Created to bring value and innovation together during the Easter season, the promotion encourages shoppers to explore Samsung’s ecosystem of devices and discover deals across TVs, sound devices home appliances and monitors. Each category offers the chance to unlock smart living solutions that enhance entertainment, comfort, and everyday convenience.

During the promotional period, consumers can enjoy special offers across selected products, making it easier to transform their homes with technology designed to simplify modern life. From immersive home entertainment experiences and intelligent home appliances to productivity-enhancing monitors and climate control solutions, Samsung’s portfolio is built to support a smarter lifestyle.

Some of the deals include these;

• 98 Inch DU9000 Chrystal UHD TV UA98DU9000 – Now R39,999^*, save R10,000
• 85 Inch QN70F 4K Neo QLED Mini LED TV – Now R32,999^*, save R7,000
• Bespoke AI Side-by-side 21.5-inch Family Hub Screen, Black 594L – Now R39,999^*, save R10,000
• AI Wash Ecobubble AI Energy Mode Top Loader – Now R7,999^*, save R1,500
• Q- Series Soundbar HW-Q800F 5.1.2ch Subwoofer – Now R8,999^*, save R2 000

The Smart Treasure Hunt idea reflects the excitement of discovering hidden gems, with shoppers encouraged to explore Samsung’s innovations that bring connectivity into the home. By integrating cutting-edge technologies across its product range, Samsung continues to deliver solutions that work seamlessly together to create a more connected living environment.

Whether upgrading your living room entertainment setup, refreshing the kitchen with intelligent appliances, enhancing your home office with a high-performance monitor, or improving your indoor comfort with energy-efficient air conditioning, the Easter promotion offers consumers the chance to invest in technology that enhances everyday life.

Samsung’s broader vision of a connected home ecosystem means that its devices are designed to work together intuitively, enabling users to enjoy greater control, convenience and efficiency in their households.

The Samsung Easter Smart Treasure Hunt promotion will offer these great deals for only a limited time (23 March until 20 April 2026), at selected retailers and online platforms.

^[1] Terms and Conditions Apply https://shop.samsung.com/za/promotion-terms-and-conditions

*Recommended Resale Price. Prices may vary per participating retailer.

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help you engage more deeply with your content and enjoy a viewing experience catered just to you. You can even control your TV with hand motions while wearing your Galaxy Watch, thanks to Universal Gestures – and much more.

Our integrated One UI Tizen will provide easy access to the latest Samsung Vision AI features, along with all your favourite streaming apps and services. Representing the latest upgrade to our Tizen OS, One UI Tizen offers a fresh, clean interface that matches what you’ll find on many Samsung smartphones, tablets, Galaxy watches and more.

It also allows your household to create custom profiles and receive content recommendations curated to their needs and preferences. Plus, we’ve got you covered with up to seven (7) years of OS updates – helping you enjoy a consistently fast and responsive user experience for many years to come.

“We know great picture and immersive sound are just the beginning of what shoppers are looking for when choosing a TV today,” said Nivash Ramsern, Director, Visual Display at Samsung South. “In fact, enhanced connectivity, smart features and ease of use are more important than ever. Samsung Vision AI transforms your TV to bring together the best of it all, delivering AI-powered innovations that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K Mini LED: Our Best Picture with 8K Resolution

Featuring two new models (QN950F, QN900F) our Neo QLED 8K Mini LED  series delivers an exceptional glare free picture with Quantum Matrix Mini LEDs, immersive sound and breakthrough experiences, all powered by Samsung Vision AI. Built with our most advanced NQ8 AI Gen3 Processor^[2], the QN950F series (65” – 98” screen class sizes) leverages 8K AI Upscaling Pro^[3]; to transform SD, HD or even 4K content into the sharpest and smoothest picture of any Samsung TV.

The QN950F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms.

