The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, it began in October.

To kick off the campaign, Samsung released a video that highlights the innovative Artificial Intellifence (“AI”) technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimised performance for every cycle, while the robot vacuum cleaner provides personalised experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.^[2] In particular, Knox provides thorough protection from malware and external threats.^[3] Also, SmartThings¹, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service^[4] – now available in more than 120 countries^[5] – and providing up to seven years of free One UI upgrades^[6] that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why … Samsung…”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

^[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] For further information, see: Knox Vault | Fundamentals | Samsung Knox Documentation

^[3] Verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating.

^[4] HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model.

^[5] As of August 2025.

^[6] Supported on Wi-Fi-enabled home appliances released in 2024 and later.

At recent Schoolscape exhibitions held in Cape Town, Johannesburg, and Durban, Samsung showcased its wide range of B2B education solutions tailored to meet the evolving needs of educators and students in the digital age. Among the featured products were the Samsung WAD Interactive Display, Smart Signage, Monitors, Tablets, and the latest Galaxy S25 smartphones. These products are designed to facilitate interactive and engaging learning environments, allowing educators to deliver dynamic lesson plans while keeping students actively involved.

As the world increasingly embraces digital learning, the integration of cutting-edge technologies like artificial intelligence (AI) has made it essential for students to manage digital tools and navigate digital learning environments. Samsung’s education solutions provide schools with the necessary tools to foster these skills, helping students prepare for a future driven by technology. Samsung’s interactive displays, such as the Samsung WAD, are particularly critical for creating a connected classroom ecosystem, enabling seamless collaboration and enriching educational outcomes by linking ideas, concepts, and materials more effectively.

Vincent Mahlangu, responsible for B2B Sales at Samsung Electronics, delivered an address at the Cape Town, Johannesburg and Durban exhibitions, where he emphasised the impact of Samsung’s hardware and software solutions in the classroom to the school principals in attendance. He highlighted how products like the Samsung tablets, equipped with Samsung’s Knox security platform, offer an added layer of protection for both students and schools. “In the event a tablet is lost, Knox ensures all information is protected and traceable, providing peace of mind to both the students and the school,” Mahlangu explained. Samsung’s focus on security complements its overall mission to provide schools with reliable, durable, and secure products that elevate the teaching and learning experience.

Samsung is committed to providing products that not only meet the immediate needs of the classroom but also support long-term learning goals. With Samsung’s range of digital solutions, schools can easily build an immersive, future-ready learning environment that keeps pace with the latest innovations in education technology.

For more information on Samsung’s B2B education solutions and to explore the full range of products available, visit Samsung’s website.

Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance line-up at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Line-up

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.^[1] Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers, and Dryers.^[2]

The 9-inch AI Home screen on the Bespoke AI Refrigerator line-up increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,^[3] food management has been enhanced with new features such as recognition of processed food items,^[4] for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.^[5]

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilises AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,^[6] as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.^[7] Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.^[8] It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner line-up, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful^[9] suction power of up to 400W.^[10] The upgraded AI Cleaning Mode 2.0 ^[11] classifies more diverse environment ^[12] like corners ^[13] and the type of carpets^[14] for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.^[15] Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,^[16] which can recognise obstacles as small as 1cm, and even transparent liquids^[17] for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy to Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. ^[18] Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.^[19] It personalises services by recognising the user’s voice, switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,^[20] which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritising a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the line-up so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.^[21]

Knox Vault is also applied to home appliances for the first time,^[22] storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.^[23]

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,^[24] the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilises AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.^[25] This support feature has already expanded to more countries, including France, Netherlands, and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

*Products may differ per region

^[1] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

^[2] AI Home is available on select models, and its availability may vary by region.

^[3] Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognise 37 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

^[4] AI Vision Inside will recognise and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.

^[5] A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.

^[6] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.

^[7] Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.

^[8] Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.

^[9] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

^[10] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

^[11] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.

^[12] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

^[13] When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

^[14] When used with Active Dual Brush.

