Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“Innovation with AI can help resonate with our customers through the power of design” said TM Roh, President and Head of the Corporate Design Centre at Samsung Electronics. “We will strive to provide designs that harmonise with consumers’ changing lifestyles and contribute to society and the lives of our consumers.”

Two Gold Awards Recognise Designs that Offer Customised Experiences for Different Lifestyles

Ballie^[1], an AI companion robot for the home, acts as a personal assistant that can autonomously drive around the home to complete various tasks. By connecting to and managing home appliances, Ballie can provide a helping hand to users in many situations — continually learning from users’ patterns and habits to provide smarter, more personalised.

Advanced concept package design for small portable projectors — named as ‘Sustainable Design & Communication, BOJAGI’ — was inspired by a traditional Korean tool called BOJAGI. The design was implemented using scrap fabric and was designed to be able to package and sustainably be reused regardless of its shape.

58 Awards Ranging From TVs to Home Appliances to Smartphones

Other products and services that were recognised for design excellence include Foldable Galaxy AI UX, Bespoke refrigerator UX and the Newfound Equilibrium exhibition at Milan Design Week 2024. Foldable Galaxy AI UX enables seamless communication anywhere, anytime with AI-based mobile features like Live Translate, which enables easy conversations with someone in another language.

And thanks to the dual screen functionality of Galaxy Z series, you can switch your device into FlexMode so both parties can see the conversation translated in a more natural way. Bespoke refrigerator UX provides various experiences that simplify user’s lives, such as managing food lists and controlling connected devices. And the Newfound Equilibrium exhibition showcases Samsung’s user-centred design philosophy with an aim to inspire vision for a better future that encompasses the balance between people and technology.

^[1]Will be available in the first half of 2025 and availability may vary by region.