In an age where technology is about more than function alone, Samsung is leading the charge in reshaping how we experience, and display innovation in our living spaces. With Samsung’s newly launched Neo QLED TVs, The Frame TV, Music Frame and the new sleek Soundbars, the brand is blending design, art, and engineering to turn everyday moments into a beautifully curated experience of sight and sound.

Where Technology Becomes Art

Gone are the days when TVs and speakers were acquired for their function with little attention paid to their form. Samsung’s latest innovations prove that technology can be as much a design element as a device.

The stunning new Neo QLED series (65” – 75”) introduces a new metal frame design that beautifully compliments your space and elevates your aesthetic. It also features Glare-Free technology, elevating both the performance and also style of different living space, offering a sophisticated viewing experience.

The Frame TV transforms the traditional television into a gallery-worthy showpiece. When you’re not watching anything on the TV, it’s not just a black screen, it becomes a dynamic canvas, displaying artworks from Samsung’s extensive Art Store^[1] or personal photographs with remarkable realism. With customisable bezels, it effortlessly adapts to any interior style, from classic to contemporary.

Building on this aesthetic-first approach, Samsung’s new Neo QLED and QLED TVs now also offer access to Samsung Art Store, expanding the idea of tech-as-art beyond The Frame. Whether you’re displaying a digital Van Gogh or your latest holiday photo, these displays are elevated, expressive and personal.

In Tune with Your Senses

The 2025 audio line-up includes new soundbars in the flagship Q-series and B-series come with a new sleek design. The newest line-up is designed to not only amp up the audio but to elevate any living space, combining innovative design with exceptional sound and impressive versatility. The designs offer flexibility without compromising on style, making it the perfect complement for a sophisticated wall-mounted display or a minimalist table top setup.

In addition to the new Q-series models and B-series models, Samsung continues to offer the S-series soundbars, which are slim and discrete, elegantly blending with your space. There’s also The Music Frame, in a complementary statement, it reinvents what a speaker should look and feel like. At a glance, it appears to be a minimalist piece of modern wall art. Within its elegant lines lies an acoustic powerhouse – rich, room-filling audio. Imagine entering a space where soft visuals of an exquisite artwork light up your wall while a soulful jazz melody floats from the Music Frame. The result is more than aesthetics – it’s ambience. With tech designed to enhance rather than distract, Samsung empowers users to craft atmospheres that reflect their mood or moment in time.

These audio devices illustrate the powerful idea that technology can be both beautiful and bold, or quietly blend into the background, adapting to your space.

Design That Speaks – or Silently Stuns

One of the most compelling aspects of Samsung’s design philosophy is duality. The Frame TV, The Music Frame, and now the new Neo QLED series and soundbars, can blend in with understated elegance or stand out as conversation pieces. Their beauty lies in choice – whether you want your tech to whisper or sing.

With the Frame TV’s interchangeable bezels, you can match your TV to your room’s palette. You can choose between modern or wood-inspired frames, all magnetic and easily swappable. The elegantly designed Music Frame can hang alone or work in pairs, delivering an audio experience that’s also easy on the eye. And with the metal frame finish of the QN900F series, Samsung adds yet another layer of luxury to home design.

More Than Devices – A Reflection of You

The fusion of art and technology marks a shift in how we view and value home tech. Today’s consumers don’t just want devices that perform. They want tech that aligns with who they are – visually sophisticated, emotionally engaging, and deeply personal.

Samsung’s Neo QLED TVs, Frame TV, Music Frame, and Soundbars are a response to this evolving expectation. They are artistic expressions of personal taste, seamlessly integrating into homes and lifestyles. So in this era, the question isn’t so much “Where do I put my tech?” but “How do I want my home to feel?”

With this innovation, Samsung isn’t just selling hardware. It’s inviting users to live in spaces that are not only smart but soulful. It’s a celebration of the beautiful union between design and experience, form and function, and ultimately, art and technology.

^[1] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

“No two homes are the same, and we recognise that for some shoppers – sunlight and ambient lighting are often a top consideration when choosing which TV to buy for their space. We want to give them even more flexibility to enjoy their content when and where they want, without compromising great picture quality and colour reproduction,” said said Nivash Ramsern, Director, Visual Display at Samsung South Africa. “Our flagship S95F series offers all of that and more, featuring our best OLED Glare-Free technology yet, while maintaining pure blacks, clean whites, dramatic contrast and truly breathtaking, Pantone-validated colour. Paired with our most advanced 4K processor, an upgraded refresh rate and a 30% brightness boost, you’ll experience the most realistic picture possible on a Samsung OLED TV.”