^[15] Product features are still in development and may change. It does not guarantee final specifications.

^[16] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

^[17]A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.

^[18] Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

^[19] Bixby availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.

^[20]Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

^[21] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

^[22]Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

^[23]PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

^[24] Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardised OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[25]Applicable to appliances launched after 2018 and is supported on models with standardised OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.

Our phones are constantly in our hands, but have you considered how often they get into the hands of others? Whether it’s entertaining a child, showing something funny to a friend or sending it in for repair; we hand over our precious devices surprisingly often. Each time we do that, we risk allowing too much access. It’s an invasion of privacy, waiting to happen.

With Pin App and Maintenance Mode, you don’t have to worry about anyone snooping around. You get to decide what people can and can’t see, no matter who’s got their hands on your device. It’s like having a personal bouncer for your phone.

Pin App

There’s a feeling you get when you hand over your phone to show somebody some pictures. It could be your holiday snaps, or just something funny you saved. But then they accidentally open another app and now they see a photo or message or anything else you didn’t intend to show them. It’s a horrifying moment, but Pin App can stop that from happening again.

Think of Pin App like a personal bouncer for your apps, stopping people from getting into where they’re not welcome. Instead, it keeps them exactly where they’re supposed to be – in the app you’ve pinned and nowhere else.

Pin App also acts as a Do Not Disturb sign, preventing awkward pop-up notifications that risk showing sensitive information when all you wanted to do was to share a funny social media post.

Setting up Pin App is quick and easy. Simply go to your Settings, then into Security and Privacy. Next, scroll down and find More Security Settings, and you can toggle the switch for Pin App on or tap on the text to view more settings. For extra security, you can choose ‘Ask for PIN before unpinning’, so whoever has your phone will need a password to get out of the pinned application.

Then, open the app you want to pin. Tap the Recents button (or swipe up and hold if you’re using swipe gestures) then tap the icon above the app. Select the ‘Pin this app’ option and that’s it.

Settings > Security and privacy > More security settings > Pin app

Maintenance Mode

Many of us at some point during the lifecycle of our device, will find ourselves submitting our phone to a third-party repair service for that cracked screen or that damaged charging port. More often than not, we need to send our device away for a period of time to have the repair done which brings its own risks including the ability of third parties to access private information on our devices.

Even the most careful among us can’t avoid accidents. When you send your phone away to get that cracked screen or damaged charging port fixed, you’ve got no idea who can access your data. This is where Samsung’s Maintenance Mode can be used.[1] It is specifically designed to protect and hide your personal data from being accessed when your device leaves your hands and is sent away for any type of repair.

When you activate Maintenance Mode, you can set up a distinct user profile, ensuring your primary account and data remain private. This mode can be activated either through the device’s Settings, where you tap Device Care before navigating to and tapping Maintenance Mode; or can be activated through the Samsung Members app.

Once Maintenance Mode has been turned on, you can conceal all your personal data including photos, videos, contacts and messages and prevent any unauthorised access. It also ensures that no data is erased by accident from your device, for instance, by a repair service centre.[2]

If you do need to send your device away for those repair activities, you can also ensure that those accessing it will only have access to basic device features that enable them to perform the necessary service diagnosis. Settings > Device care > Maintenance mode

Secure Folder

Samsung Knox provides layers of security and privacy, not only to protect users but also to give them choice in what they want to secure. For those who want to keep their most personal information separate and safe, there’s Secure Folder.

It’s a container that locks away your data so it cannot be accessed through your phone’s regular storage. It can hold your most private data such as calendar schedules and contact information, as well as notes, photos, videos, files and even apps. You can even encrypt the Secure Folder to keep your apps and data even more locked down until the next time you open the folder.

You can find Secure Folder in your apps. The first time you open it, you’ll have to set your lock type to either a PIN, pattern, or password. In addition to these, you can also add fingerprint access – and then you’re good to go. Anything you create within the Secure Folder will be automatically stored here, but you can also move data here any time.