Motion Xcelerator 240Hz^[4] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro^[5] smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro^[6] provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN900F series (65” – 75” screen class sizes) offers 8K AI Upscaling^[7] that enhances content up to 8K resolution. It will also incorporate Glare-Free technology and feature a new Metal Frame design that beautifully compliments your space and elevates your aesthetic.

Motion Xcelerator 165Hz offers smooth visuals and blistering speeds. And, Object Tracking Sound+ with Dolby Atmos takes you inside each scene with sound that moves in sync with the content on your screen. The QN900F series (65” and 75” class sizes) is available now and the 85” QN950F series and will be available for early order from 16 July 2025.

QN950F (85”)

85” QN950F QA85QN950FKXXA: R149,999* 

QN900F (75” – 85”)

75” Class QN900F QA75QN900FKXXA: R89,999*

65” Class QN900F QA65QN900FKXXA: R 59,999*

 Neo QLED 4K Mini LED: Enjoy Crisp Clarity in Every Scene

The Samsung 2025 Neo QLED 4K Mini LED line-up is the most expansive yet, including three model series (QN90F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene. The flagship QN90F (43” – 100” screen class sizes) features the upgraded NQ4 AI Gen3 Processor^[8], which ensures that content always looks its best – improving picture and sound as you watch.

The processor upscales^[9] older content into 4K resolution, while Neo Quantum HDR+^[10] analyses each scene to boost brightness and make visuals appear even more realistic. Plus, the QN90F will feature our Glare-Free technology, so you can enjoy your favourite content with virtually no glare. 

Both the QN80F (100” screen class size) and QN70F (55” – 85” screen class sizes) feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound, as well as 4K AI Upscaling^[12] and smooth, tear-free gaming with Motion Xcelerator 144Hz.

We’ll offer a 100” class size on the QN80F and a 115” class size on the QN90F, our largest ever consumer display. Both of these ultra-large sizes will uniquely leverage Supersize Picture Enhancer^[13], which optimises visuals for our largest screens so you can go bigger without the blur. The QN90F series and QN80F series are available for purchase from now on, with the QN70F series arriving soon.

QN90F (43” – 98”)

98” Class QN90F QA98QN90FAKXXA : R179,999*

85” Class QN90F QA85QN90FAKXXA: R89,999*

75” Class QN90F QA75QN90FAKXXA: R54,999*

65” Class QN90F QA65QN90FAKXXA: R39,999*

55” Class QN90F QA558QN90FAKXXA: R24,999*

43” Class QN90F QA43QN90FAKXXA: R17,999*

QN80F (100”)

85” Class QN80F QA100QN80FKXXA : R99,999*

Samsung Vision AI will power the viewing experience across our Neo QLED 8K, Neo QLED 4K, OLED, The Frame and QLED series, delivering intuitive features like Universal Gestures^[14] that will help enhance entertainment and simplify interactions with your Samsung TV.

Also new this year, the Samsung Neo QLED 8K, 4K and QLED line-ups will offer access to the Samsung Art Store^[15], the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. We’ve seen tremendous success with the Samsung Art Store on The Frame and now we’re excited to bring it to even more Samsung TV owners.

Choose from over 3,000 works of art, including exclusives from some of the world’s top artists, museums and galleries. Discover work from Jean-Michel Basquiat, Salvador Dalí, Vincent van Gogh, The Met, MoMA, Art Basel and many more. Plus, our TVs integrate with 340+ smart home brands via SmartThings^[16] and even unlock exclusive features when you pair with select Samsung devices. All the while, Samsung Knox^[17] keeps your personal data secure with triple-layer protection.

You can also enjoy a ground-breaking karaoke experience on our 2025 Neo QLED models, as well as OLED, The Frame and QLED. Thanks to our new mobile mic technology, you can use your smartphone^[18] to sing along to all your favourite songs on the Stingray Karaoke^[19] app. Just queue up one of the over 100,000 licensed songs to instantly hear your voice through the TV’s speakers, without perceivable delay. For more on the latest Samsung TV and audio products, visit www.samsung.com/za/ T&Cs apply.

