Samsung’s Blue Tag Sale is back and in 2026, it’s smarter and more connected. Running from 19 January to 23 February 2026, this year’s promotion puts SmartThings^[1] at the centre, giving customers the chance to unlock exclusive offers on devices that seamlessly integrate into a smarter home ecosystem. Whether you’re levelling up your entertainment, refreshing your appliances, or upgrading your workspace, the Blue Tag Sale is your gateway to intelligent, intuitive living.

Smarter Entertainment: TV Gesture Controls and Smart Watch Integration

Samsung’s latest TVs bring a new era of effortless control. With gesture recognition and smartwatch connectivity^[2], users can adjust volume, manage playback, receive notifications and even sync fitness data for wellness content, all without touching a remote. It’s entertainment elevated through convenience, accessibility, and SmartThings^[1] synergy.

Some of the conveniences include;

• Gesture Recognition: Control your Smart TV^[3] effortlessly with simple hand gestures. Adjust volume, manage playback, and navigate menus without needing a remote.
• Smartwatch^[2] Integration: Connect your smartwatch to your TV for seamless control. Receive notifications, adjust settings, and even sync fitness data for personalised wellness content.
• Enhanced Accessibility features make entertainment more accessible, catering to users who prefer hands-free operation or have mobility challenges.
• SmartThings^[1] Synergy: Enjoy seamless integration with SmartThings, allowing your TV to communicate with other smart devices for a unified and efficient home ecosystem.

Smart Homes: Connected Appliances

Explore Bundle and Save^[3] offers on refrigerators and laundry and get more, including a discount valued at up to R10,000^[3] . Bundling participating Bespoke refrigerator and laundry appliances offers several benefits, making it a smart choice for homeowners:

• Cost Savings: Bundling often comes with discounts or promotional offers, allowing you to save money compared to purchasing each appliance separately.
• Coordinated Aesthetics: Buying appliances together ensures they match in design and style, creating a cohesive and visually appealing kitchen and laundry room.

Seamless Integration: Bundled appliances are designed to work well together, enhancing functionality and efficiency. For example, a smart refrigerator can coordinate with a smart washer for optimised energy use.

• Convenience: Purchasing two appliances at once simplifies the buying process, saving time and effort in research and decision-making.

Laundry Tips and Tricks

Choosing the right washing machine or dryer becomes easier with features like AI Wash^[4] , QuickDrive^[5] , improved energy efficiency^[6] , and powerful performance. AI control (on selected models) uses deep learning to remember your favourite cycles and other settings, such as preferred temperature, extra rinses, and adjusted spin speeds, thereby adapting to your lifestyle.

Life Gets Better, the More You Connect

SmartThings^[1] brings every device under one intelligent ecosystem – simplifying routines and enhancing everyday life through:

• Care: Real-time monitoring, notifications, and remote control.
• Savings: AI Energy Mode^[7] for optimised consumption.
• Ease: One app for every device.
• Security: Knox Security^[8] safeguards the entire smart home environment.

Smarter Workspaces: The Smart Monitor M7

The versatile Smart Monitor M7 offers 4K clarity^[9] , Smart Hub^[10] streaming, USB-C connectivity, and an all-in-one design, making it ideal for hybrid workers, students, and compact living spaces. It’s a monitor, a smart TV, and a minimalist productivity hub, all in one. Samsung Smart Monitors offer a versatile and innovative solution for modern entertainment and productivity needs. Here are the key reasons to consider them:

• All-in-One Solution: Smart Monitors combine the functionality of a traditional monitor with smart TV features, eliminating the need for a separate TV or streaming device.

Seamless Connectivity: With built-in Wi-Fi and support for popular streaming platforms.

• SmartThings Integration: Connect your Smart Monitor with other smart devices in your home for a unified and efficient ecosystem. Control your monitor and other devices through a single interface.
• Productivity Features: Ideal for work-from-home setups, Smart Monitors offer features like screen splitting, wireless connectivity with laptops, and compatibility with productivity apps.
• Flexible Usage: Whether for gaming, work, or entertainment, Smart Monitors adapt to various needs, making them a versatile choice for any setting.