All three series in the lineup also feature Samsung Vision AI,^[2] to power not only their cinematic picture and sound, but also AI-backed experiences that will help you engage more deeply with your content and enjoy a viewing experience that’s catered to you.

Samsung Vision AI also unlocks new Samsung SmartThings features that simplify and enhance daily life. When you activate “Pet Care^[3] ” and “Family Care^[4] , you’ll get access to live video of your living room through your connected camera and receive alerts if your pet or child needs your attention – for peace of mind at home or away. Plus, “Home Insights^[5] provides notifications from your smart devices right on screen, including a 3D Map View that shows your entire smart home at a glance.

“Universal Gestures^[6] even let’s you control your TV through your Galaxy Watch – with simple hand motions like rotating the watch bezel to scroll the screen,or making a fist to return to a previous menu.

These intuitive features, along with all your favorite apps and services, will be available through One UI Tizen – the next evolution of our Tizen OS. One UI Tizen enhances the look and feel of Tizen OS, with a refreshed layout that mirrors the interface of many Samsung smartphones, tablets and Galaxy watches.

You can also now create separate profiles for each member of your household and enjoy suggested shows, movies and other content curated just for you. And, we’re maximising your entertainment with up to seven years^[7] of OS updates, ensuring you’ll have access to the latest apps and services for many years to come.

S95F: The Best Samsung OLED TV Gets Even Better

The flagship series features our most powerful NQ4 AI Gen3 Processor^[8] that optimizes contrast, brightness, depth and colour across every scene. No matter what you enjoy watching, the processor upscales,^[9]  it all into brilliant 4K resolution.

For gamers, Motion Xcelerator 165Hz,^[10] ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

• 77” Class S95F: R99,999*

S90F: Vivid Contrast and Breathtaking Clarity through AI-Powered Visuals

The S90F series (48” – 83” screen class sizes) also features our powerful NQ4 AI Gen3 Processor that delivers incredible picture and dynamic sound, and powers Samsung Vision AI experiences. You can also watch classic movies and shows like you never have before thanks to 4K AI Upscaling Pro,^[11], which transforms everything on screen into impressive 4K resolution.

Experience powerful brightness and deeper contrast as OLED HDR+,^[12] analyzes each scene to help you appreciate even the tiniest details – from fireworks in a night sky to the golden hue of a sunset.

With the S90F series, you can enjoy an uninterrupted, fluid picture across games and content with Motion Xcelerator 144Hz.,^[13] And, AI Motion Enhancer Pro,^[14]sharpens and smooths fast-moving objects – like a golf ball or hockey puck – so you never miss a play.

The S90F also envelops you in multidimensional sound tailored to your space and content – thanks to features like Object Tracking Sound Lite, Active Voice Amplifier Pro,^[15] and Adaptive Sound Pro.,^[16]

• 83” Class S90F: R129,999*
• 77” Class S90F: R79,999*
• 65” Class S90F: R42,998*
• 55” Class S90F: R26,999*
• 48” Class S90F: R18,999*

S85F: Amazing Detail and Brightness

The S85F series (55” – 65” screen class sizes) is powered by the NQ4 AI Gen2 Processor, which makes movies, TV shows, video games and sports you love look and sound even better.

4K AI Upscaling,^[17] can transform content from decades ago into 4K resolution, while Motion Xcelerator 120Hz brings smooth motion to games and sports. The TVs can also analyse each scene and use AI to deliver vivid colours and enhanced detail with Colour Booster Pro.^[18]

Plus, you’ll enjoy the same pure blacks, bright whites and Pantone-Validated colour offered across the entire 2025 OLED lineup, so images on screen look as incredible as they do in real life.

• 65” Class S85F: R32,999*
• 55” Class S85F: R22,999*

Our 2025 TVs are also loaded with sleek, minimalist designs that blend with your environment, while SmartThings,^[19]  works with over 340 smart home brands, integrating all your devices into one central ecosystem and unlocking exclusive features with select Samsung products. All the while, Samsung Knox,^[20] offers triple-layer protection, so your personal data stays safe and secure.

Whichever model you choose, you can shop confidently from the #1 global TV brand for 19 years running. ^[21]

For more on the newest OLED models and other Samsung TV and audio products, visit www.samsung.com/za .

^{[1] Circana, LLC, Retail Tracking Service, Display Type: OLED, US Sales, 52 Weeks Ending March 23, 2024.
[2] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).}

^{[3] Available on certain models only, and on terrestrial, cable TV and Samsung TV Plus.}

^{[4] Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.}

^{[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.}

^{[6] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off.}

^{[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.}

^[8] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^{[9] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.}

^{[10] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^{[11] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^{[12] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.}

^{[13] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary.}

^{[14] Compared to OLED HDR, 48″ & 42″ have OLED HDR.}

^{[15] 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.}

^{[16] Utilises AI-Based formulas.}

^{[17] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.}

^[18] Utilises AI-Based formulas.