^[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)
^[2] Utilises AI Based formulas to upscale to 8K resolution.

^[3] Resulting picture may vary based on source content.

^[4] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required).

^[5] Performance may vary.

^[6] Utilises AI-based formulas.

^[7]  Utilises AI-Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[8] Resulting picture may vary based on source content.

^[9] Utilises AI Based formulas to upscale to 4K resolution. 

^[10] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

^[11] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

^[12]  Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[13] Utilises AI-Based formulas.

^[14] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^[15] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

^[16] Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
^[17] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.

^[18] Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone

^[19] The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

This exclusive promotion offers early buyers the chance to receive free premium gifts that perfectly complement the immersive experience delivered by Samsung’s 2025 TVs. These include the latest Galaxy tablets, soundbars, smartwatches, and wireless earbuds – all designed to enhance your smart home ecosystem.

Get More When You Order Early

Customers who purchase a qualifying TV from Samsung stores, online and any participating retailer during the limited promotion period will get more value for their money.

Unmatched Innovation Across the 2025 Line-up

The new range features Samsung’s most advanced TV technologies yet – including Neo QLED Mini LED, QLED and OLED panels powered by Vision AI. These displays adapt to your environment and viewing habits, delivering stunning visuals, exceptional clarity, and intelligent upscaling across 4K and 8K resolutions. Whether you’re watching blockbuster films, sports, or gaming, the 2025 line-up offers an unmatched, immersive entertainment experience.

The new 2025 TV product line-up includes the below models at these recommended retail prices^[1];

• 100 inch 4K Neo QLED Mini LED (QA100QN80FKXXA) – R99 999¹
• Neo QLED 8K (QA75QN900FKXXA) – R149 999¹
• 77 inch S95F 4K OLED (QA77S95FAKXXA) – R99 999¹
• 65 inch 4K Neo QLED Mini LED QA65QN90FAKXXA – R39 999¹
• 55 inch 4K Neo QLED Mini LED QA55QN90FAKXXA – R24 999¹

How to Redeem

To qualify, customers must purchase one of the listed models from a participating retailer during the Promotion Period. Redemption of gifts must take place 16 July – 11 September 2025 via the official Samsung redemption.

Don’t miss this opportunity to upgrade your home entertainment setup and get rewarded. With Samsung’s 2025 TV range, the future of smart viewing has arrived, and it’s bigger, brighter, and smarter than ever. The next big thing in television – Vision AI is here.

Click here to learn more about the offer – Terms and Conditions apply.

^[1] Recommended retail prices only. Prices may vary per retailer.

Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

The reopening of this store represents a major milestone for Samsung, as it strengthens its retail presence in Africa and brings cutting-edge technology closer to local communities. The revamped space will offer visitors hands-on experiences with Samsung’s wide range of products, from smartphones to smart home appliances, televisions and monitors, enhancing the connection between the brand and its customers.

A Modern Shopping Experience

With a focus on interactivity and engagement, the new store layout reflects Samsung’s commitment to providing a more convenient and dynamic shopping environment. Customers will have the opportunity to engage with Samsung’s full ecosystem of devices, including the latest Galaxy smartphones, smart home solutions, and high-tech televisions. The store also integrates interactive displays and a sleek, futuristic design, making it easier for customers to discover new products while enjoying a tech-focused, engaging experience.

“We are incredibly excited to bring this enhanced shopping experience to Cape Town,” said Oscar Makola, Chief Marketing Officer at Samsung Electronics Africa. “The refurbished Somerset Mall store is more than just a retail space; it’s an immersive environment where customers can experience our latest innovations first-hand. It also provides an opportunity for us to continue deepening our relationships with our customers by offering expert advice, personalised services, and an exciting atmosphere where technology comes to life.”

