Samsung Electronics Co., Ltd. recently announced the global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. Preorders have already started for the Bespoke Jet AI, which is available globally from June in markets including Australia, Europe,^[2] and the United States of America, will be available in South Africa later this year.

Featuring a 250W and 280W model,^[3] the Bespoke Jet AI is available in two timeless Bespoke colours: Satin Black and Satin Greige.^[4]

“The Bespoke Jet AI is designed for every lifestyle, thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice

President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra-lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[5], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.^[6]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[7]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.^[8]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9] for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit https://samsung.com/za.

^[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

^[2] Bespoke Jet AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands, U.K.

^[3] Bespoke Jet AI 280 model will be available in Australia, Europe, and the U.S. Bespoke Jet AI 250 model will be available only in South Africa and Australia.

^[4] Satin Black color model will be available globally, and Satin Greige color model with 250 W will be available in South Africa, Australia and the U.S.(Amazon)

^[5] Compared to 210W suction power of Bespoke Jet

^[6] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

^[7] Brushroll speed adjustment only applicable to the Jet Dual

^[8] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

^[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.

Awarded 71 trophies in nine categories ranging from product designs for TVs, home appliances, smartphones and others to User Experience(UX) design

Samsung received a total of 71 awards, including three Gold Awards, at the International Forum (iF) Design Award 2022, a prestigious German international design competition. Samsung received Gold Awards for its portable screen The Freestyle, mobile phone Galaxy Z Flip3, and wireless vacuum cleaner Bespoke Slim. This year Samsung received the most awards out of 11,000 submissions from 57 countries.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories – Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Centre in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customised Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colours.

The Galaxy Z Flip3 was honoured for its iconic and compact design, that comes with premium features and exclusive foldable experiences, providing a truly personalised smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximises the usability by allowing users to view notifications and capture a quick photo even when folded.

Total of 71 Awards, From Product to UX design, Including TVs, Home appliances and Smartphones

With its designs being recognised in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totalling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke Refrigerator, and the Galaxy Buds2 also won awards in the Product category.  The One UI 4, new interface of Galaxy smartphones that enables users to customise their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognised for the design excellence.

AddWash Washing Machine

Samsung Jet Vac

The Samsung SmartThings App serves as his seamless connection between all the new appliances, as he wanted to ensure that every device was accessible, customisable and made even more convenient though a smartphone or tablet. This creates a seamless all-in-one access point to make the most of the appliances’ remote and A.I capabilities. With baby Jamie on the mind, Grant’s enthusiasm for the Addwash is clear. The appliance is well-loved for its efficiency, hygiene innovations and even the ability to add an item of clothing midway through a wash. Watch his post to see why he describes it as “perfect for Jamie because there’s even a baby-setting, and it also offers effortless ways to manage different fabrics, with Samsung doing the heavy-lifting”.

Grant also recently installed a Samsung WindFree Air Conditioner. Well, in reality it was Samsung’s Signature Service team that made the installation and instructions for use, a breath of fresh air. Watch his post as he discovers how the WindFree Air Conditioner is a must for any home in South Africa where smart cooling, hygiene and energy saving are all top of mind.  These innovative air conditioning units gently and quietly disperse air through 23,000 micro air holes, while its advanced airflow cools a wider and larger area more evenly without the unpleasant feeling of cold wind. It’s also equipped with innovative A.I features that detect when you’re in a room and also adapt to your usage patterns.

In another enthusiastic post Grant shared his excitement for the Samsung Jet Vac, which he and the Samsung installer both agreed rapidly began to resemble a spaceship. With the instructions for use conducted under strict whispering conditions (as baby Jamie was sleeping at the time), Grant discovered how remarkably the Samsung Jet Cordless Stick Vacuum range is cleaning up in all the ways people need it to. The 3 models, Jet 70, Jet 75 and Jet 90 deliver advanced cleaning solutions for South African homes. They are each designed to delight with incredible suction and battery power, a lightweight design, washable dustbin, free standing optional extras such as a docking station and the Clean Station^TM – for contactless disposal of vacuum dust. It’s also so light that it can be mounted on the wall for charging, and on full capacity you can get up to 60 minutes of run time. The Samsung Jet Vac’s flexible innovative accessories make it effortless to clean hard to reach spaces and corners. It can even mop your floors with an optional spinning sweeper you can purchase, leaving your home cleaner and fresher every time.