^{[19] Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

^{[20] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.}

^{[21] Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.}

Samsung Vision AI pairs AI-enhanced picture and sound for maximised performance with personalised experiences designed to help you engage more deeply with your content and enjoy a viewing experience catered just to you. You can even control your TV with hand motions while wearing your Galaxy Watch, thanks to Universal Gestures – and much more.

Our integrated One UI Tizen will provide easy access to the latest Samsung Vision AI features, along with all your favourite streaming apps and services. Representing the latest upgrade to our Tizen OS, One UI Tizen offers a fresh, clean interface that matches what you’ll find on many Samsung smartphones, tablets, Galaxy watches and more.

It also allows your household to create custom profiles and receive content recommendations curated to their needs and preferences. Plus, we’ve got you covered with up to seven (7) years of OS updates – helping you enjoy a consistently fast and responsive user experience for many years to come.

“We know great picture and immersive sound are just the beginning of what shoppers are looking for when choosing a TV today,” said Nivash Ramsern, Director, Visual Display at Samsung South. “In fact, enhanced connectivity, smart features and ease of use are more important than ever. Samsung Vision AI transforms your TV to bring together the best of it all, delivering AI-powered innovations that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K Mini LED: Our Best Picture with 8K Resolution

Featuring two new models (QN950F, QN900F) our Neo QLED 8K Mini LED  series delivers an exceptional glare free picture with Quantum Matrix Mini LEDs, immersive sound and breakthrough experiences, all powered by Samsung Vision AI. Built with our most advanced NQ8 AI Gen3 Processor^[2], the QN950F series (65” – 98” screen class sizes) leverages 8K AI Upscaling Pro^[3]; to transform SD, HD or even 4K content into the sharpest and smoothest picture of any Samsung TV.

The QN950F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms.

Motion Xcelerator 240Hz^[4] ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro^[5] smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro^[6] provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN900F series (65” – 75” screen class sizes) offers 8K AI Upscaling^[7] that enhances content up to 8K resolution. It will also incorporate Glare-Free technology and feature a new Metal Frame design that beautifully compliments your space and elevates your aesthetic.

Motion Xcelerator 165Hz offers smooth visuals and blistering speeds. And, Object Tracking Sound+ with Dolby Atmos takes you inside each scene with sound that moves in sync with the content on your screen. The QN900F series (65” and 75” class sizes) is available now and the 85” QN950F series and will be available for early order from 16 July 2025.

QN950F (85”)

85” QN950F QA85QN950FKXXA: R149,999* 

QN900F (75” – 85”)

75” Class QN900F QA75QN900FKXXA: R89,999*

65” Class QN900F QA65QN900FKXXA: R 59,999*

 Neo QLED 4K Mini LED: Enjoy Crisp Clarity in Every Scene

The Samsung 2025 Neo QLED 4K Mini LED line-up is the most expansive yet, including three model series (QN90F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene. The flagship QN90F (43” – 100” screen class sizes) features the upgraded NQ4 AI Gen3 Processor^[8], which ensures that content always looks its best – improving picture and sound as you watch.

The processor upscales^[9] older content into 4K resolution, while Neo Quantum HDR+^[10] analyses each scene to boost brightness and make visuals appear even more realistic. Plus, the QN90F will feature our Glare-Free technology, so you can enjoy your favourite content with virtually no glare. 

Both the QN80F (100” screen class size) and QN70F (55” – 85” screen class sizes) feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimised sound, as well as 4K AI Upscaling^[12] and smooth, tear-free gaming with Motion Xcelerator 144Hz.

We’ll offer a 100” class size on the QN80F and a 115” class size on the QN90F, our largest ever consumer display. Both of these ultra-large sizes will uniquely leverage Supersize Picture Enhancer^[13], which optimises visuals for our largest screens so you can go bigger without the blur. The QN90F series and QN80F series are available for purchase from now on, with the QN70F series arriving soon.

QN90F (43” – 98”)

98” Class QN90F QA98QN90FAKXXA : R179,999*

85” Class QN90F QA85QN90FAKXXA: R89,999*

75” Class QN90F QA75QN90FAKXXA: R54,999*

65” Class QN90F QA65QN90FAKXXA: R39,999*

55” Class QN90F QA558QN90FAKXXA: R24,999*

43” Class QN90F QA43QN90FAKXXA: R17,999*

QN80F (100”)

85” Class QN80F QA100QN80FKXXA : R99,999*

Samsung Vision AI will power the viewing experience across our Neo QLED 8K, Neo QLED 4K, OLED, The Frame and QLED series, delivering intuitive features like Universal Gestures^[14] that will help enhance entertainment and simplify interactions with your Samsung TV.