By choosing a Samsung Smart Monitor, you invest in a future-ready device that enhances both your entertainment and productivity experiences.

Connected Cooling and Quality

Clean, healthy air is essential. Samsung’s air-conditioning and air-quality solutions feature Artificial Intelligence (AI)-powered optimisation, advanced filtration and full SmartThings¹ monitoring. To maximise your experience, you should choose the right unit based on your room size, clean filters regularly, and use SmartThings^[1] alerts to maintain ideal air conditions at home or at work.

Learn more about Samsung SmartThings^[1] on https://www.samsung.com/za/smartthings/

Here’s what’s on offer:

• 85 inch U8000F 4K Crystal UHD Smart TV 2025. Now R17,999*, save R1,999.
• 2024 LS60D Music Frame Dolby Wireless Smart Speaker. Now R3 999*, save R2,000.
• 60cm Dual Cook Steam Series 5 Multifunction Black Oven NV7B5775XAK. Now R20,999*, save R2,000.
• Gas on Glass Hob Cooktop with Powerful Heat NA64D3030AK/FA. Now R5,999*, save R500.
• 60cm Inox and Black Glass T-Shaped Hood. NK24C5070US/FA Now R6,499*, save R500.
• 34 Inch ViewFinity Monitor S65UC LS34C652UAUXEN. Now R12,899*, save R2,600.
• 32 Inch S80UD 4K UHD USB-C Hub Monitor LS32D800UAUXEN. Now R11,299*, save R2,700.
• Wind-Free AR6500T 12000 Btu Wall-mount AC with Wind-Free AR12BSHCMWK/FA. Now R10,999*, save R3,300.
• AR40 12000 Btu Wall-mount Digital Inverter AC AR40F12C0AG/FA. Now R8,999*, save R2,200.

Through the Blue Tag Sale, Samsung continues its pursuit of excellence, delivering innovation that is meaningful, impactful and built to simplify and enrich everyday life. This is the future of connected living and it’s available today. For more, visit https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

^[3] 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

^[4] Terms and Conditions apply. Visit https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

^[4] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

^[6] Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[7] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[8] Applied to all appliances that have an Internet connection.

^[9] 4K availability in over-the-top content may vary depending on content service subscription type and internet connection.

^[10] Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

*Recommended Resale Price only. Prices may vary per retailer.

In an age where technology is about more than function alone, Samsung is leading the charge in reshaping how we experience, and display innovation in our living spaces. With Samsung’s newly launched Neo QLED TVs, The Frame TV, Music Frame and the new sleek Soundbars, the brand is blending design, art, and engineering to turn everyday moments into a beautifully curated experience of sight and sound.

Where Technology Becomes Art

Gone are the days when TVs and speakers were acquired for their function with little attention paid to their form. Samsung’s latest innovations prove that technology can be as much a design element as a device.

The stunning new Neo QLED series (65” – 75”) introduces a new metal frame design that beautifully compliments your space and elevates your aesthetic. It also features Glare-Free technology, elevating both the performance and also style of different living space, offering a sophisticated viewing experience.

The Frame TV transforms the traditional television into a gallery-worthy showpiece. When you’re not watching anything on the TV, it’s not just a black screen, it becomes a dynamic canvas, displaying artworks from Samsung’s extensive Art Store^[1] or personal photographs with remarkable realism. With customisable bezels, it effortlessly adapts to any interior style, from classic to contemporary.

Building on this aesthetic-first approach, Samsung’s new Neo QLED and QLED TVs now also offer access to Samsung Art Store, expanding the idea of tech-as-art beyond The Frame. Whether you’re displaying a digital Van Gogh or your latest holiday photo, these displays are elevated, expressive and personal.