Grant later turned up the heat in his new smarter home with the Samsung Gas Cooker. In his post he showed why this is no ordinary Gas Cooker. It’s a stainless steel masterpiece, that adds a touch of class to your kitchen, making it easier to prepare a wide range of dishes, while seamlessly saving on energy costs. Powered by five burners, including a Triple Burner, a Rapid Burner, and a Simmer Burner, Grant couldn’t wait to make the most of the seamless and sophisticated adaptability of this stylish gas cooker.

As Grant showed, Samsung, as a technology pioneer, is perfectly placed to create seamless solutions that bring your home to life. As a company committed to human-centred solutions Samsung has developed a range of intelligent appliances that can be effortlessly connected to devices such as our indispensable smartphones. And the appliances themselves are embedded with features that make life simpler and better. The future has arrived and it is now a part of your home. Baby Jamie may one day share his own posts to show his delight at these incredible innovations.

“Samsung is dedicated to helping South Africans keep their homes clean and allergen-free with efficient and effective cleaning technology.” said Mark Mackay, Head of Product: Samsung South Africa Home Appliances. We are seeing an increased interest from South Africans on home cleanliness, especially the removal of dust and allergens. With this continued focus on home hygiene, the Jet Stick Vacuum range offers an advanced 5-stage filtration system to combat removal of dust and allergens, along with the Jet Cyclone technology to ensure full suction power while in use. Along with the introduction of the Clean Station^TM, which removes the need to get your hands dirty when emptying out the dust bin, we’re offering an end-to end solution to keep your home clean.”

Here are 5 great reasons to use the lightweight but powerful vacuum cleaner in your home:

1. Protection against up to 99.999% of Dust and Allergens

Samsung’s advance filtration system is designed to capture up to 99.999%² of dust and allergens, including 0.3~10µm sized particles to protect the health of its users³. The unique Jet Cyclone technology uses a high-efficiency air path to minimise loss of suction power during use. Combined with the unique Clean Station^TM that uses Air Pulse technology to extract the dirt and dust from the dustbin and the 5-stage filtration system stops it from releasing back into the air, it offers an innovative end-to-end cleaning solution.

2. Strong Suction Power

Samsung’s Jet Cyclone technology is designed to minimise loss of suction power for the entire cleaning duration while securely trapping fine dust particles within. The Digital Inverter Motor generates powerful suction, up to 200W, to effectively capture dust and hair on multi-surfaces, even those deeply embedded in carpets. The motor incorporates an ultrasonic welded cover and diffuser that optimises airflow, allowing the Jet Stick to maintain high levels of suction power.

3. Long-lasting Battery Life

The new range also offers extended battery life. Users can keep cleaning with a powerful 21.9V lithium-ion battery that delivers up to 60 minutes of continuous suction⁴. For those that want to extend cleaning time, an additional battery is also available⁵ to provide up to 120 minutes of total run-time⁶. This is reassuring for those unexpected loadshedding times.

4. Intelligent and Intuitive Design

The Jet Stick Vacuum’s telescopic wand boasts an ergonomic light-weight design with four available length adjustments for comfortable use⁷. To keep everything neat and tidy, the new convenient docking station, the Z Stand⁸, effortlessly houses the vacuum and accessories with dual-charging capabilities.

5. Powered by Intuitive Tech

Samsung’s Jet Stick Vacuum also enable users to check the status of their vacuum at a glance with an LED display on the handle showing power level, brush type and error alerts.

Availability

The Jet 70, Jet 75 and Jet 90 has been released in South Africa. The recommended⁹ retail prices are:

• Jet 90 – R15 999
• Jet 75 – R12 999
• Jet 70 – R9 999
• Clean Station^TM – R2 999

Get more information on the Samsung Jet cordless stick vacuum cleaner here

¹Z-stand only available with the Jet 90 range

²Tested based on IEC62885-2, Cl. 5.11, Max mode.  Based on SLG (Schubert Leiter Geratesicherheit) tests.