New Features and Products

The revamped store will feature a range of premium Samsung products, including the Neo QLED 8K, OLED, and The Frame AI-powered TVs, allowing customers to explore the latest in home entertainment. The newly launched Music Frame Smart Speaker combines immersive surround sound with a photo frame design, offering a unique way for customers to showcase their favourite memories while enjoying premium audio.

The store will also showcase the Bespoke AI range of home appliances, including fridges, washing machines, dishwashers, and microwave ovens. These connected, AI-driven appliances offer improved energy savings, greater convenience, and a personalised touch with customisable colours, materials, and configurations that fit seamlessly into any home.

For smartphone enthusiasts, the store will feature the latest Galaxy S24 Series, as well as the Galaxy Z Fold6 and Galaxy Z Flip6, all powered by Galaxy AI to enhance creativity, productivity, and security.

“The new layout of the store was designed with customer experience in mind. It features a modern, intuitive flow that invites exploration and interaction with Samsung’s wide range of products. The layout supports the interconnectedness of the brand’s ecosystem, ensuring a seamless journey for customers as they move from one product category to the next. The spacious and open design also enables customers to receive personalised service and advice from expert staff, making the entire experience more convenient and enjoyable. The strategic timing of the reopening allows both new and existing customers to get access to the season’s best offers ahead of the busy holiday shopping season,” added Makola.

Imagine watching your favourite movie or show with visuals so vibrant and clear that it feels like you’re experiencing them for the first time. With Samsung’s AI upscaling, you can enjoy an enhanced cinematic experience, transforming ordinary content into extraordinary visual masterpieces.

Visuals play a pivotal role in the music industry, whether it’s through stunning music videos or dynamic live concert experiences. Samsung’s displays bring music to life with vivid colours and crisp details, making every performance an engaging spectacle. This Black Friday, immerse yourself in sound and vision, where music isn’t just heard; it’s experienced.

Samsung’s AI upscaling technology is also a marvel for gamers as it not only enhances video quality but also elevates gameplay graphics, providing stunning visuals that enhance your gaming experience. Compatible with popular gaming consoles and titles, Samsung’s AI TVs and Odyssey Smart Monitors offer gamers the advantage of high-quality graphics and faster refresh rates, ensuring you never miss a moment of action.

Samsung’s user-friendly interfaces and intuitive settings make accessing AI upscaling features simple and enjoyable. With a few clicks, users can transform their viewing experience, tailoring settings to match their content and preferences.

Exclusive Black Friday Offers

This Black Friday, explore Samsung’s incredible line-up of AI-enhanced products:

• 65″ QN800D Neo QLED 8K HDR Smart TV (QA65QN800DKXXA): Experience breathtaking 8K quality with AI-powered enhancements. Get it for R39,999* (save R30,000), and receive free gifts; Galaxy Watch7 and Q-Series Soundbar (HW-Q600C) worth R15,499.

• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA): Perfect for those who crave a super-sized screen – this TV features AI-driven upscaling and more and is now available for R59,999* (save R20,000).

• Q-series Soundbar HW-Q800D 5.1.2 ch Sub-Woofer (HW-Q800D/XA): Achieve ultimate sound immersion with adaptive sound technology. Available for R7,999* (save R3,000).

• 49″ Odyssey OLED G95SC 240Hz Gaming Monitor (LS49CG954SUXEN): Immerse yourself in gaming like never before with a curved screen and stunning clarity. Price available upon request.

• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor (LC34G55TWWPXEN): Elevate your gaming experience with high refresh rates. Now available for R9,999* (save R3,000).

• Enjoy a premium mobile experience with AI-powered features in the Galaxy S24 FE, now available for R12,999* (save R2,000).

• Work, study and entertain yourself with the perfect combination of performance and portability from the Galaxy Tab S9 5G. Get it for R17,999* and save R4,000.

• Get premium sound quality and active noise cancellation from the Galaxy Buds3, now yours for R2,999* (save R1,000).

