Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of 6 keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Jong-Hee (JH) Han, Vice Chairman and CEO at Samsung Electronics, is set to walk onto the stage and present his keynote address under the headline ‘Together for Tomorrow’ to present the direction for technological development going forward.

Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase ‘future technology’ what really means.

1. 2011: Human Digitalism

The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centred on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies.

BK Yoon, back then President and Head of Samsung’s Visual Display Business, outlined four guiding principles to underly human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritises the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift.

2. 2013: Mobilising Possibility

In 2013, it was the very centre of all electronic products – their components – that was gaining attention. Accordingly, in their CES keynote address, Samsung introduced its processor – the brain of their mobile devices – its energy-efficient memory solutions – which help reduce electricity usage – and YOUM, its next-generation flexible display line-up.

The keynote speech, delivered by Dr. Stephen Woo, back then President of System LSI Business of Device Solutions Division of Samsung Electronics, highlighted how society and consumers’ lives are set to benefit from the innovations generated when such advanced component technologies go beyond their boundaries and unite with various technological fields.

3. 2015: Unlocking the Infinite Possibilities of IoT

At its 2015 CES keynote address, Samsung presented its blueprint for what the era of IoT the company planned to realise will look like. Samsung’s blueprint envisioned a world in which all kinds of products would move forward together with digital technology. In addition, Samsung introduced its essential technologies for realising this IoT-powered world, including ultra-small, energy-efficient and intelligent sensors and semiconductor chips. BK Yoon, back then President and Head of CE division, emphasised the importance of open platforms in order to achieve a true realisation of this vision, and accordingly introduced the SmartThings platform, a hub for all kinds of smart devices and services.

4. 2016: IoT, In Sync with Real Life

In their 2016 keynote address, Samsung introduced stories of how IoT had become part of daily life to the audience. Samsung began the keynote by introducing the three key elements of IoT: performance, user environment and security. Dr. WP Hong, back then President of Samsung SDS and the Head of its Solution Business, introduced their innovative technologies, such as the Samsung Family Hub refrigerator which is a perfect example of IoT playing a role in the home environment. Samsung also affirmed its commitment to providing infinite value to its consumers by expanding its platform openness through cross-industry collaboration going forward.

5. 2020: Age of Experiences

At the beginning of a new decade, Samsung opened CES 2020 with a keynote address that heralded the beginning of a new age, the ‘Age of Experiences’ – the age in which personal preferences and experiences are foremost. The keynote speaker H.S. Kim, back then Samsung Consumer Electronics President and CEO, also shared the company’s vision for the electronics industry over the upcoming 10 years, which highlighted that, by merit of users that prioritise their experience and enjoyment of their products rather than just their ownership of them, personalised technologies able to satisfy each individual’s needs, smart homes and cities and robotic life companions are set to become more important. Samsung also emphasised in the keynote that it will become even more committed to expanding and advancing technologies by focusing on a better future for the users as the driving force and ultimate purpose behind their development.

And ‘Together for Tomorrow’ in 2022

At the upcoming CES 2022, Samsung is set to give its keynote address under the theme of the ‘Together for Tomorrow’, within which the idea that ‘technology should exist for humanity and the Earth’ is paramount.

Samsung is set to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasise the need for everyone to participate in reducing climate change wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimised, customised service for each and every person, along with enhanced experiences of being connected to one another.

Samsung’s keynote address for at CES 2022 will be livestreamed online on the Samsung Electronics Newsroom website at 5th January 2022 at 4:30am CAT (4th January 6:30pm PST). Be sure to tune in to learn more about Samsung’s latest vision for how innovative technologies can change the world.

JOHANNESBURG, South Africa, 13 December 2018 – The kitchen of the future will be a connected, multi-functional space that is profoundly different to the one we now know. According to the ‘Global Kitchen’ report* released by the Silestone Institute, it will include hydroponic crops to provide food with the shortest possible distance from ‘farm’ to plate, 3D food printers that allow users to download and ‘print’ recipes, adjustable-height worktops embedded with digital surfaces and smart fridges with smart screens that provide nutritional advice.

Rather than being an independent space used almost solely for cooking, it is expected that the kitchen will develop into a multi-functional space. As an independent room, it is predicted to disappear. This shift will rely largely on the development of the kitchen as a ‘smart’ room; hyper-connected and technologically advanced. In order to make this happen, smart appliances and mobile wearable devices will come into play, which will not only make shopping and laundry easier, but ensure endless access to useful information through the Internet of Things (IoT).

“Samsung’s mission is to have all our devices internet-connected by 2020. We see the home of the future as one that is seamlessly connected by devices and appliances that speak to one another. The Smart Home is coming and it will be created by this revolutionary multi device experience,” says Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa.

