Controlling the Number of Shoppers In-Store

As businesses open again, controlling the number of customers in a retail or restaurant environment will be crucial. One way of doing this is to use a digital footfall counter that will electronically monitor the amount of people entering a venue. When combined with digital signage, such as a single screen at the entrance, retailers are able to communicate to waiting customers what the store’s capacity is at any given time and indicate when they can allow more customers to enter.

Digital Drive-Thru Menu Boards Replace in-House Dining

At restaurants, digital drive thru menu boards are playing a bigger role in informing consumers as to what’s available. They allow for menu flexibility and provide restauranteurs with an opportunity to upsell and promote special deals to their drive-thru customers – all safely outside the business.

Maintaining Social Distancing

Enforcing social distancing in-store can be difficult, especially when it comes to queueing. One way around this is to employ a Virtual Queue solution, which allows customers to check in, maintain their place in line, and be notified when it’s their turn for service. Ultimately, removing the need for customers to physically stand in a queue, and at the same time, keep shopping.

Moving Tactics chose to partner with world-leading display manufacturers such as Samsung to offer their clients an effective pre-defined outcome, which is especially useful during this unprecedented time. The decade-long partnership has allowed both companies to solidify their position as true industry innovators and resulted in digital signage installations being implemented for some top global brands. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. The benefits of installing Samsung’s commercial-grade screens offer clients much more advanced features including the ability to run the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings.

There is no doubt this is a time the retailer sector had not anticipated. However, through the power of innovative technology and creative soltions the future of retail looks a lot more healthy.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/za/

About Moving Tactics

Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions. For the latest news, please visit the Moving Tactics website http://movingtactics.co.za/ Facebook: www.facebook.com/MovingTacticsCT Twitter: @MovingTacticsSA

Why the Samsung and Moving Tactics Partnership Stands Out

• System-on-Chip (SOC) Technology

SOC technology has stepped forward and replaced the need for external media players, and believe that retailers, and especially QSR chains, should insist on having their systems switched over to this new technology; or if they’re installing from scratch, this is a must. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings. Samsung offer this technology and it is much more reliable to have one failure point via one supplier, specifically in the QSR market.

• LED Display Technology

Despite the relative expense of LED display technology, use is growing all the time and when used for large format work, they become cost effective, making them ideal for installations on a grand scale. Their brightness allows them to work well for indoor and window displays and they’re not limited by any specific aspect ratio. These LED displays can change shape to fit almost any specific space as they are multi-purpose and highly customisable and they show up better in ambient light conditions, compared to other technologies.

• Customer Success

The ability to develop and implement an all-round high quality installation is crucial to ensure that retail brands and QSR chains get the most out of their digital signage systems by using new and innovative ways to capture the customer’s attention. Offering a turnkey solution is absolutely essential. This is why the Samsung MagicINFO signage solution has also proven to be invaluable to clients such as fast food chains where intelligent drive-thru digital menu boards can run off a digital eco-system.

The bespoke Samsung MagicInfo signage solution is an entirely Samsung end-to-end technology that runs from the digital menu board content across commercial 24-hour rated Samsung screen solutions at each outlet. The offering also includes on-going content development across all store categories as well as content management. Samsung and Moving Tactics have always been at the pioneering edge of technology, developing sustainable and durable solutions over the years – providing customers with the best solution to meet their requirements. It’s a partnership that’s a smart choice for everyone.

About the Samsung and Moving Tactics Partnership

For almost a decade, the partnership has allowed both companies to solidify their position as true industry innovators. This partnership has resulted in digital signage installations for renowned global brands with a CAPEX value exceeding R100m. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. Additionally, the benefits of installing Samsung’s commercial grade screens offer clients much more advanced features. Samsung’s System-On-Chip (SOC) technology replaced the need for external media players. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamline

JOHANNESBURG, South Africa – 20 June, 2019 – Samsung completed a massive state-of-the-art five-screen LED display installation at the iconic One Times Square building in New York City on May 31st 2019. The new high-end displays from Samsung measure more than 11,639 square feet (1,081 square meters) when combined.

Samsung’s new displays at One Times Square take up the entire front facing panel and reflect some of the most valuable advertising displays in the world. The displays feature premium centre-stage exposure with full motion video, live-streaming and interactive capabilities.

“We are excited to showcase our LED displays at one of the world’s most renowned destinations, said Reggie Nxumalo, B2B Director at Samsung South Africa. “New York’s Times Square is not only a high-traffic location, it is a symbolic centre of culture and commerce, making it the ideal place to showcase our leading technology on such a colossal scale.”

Jamestown, a real estate investment and management company, owns and manages the property One Times Square, the 25-story building located in the heart of Times Square in New York City. Home to the New Year’s Eve ball drop, the globally recognised building has been central to New Year’s Eve traditions celebrated around the world.

“One Times Square serves as an advertising platform for the world’s most iconic brands,” said Michael Phillips, President of Jamestown. “Samsung delivers a best-in-class visual experience that will showcase these brands in the highest quality.”

PRISMVIEW, a subsidiary of Samsung Electronics America, was responsible for the design, supply, manufacturing and installation of the project. Last year, Samsung also completed installation of outdoor LED signage at Two Times Square, located opposite from this recently completed project. Samsung’s SMART LED Signage XPS Series features a reinforced design to deliver uninterrupted colour-uniform content in any setting. The XPS 160 and XPS 080 models used at One Times Square feature advanced colour calibration, an energy-saving design and the industry’s highest-quality, tier-one LED diodes. A time lapse video highlighting the three-month transformation process was created to capture the accomplishment, showcasing the visual impact of the displays from day to night and their durability that can withstand extreme weather conditions.

For more information about Samsung’s visual display solutions visit: https://displaysolutions.samsung.com

About Prismview, A Samsung Company
Prismview is a subsidiary of Samsung Electronics Co., Ltd. Founded in the early 1990s as YESCO Electronics, acquired in March 2015, and rebranded as Prismview, A Samsung Electronics Company. Prismview designs, engineers and manufactures large-format LED video display solutions out of its Logan, Utah, USA headquarters. Prismview offers a diverse line of technology solutions, integration and operational services for a variety of applications, including sports and live event venues, digital out of home applications, digital billboards, spectaculars and gaming, and LED message centre displays. Learn more about Prismview at www.prismview.com.

About Jamestown
Jamestown, LP was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 35+ years, Jamestown has grown its portfolio of assets in key markets throughout the U.S. and expanded its investment footprint to South America and Europe. Jamestown’s capabilities include: acquisitions, capital markets, property management, asset management, retail leasing, design, sustainability, and risk management. Jamestown has headquarters in Atlanta, GA and Cologne, Germany, and offices in New York, NY, Boston, MA, San Francisco, CA, Los Angeles, CA, and Bogota, Colombia. For more information, visit www.jamestownlp.com.