Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

Summer has officially arrived, and so have the hottest deals from Samsung. The Samsung Mobile eXperience Black Friday sale is here, bringing great savings across popular Galaxy smartphones, tablets, wearables and audio devices. From 21 November to 01 December 2025[1] customers can enjoy up to 40% off selected favourites – the perfect way to upgrade your tech for a season filled with travel, celebrations and unforgettable moments.

Samsung remains committed to creating smarter, more connected experiences that enhance everyday life. This Black Friday, consumers can step into the Galaxy ecosystem with value like never before, just in time for summer adventures and those picture-perfect holiday moments.

Prepaid Deals — Summer Essentials

Galaxy A26 5G – Give your style an edge with reliable 5G smartphone which boasts a thin body that fits comfortably in your hand[2] – Was R4,999, now R4,499[3] (save R500).

Galaxy A16 – Enjoy everyday performance and a crisp camera system with bright, stunning clarity² – Was R3,299, now R2,999³ (save R300).

Galaxy A06 – Step up your experience with a device ideal for staying in touch, sharing summer selfies and enjoying your favourite apps – Was R1,999, now R1,799³ (save R200).

Galaxy Tab S10 Lite Wi-Fi – A powerful multitasking tablet, perfect for streaming poolside, holiday entertainment and productivity on the go[4] – Was R7,999, now R5,999³ (save R2,000).

Galaxy Tab A9 LTE – Entertainment and learning made easier – take movies, games and study resources wherever summer takes you – Was R2,999, now R1,999³ (save R1,000).

Galaxy Watch8 (Bluetooth, 44mm) – Track your fitness, steps, and summer wellness goals with advanced health features and high quality design – Was R7,499, now R5,499³ (save R2,000).

Galaxy Fit3 – Lightweight fitness tracking for active days — from beach runs to holiday hikes – Was R1,299, now R999³ (save R300).

Galaxy Buds3 – Immersive sound and seamless connection for your summer soundtrack, workouts and hands-free calls – Was R3,999, now R2,399³ (save R1,600).

A Black Friday Designed for Smarter Living

These Black Friday deals are all about putting cutting-edge Galaxy innovation in more hands this summer. Capture pro-grade photos of your sunset braai, stay productive while travelling, track your seasonal fitness goals or connect effortlessly across your Galaxy device, this is the moment to level up your digital lifestyle.

Don’t Miss Out

This limited-time Black Friday event is available at Samsung stores, retail partners, Samsung.com, the Samsung Shop App and participating networks.

[1] Ts and Cs apply. Offer valid while stock last. Offer period 21 November to 01 December 2025, stock may vary by participating model.

[2] Results may vary based on use.

[3] Recommended Retail Price Only. Prices may vary per retailer.

[4] Usage and connection dependent on network.

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

The issue resonated with our current campaign –  themed the next generation of awesome. Collaborating with Kamo as a brand partner for the new Galaxy A Series, marks a new era of awesome brand engagement and cultural resonance. Her influence as a prominent figure in music and entertainment aligns seamlessly with Samsung Galaxy A Series’ “Awesome is for Everyone” campaign, which aims to celebrate individuality and empower users, particularly Gen MZs, through technology. Samsung and Kamo embody the spirit of forward-thinking creativity and technology, making their partnership a compelling example of synergistic collaboration in today’s dynamic world.

As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence. She is a true disruptor shaping the youth culture and changing the narrative in the music scene and this is why this was such a fitting partnership with Glamour says Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung Electronics South Africa.

Get your copy of the latest copy of Glamour magazine to see how this awesome collaboration not only amplifies Samsung’s reach as a leader in mobile innovation but also highlights Kamo’s role as a disruptor in her field, mirroring Samsung’s own disruptive innovations in the market.

The new Galaxy S24 Series is unleashing new mobile experiences with Galaxy AI ^[1], paving the way into a new era set to forever change how mobile devices empower users. AI amplifies nearly every experience on the new S series, from enabling barrier-free communication with intelligent text and call translations, to maximising creative freedom and setting a new standard for search that will change how Galaxy users discover the world around them.

Officially hitting the South African market on Friday, February 09, 2024, customers can secure their Galaxy S24 Ultra, Galaxy S24+, or Galaxy S24 during the current pre-order period, the promotional offer runs through to February 29, 2024. Customers who pre-order any device from the Galaxy S24 Series through participating mobile operators can add a Galaxy Tab S9 FE to their contract, starting from just R99 ^[2] per month.

Additionally, Samsung is offering great trade-in options. Customers who pre-order any S24 series on contract will receive a tariff discount of R400 per month. Customers who pre-order any S24 series as a once-off cash purchase at participating online channels and in-stores will receive R10 000 cash back. ^[3]

As part of the special pre-order offer, customers can opt for one year of Samsung Care Plus at a reduced rate of R499 ^[4]. This exclusive offer includes one screen replacement within a year from the date of purchase, providing customers with peace of mind. Activation of the Samsung Care Plus offer must occur within 30 days of purchase.

