Controlling the Number of Shoppers In-Store

As businesses open again, controlling the number of customers in a retail or restaurant environment will be crucial. One way of doing this is to use a digital footfall counter that will electronically monitor the amount of people entering a venue. When combined with digital signage, such as a single screen at the entrance, retailers are able to communicate to waiting customers what the store’s capacity is at any given time and indicate when they can allow more customers to enter.

Digital Drive-Thru Menu Boards Replace in-House Dining

At restaurants, digital drive thru menu boards are playing a bigger role in informing consumers as to what’s available. They allow for menu flexibility and provide restauranteurs with an opportunity to upsell and promote special deals to their drive-thru customers – all safely outside the business.

Maintaining Social Distancing

Enforcing social distancing in-store can be difficult, especially when it comes to queueing. One way around this is to employ a Virtual Queue solution, which allows customers to check in, maintain their place in line, and be notified when it’s their turn for service. Ultimately, removing the need for customers to physically stand in a queue, and at the same time, keep shopping.

Moving Tactics chose to partner with world-leading display manufacturers such as Samsung to offer their clients an effective pre-defined outcome, which is especially useful during this unprecedented time. The decade-long partnership has allowed both companies to solidify their position as true industry innovators and resulted in digital signage installations being implemented for some top global brands. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. The benefits of installing Samsung’s commercial-grade screens offer clients much more advanced features including the ability to run the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings.

There is no doubt this is a time the retailer sector had not anticipated. However, through the power of innovative technology and creative soltions the future of retail looks a lot more healthy.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/za/

About Moving Tactics

Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions. For the latest news, please visit the Moving Tactics website http://movingtactics.co.za/ Facebook: www.facebook.com/MovingTacticsCT Twitter: @MovingTacticsSA

Why the Samsung and Moving Tactics Partnership Stands Out

• System-on-Chip (SOC) Technology

SOC technology has stepped forward and replaced the need for external media players, and believe that retailers, and especially QSR chains, should insist on having their systems switched over to this new technology; or if they’re installing from scratch, this is a must. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings. Samsung offer this technology and it is much more reliable to have one failure point via one supplier, specifically in the QSR market.

• LED Display Technology

Despite the relative expense of LED display technology, use is growing all the time and when used for large format work, they become cost effective, making them ideal for installations on a grand scale. Their brightness allows them to work well for indoor and window displays and they’re not limited by any specific aspect ratio. These LED displays can change shape to fit almost any specific space as they are multi-purpose and highly customisable and they show up better in ambient light conditions, compared to other technologies.

• Customer Success

The ability to develop and implement an all-round high quality installation is crucial to ensure that retail brands and QSR chains get the most out of their digital signage systems by using new and innovative ways to capture the customer’s attention. Offering a turnkey solution is absolutely essential. This is why the Samsung MagicINFO signage solution has also proven to be invaluable to clients such as fast food chains where intelligent drive-thru digital menu boards can run off a digital eco-system.

The bespoke Samsung MagicInfo signage solution is an entirely Samsung end-to-end technology that runs from the digital menu board content across commercial 24-hour rated Samsung screen solutions at each outlet. The offering also includes on-going content development across all store categories as well as content management. Samsung and Moving Tactics have always been at the pioneering edge of technology, developing sustainable and durable solutions over the years – providing customers with the best solution to meet their requirements. It’s a partnership that’s a smart choice for everyone.

About the Samsung and Moving Tactics Partnership

For almost a decade, the partnership has allowed both companies to solidify their position as true industry innovators. This partnership has resulted in digital signage installations for renowned global brands with a CAPEX value exceeding R100m. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. Additionally, the benefits of installing Samsung’s commercial grade screens offer clients much more advanced features. Samsung’s System-On-Chip (SOC) technology replaced the need for external media players. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamline

JOHANNESBURG, South Africa, 27 August 2018 – Imparting a message that’s clear and enticing for potential customers has been key in marketing for decades. Signage is one aspect of branding and communication that has changed over time – from hand-drawn store-front displays, billboards and street pole posters. As technology has advanced, specifically in the digital arena, numerous opportunities have become available for businesses to get their message across to potential customers in more dynamic and creative ways.

In today’s fast-paced world, standing in a queue just doesn’t cut it anymore. But, there are numerous places where queues simply can’t be done away with, especially in retail spaces. That’s where digital in-store displays become so important. Not only does good content help appease waiting customers, it is also a highly targeted and interesting way to inform, educate and entertain.

With innovative technology, display screens can be as large or small as required and can be positioned in just about any space – even outdoors. Sensors can adjust to lighting conditions, ensuring that the picture remains vivid and clear.

Justin Hume, Chief Marketing Officer at Samsung South Africa says, “Samsung’s transformation of Pretoria’s Time Square Casino into a digital paradise with its technologically advanced video walls, displays that are larger than life and iconic LED screens is a key example that the scalability of Samsung’s signage solutions is limitless. It’s with this technology that Samsung is striving to create a future that is not only streamlined for business, but also for the consumer.”

Digital in-store content is quick and easy to edit, enabling marketers to update and change data and imagery making it instantly relevant. Looking at a grocery store, the information and content can include ingredients, nutritional details and allergens, or in a pharmacy, the information can be geared towards healthy living or  side-effects when choosing medication. The same innovation can be implemented in other sectors, showcasing targeted and tailored facts that will benefit consumers across the board.

“Many retail outlets now offer engaging content at their check-out queues, not only informing customers as they line up at the check-out, but also offering advice that is relevant to the store they’re in. By engaging customers when they would normally be bored in a queue, marketers have a captured audience that can both entrench messaging and enhance customer engagement,” concludes Hume.

Customers expect to be informed and using digital displays is a highly effective way to remain relevant and engaging – giving customers the right information at the right time.