The latest security enhancements come via Samsung’s One UI 7 update, which was introduced with the Galaxy S25 series earlier this year and is now being rolled out to a broader range of devices across the Galaxy ecosystem. South Africa continues to grapple with high mobile phone theft rates, especially in urban areas like Johannesburg, Durban, and Cape Town. Whether it’s phones being snatched from hands at traffic lights, lifted at taxi ranks, or stolen in the dark or load-shedding-induced house robberies, Galaxy users now have new ways to protect their personal data.

Samsung’s new Theft Protection suite builds on existing Android security and introduces advanced layers of protection, even in cases where criminals might have access to your PIN or try to disable your device. Galaxy users can now enable a range of new security measures, including Identity Check, designed to offer stronger protection in complex theft scenarios. These features respond automatically and intelligently to suspicious activity, helping ensure that personal data remains secure and under the user’s control in these critical moments.

Existing and updated features in Theft Protection include:

• Theft Detection Lock: This uses machine learning to detect motions associated with theft such as snatching, and instantly locks the screen to stop unauthorized access.
• Offline Device Lock: The screen gets automatically locked if the device is disconnected from the network for an extended period, ensuring protection even when the device is offline.
• Remote Lock: If the device has already been stolen, users can lock it remotely using their phone number and a quick verification step. Remote Lock also allows users to regain control of their account and explore additional recovery options.

New Anti-Robbery features released on One UI 7 include:

• Identity Check: In unfamiliar locations, the ‘Safe Places’ feature requires biometric authentication for any changes to sensitive security settings, adding an additional layer of protection when a PIN may have been compromised.
• Security Delay: A key component of Identity Check, it triggers a one-hour waiting period if someone attempts to reset biometric data. This crucial buffer gives users time to lock the stolen phone from a connected device, such as a PC or tablet, before unauthorized access can occur.

These updated theft features are now becoming available on previous flagship devices, starting with the Galaxy S24 series, Z Fold6, Z Flip6, Z Fold5, Z Flip 5, S23 and S22 series,  with future updates planned for even more Galaxy smartphones.

Further steps to take if your Samsung Galaxy device is lost or stolen

How to remotely lock your Samsung Galaxy device:

• Sign into Samsung Find using your Samsung account
• Select your phone on the left-hand side of the page, then choose Lost Mode in the device details section
• Create a PIN to unlock your phone if recovered, and enter it twice to confirm
• You will have the option to add an emergency contact and a custom message that will display on the locked screen (It’s recommended to skip this step to avoid sharing personal contact details)
• When you are ready, select the Lock button and verify your Samsung account to activate Lost mode
• If your device is recovered, you can unlock it using the PIN that was created when setting lost mode on your device

How to remotely delete data on your Samsung Galaxy device: 

• Visit the Samsung Find website
• Select the phone you want to erase and choose Erase Data
• Verify your Samsung account credentials
• Review the information provided and tap Erase to confirm

• All the data on your mobile, including Samsung Pay information, will be permanently deleted and cannot be recovered
• This will also reset your phone, meaning you won’t be able to locate and control it via Samsung Find
• Make sure to regularly back up your data to the cloud so you can restore it to a new device if needed

How to remotely change your Samsung and/or Google account passwords: 

• It is recommended to change the passwords for your Samsung and Google accounts (or whichever accounts are linked to your device) by signing in through their respective websites
• Once changed, you will be signed out of all connected devices, except the one you’re using
• This prevents unauthorized access to account-linked features and protects your personal information

How to track your Galaxy device:

If your device is turned on and connected to Wi-Fi or mobile data, its last known location will appear on a map

• Visit the Samsung Find website
• Sign in with the Samsung account associated with your device (or a guardian’s account)
• If multiple devices are linked to your account, they will all appear – select the one you want to locate
• You’ll see its current or last known location

Other remote features available: 

• Ring: Make your device ring even if it’s set to silent or vibrate
• Extend battery life: Activate power-saving settings to keep your device on longer and improve the chances of recovery
• Track location: Enable real-time location tracking and your phone’s location will update every 15 minutes until tracking is stopped

Other ways to locate Galaxy devices

Find your phone using your Galaxy watch (WearOS 5 or higher):

• Swipe down from the top of your Galaxy Watch to open Quick settings
• Tap the Find My Phone icon
• Tap Start to begin the search – your phone’s ringtone will sound
• Once found, tap Stop on your watch or the X icon on your phone