Also new this year, the Samsung Neo QLED 8K, 4K and QLED line-ups will offer access to the Samsung Art Store^[15], the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. We’ve seen tremendous success with the Samsung Art Store on The Frame and now we’re excited to bring it to even more Samsung TV owners.

Choose from over 3,000 works of art, including exclusives from some of the world’s top artists, museums and galleries. Discover work from Jean-Michel Basquiat, Salvador Dalí, Vincent van Gogh, The Met, MoMA, Art Basel and many more. Plus, our TVs integrate with 340+ smart home brands via SmartThings^[16] and even unlock exclusive features when you pair with select Samsung devices. All the while, Samsung Knox^[17] keeps your personal data secure with triple-layer protection.

You can also enjoy a ground-breaking karaoke experience on our 2025 Neo QLED models, as well as OLED, The Frame and QLED. Thanks to our new mobile mic technology, you can use your smartphone^[18] to sing along to all your favourite songs on the Stingray Karaoke^[19] app. Just queue up one of the over 100,000 licensed songs to instantly hear your voice through the TV’s speakers, without perceivable delay. For more on the latest Samsung TV and audio products, visit www.samsung.com/za/ T&Cs apply.

^[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)
^[2] Utilises AI Based formulas to upscale to 8K resolution.

^[3] Resulting picture may vary based on source content.

^[4] 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required).

^[5] Performance may vary.

^[6] Utilises AI-based formulas.

^[7]  Utilises AI-Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

^[8] Resulting picture may vary based on source content.

^[9] Utilises AI Based formulas to upscale to 4K resolution. 

^[10] Compared to Neo Quantum HDR, 50″ & 43″ QN90 have Neo Quantum HDR.

^[11] 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. 115″ QN90 has Motion Xcelerator 144Hz.

^[12]  Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

^[13] Utilises AI-Based formulas.

^[14] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

^[15] Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

^[16] Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
^[17] Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.

^[18] Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone

^[19] The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

This exclusive promotion offers early buyers the chance to receive free premium gifts that perfectly complement the immersive experience delivered by Samsung’s 2025 TVs. These include the latest Galaxy tablets, soundbars, smartwatches, and wireless earbuds – all designed to enhance your smart home ecosystem.

Get More When You Order Early

Customers who purchase a qualifying TV from Samsung stores, online and any participating retailer during the limited promotion period will get more value for their money.

Unmatched Innovation Across the 2025 Line-up

The new range features Samsung’s most advanced TV technologies yet – including Neo QLED Mini LED, QLED and OLED panels powered by Vision AI. These displays adapt to your environment and viewing habits, delivering stunning visuals, exceptional clarity, and intelligent upscaling across 4K and 8K resolutions. Whether you’re watching blockbuster films, sports, or gaming, the 2025 line-up offers an unmatched, immersive entertainment experience.

The new 2025 TV product line-up includes the below models at these recommended retail prices^[1];

• 100 inch 4K Neo QLED Mini LED (QA100QN80FKXXA) – R99 999¹
• Neo QLED 8K (QA75QN900FKXXA) – R149 999¹
• 77 inch S95F 4K OLED (QA77S95FAKXXA) – R99 999¹
• 65 inch 4K Neo QLED Mini LED QA65QN90FAKXXA – R39 999¹
• 55 inch 4K Neo QLED Mini LED QA55QN90FAKXXA – R24 999¹

How to Redeem

To qualify, customers must purchase one of the listed models from a participating retailer during the Promotion Period. Redemption of gifts must take place 16 July – 11 September 2025 via the official Samsung redemption.

Don’t miss this opportunity to upgrade your home entertainment setup and get rewarded. With Samsung’s 2025 TV range, the future of smart viewing has arrived, and it’s bigger, brighter, and smarter than ever. The next big thing in television – Vision AI is here.

Click here to learn more about the offer – Terms and Conditions apply.

^[1] Recommended retail prices only. Prices may vary per retailer.

Samsung has been named the 2025 MyBroadband TV Brand of the Year, a prestigious accolade that recognises the company’s continued leadership and innovation in the television industry.

Presented annually, the MyBroadband Award for TV Brand of the Year honours brands that consistently deliver outstanding products, cutting-edge technology, and exceptional user experiences to South African consumers. Samsung was chosen based on its strong brand reputation, industry-wide innovation, and deep commitment to the local market.

