More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience

Lifestyle lineup adds the Music Frame customisable speaker and The Premiere 8K, the industry’s first wireless 8K projector

Samsung Electronics Co., Ltd. has announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyper-connected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design-enhancing features, including:

• 8K AI Upscaling Pro:^[1] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting content — such as ball distortion — by streaming high-resolution sports matches through this feature^[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three-dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth^[3], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and centre on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.

• Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+^[4], a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service^[5] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges
• Tail: provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.

Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customisation, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customisable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Enjoy your favorite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favourite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favourite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies, and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalancing colours, the feature enables users with low vision to see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and a precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.^[6]

New ‘OLED Glare Free’ technology^[7] — specifically designed for 2024 OLED screens — preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode^[8].
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms with Dolby Atmos for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment setup, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar delivers an 11.1.4-channel sound experience with True Dolby Atmos sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalised, immersive experiences that redefine the way people live and engage with their devices.

For more information visit: https://news.samsung.com/za/ces-2024

^[1] QN900D only. 8K AI Upscaling for other models.

^[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

^[3] 12.9mm in depth only applies to 65’’ QN900D.

^[4] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

^[5] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

^[6] Size and model availability of OLEDs may vary by country.

^[7] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organisation for Standardisation.

^[8] This feature applies to the 55’’ display and above.

With its technical expertise, Samsung Electronics has been recognised for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centred design.

Samsung has upheld its leadership in the TV industry for an impressive 17 years as a result of prioritising its premium product line-up exemplified best by its Neo QLED and QLED TV lineup.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring ground-breaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilised quantum dot technology to achieve 100 percent colour volume for the first time in the industry. In 2018, the company launched the ground-breaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product line-up with designs to enhance the user experience through products such as The Frame, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung proudly supports Busan’s bid for the World Expo 2030.

• The Micro LED TV is the pinnacle of display technology
• The TV offers exceptional picture quality thanks to 25 million micrometer-sized LEDs
• It comes with the latest advancements in picture quality, sound technology and smart features

Samsung Electronics has unveiled its newest and ultra-premium Micro LED TV with prices ranging from R1.4 million up to R3 million, available in screen sizes from 76” up to 126”. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the Micro LED screens bring the vision of ‘More WOW than ever’ closer to reality with lifelike images, immersive sound and hyper-personalised experiences.

Created from sapphire materials, this borderless, razor slim TV is impressive and offers exceptional sound quality while delivering a front-row experience that feels like you’re sitting in a movie theatre or a concert hall. The launch follows hot on the heels of the recent accolades where Samsung was named as the number 1 global TV brand for the 17th consecutive Year by market research firm Omdia.

“Samsung understands that TV entertainment is more exciting when it’s involving and more cinematic and the Micro LED TV heeds that call in exceptional fashion. With its innovative take on what’s possible, it stretches viewing possibilities to grander levels. The Micro LED TV demonstrates the potential of ultra-premium home screen products for Samsung and shows not only the tech leadership but the company’s bold approach to creating products,” said Mike van Lier, Vice President of Consumer Electronics at Samsung. “Ultimately, it is all for our customers and those who get to have the pleasure of witnessing this level of TV will attest to its majestic viewing experience and how it suits their lifestyle.”

The 110” ultra-premium home cinematic product was unboxed and installed at the Cinema Architects lifestyle and high-tech experience centre in Sandton as a result of a partnership with the company. Cinema Architects is a full-service custom integration firm providing the design and installation of sophisticated electronic systems for premium and smart homes for residential environments.

“For 42 years we have been seen as a leader in the Home Automation and Home Cinema space. Part of our success has been attributed to aligning ourselves with high quality like-minded brands, as well as keeping up with the latest trends in technology. Samsung is a brand we hold in very high regard and one are extremely proud to align with as we enter this new age of Micro LED technology. The Samsung Micro LED TV was our number one choice, a TV with exceptional quality filled with innovative technology. The audio system native to the Micro LED TV is second to none, and probably the best we’ve heard on a TV. The image quality sets new benchmarks, and really needs to be seen to be believed,” said Mauricio Tavares, Marketing Director of Cinema Architects.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s  state-of-the-art display, Micro LED offers a top-level quality thanks to 25 million micrometre-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colour and a heightened level of clarity and contrast. The Micro LED is available in the size formats 126″, 114″, 110″, 89″ and 76″.

In addition to the hardware innovations, the Micro LED supports 20-bit greyscale depth. This means Micro LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and colour levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with the immaculate design made possible by its 99.99% screen-to-body ratio, Micro LED delivers revolutionary performance.