For example, if you want to keep a copy of your driver’s license, you can take a photo of it using the Camera app within Secure Folder, or you can pick a photo in your Gallery, tap the options menu (the three dots), and then select ‘Move to Secure Folder’. There are a lot of things you can’t control, but when it comes to your privacy, Samsung wants to give you as much control as possible. With Pin App, Maintenance Mode and Secure Folder, you’ve got that extra reassurance against prying eyes. Settings > Security and privacy > More security settings > Secure Folder

Disclaimers:

[1] Availability may vary by market and model.

[1] As a precautionary measure, users are encouraged to back up any personal data before activating Maintenance Mode.

Samsung Electronics’ Samsung Knox security platform is 10 years old! Named after one of the most heavily guarded places, it was first introduced at Mobile World Congress (MWC) in 2013.

That is a decade of cutting-edge mobile protection for users around the world, during which Samsung Knox evolved into a holistic security platform synonymous with safeguarding billions of consumers and businesses. And now, Samsung is addressing the next frontier of device security with Knox Matrix.

Bringing Security to an Increasingly Connected World

Knox Matrix is Samsung’s vision for a future where devices connected in an ecosystem can protect each other – as well as their users. It is a comprehensive approach to security, which will become increasingly essential as more devices and aspects of our lives become connected.

Many users around the world already own an array of connected devices, from mobile devices and TVs to refrigerators and robot vacuum cleaners. The presence of over 14 billion connected devices on the market demonstrates the vastness of this landscape, which shows no signs of shrinking.

Samsung is aware that despite the benefits, increased connectivity has the potential to lead to more exploitations. Traditional security infrastructure that protects single devices will be unable to keep up, as one compromised device stands the chance of impacting others within the same ecosystem. Knox Matrix will address this challenge through a revolutionary concept that paves the way for multi-device security for mobile phones, TVs, home appliances, and more.

Samsung devices that are empowered with Knox Matrix work to protect one another in a trusted network. If one element is compromised, Knox Matrix will isolate it from the ecosystem in order to protect the others. Having Knox Matrix supported across devices can effectively turn a smart home into a smart shield – the more devices a user has connected, the stronger their overall security.

There are currently three critical features of Knox Matrix that ensure its success. Trust Chain has devices monitoring each other for threats. Credential Sync secures user information as data is moved between devices; and Cross Platform SDK will enable devices on various operating systems and platforms (including but not limited to Android, Tizen and Windows) to join Knox Matrix with consistent security standards. This way, we can keep devices safe even in a hyper-connected world.

Knox Matrix manages all this within a private blockchain, allowing compatible devices to check each other for breaches and ensure safety with intelligent threat monitoring. With these steps in place and more features to be introduced, users will be able to enjoy multiple connected devices safely and conveniently.

The Path to the Next Frontier: Stronger Together

Creating the foundations for the next era of device security requires careful consideration. Knox Matrix’s development is going strong, but there are challenges on the way to the next frontier. These include reconciling the many different types of products, with varying operating systems and security standards, into a frictionless system able to work as one.

As devices become more connected, Samsung must also ensure they are not more complicated to use. With Knox Matrix, we are working to offer users transparency and choice along with protection. Users should be safe in the knowledge that they can make informed decisions about their devices, so they can be protected without hassle. We anticipate that Knox Matrix will alert users of potentially unsafe situations, such as the use of old firmware, offering suggestions for any next steps.

The power of Knox Matrix to protect connected ecosystems will be demonstrated in phases, starting with Samsung Galaxy products, such as smartphones and tablets. Knox Matrix-compatible models will be available from 2024, initially with the three core features mentioned above and more expected to follow via updates. This will expand to cover Samsung’s home appliance devices within the next two to three years, followed by partner devices. Development is already underway for partner device compatibility.

A Trusted Record of Secure Innovations

Samsung already has a long history of enabling different kinds of devices to work seamlessly together through SmartThings. In line with the company’s philosophy of open collaboration, Samsung has also been working closely with the most trusted industry partners and the wider security community to define and expand security standards, by better identifying flaws before they become problematic.