“We are honoured and proud to be recognised as South Africa’s leading TV brand,” said Mike van Lier, Vice President for Consumer Electronics at Samsung Electronics South Africa. “This award reflects our ongoing investment in breakthrough technologies and our dedication to offering our consumers the very best in home entertainment.”

Samsung has long set the standard for what televisions can achieve. The company’s pioneering work in quantum dot technology began in 2001 and led to the creation of the world’s first cadmium-free quantum dot material in 2014. This innovation laid the foundation for Samsung’s highly acclaimed SUHD and QLED TV ranges.

With more than 150 patents in quantum dot technology, Samsung continues to redefine picture quality and performance with each generation of products. Its current line-up, which includes the Neo QLED and OLED ranges, showcases the brand’s commitment to delivering superior brightness, colour precision, and refresh rates for all types of viewing needs.

As a leading brand in South Africa, Samsung continues to deliver TVs that resonate with local audiences, whether for sport, cinema, or gaming. A strong commitment to local customer service and support matches the company’s sustained investment in innovation and product excellence.

“At its core, our business is driven by the consumer. This is why we will continue to push the boundaries of what’s possible in home entertainment. We are particularly excited about the future, especially after this accolade and being named South Africa’s preferred TV brand,” added van Lier.

A significant leap forward – Samsung pioneered QLED technology, an innovative use of Quantum Dot displays, and has continually refined it to perfection. As a result, Samsung TVs have become the standard for picture quality in the world of home entertainment. Additionally, Samsung’s commitment to innovation doesn’t stop with the picture – from sleek, minimalist designs to user-friendly interfaces, every Samsung TV is crafted with the modern consumer in mind.

When it comes to visual brilliance, Samsung’s Quantum Dot technology is leading the charge in delivering a picture-perfect viewing experience. Watching TV has evolved from just a pastime into an immersive experience that redefines how we connect with stories, sports, games, and even daily streaming. Gone are the days of settling for dull, washed-out images on your screen. Today, technology is designed for function and lifestyle, creating visual experiences that transform how we enjoy media.

Samsung began researching and developing quantum dot technology in 2001 — they succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise, registering more than 150 patents, and has continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

A Leap Forward in Picture Quality

At its core, Quantum Dot technology enhances your TV’s picture quality by harnessing the power of tiny particles known as quantum dots. These microscopic dots emit pure, true colours when light hits them. It’s not just about sharper images, though — it’s about creating an experience that pulls you right into the action. Whether you’re watching the latest blockbuster, cheering on your favourite sports team, or diving into a video game, Samsung’s Quantum Dot technology ensures every scene is rich with vibrant, life-like colours, crisp contrasts, and unmatched clarity.

How Samsung’s Quantum Dots Elevate Your Viewing Experience

Picture-Perfect Colour: Samsung’s quantum dots allow your TV to produce an exceptional range of colours, even in the brightest of scenes. Imagine watching an action-packed movie where explosions are vivid, or a nature documentary where every leaf, every petal seems so detailed you can almost reach out and touch them. With Quantum Dots, colour accuracy comes standard.

Unmatched Brightness and Contrast: Whether you’re binge-watching your favourite show in a bright living room or enjoying a dark, moody film in the evening, Quantum Dot technology ensures that every scene looks incredible. With higher brightness levels and a superior contrast ratio, Samsung Quantum Dot TVs provide incredible depth, making both bright scenes pop and dark scenes more defined.

Longevity: Quantum dots are built to last, meaning that over time, your Samsung QLED TV will continue to deliver stunning, vivid colours without fading. Only Samsung quantum dots are metal-coated, which adds to your QLED TV’s longevity, and its picture quality will not degrade over time. So, you can rest easy knowing that your TV will keep delivering the same top-tier viewing experience for years to come — no need for constant upgrades.

A Lifestyle Experience That Goes Beyond the Screen

Samsung’s Quantum Dot TVs aren’t just about great picture quality — they seamlessly integrate into your lifestyle. Whether you’re a movie lover, a gaming enthusiast, or a sports fan, the benefits are clear. Movie buffs get the picture accuracy and superior contrast of Samsung’s Quantum Dot TVs that make every film feel cinematic, be it the latest blockbuster or an old classic. If you’re a gamer, imagine playing your favourite game and having the colours and contrasts pop with greater depth. Quantum Dot technology elevates your gaming experience with richer colours, smoother transitions, and a heightened sense of realism. For sports fans, this technology brings the action to life with the vivid colours, better contrast and sharper clarity – it’s more immersive, like being right there in the stadium.