In Tune with Your Senses

The 2025 audio line-up includes new soundbars in the flagship Q-series and B-series come with a new sleek design. The newest line-up is designed to not only amp up the audio but to elevate any living space, combining innovative design with exceptional sound and impressive versatility. The designs offer flexibility without compromising on style, making it the perfect complement for a sophisticated wall-mounted display or a minimalist table top setup.

In addition to the new Q-series models and B-series models, Samsung continues to offer the S-series soundbars, which are slim and discrete, elegantly blending with your space. There’s also The Music Frame, in a complementary statement, it reinvents what a speaker should look and feel like. At a glance, it appears to be a minimalist piece of modern wall art. Within its elegant lines lies an acoustic powerhouse – rich, room-filling audio. Imagine entering a space where soft visuals of an exquisite artwork light up your wall while a soulful jazz melody floats from the Music Frame. The result is more than aesthetics – it’s ambience. With tech designed to enhance rather than distract, Samsung empowers users to craft atmospheres that reflect their mood or moment in time.

These audio devices illustrate the powerful idea that technology can be both beautiful and bold, or quietly blend into the background, adapting to your space.

Design That Speaks – or Silently Stuns

One of the most compelling aspects of Samsung’s design philosophy is duality. The Frame TV, The Music Frame, and now the new Neo QLED series and soundbars, can blend in with understated elegance or stand out as conversation pieces. Their beauty lies in choice – whether you want your tech to whisper or sing.

With the Frame TV’s interchangeable bezels, you can match your TV to your room’s palette. You can choose between modern or wood-inspired frames, all magnetic and easily swappable. The elegantly designed Music Frame can hang alone or work in pairs, delivering an audio experience that’s also easy on the eye. And with the metal frame finish of the QN900F series, Samsung adds yet another layer of luxury to home design.

More Than Devices – A Reflection of You

The fusion of art and technology marks a shift in how we view and value home tech. Today’s consumers don’t just want devices that perform. They want tech that aligns with who they are – visually sophisticated, emotionally engaging, and deeply personal.

Samsung’s Neo QLED TVs, Frame TV, Music Frame, and Soundbars are a response to this evolving expectation. They are artistic expressions of personal taste, seamlessly integrating into homes and lifestyles. So in this era, the question isn’t so much “Where do I put my tech?” but “How do I want my home to feel?”

With this innovation, Samsung isn’t just selling hardware. It’s inviting users to live in spaces that are not only smart but soulful. It’s a celebration of the beautiful union between design and experience, form and function, and ultimately, art and technology.

^[1] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

Besides being one of the global leaders in technology, Samsung is a brand that enhances our lifestyles and the way we live. From the home to the office, Samsung’s commitment to innovation in design allows consumers to have products that elevate their environment and reflect their personal style. By merging art, personalisation, and technology, Samsung continues to transform everyday living, offering products that transcend traditional design to create functional, beautiful, and inspiring spaces.

From turning a TV into a work of art to offering bespoke, customisable home appliances, Samsung’s design philosophy is rooted in the idea that technology should enhance, not disrupt, the aesthetic of our homes and workplaces. By merging sleek, modern design with advanced functionality, Samsung is leading the way in a new era where form, function, and style coexist in harmony.

Here’s how four key products embody this commitment to design innovation and personalisation:

The Frame TV: Art Meets Technology

Samsung’s The Frame TV is a breakthrough in the way we view entertainment and aesthetics. Designed to blend seamlessly with any décor, this sleek, minimalistic TV transforms into a beautiful work of art when not in use. With its Art Mode display, 4K QLED picture quality, and smart connectivity, The Frame doesn’t just deliver exceptional viewing experiences, it enhances the room’s overall ambiance. Samsung has taken care to ensure that the TV is anything but intrusive, creating a television that fits effortlessly into any living space and elevates it with its clean and sophisticated design.

