for #MyBespokeHomeChallenge 2022

JOHANNESBURG, South Africa – 12 October 2022 – Announced at Decorex Cape Town in June this year, with a focus on channelling and testing the unique design perspective of South African youth – Samsung has revealed the top four (4) candidates for its sought-after, ultimate home challenge: the #MyBespokeChallenge.

The four (4) interior designers that have been selected for this year’s #MyBespokeChallenge – will compete by conceiving and building their own BESPOKE Home “Space” using the BESPOKE colour range as the hero in their space, allowing them to showcase their unique, local design styles and talent. These incredible, young creators are now challenged to create a local design concept based on a BESPOKE colour, and showcase their own BESPOKE space, from a kitchen, living area, study – transforming any home space with the highly-customised BESPOKE Refrigerator range.

What sets a Samsung BESPOKE refrigerator apart is its customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. The top four (4) candidates were selected through a rigorous entry process and were narrowed down from 11 young, up-and-coming designers.

Ecstatic about being chosen, see below what the #MyBespokeChallenge 2022 finalists representing their provinces, had to say about their opportunity to participate in this exciting challenge:

• Keneilwe Mothoa – owner of Neimil (Gauteng) – focuses on interior decorating, fashion and the love of art. Design language – loves telling African stories and integrating these into every design to make it functional for any person living in a home.

Inspired by African heritage and culture and marrying this with modern and western inspirations. Her designs are based on African research and focus on the history for the future. Keneilwe’s designs are from the heart – they are based on what she feels is right. However, she also understands – just like Samsung – that every person consumes products/spaces differently and uses them in their own specific way. She designs for both functionality and aesthetics, capturing all the senses: touch and feel to name a few.

• Zwelibanzi Nzuza (Kwa-Zulu Natal) – Final year design student that entered the competition to showcase and communicate his creative vision.

He sees this challenge as a great opportunity to meet and learn from other young, up-and-coming designers. Also, he believes it is a privilege to be critiqued and guided by design judges that he respects in South Africa. His design philosophy is based on vision, inspiration and a leap of faith. He is very adventurous in his designs and often looks at results that inspire people beyond the norm. What sets him apart is his willingness to explore, expand himself in every project and produce something fresh at all times.

• Maresa Maartens (Gauteng) – Honour’s Degree Design student who started understanding the true meaning of art during her journey through studying. Inspired by a quote from designer and architect, Adrian Cohen:

“Designers have a unique ability to interpret reality with the capacity to look at problems in different ways and present solutions.” Maresa is convinced that design can contribute to driving innovation, create value and develop workable solutions to tough social issues and sees the BESPOKE challenge as an opportunity to do just that. She is adamant that when designing, it is important to create rooms that feel like sanctuaries, where people can find ease of use, comfort, durability and low maintenance. She believes in design solutions and spaces that make users want to slow down and those that make them feel good mentally and physically.

• Mbali Maseko (Gauteng) – Inspired by the diversity and richness of Africa through multiple cultures. South Africa – the Rainbow Nation with 11 official languages – each with its own textiles and patterns. She believes in the importance of representing all of this in a global scale.

She is proud to be part of a young generation that is fearless, bold through social media and collaborations with big brands. Design manifesto – is personal, distinctive and unique to each individual hence the phrase: “Beauty lies in the eyes of the beholder” and her design preference is minimalistic with a touch of personality. For Mbali, a BESPOKE home should be personal to whoever is using or living in it. Mbali believes that going forward design should be minimalistic with a touch of Africa. She would like to add a touch of Africa to any beautiful, personal and BESPOKE home.

The entry process for the challenge was driven from social media and encouraged interested interior decorators to enter by providing an image of each designer, a two-to-four minute video on why they should be considered for the challenge as well as a mood boards reflecting their interpretation of a #BESPOKE Home. The young designers have the privilege of being mentored by influencer and media personality, Jo-Ann Strauss and #MyBespokeChallenge 2021 Winner, Cassandra Twala as part of their unique journey of designing and creating kitchen/living spaces that reflect Samsung’s vision for customised and connected homes.