A Perfect Fit for Your Home

Samsung’s Quantum Dot TVs are not only technologically advanced, but they’re also designed to seamlessly blend into your home’s decor. With sleek, modern designs, they enhance any living room, bedroom, or home theatre, becoming the centrepiece of your entertainment space. Whether you’re watching, playing, or simply admiring its aesthetic, Samsung’s TVs are a statement of innovation, beauty, and functionality.

So, whether it’s through cutting-edge smart home devices, Samsung’s technology helps individuals to stay ahead, boost productivity and live their best lives effortlessly. Some of Samsung’s products that are able to empower users to live smarter and more convenient lives include the M8 Smart Monitor, Neo QLED, Music Frame, Bespoke Washer Dryer, Bespoke Fridge, WindFree, Odyssey Gaming Monitor and Galaxy Tab. The company’s ground-breaking innovations help to unlock the genius within individuals by offering seamless experiences, enhanced productivity and effortless integration into daily lives.

Samsung is now integrating AI into its SmartThings platform and various devices to create a more intelligent and personalised user experience. Some examples of Samsung’s AI-powered devices include:

• Neo QLED 8K – Samsung Smart TVs come with a Built-in SmartThings Hub that lets you take charge of your home and life. Connect your smart devices, optimise energy efficiency, enhance your daily routine and more, all from your Samsung Smart TV.
• Bespoke AI Laundry Combo – is able to determine optimal wash and dry cycles based on load, fabric as well as soil level.
• Samsung Vision AI – can transform screens into smart companions that enhance entertainment, simplify interactions and integrate into connected lifestyles.

Seamless Ecosystem: Bringing Interconnectedness & Ease of Use Between Various Devices

Samsung’s “seamless ecosystem” is essentially interconnectedness and ease of use between its various devices, enabling users to seamlessly switch tasks, share content and control devices across platforms with features like Multi Control and app continuity. App Continuity allows you to seamlessly control all of your connected Galaxy devices, such as your mobile phone, tablet and Galaxy Buds.

These interconnected devices are designed to work together, allowing users to seamlessly switch between their phone, tablet, monitors as well as other smart devices including Smart TVs and home appliances. This process allows Samsung’s products to be integrated into a cohesive ecosystem which leads to greater convenience, where devices work together to simplify tasks.

Samsung is invested in smart innovation, particularly through AI and its SmartThings platform which aims to create a seamless, personalised and connected smart home ecosystem across various devices and appliances. A Samsung connected home, powered by SmartThings, offers convenience, security and energy efficiency, allowing you to control your home’s appliances, lighting and security systems remotely, with features like voice control and personalised routines. This AI-driven feature has the ability to control and monitor devices from anywhere.

Samsung’s SmartThings platform serves as the central hub for connecting and controlling a wide range of smart devices, including home appliances, TVs, wearables and more. With this incredible app, you can now control and manage your smart home devices, including Samsung appliances, from your phone or tablet. Also, with SmartThings Energy, users can effortlessly monitor and manage their connected devices and appliances in one place, gaining deeper insights into their overall energy consumption, helping them lower their energy bill.

Elevate your Productivity with Samsung Connected Devices

The Samsung Galaxy Tab S10 Series is designed to help you achieve higher business productivity. This series includes the addition of Galaxy AI,^[1] which brings productivity, communication and creative capabilities based on artificial intelligence.

And, paired with the optional keyboard cases, the tablets transform into laptops, with Samsung DeX providing a PC-like experience to access your mobile apps. You can also connect the Galaxy Tab S10 devices to a monitor or TV and run DeX on that larger screen while continuing to use your tablet at the same time. The Galaxy Tab S10 line-up packs plenty of other features that can help you turbocharge your work.

In addition, with M8 Smart Monitor – everything you need is right on your screen. This Smart Monitor allows you to watch, work and chat – all without connecting a separate PC. Your favourite content, productivity and video call apps are built-in for a simpler and more stylish desk setup that’s a joy to use every time. You can now experience PC-less productivity with Smart Monitor which allows you to also browse the web, edit documents and work on projects. With the new Workmode feature, you can also remotely access another PC, use Microsoft 365 programs and even connect to Samsung mobile devices with Samsung DeX for seamless working.

Quality & Design: Samsung’s Home Products Designed to be Functional & Stylish.

Samsung home appliances are known for their sleek, minimalist “Flat Design” aesthetic, offering a range of innovative and elegant appliances that embody modern kitchen design trends. “Flat Design” Philosophy is Samsung’s approach to home appliance design which emphasises a minimalist aesthetic, creating a seamless and uncluttered look.