Samsung’s vision for The Frame TV is to integrate entertainment into a home’s aesthetic, pushing beyond the traditional bulky, black box TV. It’s not just a screen – it’s a centrepiece that can be personalised to reflect the user’s artistic tastes, transforming the space into an elegant gallery allowing people to have access to over 2000 Art pieces from around the world, all available on the Samsung Art Store.

Music Frame: The Art of Sound

The Music Frame is another stellar example of Samsung’s commitment to blending art with technology. This product fuses high-definition digital art displays with an integrated speaker system, delivering a rich, immersive sound experience that elevates the atmosphere of any room. Whether you’re listening to music or enjoying visual art, the Music Frame transforms the space into a sensory experience, where both sight and sound are harmoniously blended. With seamless connectivity to music streaming platforms, the Music Frame is as functional as it is beautiful.

Samsung designed the Music Frame with a focus on artistic expression. It’s not just about playing music – it’s about elevating the entire environment with sound and design. This product brings together art, music, and high-quality audio to create a statement piece that enhances the aesthetics of any space.

Bespoke Fridges: Smart Luxury Redefined

At the centre of the modern home, the kitchen deserves appliances that are as intelligent as they are elegant. Samsung’s Bespoke Fridges blend contemporary design with cutting-edge technology to deliver a truly refined experience. With a minimalist, modular aesthetic, the Bespoke range integrates seamlessly into any kitchen while offering innovative features like AI-powered cooling, smart connectivity, and energy-efficient performance. These fridges adapt to your lifestyle, learning usage patterns to optimise temperature control and reduce energy consumption. Samsung has reimagined the role of the refrigerator—not just as a storage solution, but as a sophisticated, high-performance appliance that enhances both form and function in everyday living.

Samsung Mobile Devices: Redefining Mobile Technology

Besides home products and appliances, Samsung’s mobile devices, including the Galaxy A Series and Galaxy S Series, continue to push the boundaries of mobile design and technology. The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G all mark a significant step toward opening up new possibilities for even more users through advanced mobile AI technology. As the first Galaxy A series to feature Awesome Intelligence, it offers a comprehensive and intuitive mobile AI experience that offers powerful and fun AI-powered tools for easy search and amazing visual experiences. The Galaxy S25 Series offers unmatched performance, with elegant, premium designs that are as functional as they are beautiful. These Samsung devices are a fusion of advanced technology powered by AI and stylish design, reimagining the possibilities of what a smartphone can be.

Nabilah Kariem is a content creator who specialises in décor design and lifestyle content, and has had experience with Samsung products as a brand partner – she had this to say: “As someone who’s deeply passionate about both design and intentional living, Samsung’s approach truly resonates with me. Their products don’t just serve a function – they elevate everyday spaces with beauty and thoughtfulness. From the unique charm of the Bespoke Airdresser in my laundry, to the artful presence of The Frame TV in my lounge, each piece feels like a seamless part of my home. The Music Frame adds a luxury touch to any room, while my Samsung mobile devices keep me creative and connected with effortless style. I love how Samsung merges form and function so naturally – it’s design that makes life feel considered and elevated.”

So, whether it’s through cutting-edge smart home devices, Samsung’s technology helps individuals to stay ahead, boost productivity and live their best lives effortlessly. Some of Samsung’s products that are able to empower users to live smarter and more convenient lives include the M8 Smart Monitor, Neo QLED, Music Frame, Bespoke Washer Dryer, Bespoke Fridge, WindFree, Odyssey Gaming Monitor and Galaxy Tab. The company’s ground-breaking innovations help to unlock the genius within individuals by offering seamless experiences, enhanced productivity and effortless integration into daily lives.

Samsung is now integrating AI into its SmartThings platform and various devices to create a more intelligent and personalised user experience. Some examples of Samsung’s AI-powered devices include:

• Neo QLED 8K – Samsung Smart TVs come with a Built-in SmartThings Hub that lets you take charge of your home and life. Connect your smart devices, optimise energy efficiency, enhance your daily routine and more, all from your Samsung Smart TV.
• Bespoke AI Laundry Combo – is able to determine optimal wash and dry cycles based on load, fabric as well as soil level.
• Samsung Vision AI – can transform screens into smart companions that enhance entertainment, simplify interactions and integrate into connected lifestyles.