The judging panel for this year’s #MyBespokeChallenge includes some South African heavy weights in the design space: Anita Bloom, the Creative Director at Decorex Africa. The Samsung BESPOKE Home Challenge is hosted by JoAnn Strauss and can be viewed online on www.samsung.com/za/ Ts & Cs apply.

demonstrate South African talent.

JOHANNESBURG, South Africa – 19 August – With Samsung expanding its Bespoke appliance range and introducing new colours, the time to discover and recognise new and upcoming creatives has arrived. The Samsung Bespoke Challenge begins again and once more, four designers will go head to head in a contest of creativity and skill. Entries have opened and soon the selected designers will create a Bespoke living space that showcases their unique vision for a customised and well-connected home – and how they’re able to bring that vision to life through their unique abilities.

This year’s contestants will build and showcase their Bespoke spaces at Design Quarter in Johannesburg for well-known industry experts, who will preside over their efforts as judges in order to determine a final winner. The judging panel includes; Donald Nxumalo, Anita Bloom and Jo-Ann Strauss (who will also be the host). They will be joined by this year’s mentors, the accomplished creative entrepreneur, Cassandra Twala, and Clout Creative Director, Tracy Lynch.

“It is such an honour to be back on the Samsung Bespoke Challenge, especially because I will be mentor to the incredible creatives that Samsung always manages to bring to the forefront of South African talent. For me, it’s truly exciting, and I cannot wait to lend a hand in pushing fellow South African creatives forward,” says, Cassandra Twala, creative entrepreneur.

The contestants will have two weeks to build their own kitchen and living space. The final day will be dedicated to the big reveal, where the spaces will be open to the public to vote for their favourite space. The four selected contestants will be revealed on the 19^th of August 2022. Following this announcement will be a public vote on the 21^st of October 2022 leaving the winner to be declared on the 17^th of November 2022. The winner will take home a cash prize of one hundred thousand rand, and a host of Samsung electronics so that they can fast track their success journey with a business of their own¹.

The competition will be a showcase of South African creativity in full display – inspired by Samsung’s vision for multifunctional homes that offer a more exciting and beneficial way of living. It’s the Bespoke Home vision come to life in a new and expressive way that simultaneously helps pull the youth further towards their dreams and potential. This competition illuminates what’s possible when it comes to the home experience, and with the recent launch of the Bespoke French Door Refrigerator, Samsung is taking that home experience to a whole new level, offering a wider selection of innovative refrigerators that come with new colours. The Bespoke Refrigerators set themselves apart from every other appliance with customisable and interchangeable front panel designs, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen.

The Samsung Bespoke Challenge can be viewed at Design Quarter and online. The winner will be announced virtually, where the inspired influencers will walk away with Samsung Home products and partner products. Visit https://news.samsung.com/za/samsung-announces-launch-of-mybespokechallenge-2022 for more info on the unmissable Samsung Bespoke Challenge.

¹Terms and conditions apply

JOHANNESBURG, South Africa – 29 November 2021 – The Samsung Bespoke Home Challenge has kicked off at the Design Quarter in Johannesburg, featuring four influencers, four spaces and one week to create a one-of-kind living space.

The Samsung Bespoke Home Challenge participants include; Naqiyah Mayat, Shelley Mokoena, Cassandra Twala and our Decorex competition entrant, Mary-Anne Gwayanya. All the challengers will be able to add their own personal style using an allocated budget to enhance and complete their spaces. Celebrated Interior Designer, Donald Nxumalo will be the influencer mentor and judge keeping an eye on the design progress, which includes the creative use of Bespoke colours in the various living spaces. When completed, there will be a big reveal, where the public can vote for their favourite space.