Some examples of Samsung’ sleek features can be found in its Refrigerators. The two doors of some refrigerators appear as if they were crafted from a single sheet of metal, with minimal dispensers integrated into the doors.

Samsung’s Bespoke range also focuses on customisation of colours and configurations to suit individual style and space needs. These sleek designs and, high-performing products also blend aesthetics with high-tech features. Samsung’s Neo QLED TVs, for example are designed to be sleek and modern, complementing any home environment. Also, these TVs are designed to be energy efficient, contributing to a more sustainable lifestyle. The innovation Neo QLED technology combined with Samsung’s AI processors contribute to a “better life” in terms of entertainment and beyond.

The company has also put great emphasis on functionality, quality and reliability. While prioritising aesthetics, Samsung also ensures that its appliances are highly functional and reliable and these include a wide range of home appliances such as refrigerators, washing machines, dryers, cooking appliances and dishwashers. Samsung appliances are known for their quality and reliability. The effortless pairing of The Frame and Music Frame elevates the home and achieve a sense of elegance.

Samsung’s Music Frame is a unique device where style meets sound. Extending The Frame’s design concept, the new speaker also adopts a frame-like design with an exclusive pure-white Frame Bezel. The panel allows for the insertion of photos or favourite artworks, serving both as a unique desktop display and as a wall decoration for the living room, catering to various home styles. Wave goodbye to messy wires and replace it with the semi-transparent optical cable that can seamlessly integrate into the home, eliminating unwanted clutter.

Samsung’s “Future Focus” emphasises AI, sustainability and creates a better future

The company is always pushing the envelope in innovation, constantly creating new ways to make life smarter and more efficient. Samsung’s “Future Focus” emphasises AI, sustainability and creating a better future through innovative technologies and products, with a vision to inspire the world and contribute to social prosperity.

Samsung therefore sees AI as the next major technological paradigm shift, aiming to make everyday life more convenient, enjoyable and sustainable. The company is busy developing AI-powered solutions across various domains, including information systems, multimedia creation and everyday tasks. Some of the examples include AI assistant which manages tasks and provides information through natural conversations. This AI assistant is called Bixby, a virtual assistant that can follow voice commands, manage settings control the camera and access Samsung-specific features. It’s available on a wide range of Samsung devices, including phones, tablets and foldables. 

Over the last few years, Samsung has re-affirmed its commitment to achieving net-zero emissions by 2050, focusing on energy and resource-efficient products and technologies. In its efforts, the company aims to create a culture of everyday sustainability, engaging the younger generation of employees through initiatives like the Samsung Future Generation Lab.

Specific sustainability goals include transitioning to 100% renewable energy, incorporating recycled materials and eliminating plastics in packaging. In addition, the DX Division (Device eXperience) aims to achieve net-zero carbon emissions by 2030 and the entire company by 2050.

^[1] Terms & Conditions Apply. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials had them positioned to revolutionise display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from any viewing angle while minimising blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialisation of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and colour expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a separate phosphor layer, enhancing light and energy efficiency while delivering more vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,^[1] a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as colour reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialisation of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialised quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognised the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED line-up was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time in the world — thereby presenting unparalleled colour expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in^[2]to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours^[3]— to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivalled quantum dot innovations, the future of display technology is brighter than ever.

^[1] An electronic circuit that adjusts and controls the light-emitting layers
^[2] Occurs when a static image is displayed for too long, causing colour distortions or ghost images to remain on screen
^[3] Red, green and blue

Samsung Smart TVs and Monitors: Wellness at Home

Samsung’s innovative Smart TVs and monitors are not only designed for entertainment but also as essential wellness tools for modern living. With an array of wellness apps, fitness programs, and guided meditation features, these displays encourage a holistic approach to health at home. Users can stream exercise routines, relaxation videos, and track their fitness progress—all through their Samsung TVs and monitors. Whether you’re looking to stay active, relax, or practice mindfulness, a Samsung TV or monitor can help you turn your home into a wellness hub.

Air-Conditioners: Breathing Easier with Clean Air

Samsung’s air-conditioners go beyond providing comfort with temperature regulation. They not only keep your room temperature comfortably in check, they also include a specialised filter to keep the air in your home clean and hygienic.

The Samsung WindFree Air Conditioners have a Tri-Care filter feature that is made up of three layers that reduce harmful particles to help maintain healthy indoor air quality, and has been certified by Intertek to reduce 99.9% of bacteria^[1].

With smart sensors that monitor air conditions in real-time, Samsung air-conditioners adjust to your home’s needs, ensuring optimal temperature and air quality for a healthier, more comfortable living environment. Ideal for those looking to create a cleaner, fresher atmosphere at home, Samsung air-conditioners contribute to better breathing and overall well-being.