Finally, Micro LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favourite artwork or digital photography.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier audio experience with top, side and bottom channel speakers for breath-taking, multi-dimensional sound.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories, letting users focus on various in-home activities.

• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through Micro LED together with Neo QLED and The Frame TVs.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Source: Source Omdia, Jan 2023. Samsung was named as the number 1 global TV brand for the 17th consecutive Year by market research firm Omdia.

Samsung proudly supports Busan’s bid for the World Expo 2030.

New lifestyle products and features, including The Premiere 8K and Smart EDGE Blending on The Freestyle provide freedom of how and when consumers use devices

Samsung’s 2023 line-up brings everyday sustainability by decreasing its carbon footprint throughout its product lifecycle

JOHANNESBURG, South Africa – 10 January 2023 – Samsung Electronics Co., Ltd. unveiled its new Neo QLED, MICRO LED and Samsung OLED line-ups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s line-up features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences with Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit their needs. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices[1] for seamless connections.

• Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
• ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options with MICRO LED and Samsung OLED

The 2023 MICRO LED line-up offers new models ranging from 50 to 140-inches[2] to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED line-up is now available in 55, 65 and the new ultra-large 77-inch models. This Samsung’s latest OLED line-up now comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation. The expanded line-up comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub.

Samsung OLEDs now come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience. Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV line-up. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming with Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favourite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience, where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming – with multi-tasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[3] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens – including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle with Expanded Lifestyle Line-up and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customise the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector line-up now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame.
• Samsung’s latest TV line-up can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 line-up, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminium cans and copper, replacing approximately 12% of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.

Multi-dimensional Soundscape and Audio Quality with AI

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customisable and personalised ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook4 where you can register to get the latest updates and special offers throughout 2023.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

Samsung proudly supports Busan’s bid for the World Expo 2030.

[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.

[2] Samsung’s MICRO LED line-up will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.

[3] MiniMap Sharing will be available via software update in the first half of 2023.

4 Participating Countries only: US, UK, Germany, Turkey, Australia, Korea, India

Samsung’s growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible thanks to Samsung’s constant drive for innovation.

“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”

Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated ground-breaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.

In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV line-ups. This includes Samsung’s new Neo QLED line-up along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.

For more information on Samsung’s TV products, please visit www.samsung.com/.

The latest additions to the Samsung Visual Display line-up range from products that provide new premium entertainment experiences to purpose-driven inclusivity features – and more. In case you missed the event, check out these five highlights from the First Look 2021 presentation.

1. A Sustainable and Accessible Future for All

Samsung will seek to decrease its overall carbon footprint across the TV manufacturing, packaging design and product power efficiency areas.

In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million  AA batteries over seven years.

The 2021 TV lines will also include the latest advances in technology and AI to give those with the hard of hearing, the deaf, people with low vision, and the blind the power to comfortably enjoy their TV experiences through new features that include Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide.

2. Hailing a New Era of Breathtaking Picture Quality and Design

In 2018, Samsung’s first MICRO LED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. In December 2020, Samsung then announced the launch and pre-sale of the ground-breaking 110” Samsung MICRO LED in Korea.

Unlike any other displays currently available on the market, Samsung MICRO LED produces astonishing colour vibrancy and brightness with self-emissive LED display technology along with an all-new Micro AI processor that delivers stunning 4K HDR content.

3. Neo QLED Takes a Quantum Leap in LED Technology

By incorporating Quantum Mini LEDs based on Quantum Matrix Technology into their visual display products, Samsung is taking QLED to the next level by enabling displays to have precise control of the individual LED pixels, which can prevent blooming and maximize display longevity. Samsung’s 2021 8K Neo QLED features a new Infinity One Design—a nearly bezel-less form factor that provides an even more immersive viewing experience – as well as an all-new cable management system with the Slim One Connect box that can be attached to the TV’s back.

The 2021 8K Neo QLED also features several premium, room-filling audio functionalities that correspond to the movement of objects onscreen and uses AI to analyse a TV’s physical environment to deliver an immersive sound tailored specifically to a user’s space.

4.Enhancing the Award-Winning Lifestyle TV Portfolio

In addition to bolstering their QLED lineup, Samsung is also enhancing its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the concept of the television, transforming displays into stunning works of art – with over one million units sold. In 2021, The Frame will become 46% thinner and offer five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of each and every room The Frame is placed in.

5. New Smart TV Features for 2021

During the past year, we have all witnessed seen the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung’s 8K and 4K 2021 Neo QLED models offer smart features that expand the role of the TV and adapt to the changing needs of consumers in the fields of fitness, entertainment and the home office.

