a new level of compatibility through the Matter smart home standard, Samsung stated its commitment to this partnership philosophy. SmartThings was one of the first brands to adopt Matter, and Samsung is a founding member of the Home Connectivity Alliance (HCA).

Also, at the CES press conference, Samsung announced the latest smart home innovation, with the SmartThings Station – its first product to have Matter support built-in right from the beginning. It is a convenient, new way to kick-start SmartThings experiences at home and make it easier to interact with connected devices. SmartThings Station turns Samsung’s wireless charger into a smart home hub that can seamlessly transform the state of your home at the touch of a button[4].

The focus on connected experiences also extended to unveiling new partnerships, including announcing an expanded collaboration with Philips Hue. Jasper Vervoort, Senior Vice President and General Manager at Philips Hue discussed a new way to sync the content from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app, which can be downloaded from the app store on Samsung TVs. This is the first solution to sync lighting and content from Samsung TVs without additional hardware.

With more devices connected than ever, Samsung also detailed how security and privacy innovations will be keys to building connected device ecosystems. The company is taking its device security experiences to the next level with its upcoming solution, Samsung Knox Matrix, which will conveniently and safely sync credentials across devices, while protecting sensitive information via multi-layered mutual monitoring enabled by private blockchain technology.

The connected experience is also extending to your commute. Marcus Futterlieb from Harman unveiled Samsung and Harman’s plans to inject a new level of intelligence, personalisation, and convenience into the in-cabin experience (ICX). Central to this effort is Harman Ready Care, which uses a machine learning algorithm to gather and process data from the car’s sensors to measure driver drowsiness and distraction, providing tailored interventions to mitigate risks and help improve the well-being of the driver.

A Vision for the Future

The company also showcased next-generation innovations and technologies using the latest artificial intelligence (AI). Experiences enabled by Spatial AI – like in the JetBot AI+ – are laying the groundwork for better in-home experiences specific to the dimensions and environment of your space. Samsung also gave a preview of Relumino Mode, which will come to select 2023 Samsung Neo QLED 8K and 4K TVs this year to make content viewing possible for people with vision impairment.

Relumino Mode highlights outlines and improves contrast and colour so that content is clearer and easier to enjoy[5]. In addition, Samsung also displayed a new pair of Relumino glasses, which first debuted at CES 2018 as part of its start-up acceleration program C-Lab project, as well as its mobile app to make the visual experience more enjoyable and personalised on every screen.

For more information, please visit Samsung.com.

Also, find below a link to a report outlining Samsung Comments on Final Draft for TV ENERGY STAR Specification: https://www.energystar.gov/sites/default/files/asset/document/Samsung%20Comments_6.pdf.

Samsung proudly supports Busan’s bid for the World Expo 2030.

[1] Already available for Samsung washers in Europe and will expand availability to Korea in February and to the U.S. soon.

[2] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model of European washer WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

[3] Will be available in the first half of this year in Europe.

[4] Available with SmartThings App on Android or iOS devices. A Wi-Fi connection is required.

[5] Relumino Mode targets those who suffer from severe visual acuity loss (Source: WHO, World report on vision, 2019) and symptoms of blurry vision. Some features may be supported at a different time, and service availability may not be available at the time of purchase of this product. Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only. The Mode does not work on other sources, OTTs, etc.

South Africa, Johannesburg – 27 January, 2022 – Samsung Electronics Co., Ltd. today unveiled its vision for the future, “Together for tomorrow,” during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customisable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customisable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realising its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables, and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers[1]. What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills[2].

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimise devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilise them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimise microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users with Customized Experiences

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customise their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customisation options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customise their space to suit their style and needs.

Samsung is constantly exploring ways to harness customisation to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customise products based on what matters most to them, so they can enjoy a more personalised experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customisation and sustainability into the core of Samsung’s products—it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organisation aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalised, and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterise its approach to innovation. That commitment is not only realised in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/za/ces-2022.

^{[1] For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.
[2] Estimate is based on expected sales volume and average usage period of related products.}