Samsung Electronics Co., Ltd. has announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,^[1] reinforces Samsung’s position at the forefront of the home entertainment industry sales.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio line-up with new products that deliver cinema-quality sound tailored to different living environments.

The line-up will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

Executive Vice President of the Visual Display (VD) Business at Samsung Electronics noted that Samsung takes special pride in their soundbar brand and see it as a way to bring premium sound experiences to homes everywhere. Being named the top soundbar brand in the world for the 12th consecutive year is a tremendous honour and a testament to Samsung’s commitment to premium home entertainment.

^[1] Samsung is No.1 in Soundbar sales in the world. Source: Report name: “Worldwide Home Audio Quarterly Tracker”.

Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

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