Seamless Ecosystem: Bringing Interconnectedness & Ease of Use Between Various Devices

Samsung’s “seamless ecosystem” is essentially interconnectedness and ease of use between its various devices, enabling users to seamlessly switch tasks, share content and control devices across platforms with features like Multi Control and app continuity. App Continuity allows you to seamlessly control all of your connected Galaxy devices, such as your mobile phone, tablet and Galaxy Buds.

These interconnected devices are designed to work together, allowing users to seamlessly switch between their phone, tablet, monitors as well as other smart devices including Smart TVs and home appliances. This process allows Samsung’s products to be integrated into a cohesive ecosystem which leads to greater convenience, where devices work together to simplify tasks.

Samsung is invested in smart innovation, particularly through AI and its SmartThings platform which aims to create a seamless, personalised and connected smart home ecosystem across various devices and appliances. A Samsung connected home, powered by SmartThings, offers convenience, security and energy efficiency, allowing you to control your home’s appliances, lighting and security systems remotely, with features like voice control and personalised routines. This AI-driven feature has the ability to control and monitor devices from anywhere.

Samsung’s SmartThings platform serves as the central hub for connecting and controlling a wide range of smart devices, including home appliances, TVs, wearables and more. With this incredible app, you can now control and manage your smart home devices, including Samsung appliances, from your phone or tablet. Also, with SmartThings Energy, users can effortlessly monitor and manage their connected devices and appliances in one place, gaining deeper insights into their overall energy consumption, helping them lower their energy bill.

Elevate your Productivity with Samsung Connected Devices

The Samsung Galaxy Tab S10 Series is designed to help you achieve higher business productivity. This series includes the addition of Galaxy AI,^[1] which brings productivity, communication and creative capabilities based on artificial intelligence.

And, paired with the optional keyboard cases, the tablets transform into laptops, with Samsung DeX providing a PC-like experience to access your mobile apps. You can also connect the Galaxy Tab S10 devices to a monitor or TV and run DeX on that larger screen while continuing to use your tablet at the same time. The Galaxy Tab S10 line-up packs plenty of other features that can help you turbocharge your work.

In addition, with M8 Smart Monitor – everything you need is right on your screen. This Smart Monitor allows you to watch, work and chat – all without connecting a separate PC. Your favourite content, productivity and video call apps are built-in for a simpler and more stylish desk setup that’s a joy to use every time. You can now experience PC-less productivity with Smart Monitor which allows you to also browse the web, edit documents and work on projects. With the new Workmode feature, you can also remotely access another PC, use Microsoft 365 programs and even connect to Samsung mobile devices with Samsung DeX for seamless working.

Quality & Design: Samsung’s Home Products Designed to be Functional & Stylish.

Samsung home appliances are known for their sleek, minimalist “Flat Design” aesthetic, offering a range of innovative and elegant appliances that embody modern kitchen design trends. “Flat Design” Philosophy is Samsung’s approach to home appliance design which emphasises a minimalist aesthetic, creating a seamless and uncluttered look.

Some examples of Samsung’ sleek features can be found in its Refrigerators. The two doors of some refrigerators appear as if they were crafted from a single sheet of metal, with minimal dispensers integrated into the doors.

Samsung’s Bespoke range also focuses on customisation of colours and configurations to suit individual style and space needs. These sleek designs and, high-performing products also blend aesthetics with high-tech features. Samsung’s Neo QLED TVs, for example are designed to be sleek and modern, complementing any home environment. Also, these TVs are designed to be energy efficient, contributing to a more sustainable lifestyle. The innovation Neo QLED technology combined with Samsung’s AI processors contribute to a “better life” in terms of entertainment and beyond.