Find your Galaxy Watch: 

• Open the Galaxy Wearable app on your phone
• Tap Find My Watch (or Find My Band / Find My Gear, depending on your device)
• If connected via Bluetooth, tap Start
• Your watch will vibrate and play a sound (depending on model)
• Once found, tap the X icon on your watch or Stop on your phone

Find your Galaxy Buds: 

• Open the Galaxy Wearable app on your phone or tablet
• Tap Find My Earbuds
• Tap Start – your earbuds will begin beeping and gradually increase in volume for three minutes
• Once found, tap Stop

Using Google’s Find My Device:

• Google’s Find My Device is built into Android via Google Play Services
• You will need a Google account to use it
• With this tool, you can set a new password, make your device ring, display a message, lock and wipe your device, and more

Contact the authorities and your mobile network provider: 

• Once taken the steps above, report your lost or stolen device to the police and record a crime incident report
• Contact your mobile network provider to freeze your contract and prevent unauthorized usage

For additional device protection, it is recommended to have insurance that covers accidental damage, loss, or theft. Samsung offers a variety of protection plans – visit Samsung.com to explore coverage options that best suit your needs.

¹ Stat sourced from a Report on Polity

Knox Matrix Unlocks Ultimate Transparency

Knox Matrix is Samsung’s vision for the future, enhancing protection through multi-layered, intelligent threat monitoring between connected Samsung devices. One UI 7 sets the foundation for the next frontier of security.

• Knox Matrix monitors devices through Trust Chain, a secure private blockchain — and the new Knox Matrix dashboard introduces an easier way to maintain transparent security across a connected device ecosystem. With One UI 7, it’s more intuitive than ever to check the security status of multiple Samsung smart devices, including Galaxy mobile devices, TVs and home appliances, at a glance. When all connected devices are up to date and no risks are detected, they will show as ‘green,’ or secure. Users can also see if a device is at risk, and the dashboard will prompt an actionable recommendation to mitigate the threat.
• A new recovery method for Enhanced Data Protection adds ease and convenience to the process of retrieving data stored on Samsung Cloud. Enhanced Data Protection keeps connected devices synchronized and secure, also ensuring that if access to a trusted device is lost, users have a backup plan to prevent the loss of their data. With One UI 7, users can now transfer recovered, private data to a new device by verifying the lock screen factor — whether pin, pattern or password — of their previous device.
• As part of Knox Matrix’s Credential Sync, Samsung has developed new ways to manage and secure identities and credentials for today’s hyperconnected world in the form of passkeys.² With One UI 7, users can now create and use passkeys to log into their Samsung Account. As digital authentication credentials, passkeys enable a faster, easier way to securely log in to apps, devices and websites — so users can safely sign into their TVs, AI Family Hub refrigerator and more, simply by using the fingerprint sensor on their smartphones.

Maximum Restrictions Boost User Control

Maximum Restrictions establishes a powerful line of defense against today’s cyber threats. One UI 7 further enhances user choice with new features designed to protect those who may need additional safeguards. Maximum Restrictions has been updated with added controls for network connections so users can enjoy the peace of mind that comes from boosted protection without losing access to key device functionalities. Thanks to the added controls, users have the choice to block 2G service and prevent data from being intercepted when connected to potentially unsafe networks. Users can also prevent unintended automatic reconnection to certain Wi-Fi networks³ that may be less secure, ensuring data remains private while still having the option to connect manually if desired.

This update enhances Maximum Restrictions’ existing suite of protections for Samsung Messages and Samsung Gallery, which allows users to remove location data in shared photos, prevent automatic attachment downloads and block hyperlinks, previews and shared albums.

More Security Settings Bring Added Device Protection

One UI 7 introduces even more ways users can adjust security settings to best suit the ways in which they use their device. Users can choose to block USB connections to prevent any other access through the USB port while the device is locked, except for battery charging.

To protect against malicious apps that come from sideloading, One UI 7’s new Safe Install system works alongside Auto Blocker to send a warning when a user attempts to download from an unauthorized source, alerting them of security risks and preventing unintentional sideloading on Galaxy devices worldwide.⁴

Theft Protection Enhances Data Privacy

One UI 7 introduces new features available only on Galaxy devices to the Android suite of theft protection solutions, enhancing the safeguards in place to ensure personal data remains secure even when devices are lost or stolen. In addition to Theft Detection Lock,⁵ Offline Device Lock and Remote Lock, Galaxy users can now leverage additional security measures in Identity Check, an opt-in feature designed for when a device’s PIN becomes compromised. If suspicious activity is detected, users can rest assured that these Galaxy-exclusive protections will kick in.