More eyes, more heads, better solutions. This background serves as a key foundation for all Samsung Galaxy devices, along with end-to-end protection and real-time threat detection that is built into every single layer of its products.

Knox Matrix is just the latest development in the innovative history of Samsung Knox security. Samsung most recently introduced Knox Vault, a key security solution that isolates users’ most sensitive data to ensure it never falls into the wrong hands.

Previous evolutions included TrustZone, which provided a secure environment within the main operating system to run sensitive applications and processes separately from regular software. As such, work and play could coexist securely on the same device. Samsung Knox also evolved into Knox Suite[1] in order to help businesses and key institutions around the world efficiently secure, deploy and manage their fleet of devices with customisable, easy-to-manage software and end-to-end security.

Samsung can proudly say that Knox is one of the most trusted security platforms – thanks to its defense-grade security. We are confident Samsung Knox is best placed to provide one of the best device security systems. Connected technology will help us create better lives and better experiences — and more connectivity does not necessarily have to mean more risk. With Samsung Knox, Samsung is setting the foundation for a safer tomorrow to be stronger together.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer:

[1] Requires separate license key (purchased separately).

“Always-on employees offer significant benefits to organisations operating in a digital world, but having all employees directly connected to enterprise systems wherever they are, can increase the company’s information security risk profile. This is where Samsung Knox rises to the challenge. Defence-grade security is less of a nice-to-have and undeniably a must-have,” says Justin Hume, Director: Integrated Mobility for Samsung South Africa.

With advancing technology, hackers have also become more inventive, so securing data has to be more effective than simply being alerted about threats coming in. The key is to embed security into every aspect of a phone. Fortunately, Samsung has taken a giant leap forward in device security. Samsung Knox is Samsung’s defence-grade mobile security platform built into its devices. It protects against intrusion, malware, and malicious threats. Samsung designed Knox to address these threats, which are far too real. With hackers finding inventive ways to get your information, Knox had to be a step ahead and is.

With Knox, you have peace of mind you simply won’t have otherwise. And even more reassuring is that Samsung Knox is built into Samsung smartphones, tablets, and wearables at the manufacturing stage, so you have it the moment the device is unpacked.

Summary

• Smartphones have now become a necessary business tool
• Employees who are connected to the office remotely can expand the boundaries of productivity
• Advances in security can ensure that mobile technology protects against threats
• Smartphone features can enhance corporate images
• Productivity is boosted by the unique features of the Galaxy Note9

The rapid advancements in mobile technology have transformed how businesses communicate, operate and interact with customers and employees. Smartphones connected to wireless networks have become the fastest moving part of the modern business machine. And companies who are mobile-minded are now, more than ever before, in the driver’s seat.

Justin Hume, Director: Integrated Mobility at Samsung South Africa says, “As a company committed to making lives better, we are excited about the many pioneering ways our smartphones, such as the recently launched Galaxy Note9, have influenced a new, more robust business model. Companies are no longer constrained by the walls in which they operate and the traditional tools which don’t link in to the always-on culture of today’s business landscape. Mobile technology has raised the roof and opened a world of possibility.”

Connect To Greater Productivity

The demands placed on business systems, company processes and employees in today’s fast-paced world are immense. With remote working and the need to constantly be on the go and connected, organisations need to keep up with technology that can take the pace. Employees and customers can be easily connected through a smartphone. With innovations like all-day battery life, incredible storage capabilities and exceptional security, mobile phones can take the reins, both inside and outside the workplace.

Protect The Business Effortlessly

Another important consideration is the protection of corporate information. Cyber-attacks are on the rise and employee business devices have exposed enterprises to data breaches, malware threats and corporate espionage. Even though traditional networks have always fallen victim to these threats, mobile technology is often perceived as a bigger concern. The fact that hackers can gain access to a device in just 30 seconds through an unsecured network is cause for alarm.