Grab the opportunity to transform your entertainment experiences this Black Friday. Explore Samsung’s latest products featuring AI upscaling and discover the immersive experiences awaiting you in TV, music, and gaming. https://www.samsung.com/za/offer/blackfriday/competition/

These offers are also available on the recently launched Samsung e-Store App, which can be downloaded on both iOS and Android platforms. Samsung is offering customers an exclusive 5% discount on their first purchase of mobile devices, tablets, and wearables through the app. Don’t miss out!

For more information on Samsung’s Black Friday deals, visit https://www.samsung.com/za/offer/blackfriday/ and https://samsungair.co.za/shop/

* Recommended retail price

** Terms and conditions apply

The new store will feature a comprehensive range of Samsung products, including the newest smartphones, tablets, wearables, home appliances, aircons, TVs and monitors. With a modern and engaging design, the store aims to provide customers with an interactive and hands-on experience with Samsung’s advanced technology.

The new store is set to bring the full customer journey with the extensive range of Samsung product offerings. From audio-visual, cooking, and cleaning to other home appliances, customers will be able to get their hands on all the new technology the company has to offer. The recently launched Bespoke AI home appliances including fridges, washing machines, dishwashers, and microwave ovens will be available to help customers do less and live more as they elevate the way they stay entertained and do ordinary household chores, among other

Home entertainment will transform to bring consumers the ultimate viewing experience thanks to an array of ground-breaking AI televisions such as the Neo QLED 8K, OLED, The Serif, and The Frame, as well as gaming monitors like the highly impressive Odyssey.

Customers looking to upgrade their mobile experience will have to look no further as the store will bring the latest smartphones from the accessible Galaxy A series to the AI-powered flagships, the Galaxy S24 series and Galaxy Z Fold6 and Z Flip6 foldables. As the best that Galaxy has to offer, these devices take productivity, creativity, and entertainment to a whole new level with their most advanced AI features.

With Spring ushering in the warm and hot temperatures, customers need not worry as they can visit the store to get their hands on the new WindFree^TM air-conditioner range to make their homes cool and comfortable.

The store’s operating hours are 09h00 – 19h00 Monday to Saturday, and 09h00 – 17h00 on Sundays and public holidays. With its friendly and highly-trained staff always ready and willing to assist customers with their insights on the latest Samsung innovations and great deals, the new Samsung store at Cresta Mall is expected to be a hive of activity.

Samsung South Africa is proud to announce the grand opening of the Samsung Store in Cavendish Shopping Centre a new retail destination that redefines the shopping experience through innovation, design, and customer engagement. Nestled in the Southern Suburbs, Samsung Store in Cavendish officially opens on 30 August 2024 and offers an unparalleled opportunity for consumers to explore and interact with the latest in Samsung technology.

The Samsung Store in Cavendish is more than just a retail space; it is a carefully curated environment designed to offer the newest and latest product range. It is where consumers can easily access Samsung’s wide array of products, solutions, services, and experiences — all under one roof. With its proximity, simplicity, and convenience, the store fulfils the immediate needs of its customers, while also deepening their relationship with the Samsung brand.

Oscar Makola, Chief Marketing Officer at Samsung South Africa, elaborated on the store’s significance, stating, “The Samsung Store in Cavendish features a more pronounced signature look and feel through its cutting-edge design and the easily recognisable Samsung DNA that inspires confidence and projects the company’s innovative spirit and commitment to technological advancement. This store is not just about selling products; it’s about creating a space where customers can truly engage with the Samsung brand. We are providing a convenient destination where shoppers have easy access to Samsung products, solutions, services, and experiences that enhance their everyday lives. With this new look, the store will not only offer loyal customers the most unique and immersive shopping experiences yet, but it will also help new Cape Town consumers discover the beauty of Samsung’s technologically advanced innovations.”