IoT has the potential to transform our society, economy and how we live our lives. In fact, the possibilities are already light years from where we were just a decade ago. Samsung is already leading this technological revolution, by creating an ecosystem in which all devices and appliances can interact smoothly. The foundation of this connected ecosystem is a unified, powerful cloud that will be accessible through a single SmartThings app. The SmartThings Cloud is an open platform that ‘talks’ to your mobile device, home appliances, TV and household sensors like a personal assistant relaying your instructions.

These innovative features will apply to all appliances. From anywhere inside or outside the house, you will be able to instantly start, pause or adjust settings on your appliances, monitor remaining times and receive finish alerts. Ultimately, this is a mere taste of what’s to come. The kitchen of the future will turn our mobile devices into multi-functional and intuitive remote control that makes life so much easier.

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Today’s technology is advancing faster than most people can decipher logic from hogwash in the previous sentence. With Samsung’s new offering, you don’t need to understand any of the complicated terminology offered up be tech geeks. Bixby is a recently launched, highly intelligent virtual assistant for  smartphones,, which offers a new way to interact with your phone. Its smart interface makes engaging with your device, services and apps more intuitive and seamless. Simply put, Bixby will be there for you at 2 o’clock in the morning when neither of your friends are up for a two and half hour telephone conversation.

Here are ten things you don’t (and need to) know about Bixby.

1. Bixby is gender neutral. Bixby can be modified to speak in either a female or male voice. (Like Ironman you can have your own F.R.I.D.A.Y or Jarvis)
2. Bixby is customisable, meaning you can switch off your phone’s alarm in the morning, have the weather for your city read back to you, and have a recipient of your choosing receive a warm and fuzzy good morning text, simply by using a voice short cut like “good morning Bixby.”
3. Bixby understands the way you actually converse without having to resort to that robotic-speak. It even understands cross-application commands.

For example, you could ask Bixby to “send the picture just taken to Mom,” Bixby will know which photo you are referring to and will text it to your mom.

4. Bixby is no quitter. Even when Bixby does not understand the request, instead of giving up, Bixby will ask for more information to be able to complete a task.
5. With comprehensive functionality, Bixby lets you switch from voice command to touch, vision, text and back to voice. In other words, if you don’t want Bixby talking back to you, you can use the app or touch to perform the same tasks. Should you opt for the voice function, you can have Bixby type out an email by simply by dictating it. Bixby can even read it back to you, and if you feel edits should be done, Bixby can edit it for you.
6. Bixby doesn’t forget. Bixby Voice records all of the questions you ask, along with all the answers that it has delivered in response. You can then look back at something you’ve asked in the past. You can pull up these archives from within the Bixby app.
7. Bixby Vision allows you to translate texts, search for images in the way your camera sees images (similar to Google reverse search) and shop for those items.
8. Bixby pays attention. It learns your daily patterns, speech type and preferences to improve and give you better results.
9. Bixby can handle complicated tasks like opening an app in split-screen view, rotating misaligned photos, reminding you where you parked, playing videos on a nearby TV, and composing emails. It can even gather all the photos you took last week into a new album labelled “Vacation” and share it with your friends.
10. Bixby can perform two-step actions like, “Call an Uber and text the details to my mother” or “Open Instagram and post my most recent photo.”

Already Bixby has over 10 million users world-wide and that number is set to grow exponentially when Samsung integrates Bixby into its other smart appliances like TV’s and web operating fridges.

Whether you have a walkable IoT, a PhD in IT or simply use your device as a mobile office, Bixby is here to make your life easier in the process.

Samsung Electronics Co. Ltd, a global leader and innovator in consumer electronics, semiconductors and telecommunications, announced that it has won more than 100 awards in key categories including Home Entertainment, Home Appliances, Mobile and Internet of Things at the 2016 Consumer Electronics Show (CES). The show is the global meeting place for all who thrive on the business of consumer technologies.
 
Organisations and publications at CES continue to recognise Samsung as the leader in the consumer electronics space spanning the Home Entertainment, Mobile and Home Appliance categories.
 
Among Samsung’s CES 2016 award wins are 38 CES 2016 Innovation Awards, including a Best of Innovations Award in TV. Further building on a momentous year, Samsung was also named the recipient of a number of media and industry awards, selected by organisations in attendance at the event out of more than 3,600 exhibiting companies.
 
“Samsung continuously endeavours to provide consumers with innovation that matters to help them connect in their busy lives with friends, family, co-workers and even their appliances in meaningful ways,” said Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung South Africa. “It’s an honour to receive recognition both from the Consumer Technology Association (CTA) and the industry and we can’t wait for the products showcased to be part of a consumer’s everyday life.”
 
