In households where entertainment needs are as varied as those living in them, one thing remains constant; the demand for superior picture quality and versatility. That’s where Samsung’s QLED, powered by 100% Colour Volume real and safe Quantum Dot technology, comes in – delivering a next-level viewing experience that meets every lifestyle head-on.

Samsung’s Neo QLED and QLED TVs, are not just about flexibility – they’re about real innovation at the core. At the heart of this technology lies Samsung’s Real Quantum Dot technology, the foundation of the real QLED experience that Samsung pioneered. This is not your average TV – it’s the result of years of refinement and leadership in Quantum Dot display technology.

The Real QLED Advantage: 100% Colour Volume with Quantum Dot

Samsung’s Real Quantum Dot technology transforms how you see colour on a screen. Unlike traditional displays, Quantum Dots produce consistently bright, vivid, and accurate colours regardless of brightness levels. That means whether you’re watching an intense action movie, a lush nature documentary, or a fast-paced football match, you’ll see every detail in stunning clarity and realism. Real QLED means 100% Colour Volume, powered by Quantum Dot, delivering billions of shades for unmatched picture depth. Combined with Neo QLED’s ultra-precise Mini LED backlighting and the Neo Quantum Processor, your TV becomes a true visual powerhouse, adapting dynamically to your content and surroundings.

Experience the Real QLED Difference

Samsung’s QLED and Neo QLED TVs, built on true Quantum Dot technology, are the gold standard in home entertainment. For families with diverse viewing habits, these TVs offer not just flexibility – but an uncompromising, vibrant experience that only Real QLED powered by Real Quantum Dots can provide.

Enjoy safe cadmium-free quantum dot Samsung TVs with your family

Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. Since then, the company has been leading quantum dot technology through continuous technological advancements and sustainable efforts.

Built for Every Lifestyle

From gaming marathons to family movie nights, Samsung’s QLED and Neo QLED TVs shine in any scenario. Thanks to their superior brightness, deep blacks, and ultra-sharp contrast, these TVs ensure that everyone in the family has a perfect view, no matter the room’s lighting or their seating position. Gamers will love the low-latency response and motion handling, while movie lovers will be drawn into cinematic visuals with lifelike colours. And sports fans? They’ll appreciate the clarity and smoothness of every goal, ace, dunk, or lap.

Multi-View and Multi-Persona: Tailored for Real Life

Samsung’s TVs aren’t just visually stunning – they’re also smart and adaptable. The Multi-View feature, for example, allows multiple content sources to be displayed at once, so one person can follow a live match while another watches YouTube or scrolls through social media – all on the same screen. It’s versatility made simple, and another example of how Samsung is designing for real families with real needs.

Real Innovation Meets AI Intelligence

The Quantum Dot experience is taken even further with Samsung’s Neo Quantum Processor. This AI-powered engine uses deep learning to optimise both picture and sound in real-time, making the most of the Quantum Dot technology’s full potential. The result? Crystal-clear scenes, perfectly tuned audio, and smooth transitions – tailored automatically to your content and environment.

From a sun-lit daytime cartoon marathon to a late-night thriller binge, Samsung’s AI enhancements ensure that Quantum Dot brilliance always looks its best.

Sustainability Without Compromise

Samsung’s Real QLED technology doesn’t just perform – it also respects the planet. With energy-efficient design, eco-friendly materials, and certifications like Product Carbon Footprint Reduction, No-Cadmium SGS, and EyeCare Circadian Certification, Samsung is committed to sustainability while delivering industry-leading performance.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium and ultra-large (75-inch and above) segments:

Premium TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.

75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.

OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

JOHANNESBURG, South Africa – 30 August 2022 – Samsung’s Blue Tag Sale with incredible deals and massive savings on selected products is back by popular demand from Samsung online store or any participating retail stores nationwide, starting from 22 Aug to 18 September 2022. Samsung is well aware of the need for consumers to stay connected throughout the day filled with activities that include work, entertainment and fitness.

With these exceptional deals, consumers are encouraged to visit Samsung.com to view offers of up to 40% in savings available across various product portfolios. Consumers can now enjoy unbeatable deals of up to 20% on smartphones and up to 30% on TVs and home appliances. You simply need to find a Samsung product paired with a blue tag*, in-store or online, to take advantage of these very special offers, which are available nationwide.

With many of us spending more time at home because of the work-from-home option, the savings offered in the Blue Tag Sale have been designed to make life better in many new and rewarding ways. This sale also brings convenience to your door step, you can now also sign up to get the deals you want, straight into your inbox. Then you sit back and relax, knowing that you’ve already got your Blue Tag shopping list ready.

The Blue Tag Sale special offers include:^*

Mobile Devices & Wearables: (22 Aug – 18 Sept 2022)

• Galaxy A03 – Only R1 999 – Save R500
• Galaxy A32 – Only R4 299 – Save R700
• Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
• Galaxy Watch 4 (40mm) BT – Only R3 499 – Save R1 500
• Galaxy Buds 2 – Only R1 499 – Save R1 000

Home appliances: (22 Aug – 18 Sept 2022)

Neo QLED TVs

• 50″ Neo QLED TV 4K QN90B – Only R18 999 – Save R4 000
• 55″ Neo QLED 8K QN700B Smart TV with Infinity One Design – Only R24 999 – Save R 10 000
• 75″ Q60A QLED 4K Smart TV – Only R24 999 – Save R5 000

Smart UHD 4K

• 75″ AU7000 UHD 4K Smart TV – Only R19 999 – Save R5 000

The Serif 4K UHD

• 55″ 2020 The Serif 4K UHD Smart TV – Only R14 999 – Save R8 000

The Freestyle

• 180 degree design Freestyle Portable Projector with Free Battery valued at R1 999 – Only R13 999 – Save R1 999

Q-Series Soundbar 

• Q-Series Soundbar with Acoustic Beam – Only R6 999 – Save – R3 000

160W Sound Tower

• 160W Sound Tower with Bi-directional, Bluetooth-Powered Speakers – Only R4 499 – Save R1 500

WindFree

• AR8500T Wall-mount AC with Windfree and AI technology – Only R11 499– Save R3 800

Microwave Oven

• 40L, Grill, Microwave Oven with Auto Cook and Ceramic Enamel Interior – Only R2 699 – Save R700

Refrigerators & Freezers

• 303l, Bottom Freezer with Water Dispenser and Cool Pack – Only R8 999 – Save R2 500
• Side-by Side Refrigerator, 602L – 3-Door Plumbed Water & Ice Dispense in Gentle Back – Only R27 999, Save R10 000

Washer

• 9kg Front Loader Washer with Digital Inverter Motor – Only R7 499 – Save R2 000

These special offers are available nationwide from 22 Aug to 18 September 2022 at all participating stores including the Samsung online store*.

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}