• When in an unfamiliar location, biometric authentication will be required to make any changes to important security settings that could put personal information at risk.
• As an added safeguard, a one-hour security delay will prevent unauthorized users from making any immediate changes to the device.

One UI 7 is the next step in Samsung’s commitment to privacy on AI, introducing advanced security features to ensure complete protection in the era of AI. The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced, hardware-dependent on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the U.K. and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

¹ Availability, features and specifications provided in this article are subject to change and may vary by market and/or model. Screen image simulated for illustrative purposes. Actual UX/UI may vary.
² Timing of availability may vary by region, network provider and/or model.
³ Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be interrupted.
⁴ Availability and timing will vary by market, OS version and/or model.
⁵ Timing of availability may vary by region, network provider and/or model.

In today’s interconnected world, at any given moment our smartphones contain a treasure trove of personal and sensitive information. From banking details and passwords to intimate conversations and photos, our devices hold a collection of data that must be shielded from prying eyes and malicious characters. With cyber threats on the rise, the need for robust mobile security has never been more critical.

At the forefront of Samsung’s security arsenal is Knox Security, a multi-layered platform designed to protect both our phone’s hardware and software. The Galaxy A35 5G and A55 5G are fortified by Knox Security, ensuring that users enjoy a secure mobile experience from the moment they power on their devices.

One of the standout features of Knox Security is its ability to safeguard user data even in the event of loss or theft. With the correct lock screen credentials, only the rightful owner can access their data, providing peace of mind in the face of potential threats.

In addition to traditional passcodes and patterns, the Galaxy A35 5G and A55 5G offer advanced biometric authentication options, including fingerprint recognition and facial recognition. These cutting-edge technologies not only enhance convenience but also bolster security by adding an extra layer of protection that is uniquely tied to each user.

Samsung understands that the mobile landscape is constantly evolving, with new threats emerging regularly. That’s why the Galaxy A35 5G and A55 5G benefit from regular security updates, ensuring that the devices remain fortified against the latest vulnerabilities and exploits. By staying proactive in addressing potential risks, Samsung demonstrates its unwavering commitment to providing users with a secure mobile experience that also empowers them to embrace the full potential of their devices without compromising on safety.

Learn more about how the Security & Privacy Dashboard helps you manage app permissions on your Galaxy devices here.

* This content was originally published on Bustle on December 22, 2022. Click here for more.

¹ Samsung collaborated with Bustle Digital Group (BDG) to conduct an online survey between November and December 2022 with a sample of 1,000 U.S. residents between 18 and 25 years of age.

* This content was originally published on Bustle on December 23, 2022. Click here for more.

¹ Samsung collaborated with Bustle Digital Group (BDG) to conduct an online survey between November and December 2022 with a sample of 1,000 U.S. residents between 18 and 25 years of age.

Samsung Electronics’ Samsung Knox security platform is 10 years old! Named after one of the most heavily guarded places, it was first introduced at Mobile World Congress (MWC) in 2013.

That is a decade of cutting-edge mobile protection for users around the world, during which Samsung Knox evolved into a holistic security platform synonymous with safeguarding billions of consumers and businesses. And now, Samsung is addressing the next frontier of device security with Knox Matrix.

Bringing Security to an Increasingly Connected World

Knox Matrix is Samsung’s vision for a future where devices connected in an ecosystem can protect each other – as well as their users. It is a comprehensive approach to security, which will become increasingly essential as more devices and aspects of our lives become connected.

Many users around the world already own an array of connected devices, from mobile devices and TVs to refrigerators and robot vacuum cleaners. The presence of over 14 billion connected devices on the market demonstrates the vastness of this landscape, which shows no signs of shrinking.

Samsung is aware that despite the benefits, increased connectivity has the potential to lead to more exploitations. Traditional security infrastructure that protects single devices will be unable to keep up, as one compromised device stands the chance of impacting others within the same ecosystem. Knox Matrix will address this challenge through a revolutionary concept that paves the way for multi-device security for mobile phones, TVs, home appliances, and more.

Samsung devices that are empowered with Knox Matrix work to protect one another in a trusted network. If one element is compromised, Knox Matrix will isolate it from the ecosystem in order to protect the others. Having Knox Matrix supported across devices can effectively turn a smart home into a smart shield – the more devices a user has connected, the stronger their overall security.