The store’s environment is meticulously crafted to deliver customer engagement and entertainment, strengthening Samsung’s position as an innovative, lifestyle brand. It serves as a hub where clear and effective communication builds customer discovery and understanding of Samsung’s products and features. From software upgrades and data transfers to hardware repairs, the store’s efficient and effective customer services extend and deepen customer relationships.

At the Samsung Store in Cavendish, every aspect of the customer journey has been considered. Visitors can get hands-on with multiple Samsung products, including the new era of Samsung AI TVs, such as the Neo QLED 8K, OLED, and Frame TV technologies. The store also features the newly launched Music Frame smart speaker, which combines multi-dimensional surround sound with an innovative photo frame design, allowing customers to showcase their favourite memories.

The store’s product selection is equally impressive, featuring the eye-catching Bespoke AI range of home appliances, including fridges, washing machines, dishwashers, and microwave ovens. These AI-driven and connected solutions offer consumers more free time and greater energy savings. The Bespoke AI range introduces a new era of customizable home appliances, enabling customers to tailor their kitchen configurations by material, colour, and module to match their lifestyles and interior design concepts.

For smartphone enthusiasts, the Samsung Store in Cavendish offers the latest Galaxy S24 Series, including the ground-breaking Galaxy Z Fold6 and Z Flip6. These devices, powered by Galaxy AI, are designed to serve users by enhancing creativity, productivity, and security, unlocking a world of new possibilities.

Gamers will be particularly drawn to the store’s selection of Odyssey gaming monitors, which provide an unparalleled gaming experience with stunning detail and performance. Samsung’s wide range of monitors caters to gamers, multimedia enthusiasts, and professionals alike.

Additionally, the store offers a selection of high-quality air conditioners, including the WindFree Cooling range, which features quiet operation and Allergy Care, ensuring the perfect temperature no matter the weather.

The friendly and highly trained staff at the Samsung Store in Cavendish are always ready to assist customers, providing insights into the latest Samsung innovations and demonstrating how to make the most of value-adding services such as the Samsung Trade-in Programme. This programme is designed to make Samsung’s latest devices more accessible, ensuring that every customer walks away with the best possible experience.

JOHANNESBURG, South Africa –  06 July 2022 – Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

Immersive Dolby Atmos Sound With Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.

• New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

• • Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus¹ with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
• • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.²
• • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.
• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,³ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.⁴

Sustainability at the Core With ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making It Personal With Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ Detailed features or user interface may vary by model and region.

Samsung exquisitely refined its Neo QLED 8K line-up’s sound system to allow users to take full advantage of their large TV’s audio quality. The flagship displays were designed to analyse both the size of the space where they sit and how they’ve been installed in order to calibrate sound to its optimal settings. The TVs use that information to pump out realistic, object-tracking sound through their eight total speakers. When applied to our ‘family movie night’ scenario above, the TV’s speakers would compensate for when the family’s thick blanket absorbed the tones of mid-to-high registers, and evenly distribute three-dimensional sound from the corners to the centre when the family sat closer to the screen.

To learn more about how Samsung’s newest TVs customise sound based on where users place their screen, and how sound has evolved as tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimise Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customising their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyse users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sound. In this case, SpaceFit would optimise sound settings to raise the mid-to-high range sound accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyse the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoying what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analysed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound From All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects onscreen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8K includes an enhanced version of the technology, OTS Pro, and adds two centre speakers to previous models’ six-speaker setup, for a total of eight. When an object onscreen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the centre of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a centre speaker between the left and right sides. The combination of the newly added centre speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the centre of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theatre setup, there may not be space to place a centre speaker.

“The 110-inch MICRO LED line-up features a μ-Symphony function, which allows you to use the built-in speaker as the centre speaker,” said Jongbae Kim. “This means that you do not have to use a separate centre speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the centre of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.”

Making Use of Each and Every Piece of a Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualise Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for panels becoming thinner and thinner, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the centre tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilised each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analysing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the centre of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing to six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimised algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centres.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximise users’ viewing experiences.