The company has also put great emphasis on functionality, quality and reliability. While prioritising aesthetics, Samsung also ensures that its appliances are highly functional and reliable and these include a wide range of home appliances such as refrigerators, washing machines, dryers, cooking appliances and dishwashers. Samsung appliances are known for their quality and reliability. The effortless pairing of The Frame and Music Frame elevates the home and achieve a sense of elegance.

Samsung’s Music Frame is a unique device where style meets sound. Extending The Frame’s design concept, the new speaker also adopts a frame-like design with an exclusive pure-white Frame Bezel. The panel allows for the insertion of photos or favourite artworks, serving both as a unique desktop display and as a wall decoration for the living room, catering to various home styles. Wave goodbye to messy wires and replace it with the semi-transparent optical cable that can seamlessly integrate into the home, eliminating unwanted clutter.

Samsung’s “Future Focus” emphasises AI, sustainability and creates a better future

The company is always pushing the envelope in innovation, constantly creating new ways to make life smarter and more efficient. Samsung’s “Future Focus” emphasises AI, sustainability and creating a better future through innovative technologies and products, with a vision to inspire the world and contribute to social prosperity.

Samsung therefore sees AI as the next major technological paradigm shift, aiming to make everyday life more convenient, enjoyable and sustainable. The company is busy developing AI-powered solutions across various domains, including information systems, multimedia creation and everyday tasks. Some of the examples include AI assistant which manages tasks and provides information through natural conversations. This AI assistant is called Bixby, a virtual assistant that can follow voice commands, manage settings control the camera and access Samsung-specific features. It’s available on a wide range of Samsung devices, including phones, tablets and foldables. 

Over the last few years, Samsung has re-affirmed its commitment to achieving net-zero emissions by 2050, focusing on energy and resource-efficient products and technologies. In its efforts, the company aims to create a culture of everyday sustainability, engaging the younger generation of employees through initiatives like the Samsung Future Generation Lab.

Specific sustainability goals include transitioning to 100% renewable energy, incorporating recycled materials and eliminating plastics in packaging. In addition, the DX Division (Device eXperience) aims to achieve net-zero carbon emissions by 2030 and the entire company by 2050.

^[1] Terms & Conditions Apply. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

This Valentine’s Day, give a gift that speaks to the heart, puts a spring in your partner’s step and music to their ears. The Samsung Music Frame allows you to blend visual memories with the soundtrack of your love story, while creating a modern, minimalistic and stylish aesthetic that fits your space.

With so many fleeting moments, the Samsung Music Frame lets you capture and preserve the emotions that matter most. Whether it’s the laughter shared on a summer trip or the magic of your wedding day, the Music Frame is a meaningful addition to your shared space, making moments together even more memorable. With its customisable artwork paired with a personal soundtrack, it’s the perfect way to celebrate your love and your journey together.

A Gift that Speaks to the Heart

The Samsung Music Frame has a sleek, modern design and it’s customisable, allowing you to display a photo or message for a sentimental touch. Perhaps it’s a candid picture from a spontaneous date, or a photograph that brings back the joy of your first vacation together. Whatever the moment, the Music Frame smart speaker transforms it into a beautiful work of art.

But it doesn’t stop there. The true magic of the Music Frame lies in its ability to combine the senses with visual art and the power of music. You can seamlessly integrate your partner’s favourite songs or curate a personal playlist of your shared love songs.

Perfect Aesthetic for Every Room

With its elegant design and sophisticated modern aesthetic, the Music Frame effortlessly blends into any home. Whether placed in the living room, bedroom, or study, it enhances your shared space, creating an aesthetic that’s perfect for you. Beyond the beauty of its design and functionality, the frame speaks to the effort, care, and thoughtfulness that goes into a meaningful Valentine’s Day gift – show your loved ones how special they are to you.