There are currently three critical features of Knox Matrix that ensure its success. Trust Chain has devices monitoring each other for threats. Credential Sync secures user information as data is moved between devices; and Cross Platform SDK will enable devices on various operating systems and platforms (including but not limited to Android, Tizen and Windows) to join Knox Matrix with consistent security standards. This way, we can keep devices safe even in a hyper-connected world.

Knox Matrix manages all this within a private blockchain, allowing compatible devices to check each other for breaches and ensure safety with intelligent threat monitoring. With these steps in place and more features to be introduced, users will be able to enjoy multiple connected devices safely and conveniently.

The Path to the Next Frontier: Stronger Together

Creating the foundations for the next era of device security requires careful consideration. Knox Matrix’s development is going strong, but there are challenges on the way to the next frontier. These include reconciling the many different types of products, with varying operating systems and security standards, into a frictionless system able to work as one.

As devices become more connected, Samsung must also ensure they are not more complicated to use. With Knox Matrix, we are working to offer users transparency and choice along with protection. Users should be safe in the knowledge that they can make informed decisions about their devices, so they can be protected without hassle. We anticipate that Knox Matrix will alert users of potentially unsafe situations, such as the use of old firmware, offering suggestions for any next steps.

The power of Knox Matrix to protect connected ecosystems will be demonstrated in phases, starting with Samsung Galaxy products, such as smartphones and tablets. Knox Matrix-compatible models will be available from 2024, initially with the three core features mentioned above and more expected to follow via updates. This will expand to cover Samsung’s home appliance devices within the next two to three years, followed by partner devices. Development is already underway for partner device compatibility.

A Trusted Record of Secure Innovations

Samsung already has a long history of enabling different kinds of devices to work seamlessly together through SmartThings. In line with the company’s philosophy of open collaboration, Samsung has also been working closely with the most trusted industry partners and the wider security community to define and expand security standards, by better identifying flaws before they become problematic.

More eyes, more heads, better solutions. This background serves as a key foundation for all Samsung Galaxy devices, along with end-to-end protection and real-time threat detection that is built into every single layer of its products.

Knox Matrix is just the latest development in the innovative history of Samsung Knox security. Samsung most recently introduced Knox Vault, a key security solution that isolates users’ most sensitive data to ensure it never falls into the wrong hands.

Previous evolutions included TrustZone, which provided a secure environment within the main operating system to run sensitive applications and processes separately from regular software. As such, work and play could coexist securely on the same device. Samsung Knox also evolved into Knox Suite[1] in order to help businesses and key institutions around the world efficiently secure, deploy and manage their fleet of devices with customisable, easy-to-manage software and end-to-end security.

Samsung can proudly say that Knox is one of the most trusted security platforms – thanks to its defense-grade security. We are confident Samsung Knox is best placed to provide one of the best device security systems. Connected technology will help us create better lives and better experiences — and more connectivity does not necessarily have to mean more risk. With Samsung Knox, Samsung is setting the foundation for a safer tomorrow to be stronger together.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer:

[1] Requires separate license key (purchased separately).

JOHANNESBURG, South Africa – 9 August, 2018 – Samsung Electronics Co., Ltd. today unveiled the newest addition to its advanced business mobility offering: the new, super-powerful Samsung Galaxy Note9. The Samsung Galaxy Note series is truly a game-changer, offering its signature S Pen and larger display to empower the digital transformation of enterprise customers. Designed for customers who need a device that supports both personal and professional needs, the Galaxy Note9 powers productivity on-the-go from day to night, without compromising on security.

“The impact mobile technology has had on business in the last decade is extraordinary and continuously evolving, driven by converging technologies that fuel innovation,” said Craige Fleisher, Vice President of Integrated Mobility for Samsung South Africa.  “Samsung has always been at the forefront of this transformation – a movement that we call the Next Mobile Economy. In this mobile-first world, all companies are challenged to rethink the way they do business.”

The Note series is Samsung’s showcase for premium technology and industry-defining innovation and the Galaxy Note9 is no exception. Tailor-made for today’s professionals, it empowers people to embrace collaborative, open and highly-customizable technology, with security built-in.

“Samsung has a rich history in innovation that’s human-driven and defies all barriers to progress. We are a game-changing company,” adds Fleischer.