Fortunately, technology can also work against hackers. The exceptional Knox is integrated into all Samsung devices. It’s a defence-grade security platform which has created a suite of purpose-built, innovative and intuitive business tools designed to protect businesses from hackers or malicious malware. In addition, the device can be set up to be unlocked via facial recognition, iris scanning, fingerprint, pattern, PIN or password. This peace of mind ensures that businesses can continue to safely embrace the mobile revolution.

Make A Good First And Last Impression

Corporate images are also better served by mobile technology. The Note9’s Bluetooth-enabled S Pen makes a presentation look world class simply through its ability to change presentation slides, share notes or even take a picture – all from nine meters away. If a picture is worth a thousand words, Samsung’s most intelligent camera yet, speaks volumes. The combination of pixel-perfect images and the ability to present them efficiently, elevates the perceived standards in a client presentation.

Do More On The Move

With the weight of information that is created and transferred between colleagues and customers, memory size impacts the viability of smartphones. The Note9 has addressed this with massive memory options, up to one terabyte. With mobile technology elevated to these levels there is very little reason to doubt the continued popularity of mobile technology for business. The DeX Cable is another way to bridge the smartphone and the office. This Note9 HDMI cable simply plugs into a PC to mirror the employee’s smartphone or to create a second screen on which to effortlessly perform business tasks. The fact is, the distance between the office and the smartphone is much smaller than ever before. It’s already almost non-existent.

“Smartphones are not the future. They are the present. What we can already do with right device in our hands is truly staggering. Business is on the move and mobile is driving it,” adds Hume.

JOHANNESBURG, South Africa – 9 August, 2018 – Samsung Electronics Co., Ltd. today unveiled the newest addition to its advanced business mobility offering: the new, super-powerful Samsung Galaxy Note9. The Samsung Galaxy Note series is truly a game-changer, offering its signature S Pen and larger display to empower the digital transformation of enterprise customers. Designed for customers who need a device that supports both personal and professional needs, the Galaxy Note9 powers productivity on-the-go from day to night, without compromising on security.

“The impact mobile technology has had on business in the last decade is extraordinary and continuously evolving, driven by converging technologies that fuel innovation,” said Craige Fleisher, Vice President of Integrated Mobility for Samsung South Africa.  “Samsung has always been at the forefront of this transformation – a movement that we call the Next Mobile Economy. In this mobile-first world, all companies are challenged to rethink the way they do business.”

The Note series is Samsung’s showcase for premium technology and industry-defining innovation and the Galaxy Note9 is no exception. Tailor-made for today’s professionals, it empowers people to embrace collaborative, open and highly-customizable technology, with security built-in.

“Samsung has a rich history in innovation that’s human-driven and defies all barriers to progress. We are a game-changing company,” adds Fleischer.

Powering productivity on-the-go

The Galaxy Note9 combines powerful fundamentals with smart features to ensure that users can stay productive, whenever and wherever they are:

• S Pen: Galaxy Note9 introduces the new S Pen with remote control delivering capabilities that empower the user to do more. The S Pen features Bluetooth Low-Energy (BLE) that makes it even more powerful: you can use your S Pen as a clicker to move through a PowerPoint presentation, without the need for a mouse when in DeX mode. And new customized clicks make it easy to quickly launch an app or take a photo.

• Speed & Power: the cutting-edge 10nm processor now comes with the fastest network speeds available in the market with up to 1.2 gigabits per second, meaning users can download and stream content without any lag.

• Store More, Delete Less: Galaxy Note9 comes with the default base storage of 128GB or 512GB. With expandable memory, the Galaxy Note9 is 1TB^[1] ready so users can create and store without running out of space.

• Samsung DeX: by connecting a single HDMI adaptor^[2] to a screen, the Galaxy Note9 transforms into a PC-like experience with a simple ‘plug and play’.

Powering your business

First-class security is now more important than ever to achieve enhanced mobility. The Samsung Galaxy Note9 combines defence-grade security with the most comprehensive configuration, deployment and management features on the market:^[3]

• Defence-Grade Security: Samsung Knox delivers the industry’s leading security features to the enterprise protecting devices at multiple layers including hardware software and applications.

