This Galaxy S25 series is the most context-aware AI phone yet. Now you can experience effortless convenience with intuitive AI that understands you better than you thought possible. With human-like, multimodal AI agents and actionable searches, the extraordinary capabilities of Galaxy S25 series will allow you to have seamless and natural interaction by understanding text, speech, images and gestures – transforming how you interact with your device and the world.

With One UI 7^[1], Samsung has taken a huge leap forward with multimodal capabilities. From searching, to barrier-free communication for calls, messaging and more, Galaxy has set itself apart from the rest. The Multimodal AI agents are able to change the way you interact with your phone and your world. You can now converse with Galaxy AI to perform complex tasks in fewer steps simply by speaking or typing as usual.

Galaxy AI can now not only do what you say but also respond meaningfully. It understands long-form sentences, intentions and even emotions. In essence, what Galaxy AI on the Galaxy S25 series is capable of doing is to harness the power of AI agents to comprehend your requests and deliver the most relevant responses in a seamless fashion.

And from more contextual search capabilities, to intuitive actions across apps – Samsung has created an experience where every interaction feels natural, intuitive and tailored for the user’s specific situation and context. You can now save time and streamline your tasks and make your day flow effortlessly with just one ask. For instance, when you have too many checklists for picking a dinner spot and have absolutely no time to make plans, this innovative feature is able to automatically find you a list of restaurants you asked for, based on your needs.

In an effort to make your life much easier, the Galaxy S25 Ultra with Google Gemini^[2] becomes the true AI companion that you need and is always here to help in different scenarios. So, even in instances where you need to capture key points from a video – YouTube and Notes will instantly organise them for you, while you watch the clip. How it works is that it pulls relevant information from your video and saves it into Notes.

And if you are a big sports fan, you will be able to use search and calendar features to easily save your team’s schedule. In addition, the upgrades to Google’s Circle to Search^[3] are now making searching your phone screen more helpful, fast and contextual. Circle to Search is now able to quickly recognise phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

The Circle to Search and AI Select features combined are now able to perform actionable searches with context-sensitive suggestions for next steps. One way this comes to life is through multimodal search. Your phone can now understand the context of everything on your screen – from voice, images, text and more – to anticipate your needs and prompt next-step suggestions, like with enhanced Circle to Search.

Epic search is here and allows you to find a song playing at that present moment without leaving the app. Also, if you are curious about an image, you can just circle it and then get AI overviews as well as search results from the web. It doesn’t end there though, if you happen to find or come across a word you don’t recognise, you can now simply circle and tap it. It is also easy to translate anywhere, into the language you choose. So, when you want to translate your entire screen, you can now effortlessly turn everything into your preferred language.

AI Select is now here for contextual search, complementing the benefits of the upgraded Circle to Search feature. This incredible feature will assist by suggesting solutions, next actions and useful information based on what’s on your screen, all without you having to manually activate relevant apps.

Availability

For those looking for a true AI companion and the most human-like interactions yet, the Galaxy S25 series is for you and it’s now available for official retail sale in South Africa. Local consumers can purchase the Galaxy S25 series through Samsung’s official online store, Samsung Shop App as well as participating retailers and network operators.

Galaxy S25 Ultra comes in the following epic colours^[4]: Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. The Galaxy S25 and Galaxy S25+ is available in Navy, Silver Shadow, Icyblue and Mint.

^[1]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

^[2]Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
^[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[4]Colours may vary by market and network provider.

New Ways to Find Romantic Spots and Gifts

The Galaxy S25 is the love whisperer you never knew you needed. Powered by advanced AI, it’s not just smart – it’s intuitive, anticipating your needs to make sure you never forget important dates with your partner. Thanks to the ability to take seamless actions across apps. For instance, you can search for a romantic restaurant within a 10km radius of your location, that serves French cuisine, then add it into your diary and text or email an invitation to your partner.

Capture Love’s Most Beautiful Moments – Even in low light

Capturing love’s beautiful moments shouldn’t be ruined by imperfect lighting anymore. Capture your romantic evenings in stunning clarity with Nightography on the Galaxy S25 – whether it’s a candlelit dinner or a moonlit walk – even in low light. After capturing your video, edit using the improved Audio Eraser that lets you remove unwanted noise with great precision. Your love story deserves to shine any time of day, and the Galaxy S25 ensures every memory is captured in its most dazzling form.

Never Forget a Special Date Again

Spontaneous ideas deserve to be turned into cherished memories. Thanks to Search to Calendar, the Galaxy S25 effortlessly transforms those “We should do this!” moments into well-organised plans. Found the perfect spot for a getaway or remembered an anniversary you can’t miss? Simply search, and your phone adds it to your calendar – keeping love organised and ready to bloom.

With Now Brief and Now Bar, your AI companion will keep you informed about hallmark days and personal anniversaries, and it could even help you plan the perfect surprise. Planning Valentine’s Day? Let the Galaxy S25 help you stay on top of important reminders and manage your calendar. Conversations flow effortlessly, leaving more room for what truly matters – your connection.

The Love Letter Reimagined

Gone are the days of handwritten love letters only (though they remain a powerful tool). With the Galaxy S25, you could ask Gemini to suggest a romantic haiku poem, or use Note or Chat Assist to write a short and sweet romantic message for your other half. With a few easy finger taps, your thoughts and dreams are ready to be shared with your partner most chicly.

Thoughtful Gestures, Simplified

In the digital age, gestures of love have never been easier. In-app Search helps you find and share memories, whether it’s an old photo or a sweet note, that instantly warms the heart. Want to surprise your partner with a long-lost photo from your first date or a memory from a shared trip? It’s as simple as searching and sending, strengthening your connection in the most heartfelt ways.

The Gift of Knowing Exactly What They Want

You could be “Netflix and Chilling” with your partner, and they see an item (anything from a plant to a pair of shoes) they like and you immediately think of getting it for them. No more guessing – Circle to Search is the secret weapon of thoughtful gift-giving, allowing you to snap and circle what’s on screen (whether it’s a photo or video) to search for exactly what your loved one wants. Circle to Search lets you get all the information about it (like where you can get it) without giving away your secret romantic intention. So, whether you’re buying a Valentine’s Day gift or surprising them on a special occasion, it’s all made effortless, ensuring every gift is a hit.

Want another way gift-searching has been enhanced? With its human-like ability to interpret your needs, the Galaxy S25’s multimodal search can help you combine voice, image, and text inputs to search for ideas. Simply take pictures of items your partner likes, and the system can recommend gifts based on those inputs.