Powering productivity on-the-go

The Galaxy Note9 combines powerful fundamentals with smart features to ensure that users can stay productive, whenever and wherever they are:

• S Pen: Galaxy Note9 introduces the new S Pen with remote control delivering capabilities that empower the user to do more. The S Pen features Bluetooth Low-Energy (BLE) that makes it even more powerful: you can use your S Pen as a clicker to move through a PowerPoint presentation, without the need for a mouse when in DeX mode. And new customized clicks make it easy to quickly launch an app or take a photo.

• Speed & Power: the cutting-edge 10nm processor now comes with the fastest network speeds available in the market with up to 1.2 gigabits per second, meaning users can download and stream content without any lag.

• Store More, Delete Less: Galaxy Note9 comes with the default base storage of 128GB or 512GB. With expandable memory, the Galaxy Note9 is 1TB^[1] ready so users can create and store without running out of space.

• Samsung DeX: by connecting a single HDMI adaptor^[2] to a screen, the Galaxy Note9 transforms into a PC-like experience with a simple ‘plug and play’.

Powering your business

First-class security is now more important than ever to achieve enhanced mobility. The Samsung Galaxy Note9 combines defence-grade security with the most comprehensive configuration, deployment and management features on the market:^[3]

• Defence-Grade Security: Samsung Knox delivers the industry’s leading security features to the enterprise protecting devices at multiple layers including hardware software and applications.

• Streamlined Deployment: Knox Configure allows businesses to remotely configure devices in bulk to change settings, install software and establish policy updates for further protection.

• Enterprise Management: E-FOTA allows administrators to control OS updates and security patches for an entire fleet of devices via existing EMM infrastructure.

• Biometric Authentication: Samsung provides multiple options for authentication that suits different working environments including fingerprint scanning, iris scanning, facial recognition and Intelligent Scan.

• Enterprise Edition^[4]: Samsung’s Enterprise Edition unlocked smartphones come with Knox Configure, Samsung E-FOTA on MDM and regular security updates included. Now, you can make the impact your business demands with the combination of powerful and simple device management, support from tailored partner solutions, customization capabilities and defence-grade security.

The Galaxy Note9 combines advanced hardware and software to help businesses across all sectors, from manufacturing and retail, to healthcare and financial services, to achieve more through mobile technology.

Powering your day and night        

• 4” Infinity Display: Featuring a stunning 6.4” Infinity Display, the Galaxy Note9 is not only perfectly engineered but also beautifully designed.

• Most Powerful Camera: Shoot like a pro and capture the best of work, and the best of play. The dual aperture works like an eye, adjusting to any light so your team can take stunning pictures anytime and anywhere. Plus, capture optimization and instant flaw detection makes it almost impossible to take a bad shot.

• Long Lasting Battery: Reflecting the importance of battery performance to power-users, the Galaxy Note9’s 4,000mAh battery is the largest-ever on a flagship Galaxy phone, allowing users to create, consume content and communicate from morning to night.

• Dual SIM^[5]: In addition, the new Galaxy Note9’s dual SIM allows users to use two SIMs in one phone. Whether for data on a business trip or just separating work and personal numbers, the dual SIM gives the user the balance their life needs.

The Samsung Galaxy Note 9 will be available for pre-order from August 9 and general availability on August 21, 2018. It will be offered in Midnight Black, Metallic Copper with matching S-Pen and Ocean Blue with a vibrant Yellow S Pen.

For more information about the Samsung Galaxy Note 9, visit http://www.samsungmobilepress.com, news.samsung.com/za or www.samsung.com/za.

Samsung Galaxy Note9 Product Specifications

^{*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.}

SPECIFICATION COMPARISON (Galaxy Note8 vs. Note9)

^{[1] 512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).}

^{[2] Samsung’s HDMI adapters includes HDMI Adapter (EE-HG950), Multi Port Adapter (EE-P5000) and DeX Cable (EE-I1300)}

^{[3] Certain features require a license. Visit samsungknox.com for details.}

^{[4] The availability may vary by market.}

^{[5] The availability may vary by market. Operator dependent.}

According to research, over 80% of employees use their own phones or tablets for doing tasks for work.^[iii] While this may sound like there are a lot of highly motivated and dedicated workers out there, the reality is that technological advancement has simply made this possible. Mobile virtualisation is a term relating to the ability to create two separate environments or personas on one device – which means private and business information and activities can be completely separate, with different security protocols.^[iv]

A malware or virus doctor isn’t the solution anymore. With advancing technology, hackers also become more advanced, so securing data has to be more effective than simply putting a fence around something or being alerted about threats coming in. The key is to embed security into every aspect of a phone – from the foundations.

Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa, says, “Knox is Samsung’s guarantee of security, which gives users the freedom to work and play, how and when they want. The Samsung Knox platform is built into Samsung smartphones, tablets and wearables at the manufacturing stage, so it’s there before the device is even unpacked. The Knox platform consists of overlapping defence and security mechanisms that protect against intrusion, malware and more malicious threats.”

But it’s not just about detecting threats – authentication systems verify not only the person performing the transaction, but also the permission to perform it at that exact time and location. This means that if a user is doing something sensitive in a location that’s not conducive to such activity, the device won’t allow it to happen.^[v]

That’s just on a personal level. The Samsung Knox Platform for Enterprise gets even more intelligent, allowing IT managers to create bespoke solutions for their business needs that is capable of being managed and controlled remotely. Each business-use device can be managed and secured by Knox Platform for Enterprise, which provides IT with government-certified data encryption, advanced VPN and powerful tools to manage and monitor corporate devices and data traffic usage. IT is even able to choose to deploy an on-device container to separate work and personal data.^[vi]

“As the world becomes increasingly mobile, security and privacy are of utmost importance. Being able to separate business from personal activities doesn’t just protect businesses’ sensitive data, it also protects employees personal information,” concludes Fleischer.

^{[i] https://www.statista.com/statistics/488376/forecast-of-smartphone-users-in-south-africa/}

^{[ii]https://www.trackvia.com/blog/infographics/mobile-devices-are-a-necessity-in-todays-business-world/}

^{[iii] https://www.trackvia.com/blog/infographics/mobile-devices-are-a-necessity-in-todays-business-world/}

^{[iv] https://venturebeat.com/2013/06/19/the-real-challenges-of-mobile-personas-for-byod/}

^{[v]https://insights.samsung.com/2017/10/27/advancing-mobile-technologies-without-sacrificing-security/}

^{[vi] https://www.samsungknox.com/en/knox-platform/knox-security}

In 2017, leading trend predicting company WGSN (formerly Worth Global Style Network) projected the rise in popularity of shades of purple into 2018.^[ii] With the launch of the Galaxy S9 and S9+, Samsung surprised the world with its exquisite lilac purple and midnight black devices and most recently, Coral Blue.

Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa says, “The colours available for our Galaxy series are definitely on point in terms of trends and I love the fact that Samsung is now playing an important role in the world of fashion as well as being a technology leader.”

Get into fashionista territory with the colour that best suits your personality. Samsung’s colour reveal of the Galaxy S9 and S9+ in Coral Blue, which is now available in South Africa, relates to one-on-one communication and is idealistic. The colour signifies an enhancement of self-expression and the ability to communicate, at the same time inspiring higher ideals. The exceptional camera that’s part and parcel of the Samsung Galaxy S9 and S9+ is the ideal accessory for people who desire to express themselves and communicate that expression to their friends, peers and family.^[iii]

Lilac purple is right up there with the latest fashion and style trends. When looking at what the colour purple represents, it’s all about the future, imagination and dreams. It’s known as an inspiring colour for people who are grounded, but also relate to the world of fantasy. It stands to reason then that smartphone users who choose this colour will enjoy the AR Emoji feature on the Samsung Galaxy S9 and S9+.^[iv]

Black is a strong colour, indicating self-control and discipline, as well as independence. The Samsung Galaxy S9 and S9+ is also available in midnight black and this colour, which is always stylish, also indicates a highly organised personality. The features of Samsung’s flagship devices like Knox security, Bixby and the ability to open two app windows at once will suit this type of personality.^[v]

Whether the smartphone an individual chooses is down to personal taste or has a deeper meaning, one thing is for sure, getting one of this year’s hottest innovations won’t cramp anyone’s style.

^{[i] https://fashionweekweb.com/fashionweeks-around-the-world-list}

^{[ii] https://www.wantedonline.co.za/style/fashion/2017-10-27-trend-alert-why-the-fashion-world-loves-lilac-right-now/}

^{[iii] http://www.empower-yourself-with-color-psychology.com/color-blue.html}

^{[iv] http://www.empower-yourself-with-color-psychology.com/color-purple.html}

^{[v] http://www.empower-yourself-with-color-psychology.com/personality-color-black.html}