The WindFree also has a PM1.0 Filter that protects you from inhaling bacteria and tiny particles. It sterilises over 99% of bacteria^[2].

As part of the Blue Tag Sale, Samsung is offering amazing discounts on select wellness-enhancing appliances, making it easier for you to invest in healthier living:

• 75 Inch QLED 4K Q60D Tizen OS Smart TV (2024) – QA75Q60DAKXXA. Now R17,999* (save R1,999). You can pair it with the Essential C-Series Soundbar (HW-C450) for R3,299*.
• 65 Inch Neo QLED 4K QN85D Tizen OS Smart TV (2024) – QA65QN85DBKXXA. Now R25,999* (save R2,000).
• 65″ DU7000 Crystal UHD 4K HDR Smart TV (UA65DU7000KXXA). Now R10,999* (save R1,000). Plus the Essential C-Series Soundbar HW-C400 (HW-C400/XA) at R1,299 (save R500).
• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor (LC34G55TWWPXEN). Now R9,999* (save R3,000).
• 32″ Smart Monitor M70D UHD, USB-C with Speakers & Remote (LS32DM702UAXXA). Now R7,999* (save R2,000).
• AR9500T Wall-mount AC with Windfree TM and AI technology, 12000 BTU/h (AR12BSAAAWK/FA). Now R16,599* (save R3,000).

The Samsung Blue Tag Sale runs from 13 January – 2 March 2025, in Samsung stores, online, the Samsung Shop App, as well as participating retailers. Don’t miss out!

For more information, visit www.samsung.com/za

^[1] Tested on Samsung AR9500T. The antiviral air filter (Tri-Care Filter) can remove up to 99.9% of the viruses based on Intertek Test.

**Staphylococcus aureus ATCC 6538, Klebsiella pneumoniae ATCC 4352

^[2] Based on independent testing by Intertek. Removes 99.9% of Staphylococcus aureus and Escherichia coli collected on the electrostatic precipitator filter. Results may vary depending on environmental factors and individual use.

*Offers available at participating Retailers and Online Stores. T&Cs apply.

*Recommended Retail Price

Whether enhancing personal spaces, embarking on new adventures, or adding that extra touch of sophistication to daily routines, the event inspired interior designers, interior architects, hospitality buyers and design enthusiasts to explore new possibilities. Guests immersed themselves in a dynamic showcase, engaging with Samsung’s incredible line-up and discovering how the brand is transforming lifestyle creativity. It was a fun, vibrant, and engaging afternoon.

Your Space, Your Style

Guests learned that their spaces reflect who they are and how they live—and Samsung was there to help them reimagine it. From innovative technology to stylish, functional design, Samsung’s lifestyle products empower individuals to recreate their environments in a way that reflects their unique tastes.

The Future is Here – Powered by AI

At the heart of Samsung’s vision this year was the future of AI-driven technology, which was unveiled at CES earlier this year. This year’s showcase highlighted several key products, each designed to seamlessly integrate technology and design into everyday life:

The Frame TV:

TV when it’s on, art when it’s off. The Frame transformed screens into stunning pieces of art with customizable frames and access to the Samsung Art Store, allowing living rooms to double as personal galleries.

Neo QLED:

Pioneering the next generation of picture quality, Samsung’s Neo QLED delivered an extraordinary viewing experience with Quantum Mini LEDs, taking clarity and colour to new heights.

Bespoke Fridge:

The Bespoke refrigerator combined functionality with style, featuring customizable panels that allowed attendees to personalize their kitchens while blending cutting-edge cooling technology with chic, contemporary design.

The Serif:

Unconditionally beautiful, The Serif looked stunning from any angle. Whether placed on a tabletop or its detachable floor stand, it enhanced any room with Samsung’s award-winning QLED technology and seamless mobile integration.

Music Frame:

A harmonious fusion of art and audio, the Music Frame proudly displayed printed masterpieces while immersing users in powerful audio, whether connected to a TV or used standalone.

Smart Monitor M8:

A one-stop solution for work, entertainment, and design, the Smart Monitor M8 combined functionality and flair, making it perfect for modern lifestyles.

These were just a few highlights from the vast array of lifestyle products on display. Attendees were encouraged to explore, interact, and imagine how these innovations could transform their everyday lives.

Samsung Retail Locations

For those ready to enhance their spaces, products were made available at Samsung stores located at Gateway and Pavilion malls.

The event concluded with a shared enthusiasm for lifestyle innovation, inspiring imaginations and encouraging guests to take their spaces—and lives—to the next level.