• Streamlined Deployment: Knox Configure allows businesses to remotely configure devices in bulk to change settings, install software and establish policy updates for further protection.

• Enterprise Management: E-FOTA allows administrators to control OS updates and security patches for an entire fleet of devices via existing EMM infrastructure.

• Biometric Authentication: Samsung provides multiple options for authentication that suits different working environments including fingerprint scanning, iris scanning, facial recognition and Intelligent Scan.

• Enterprise Edition^[4]: Samsung’s Enterprise Edition unlocked smartphones come with Knox Configure, Samsung E-FOTA on MDM and regular security updates included. Now, you can make the impact your business demands with the combination of powerful and simple device management, support from tailored partner solutions, customization capabilities and defence-grade security.

The Galaxy Note9 combines advanced hardware and software to help businesses across all sectors, from manufacturing and retail, to healthcare and financial services, to achieve more through mobile technology.

Powering your day and night        

• 4” Infinity Display: Featuring a stunning 6.4” Infinity Display, the Galaxy Note9 is not only perfectly engineered but also beautifully designed.

• Most Powerful Camera: Shoot like a pro and capture the best of work, and the best of play. The dual aperture works like an eye, adjusting to any light so your team can take stunning pictures anytime and anywhere. Plus, capture optimization and instant flaw detection makes it almost impossible to take a bad shot.

• Long Lasting Battery: Reflecting the importance of battery performance to power-users, the Galaxy Note9’s 4,000mAh battery is the largest-ever on a flagship Galaxy phone, allowing users to create, consume content and communicate from morning to night.

• Dual SIM^[5]: In addition, the new Galaxy Note9’s dual SIM allows users to use two SIMs in one phone. Whether for data on a business trip or just separating work and personal numbers, the dual SIM gives the user the balance their life needs.

The Samsung Galaxy Note 9 will be available for pre-order from August 9 and general availability on August 21, 2018. It will be offered in Midnight Black, Metallic Copper with matching S-Pen and Ocean Blue with a vibrant Yellow S Pen.

For more information about the Samsung Galaxy Note 9, visit http://www.samsungmobilepress.com, news.samsung.com/za or www.samsung.com/za.

Samsung Galaxy Note9 Product Specifications

^{*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.}

SPECIFICATION COMPARISON (Galaxy Note8 vs. Note9)

^{[1] 512GB internal memory as standard. 512GB models available in select countries. Up to 512GB additional storage with external SD card (sold separately).}

^{[2] Samsung’s HDMI adapters includes HDMI Adapter (EE-HG950), Multi Port Adapter (EE-P5000) and DeX Cable (EE-I1300)}

^{[3] Certain features require a license. Visit samsungknox.com for details.}

^{[4] The availability may vary by market.}

^{[5] The availability may vary by market. Operator dependent.}

According to research, over 80% of employees use their own phones or tablets for doing tasks for work.^[iii] While this may sound like there are a lot of highly motivated and dedicated workers out there, the reality is that technological advancement has simply made this possible. Mobile virtualisation is a term relating to the ability to create two separate environments or personas on one device – which means private and business information and activities can be completely separate, with different security protocols.^[iv]

A malware or virus doctor isn’t the solution anymore. With advancing technology, hackers also become more advanced, so securing data has to be more effective than simply putting a fence around something or being alerted about threats coming in. The key is to embed security into every aspect of a phone – from the foundations.

Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa, says, “Knox is Samsung’s guarantee of security, which gives users the freedom to work and play, how and when they want. The Samsung Knox platform is built into Samsung smartphones, tablets and wearables at the manufacturing stage, so it’s there before the device is even unpacked. The Knox platform consists of overlapping defence and security mechanisms that protect against intrusion, malware and more malicious threats.”

