Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

Samsung South Africa has announced the launch of its new Mini LED M70H and Mini LED M80H televisions, expanding its premium TV^[1] portfolio with powerful new viewing experiences fit for the modern connected home. Combining stunning Mini LED picture quality with Samsung’s latest Artificial Intelligence (AI)-driven innovations, the new range represents the next step in the company’s vision for more intelligent, personalised and immersive entertainment.

With 20 years Global No.1 TV^[2], Samsung continues to redefine how people experience content at home. The arrival of the Mini LED M70H and Mini LED M80H reinforces this commitment, bringing cutting-edge display technology and advanced AI capabilities to local consumers while laying the foundation for Samsung’s next chapter in television.

Premium Entertainment Powered by Mini LED Technology

The new range delivers exceptional picture performance through Samsung’s advanced Mini LED technology, which uses significantly smaller^[3] LEDs to achieve greater control over brightness and contrast. The result is deeper blacks, brighter highlights, improved detail and enhanced colour accuracy across every scene.

Designed for households that demand premium performance, the Mini LED M70H and Mini LED M80H offer a compelling combination of picture quality, AI features and sleek design, making them ideal centrepieces for modern living spaces. Whether streaming blockbuster movies, enjoying live sport, gaming with friends or watching your favourite series, you can expect a more immersive and lifelike entertainment experience that elevates everyday viewing.

The launch of the new Mini LED range reflects Samsung’s broader Vision AI strategy, which seeks to transform televisions from display devices into intelligent companions that understand, adapt and personalise experiences for users. Building on the Vision AI roadmap unveiled at CES 2026, Samsung is integrating AI across its television portfolio to create more intuitive interactions, smarter content experiences and enhanced convenience within the connected home.

Mini LED M80H: The Ultimate AI-Powered Football Experience

Leading the new range is the Mini LED M80H, the flagship model designed to showcase Samsung’s latest AI-driven entertainment innovations.

The M80H features the new AI Football Mode^[4] (AI Soccer Mode), an artificially intelligent feature developed specifically to enhance football viewing experiences. Using real-time AI analysis, AI Football Mode automatically optimises both picture and sound settings when football content is detected.

This feature intelligently adjusts brightness, contrast and colour to ensure clearer visibility across the pitch while simultaneously remastering audio to recreate the atmosphere and excitement of the stadium. From fast-moving plays and dramatic goals to crowd reactions and commentary, every moment is enhanced to create a more immersive viewing experience.

As football continues to unite fans across South Africa and around the world, AI Football Mode demonstrates how Samsung is using artificial intelligence to make content more engaging, responsive and enjoyable in real time.

Mini LED M70H: Premium Mini LED Performance Within Reach

The Mini LED M70H brings many of the advantages of Samsung’s advanced Mini LED technology to consumers seeking an accessible entry point into the premium television category.

Delivering exceptional brightness, sharp detail and immersive picture quality, the M70H offers an outstanding entertainment experience across a wide range of content. Whether enjoying family movie nights, catching up on favourite shows or watching live sports, the M70H provides the performance and reliability consumers have come to expect from Samsung. By making advanced Mini LED technology available to more households, Samsung continues to expand access to premium viewing experiences without compromise.

The introduction of the Mini LED M70H and Mini LED M80H marks another significant milestone in Samsung’s ongoing television innovation journey. The new range reflects Samsung’s vision for a future where televisions do more than simply display content, but actively enhance, personalise and enrich every viewing experience.

^[1] Samsung brand is ranked No.1 for 8 consecutive years in Premium TV (*Premium TV: $1,500 and above). Source: Report Name “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[2] Source – Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[3] In relation to QLED technology.

^[4] Feature availability and performance may vary depending on the content viewed and the apps used.