Samsung’s award winning products for 2016 include:

• Samsung’s KS9500 Series Curved SUHD TV, the World’s First Bezel-Less Curved TV, earned Reviewed.com’s 2016 Editors’ Choice award, HD Guru’s CES Top Picks award and TechRadar’s Best of CES award;

• Samsung’s 4-Door Flex Refrigerator with Family Hub received more than eight awards, including Reviewed.com’s 2016 Editors’ Choice award, Men’s Health Best of CES, Tom’s Guide Best of CES for Best Smart Home Device and Mashable’s Best Tech of CES award;

• Samsung’s Front Load Washer with AddWash collected the Reviewed.com Editors’ Choice award;

• Samsung’s Galaxy TabPro S garnered more than 10 wins, including Digital Trends Top Tech of CES, TechRadar’s Best of CES award, Engadget’s Best of CES finalist, PCMag’s Best of CES in the Tablet category and TechnoBuffalo’s Best of CES award;

• Samsung’s new ultra-lightweight Notebook 9 was on TechnoBuffalo’s Best of CES and Pocket-Lint’s Best Laptops and Tablets of CES lists; and

• Samsung’s palm-sized Portable SSD T3 received the Techlicious Best of CES award.

For more information on Samsung at CES 2016, please visit: www.news.samsung.com/ces2016

Connectivity and user experiences driven by the Internet of Things (IoT) and mobility – the key trends to keep an eye on for Samsung Electronics South Africa in 2016. Organisations that are prepared to utilise technologies that leverage relationships and engagement are well placed to remain competitive in a challenging economy. The Business-to-Business (B2B) market is in a strong position to evolve alongside the changing demands of clients and provide the applications they will need to succeed.

“Mobile device penetration continues to rise and solutions that are capable of enhancing the mobile experience will be successful,” says Mike van Lier: Director of Enterprise Business Division (EBD) at Samsung South Africa. “The IoT has become more than just a phrase, it is now a way of doing business. The reliance on connectivity has increased year-on-year and this trend is likely to continue this year.”

It is important to note that, IoT is not just for the smartphone and tablet. Any smart technology, which includes white goods and printers, can be tailored and transformed to provide integrated data – making life easier for both businesses and consumers. ¹According to statistics, more than 50 billion appliances globally will be connected to the internet by 2020 with an economic value of nearly $US 2 billion. Africa has already adopted the technology with a total of 128 million people, 52% of the global market, connected to one another in the mobile and machine to machine spaces (M2M).

“A study by Kleiner Perkins Caufield & Byers’ states, 57% of South Africa’s internet traffic comes from mobile devices. This ranks the country higher than many other developing countries on the mobile traffic scale. The smartphone population penetration is around 47% with 23 million active smartphone users2,” adds van Lier. “As a result, both retail and enterprise are in a unique position to take advantage of the technology and embrace deeper development and engagement.”

The connected retail space isn’t new, but the futuristic view is rapidly becoming a daily reality. As an example, consumers in Japan are already talking to lifelike robots instead of shop assistants. In South Africa, e-commerce is improving in both functionality and adoption – which offers an opportunity for businesses to improve their engagement with consumers. Nevertheless, foot traffic remains alive and well and this means that retailers must still invest in signage and messaging that is relevant and visible.

“Retailers need to merge the physical and digital to create inspirational and relevant shopping spaces,” says van Lier. “Consumers don’t just buy anymore; they want to experience and engage with a brand and product.

Samsung has invested in innovations that deliver targeted advertising solutions that form a part of every touchpoint in the shopping experience. Virtual fitting rooms, mirror displays and mall signage are all great ways of capturing consumers’ attention in a cluttered environment.”

Of course, connectivity is as important within the enterprise space and this year is likely to herald a shift in innovation and development. Office infrastructures are evolving to support the mobile employee and wireless technology is core to this process. IoT allows for the operational integration of connected devices to the right technology in order to allow communication to be effective.

“Truly efficient business settings depend on a reliable and fast network to meet the expanding demand for bandwidth,” says van Lier. “In order to support IoT and enterprise mobility, solutions such as Samsung’s WLAN platform assure improved end-user experiences with faster connectivity.”

Finally, the tedious processes of the past are about to be replaced by connected devices printing directly from anywhere and on any platform. “Cloud printing is just one of the ways in which offices will become smarter and more convenient,” concludes van Lier. “The applications are endless and the potential for streamlining business processes, improving productivity and saving on costs is already proven. IoT is here, what the organisation needs to do now is reevaluate the way it has been doing business. Trends contributing to a connected world are real and to stand out they have to implement solutions that map back to their strategic goals for long term success.”