“We are delighted to bring the revolutionary Galaxy S24 Series to our customers and opening the pre-orders is the first step towards putting these innovative and forward-looking devices in their hands sooner rather than later. Through these devices, we’re redefining what’s possible on mobile devices, as we empower our customers with exciting new experiences and new ways to do the things they love. The new Galaxy AI is pushing the boundaries of technology and offering an unparalleled user experience. Secure your Galaxy S24 Series device today and enjoy the future of mobile technology,” said Justin Hume, Vice President for Mobile eXperience at Samsung South Africa.

https://www.samsung.com/za/smartphones/galaxy-s24-ultra/buy/

^[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

^[2] Terms and Conditions Apply.

^[3] Terms and Conditions Apply. Both the cash offer and the tariff discount offer are subject to trade-in against qualifying devices and qualifying criteria that will apply during the above sales offer periods. Purchases through unofficial resellers may not qualify for Trade-In offers – Cash or Tariff Discount.

^[4] Terms and Conditions Apply.

The Samsung Galaxy S22 Ultra is proving to be a breath-taking example of Samsung’s latest innovations at work. Raising the bar for smartphone innovation, its revolutionary camera capabilities also rose to the challenge of harsh outdoor lighting – in the hands of GQ’s trendsetting editorial team and acclaimed photographer, Austin Malema. In GQ’s May/June issue Samsung’s most intelligent camera was used to create dynamic dual covers that capture the imagination, as well as the star power of Springbok star Makazole Mapimpi. With its technology theme in mind, the GQ team effortlessly demonstrated how the pro-grade camera and comprehensive suite of in-camera editing tools can deliver a DSLR-like experience. Named as a device that breaks the rules of light and even space, for GQ, collaborating with Samsung and its headline-grabbing Galaxy S22 Ultra was a seamless editorial decision. It was a showcase for how smartphone photography has taken an evolutionary step forward.

Led by its illustrious Editor-in-Chief, Molife Kumona, GQ confidently converted from the standard industry camera to the prograde smartphone camera technology of the Galaxy S22 Ultra, which comes fully-loaded with innovative enhancements that put this smartphone in a pioneering category. Austin Malema had already successfully demonstrated the brilliance of the Galaxy S21 Ultra by shooting GQ South Africa’s first cover shot on a smartphone last year. The opportunity to explore the enhanced features on the next-level Galaxy S22 Ultra, including Samsung’s biggest pixel sensor ever, was an experience this seasoned photographer relished. The covers were shot in challenging outdoor conditions, which made full use of the Galaxy S22 Ultra’s array of adaptive lenses and intuitive A.I strengths. You could even sense that Makazole was energized and inspired by the GQ team’s professional enthusiasm and confidence in the Galaxy S22 Ultra. From a 12MP ultra wide lens to 100x space zoom, all angles were covered.

“We already experienced the amazing capabilities of the Galaxy S21 Ultra during last year’s cover shoot. While that was a successful indoor shoot, we were looking forward to putting Samsung’s latest technology to the test in an outdoor, midday setting that demands more from any camera. We embraced the opportunity to bring our dual cover concept to life on the Galaxy S22 Ultra, and were immediately impressed at yet another evolutionary step forward in smartphone photography. We shot this month’s cover using Portrait mode, which captures images with stunning clarity resulting in images that pick up the finer details of both the subject and the environment, in innovative new ways” says Molife Kumona.

Packed with new AI supported features like Portrait Mode, the Galaxy S22 Ultra is built to make every photo worthy of the finest professionals’ standards. The GQ team and Austin were able to use the Galaxy S22 Ultra just like a DSLR camera as you can brighten or darken your photos with ISO settings and shutter speed, adjust white balance to make your photo warmer or cool. You can also manually focus on your desired subject to get your images looking exactly the way you want.

¹Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps 

“The Samsung Z2 and Z4 brings a simplified mobile experience to first-time smartphone users and represents our ongoing commitment to expanding the Tizen ecosystem,” said Craig Fleischer, Samsung’s Director of Integrated Mobility.

The Samsung Z2 and Z4 devices are equipped with a front and rear camera, which is optimised for social media use, and it also has a wide range of features focused on convenience and productivity, including quick and easy access to the most frequently used functions.

It has a battery management feature, including Battery Notifications and Power Planner, to help users preserve and extend the life of their devices.

By using different combinations of buttons and swiping functionality, users are able to create shortcuts to launch convenient features such as Quick Talk, Quick Torch, Quick Launch of camera, or Quick Switch, without returning to the home screen.

The Z4’s 5-megapixel front camera includes a F2.2 lens, LED flash and a variety of camera modes. The device also has a 5-megapixel rear camera with dual LED flash, which allows users to take crisp photos, even when the subject is far away.

To enter the competition, consumers simply need to purchase the new Z2 or Z4 smartphone and SMS their names, surnames and IMEI numbers to 40489. The IMEI number can be obtained by dialling *#06#, or by looking for the white sticker in the phone for the product information, such as model and serial number. The IMEI is the 15-digit number above the bar code.

Find out how much money is in the pool by listening to the Metro FM Drive Show every Wednesday from 3pm to 6pm. The weekly winners will be announced on Metro FM every Monday on the Drive Show.

*Terms and conditions apply