Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the 2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE^[1], this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby^[7]

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10,5.

^[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

^[6] Features and spec may vary by region.

^[7] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometre-sized RGB LEDs, raising the bar for colour accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB Artificial Intelligence (AI) engine, which uses AI processing to fully optimise both picture and sound^[2]. This advanced technology analyses each frame in real time and automatically optimises colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Colour Booster Pro recognises scenes with dull colour tones and enhances colours across all content for a more vivid and immersive viewing experience^[3].

Additionally, Samsung’s Micro RGB features Micro RGB Precision Colour, ensuring colours are delivered as intended for maximum accuracy and vividness, with precisely controlled colours that achieves 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Colour’ certification from the Verband der Elektrotechnik (VDE), one of the top German electrical engineering certification institutes.

With Glare Free^[4] technology, Samsung’s Micro RGB minimises reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to complement any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound and a smarter Bixby^[5] voice assistant, powered by generative AI – which offers a more conversational and personalised experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, one of the industry’s best security solution designed to protect users’ sensitive personal data and Samsung’s seven (7)-year free^[6] Tizen OS Upgrade program – which ensures ongoing software enhancements and long-term support. To learn more about Micro RGB, visit: Samsung.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.* Results based on test conducted under indoor lighting conditions.

^[5] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

^[6] Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Samsung Electronics Co., Ltd. has announced that it is launching an expanded Micro RGB TV line-up, available in 55”, 65”, 75”, 85”, 100”, and 115-inch models.^[1] The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for Samsung’s premium home viewing devices.

“With Samsung’s latest technology, our Micro RGB portfolio delivers vivid colour and clarity that make movies, sports and TV shows feel more expressive and engaging,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By expanding the line-up for 2026, we’re establishing a new premium category with sizes that span the full range of modern living spaces while maintaining our highest picture standards.”

Consumers are demanding better picture quality from their TVs, and this differentiator has become a key reason many viewers upgrade to premium models.^[2] Whether used as a centrepiece for large living spaces or a space-conscious premium display, each Micro RGB model utilises Samsung’s advanced display architecture to reflect the company’s commitment to engineering precision and elite picture performance.

Micro RGB: Precision Engineered for Lifelike Colours

Building on the 115-inch Micro RGB introduced in 2025, the new lineup includes advanced features and new enhancements that elevate picture performance across color, clarity and style:

• Micro RGB Technology uses sub-100μm red, green, and blue LEDs that each emit light independently. This advanced display architecture enables ultra-precise light control and improved colour accuracy. Enhanced picture-processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro^[3], further refine brightness, smooth out motion and add clarity in real time.
• Micro RGB AI Engine Pro is equipped with a next-generation AI chipset that enables more precise frame-by-frame clarity and realism. It also includes Micro RGB Colour Booster Pro and Micro RGB HDR Pro to provide a vivid colour experience that makes viewing content appear as real as seeing it in person.^[4]
• Micro RGB Precision Colour 100 includes a refined Micro RGB light source with enhanced RGB colour dimming precision for unparalleled colour expression. Certified by VDE, Micro RGB Precision Colour 100 achieves 100% of the BT.2020 wide color gamut, delivering hyper-real hues and brilliant brightness.
• Upgraded Vision AI Companion, Samsung’s multi-agent platform, combines large language model (LLM)-powered intelligence with natural conversation via Bixby^[5]. It enables conversational search, interactive Q&A, proactive recommendations, and access to AI features and apps such as Live Translate, Generative Wallpaper and Perplexity.
• Samsung’s proprietary Glare Free technology^[6] minimises reflections to further preserve clear colour and contrast in a variety of lighting conditions for the best viewing experience.
• Enhanced audio features including Dolby Atmos^® for multidimensional sound, Adaptive Sound Pro for optimised clarity based on room and content types, and Q-Symphony, which connects TV speakers with compatible Samsung devices to deliver a deeper soundstage. All 2026 Samsung TVs will also feature Eclipsa Audio, the new spatial sound system engineered for immersive 3D audio.

First Look at CES 2026: New Micro RGB Lineup Made to Reshape Home Entertainment

Highlighting Samsung’s latest advancements in display performance, the company showcased the new Micro RGB lineup at CES 2026, which took place in Las Vegas Jan. 6-9. Samsung’s presence at the event reinforces its commitment to delivering ultra-premium displays across a broader range of screen sizes and living spaces.

^[1] Product availability may vary by country.

^[2] Consumer Reports. “Everything You Need to Know About 4K HDR TVs.” Consumer Reports, https://www.consumerreports.org/electronics-computers/tvs/everything-you-need-to-know-about-4k-hdr-tvs-a3185152015/.

^[3] 4K AI Upscaling Pro and AI Motion Enhancer Pro are available only in certain models.

^[4] Micro RGB AI Engine Pro and Micro RGB HDR Pro are available only in certain models.

^[5] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

^[6] Glare Free is a name certified by UL and was measured under indoor standard lighting conditions according to the UGR (Unified Glare Rating) test standard set by the Korea Illumination Research Institute and UL