But it’s not just about detecting threats – authentication systems verify not only the person performing the transaction, but also the permission to perform it at that exact time and location. This means that if a user is doing something sensitive in a location that’s not conducive to such activity, the device won’t allow it to happen.^[v]

That’s just on a personal level. The Samsung Knox Platform for Enterprise gets even more intelligent, allowing IT managers to create bespoke solutions for their business needs that is capable of being managed and controlled remotely. Each business-use device can be managed and secured by Knox Platform for Enterprise, which provides IT with government-certified data encryption, advanced VPN and powerful tools to manage and monitor corporate devices and data traffic usage. IT is even able to choose to deploy an on-device container to separate work and personal data.^[vi]

“As the world becomes increasingly mobile, security and privacy are of utmost importance. Being able to separate business from personal activities doesn’t just protect businesses’ sensitive data, it also protects employees personal information,” concludes Fleischer.

^{[i] https://www.statista.com/statistics/488376/forecast-of-smartphone-users-in-south-africa/}

^{[ii]https://www.trackvia.com/blog/infographics/mobile-devices-are-a-necessity-in-todays-business-world/}

^{[iii] https://www.trackvia.com/blog/infographics/mobile-devices-are-a-necessity-in-todays-business-world/}

^{[iv] https://venturebeat.com/2013/06/19/the-real-challenges-of-mobile-personas-for-byod/}

^{[v]https://insights.samsung.com/2017/10/27/advancing-mobile-technologies-without-sacrificing-security/}

^{[vi] https://www.samsungknox.com/en/knox-platform/knox-security}

To offer users greater flexibility and convenience, the Galaxy S9 introduces support for innovative biometric authentication features that add new layers to the Galaxy line’s already stout security. Let’s take a closer look at how innovations like Intelligent Scan and Dedicated Fingerprint will streamline how users access their phone and safeguard their personal data.

An Intelligent Approach to Authentication

To make unlocking the Galaxy S9 as simple as possible, Samsung combined its advancements in iris scanning, facial-recognition and intelligent technologies to create a seamless biometric security solution that offers users fast and secure access to their device.

Intelligent Scan is a deep learning-based verification solution that utilizes the collective strength of the Galaxy S9’s iris scanning and facial recognition technologies to allow users to unlock their device and access protected content with a simple glance. The solution works by carefully analyzing your face’s visible features, as well as the lighting conditions of your surroundings, and determining the optimal authentication method to open your phone. Intelligent Scan’s multimodal approach allows it to ensure that biometric authentication occurs successfully in virtually any environment.

The Galaxy S9’s advanced facial-recognition technology utilizes an immense amount of data to recognize your face’s distinct features from a wide range of angles, and its iris-scanning technology has been enhanced to identify unique iris patterns from greater distances. This powerful combination of cutting-edge biometric and intelligent innovations allows the Galaxy S9 to recognize users even when a piece of clothing or an accessory is obstructing part of their face. So you won’t be required to remove your cap or adjust your scarf whenever you’d like to unlock your phone.

Going forward, Samsung plans to integrate Intelligent Scan support into a wide range of applications, beginning with Samsung Pass. Adding this functionality to the app will allow users to enjoy the same streamlined security when entering website logins and other sensitive information within the Samsung Internet mobile app.

Premium Security at Your Fingertips

The Galaxy S9 also introduces new capabilities to the rear-mounted fingerprint sensor that make this tried-and-true authentication method even more useful.

The sensor, which is conveniently located beneath the camera for easy access, now allows users to register fingerprints with a single swipe, and designate a Dedicated Fingerprint to use to apply an additional layer of security to their device’s Secure Folder. This encrypted folder offers a safe, conveniently accessible home for private apps and files that users can securely lock with their Dedicated Fingerprint, or with a PIN, pattern, passcode or iris scan.

When users unlock their phone using this finger, rather than bringing them to the home screen, the device will automatically display their Secure Folder’s contents. Users can also select how they would like the folder to be displayed – either as a traditional folder, or as a launcher. The latter will launch a secure home screen that’s populated only by their designated private apps, as well as a Secure Folder widget that allows them to easily add more.

Together, the streamlined biometric technologies featured in the Galaxy S9 and S9+ offer users a mobile experience that’s not only more seamless and convenient, but more personalized than ever.

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.