³ 0.3~10μm size is the particle size that is generally invisible to human eyes, such as pollen and mould.

⁴Stated run time applies to the minimum power level by using hand-held unit only, and is only applicable to Jet 75 & Jet 90. Jet 70 has a 21.6v battery with a run time of 40 min

⁵Spare batteries sold separately.

⁶Stated run time applies to the minimum power level by using hand-held unit only.

⁷Telescopic wand only available with the Jet 90 range.

⁸Z-stand only available with the Jet 90 range.

⁹Recommended retail price may vary depending by retailer

We are all doing more these days to keep our homes safe from pollutants. Three out of five respondents in a recent Samsung survey reported that they had taken steps to beef up their cleaning routines – particularly at entry points – by disinfecting packages and washing their hands and clothing as soon as they got home. In addition, nearly two-thirds of parents surveyed said they felt overwhelmed by the need to maintain a clean home. By quickly and efficiently eliminating all kinds of invisible irritants, Samsung’s latest home appliances offer the peace of mind that comes with a clean home.

Follow along as we explore how these dynamic devices allow you to annihilate allergens and keep your space spick and span.

Bust Dust with Ease With the Samsung Jet and Clean Station

The Samsung Jet cordless stick vacuum cleaner adds new meaning to the phrase “powerful clean.”

Capable of generating an industry-leading 200W of suction – more than enough power to remove dust and dander from shaggy carpets – the Samsung Jet not only helps users keep their home spotless, but can also help them breathe cleaner air. That’s because the vacuum’s best-in-class 5 Layered filtration system traps 99.999 percent of dust and allergens1 that would likely be released back into the air with other vacuums.

Lightweight and versatile, the Samsung Jet features a number of easily swappable heads that enable it to clean not just floors but also soft surfaces like mattresses and drapes, where microscopic dust and pests are known to gather. The vacuum’s telescoping shaft places virtually any surface within reach, allowing you to give everything from high corners to deep crannies a thorough clean.

The Samsung Clean Station is the perfect companion for the Samsung Jet, offering an innovative solution for emptying the vacuum’s dustbin. Roughly 400 times² more hygienic than conventional dustbins, the Clean Station features an airtight design that automatically empties the vacuum’s canister and prevents fine dust from being released into the air.

Put a spin into spring with Samsung’s range of washing machine technology

On the spring to-do list may also be laundry jobs such as washing curtains and bedding.  Samsung offers Digital Inverter top loaders and front loaders, including features like Hygiene Steam, Smart Control, Ecobubble and Addwash, which allows you to pop in a forgotten item in the middle of a wash. These innovations make all the difference including:

• Smart Control – Make laundry even more effortless by using your Samsung washing machine’s built-in Wi-Fi with the Smart Control feature in the SmartThings app. This app allows you to control your Samsung washer/dryer remotely from your smart phone, and notifies you of the status of the washer/dryer and even whether it has a problem, and the actions you can take to solve it from your smart phone.

• Hygiene Steam – You can give your clothes a deep, hygienic clean with steam. A Hygiene Steam cycle improves the cleaning quality of your wash without pre-treatments. It releases steam from the bottom of the drum, so every item is thoroughly saturated. This removes ingrained grime and 99.9% of bacteria and allergens³.

With convenient and efficient technology at hand, you can always have a spring in your step.

¹ Tested based on IEC 62885-2, CL.5.11 using the Max mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. “Dust” refers to particles in the size range of 0.5 to 4.2µm. “Allergens reduction” based on the Allergy UK Seal of Approval by BAF (British Allergy Foundation).

² Fine dust emission level tested when emptying the dustbin. Based on PM10 concentration (µg/m3), maximum level compared with the Samsung VC7000. Based on UL tests. Results may vary depending on individual use.

³Based on The British Allergy Foundation (BAF) test report for the Hygiene Steam course. Removes allergens derived from house dust mites.