Samsung has also announced that Versus Paint, Consentino Top Carpets and Floors, Le Creuset, SHF, Decorex Africa, and Design Quarter have joined the Samsung Bespoke Home Challenge, to inspire the contestant’s creativity and spark new ideas. South Africans can look forward to enjoying an integrated living space design challenge like no other.

Since launching the Bespoke Refrigerator globally, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customisation-first philosophy. These efforts include hosting a variety of online and offline events that illustrate Bespoke’s true value. This is South Africa’s first Bespoke design campaign – which will showcase a stunning design-focused brand showroom at Design Quarter.

The showroom will bring the Bespoke philosophy to life, decorated to demonstrate how the Bespoke Refrigerator can blend into a variety of spaces and lifestyles. Voting for your favourite space is now opened until midnight 9th January, 2022 and the showroom at Design Quarter will remain opened to the public until the 15th January, 2022.

How to Vote:

• Visit our Bespoke Home showroom at Design Quarter, and vote for your favourite space to stand a chance to win Samsung and Design Quarter vouchers; or
• Visit the Samsung Bespoke Refrigerator and complete online form to vote and stand a chance to win Samsung and Design Quarter vouchers.

The Samsung Bespoke Home Challenge, which includes JoAnn Strauss as a Bespoke Host, can be viewed at Design Quarter and online on www.samsung.com/za/ Ts & Cs apply.

Follow us and engage on:

@SamsungSA #MySamsungBespokeChallenge #BespokeFridge

JOHANNESBURG, South Africa – 11 November 2021 – In a class of its own, the Samsung Bespoke Refrigerator range brings a kaleidoscope of colour, innovation, and unparalleled customisation to life. This November the exciting Samsung Bespoke Challenge will take this exceptional range into an exciting new competition. Featuring three influencers, three spaces and two weeks to create a one-of-kind living space, South Africans can look forward to experiencing an integrated living space design challenge like no other.

The Samsung Bespoke Refrigerator Challenge kicks off on 11 November at the Design Quarter in Johannesburg, where an exhibition will be set up with well-known influencers, who will go on a unique design journey, creating kitchen/living spaces that reflect Samsung’s vision for customised and connected homes. This includes Naqiyah Mayat, Shelley Mokoena and Cassandra Twala, who will be joined by celebrated Interior Designer, Donald Nxumalo as a commentator keeping an eye on the influencers’ design progress.

“I am thrilled to be a part of the Samsung Bespoke Challenge as a mentor. I look forward to being a part of moving South African design talent forward, as well as the possibility of inspiring innovative thinking in the contestants, and those watching the challenge unfold,” says, Donald Nxumalo, Interior Designer.

The influencers will need to complete the Bespoke Home Challenge:

• Design the kitchen/living space with the Bespoke Colours.
• The third week is all about the big reveal, where the spaces will be opened to the public to vote for their favourite space.

@cassandratwala

The challenge is inspired by a time when our homes have become multifunctional. Living rooms are now doubling as gyms, movie theatres, and versatile offices. From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes. Samsung has vision for a new kind of home – a Bespoke Home – in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience. The recent launch of the Samsung Bespoke 4-Door Refrigerator is a captivating example of this. What sets this refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. This refrigerator will be one of the innovations the influencers can use to bring their vision to life.

@naqiyah_mayat

“Design Quarter celebrates all aspects of design and craftsmanship. The Samsung Bespoke Challenge adds to our unconventional shopping experience, not available at any other mall in Joburg. This partnership is important to us, to remind Joburg of our design and lifestyle focused offering, ahead of extensive renovations and repositioning in 2022,” says, Wesley Scott, marketing Manager at Design Quarter.

@shelleymokoena

The Samsung Bespoke Challenge, which includes Jo-Ann Strauss as MC can be viewed at Design Quarter and online. The winner will be announced virtually, and we’ll soon see who will walk away with Samsung Home products and partner prizes.

Follow us and engage on:

@SamsungSA and tag #MySamsungBespokeChallenge and #BespokeFridge