Samsung’s 2021 TVs will sport new productivity features, including Google Duo for large-screen video conference calls right from your living room; Super Ultrawide Gameview and Game Bar for gamers enjoying next-generation 4K gaming consoles; and Samsung Health’s Smart Trainer, a feature that tracks and analyses your workouts via AI and provides feedback on form, rep improvement and estimated calories burnt.

As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavours. Stay tuned to learn more about the innovations for the future of the display Samsung has in store in 2021

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimising text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimise picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyses the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimises stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected and with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breath-taking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers an incredible visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilised in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breath-taking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breath-taking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theatre.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customisable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five colour options and two different customisable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyses individual consumer preferences to recommend artwork.

Samsung’s lifestyle TV portfolio including The Frame and The Serif has near-endless options for customisation. This immediately upgrades the décor of any home.

For more information on Samsung’s  TV lines, please visit https://www.samsung.com/

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

^* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021 .

While Samsung Newsroom previously spotlighted several of the company’s award-winning innovations when the winners were first announced, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing those award-winning innovations that have been recognised for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.

Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across the visual display, home appliance, smart home and software & mobile app categories.

Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.

• 110-inch MICRO LED – Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breath-taking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, the TV seamlessly blends into its surroundings whether the display is on or off.
• 85-inch QN900A Neo QLED – Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.
• Smart TV Accessibility – Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.

Samsung’s CES 2021 Innovation Award winners also included some of the company’s latest home appliance and smart home products packed with the latest innovations designed to be bespoke to any lifestyle, including the brand-new Samsung Bespoke 4-Door Flex refrigerator.

• Samsung Bespoke 4-Door Flex – The latest addition to Samsung’s Bespoke refrigerator line-up and the first to launch in the U.S. market, the Samsung Bespoke 4-Door Flex allows users to choose from a wide range of colours and finishes while offering powerful and flexible storage features including an all-new Beverage Centre.
• Family Hub for 2021 – Carrying on the Family Hub legacy of being much more than just a place to store food, the Family Hub for 2021 provides families with flexible food management features, an intuitive and totally customisable 21.5-inch LED touchscreen and seamless inter-device connectivity for convenient cooking, entertainment, messaging and more.
• WF8800A Front Load Washer – Featuring a Smart Dial user experience that learns a user’s preferences and recommends optimal cycles for each wash, the WF8800A provides a redesigned laundry experience that is smarter, more intuitive and less stressful than ever before.

• JetBot 90 AI+ – With LiDAR and 3D sensors as well as cutting-edge object recognition technology powered by Intel® to precisely manoeuvre around objects, the JetBot 90 AI+ is a sleek robot vacuum cleaner that features a self-emptying Clean Station and front camera for efficient and intelligent home cleaning.

• Jet 95 Cordless Stick Vacuum – Featuring an automatic dust emptying system integrated with its battery charging station, the Jet 95 is a revolutionary cleaning assistant.

• Slim Over-the-Range (OTR) Microwave – Designed for any kitchen with an under-cabinet hood, the Slim OTR Microwave saves countertop space while delivering optimum performance as an industry-best 1100W output microwave, and includes a power ventilation system with a 550 cu.ft./min. suction capacity.
• Front Control Slide-in Flex Duo Induction Range – A modern upgrade to any kitchen, the Front Control Slide-in Flex Duo Induction Range includes Wi-Fi connectivity, simpler range control with Smart Dial and a built-in Air Fry mode for convenient cooking. Furthermore, by using induction, the range reduces energy consumption and features dual doors that turn one oven into two so that users are not restricted to just one oven temperature or timer.

• Samsung Water Purifier (Family Faucet/Chef Faucet) – Wi-Fi and voice-enabled, Samsung’s water purifier offers improved filtration with two faucets for various uses, customisable horizontal or vertical installation, and remote, smart control.

• SmartThings Cooking – A one-stop culinary experience powered by Whisk’s Food AI, SmartThings Cooking recommends recipes fit to the user’s tastes and dietary requirements, builds meal plans and grocery lists and sends recipe data straight to appliances for integrated, intelligent cooking experiences.

Many of the products and services mentioned here are being spotlighted at this year’s virtual CES event, along with a range of other CES 2021 Innovation Award-winners from across the Samsung ecosystem including various products from the mobile category and a range of Samsung’s leading memory solutions.

During the event, Samsung declared its commitment to a more accessible and sustainable future and introduced its 2021 product range of Neo QLED, MICRO LED, and Lifestyle TVs. Those who missed the live event can check out the First Look 2021 video in full below to make sure they are kept abreast of all the exciting announcements Samsung has made.