This Black Friday, Samsung invites consumers to embark on their holiday adventures with confidence, thanks to a range of innovative home appliances designed to enhance travel experiences and ensure peace of mind. With attractive discounts and special offers, Samsung empowers users to explore the world while managing their homes seamlessly.

As we approach the holiday season, Samsung recognises the joys of travel and the importance of a smart and efficient home. Our advanced innovative products are equipped with cutting-edge technology that keeps homes safe, organised, and ready for return, allowing travellers to focus on their adventures.

Smart Home Management: Control from Anywhere

With Samsung’s SmartThings app, you can monitor and manage your home connected devices remotely, providing you reassurance while travelling. Whether you are switching the lights on and off whilst on holiday, monitoring energy use, managing security systems or even switching off your TV from anywhere, Samsung ensures peace of mind at every step of your journey. Now, you can enjoy your travels without any worries. SmartThings App works with more than 340 supported brands, so from switching on the lights to cooling the room temperature, you can control your devices and run your daily routine from your car’s screen, with the new introduced Android Auto.

Refrigeration and Food Preservation: Plan Ahead for Convenience

Before you head out on vacation, Samsung’s state-of-the-art refrigerators help streamline meal planning and grocery management. The Smart Food App allows users to track expiration dates, create shopping lists, and even suggest recipes based on your predetermined dietary requirements. With Samsung’s refrigeration technology, fresh ingredients await your return home. One of the Black Friday fridge deals is the RS65 Side by Side fridge, Plumbed Water & Ice dispenser, Gentle Silver, 617L, which is now available for just R22,999*, offering a saving of R7,000.

Laundry Solutions: Fresh Clothes, Ready for Adventure

Samsung’s washers and dryers are designed with the busy traveller in mind. Featuring the Smart Care function, these appliances enable users to monitor laundry cycles remotely, receiving alerts when clothes are ready. No more worries about musty garments or forgotten loads—keep your wardrobe fresh and prepared for your next getaway. This Black Friday, you can get the Bespoke AI 12KG Front Loader, with Eco bubble (WW12BB944DGBFA) for the reduced price of R14,999*, and Buy & Get rewards to the value of R3,000.

Sustainability and Efficiency: Travel with a Conscience

As travellers become more conscious of their environmental impact, Samsung’s energy-efficient appliances contribute to sustainable living. Our innovative designs minimise energy consumption, allowing users to lower their carbon footprint while they travel. Embrace eco-friendly practices without sacrificing convenience.

Versatility on the Go: The Freestyle and Music Frame

Explore your world with The Freestyle, the ultimate companion for any travel experience. This versatile device adapts effortlessly to various moods and settings, making it perfect for relaxing after a day of hiking or when camping as it’s easier than ever to create a scenic window view or a relaxing virtual fireplace to make your camping trip much more cosy and memorable. With the Freestyle, entertainment follows you wherever your adventures lead. Get it this Black Friday for R9,999* and save R3,000.

The Music Frame Wireless Smart Speaker, customisable smart speaker that immerses you in powerful audio to enjoy your favourite music while displaying a collection of your favourite photos. Wireless Music Streaming lets you seamlessly connect to Music Frame and set the vibe in a matter of moments. No matter where you are, you can play music from your mobile device wirelessly, keeping you entertained with its crisp, balanced sound from its 3-way speaker. You can get it for R5,499* and save R1,500 this Black Friday.

Unmissable Black Friday Deals

This Black Friday, take advantage of exclusive deals on Samsung’s full range of home appliances. From smart refrigerators to efficient laundry solutions, now is the perfect time to upgrade your home and enhance your travel experience. You can access these incredible deals on the wide range of Samsung products from 1 November – 02 December 2024, both online and at participating retailers nationwide. Read on to get a preview of what’s coming up.

Shop at Samsung.com and Samsung stores this Black Friday and stand a chance to win your share of R400,000** in weekly prizes. Visit our Samsung Stores for expert advice and shop the latest products for you and family this summer.

