Moving Tactics – Samsung Newsroom South Africa

New Technology For A New Normal

Tue, 22 Sep 2020 22:59:25 +0000

JOHANNESBURG, South Africa – 22 September 2020 – The power of technology has recently come to the fore in a big way as the retail sector rises to the challenge of social distancing and the restrictions in place to curb the spread of the pandemic. The innovation and creativity of Samsung and Moving Tactics has therefore been brought into sharp focus. Considering the challenges of the New Normal across the world, the use of digital signage solutions to provide crucial information to the end-user quickly, accurately and adapt to a socially distanced format has never been more important. Even as economies starts to gradually open up for business several experts are predicting that societies will need to social distance until 2022. Moving Tactics and Samsung is therefore using technology, such as digital signage, to overcome the difficulties. This includes:

Controlling the Number of Shoppers In-Store

As businesses open again, controlling the number of customers in a retail or restaurant environment will be crucial. One way of doing this is to use a digital footfall counter that will electronically monitor the amount of people entering a venue. When combined with digital signage, such as a single screen at the entrance, retailers are able to communicate to waiting customers what the store’s capacity is at any given time and indicate when they can allow more customers to enter.

Digital Drive-Thru Menu Boards Replace in-House Dining

At restaurants, digital drive thru menu boards are playing a bigger role in informing consumers as to what’s available. They allow for menu flexibility and provide restauranteurs with an opportunity to upsell and promote special deals to their drive-thru customers – all safely outside the business.

Maintaining Social Distancing

Enforcing social distancing in-store can be difficult, especially when it comes to queueing. One way around this is to employ a Virtual Queue solution, which allows customers to check in, maintain their place in line, and be notified when it’s their turn for service. Ultimately, removing the need for customers to physically stand in a queue, and at the same time, keep shopping.

Moving Tactics chose to partner with world-leading display manufacturers such as Samsung to offer their clients an effective pre-defined outcome, which is especially useful during this unprecedented time. The decade-long partnership has allowed both companies to solidify their position as true industry innovators and resulted in digital signage installations being implemented for some top global brands. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. The benefits of installing Samsung’s commercial-grade screens offer clients much more advanced features including the ability to run the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings.

There is no doubt this is a time the retailer sector had not anticipated. However, through the power of innovative technology and creative soltions the future of retail looks a lot more healthy.

About Samsung Electronics Co., Ltd.

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About Moving Tactics

Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions. For the latest news, please visit the Moving Tactics website http://movingtactics.co.za/ Facebook: www.facebook.com/MovingTacticsCT Twitter: @MovingTacticsSA

Shopping Smarter: How Samsung is Using Digital Signage to Make Retail Spaces Smarter

Tue, 22 Sep 2020 22:57:43 +0000

JOHANNESBURG, South Africa – 22 September 2020 – The reality of the New Normal, means retailers are increasingly fighting for the attention of shoppers, which has seen the rise of Smart Signage, which transcends the conventional viewing experience through realistic and compelling content. That’s why the partnership between Samsung and Moving Tactics, the leading South African digital signage solutions company, offers clients an effective pre-defined outcome to attractive shopper attention. Smart Signage gives the best-in-class picture quality, with these displays bringing creative ideas to life, and enabling businesses to deliver refreshing content that engages, informs and entertains.

Why the Samsung and Moving Tactics Partnership Stands Out

System-on-Chip (SOC) Technology

SOC technology has stepped forward and replaced the need for external media players, and believe that retailers, and especially QSR chains, should insist on having their systems switched over to this new technology; or if they’re installing from scratch, this is a must. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings. Samsung offer this technology and it is much more reliable to have one failure point via one supplier, specifically in the QSR market.

LED Display Technology

Despite the relative expense of LED display technology, use is growing all the time and when used for large format work, they become cost effective, making them ideal for installations on a grand scale. Their brightness allows them to work well for indoor and window displays and they’re not limited by any specific aspect ratio. These LED displays can change shape to fit almost any specific space as they are multi-purpose and highly customisable and they show up better in ambient light conditions, compared to other technologies.

Customer Success

The ability to develop and implement an all-round high quality installation is crucial to ensure that retail brands and QSR chains get the most out of their digital signage systems by using new and innovative ways to capture the customer’s attention. Offering a turnkey solution is absolutely essential. This is why the Samsung MagicINFO signage solution has also proven to be invaluable to clients such as fast food chains where intelligent drive-thru digital menu boards can run off a digital eco-system.

The bespoke Samsung MagicInfo signage solution is an entirely Samsung end-to-end technology that runs from the digital menu board content across commercial 24-hour rated Samsung screen solutions at each outlet. The offering also includes on-going content development across all store categories as well as content management. Samsung and Moving Tactics have always been at the pioneering edge of technology, developing sustainable and durable solutions over the years – providing customers with the best solution to meet their requirements. It’s a partnership that’s a smart choice for everyone.

About the Samsung and Moving Tactics Partnership

For almost a decade, the partnership has allowed both companies to solidify their position as true industry innovators. This partnership has resulted in digital signage installations for renowned global brands with a CAPEX value exceeding R100m. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. Additionally, the benefits of installing Samsung’s commercial grade screens offer clients much more advanced features. Samsung’s System-On-Chip (SOC) technology replaced the need for external media players. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamline

Innovation on Display: How Samsung and Moving Tactics Have Pioneered Next Generation Display Technology

Fri, 14 Aug 2020 19:12:03 +0000

JOHANNESBURG, South Africa – 14 August 2020 – Samsung and Moving Tactics, the leading South African digital signage solutions company, have recently reaffirmed their partnership in Africa, which initially kicked off nine years ago. Considering the challenges of COVID-19 across the world, the use of digital signage solutions to provide crucial information to the end-user quickly, accurately and now adapt to a socially distanced format has never been more important. According to Chris Day, Managing Director of Moving Tactics, choosing to partner with a world-leading display manufacturer such as Samsung gave them the opportunity to offer their clients an effective pre-defined outcome.

“When you build bespoke solutions, you want to have confidence in the capability of the solution not only today but throughout its lifetime. Clients want to know that their investment is sound and that the technology will deliver throughout the contract period”, said Day.

For almost a decade, the partnership has allowed both companies to solidify their position as true industry innovators and resulted in digital signage installations being implemented for large burger fast food franchises, large clothing and pharmaceutical retailers, with a CAPEX value exceeding R100m. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. Additionally, the benefits of installing Samsung’s commercial grade screens offer clients much more advanced features. Samsung’s System-On-Chip (SOC) technology replaced the need for external media players. This massive trend in digital signage technology does away with using multiple pieces of equipment, and instead, runs the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings.

“Samsung is proud to partner with a company that delivers real value to South African consumers and businesses. This bespoke Samsung signage technology provides an end-to-end solution that leverages Moving Tactics’ immense technical expertise and unique insights with Samsung’s pioneering technology. This is aligned with our ongoing mission to create meaningful partnerships,” said Sung Yoon, President and CEO of Samsung Africa.

The Samsung MagicINFO signage solution used has also proven to be invaluable to clients such as McDonalds whose internal and drive-thru digital menu boards, across 140 sites, ran off the same digital eco-system. Now, as a proactive response to the Covid-19 pandemic, Moving Tactics has also developed innovative niche solutions for the mobile retail industry, such as employing non-touch technology that enables clients to interact fully with a display handset without touching it.

“Samsung and Moving Tactics have always been at the pioneering edge of technology and we have developed sustainable and durable solutions over the years. We see the Samsung relationship growing from strength to strength to continue providing customers with the best solution to meet their requirements,” concludes Day.