For more on Black Friday Deals, visit www.samsung.com/za and https://samsungair.co.za/shop/

* Recommended retail price
** Terms and conditions apply

Designing the Experiences of Tomorrow

Samsung is home to forward-looking departments seeking untapped opportunities. True to its name, the Visual Display Business’ Future Experience Design group actively develops concepts for user experiences that are missing in the market before turning those ideas into innovative products.

Launching a new product is no easy feat, however. There is a long journey ahead after proposing an initial concept, from designing for mass production and collaborating with other departments to enhancing marketability and perfecting the product’s technical aspects. Brought to fruition through unceasing passion and innovation, this is Music Frame and its design story.

Bringing Style to Spaces

Inspired by Your Lifestyle

Consumers are now opting to purchase products that seamlessly blend into their living spaces instead of ones that only offer functionality. To that end, Samsung has introduced a series of lifestyle TVs including The Serif, The Frame and The Sero. Since TVs are not in use most of the time, these products transition to Ambient or Art Mode to offer a tasteful design experience — rather than displaying a black screen.

Delivering audio in the form of a picture frame, Music Frame is an extension of this approach. Setting itself apart from conventional speakers designed mainly to amplify sound, Music Frame and its concept of lifestyle audio prioritise the user’s lifestyle and living space. Picture frames are a familiar furnishing that can be placed anywhere, reflecting each individual’s taste and personality based on the kind of art being displayed. Music Frame draws inspiration from ordinary picture frames, allowing users to listen to music as they appreciate their favourite pictures.

Breathing Life into an Innovation

In collaboration with the development and CX teams, Samsung designers built and tested a working prototype that demonstrated high-quality sound. They received positive responses from users after extensive testing, which solidified their confidence in the product’s acoustic performance and overall concept. As a result, the initial design remained intact and went into mass production.

Bridging the Gap Between Decor and Audio

Sculpting Unseen Sound

Music Frame embodies audio, so Samsung couldn’t lose sight of how people enjoy listening to high-quality music. Given the product’s unique form factor compared to traditional, elongated soundbars, the designers worked closely with the sound development team to perfect acoustics from the get-go.

Speakers commonly have fabric, grilles or other materials on the front to easily emit sound. Together with the sound development team, the designers found a way for Music Frame to amplify sound through a gap between the frame and panel — creating a design rarely seen in audio products. The result? A frame-shaped speaker that is not restricted by the material that covers the front side.

Due to the frame’s shape, the gap between the bezel and the panel was important since this portion produces high- and medium-pitched sounds. After countless tests to find the optimal sized gap, both in terms of design and sound quality, the team settled on a width of 9mm. The designers worked with developers to make sure the vibrations from the rear woofer speaker — responsible for the bass — would not create noise when the product is hung on a wall like a picture frame.

A Piece to Personalise Your Space

Just like a real frame, Music Frame allows users to swap the images inside for personal photos or works of art. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

Samsung designers also considered users who might place the Music Frame on a table instead of hanging it on a wall. Meticulous refinements were made to the frame stand’s shape and angle to ensure it doesn’t look too prominent or cause reflections on the panel. Since the rear of the product is visible if placed on a table, the back was designed in a neat and minimal fashion.

Music Frame in Your Everyday

Your Life, in the Frame

If there’s a particular image users want to cherish, they can create their own art panel by uploading an image to a third-party website and placing an order. Music Frame comes in a default black bezel, but users can purchase an additional white bezel to match their decor. They can fill their frames with stunning images to create a stylish space that is perfect for listening to music.

Fill Your Room with Rhythm

For more captivating TV viewing, users can utilise Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equaliser settings to their preferences. By fine-tuning the audio, users can enjoy more vibrant sound and immersive content.

Looking forward to a future of new possibilities, Samsung designers will continue to develop products and designs that naturally blend into users’ lifestyles and living spaces. For more information about Samsung Electronics’ design, please visit the Samsung Design website.