“I remember that moment like it was yesterday,” Kamo reminisces. “It felt like having a whole studio, a library, and a stage right in my pocket. Truly a game-changer.” The design and build quality of the device got Kamo hooked. “It’s sleek, stylish, and feels solid in my hands,” she says. “The attention to detail is impressive, and it just screams quality.”

For Kamo, the Samsung Galaxy A Series has become a must-have in her daily life. “It keeps me connected to my fans, helps me jot down lyrics when inspiration strikes, and manages my schedule,” she explains. “From staying in touch with my crew to finding new inspiration, my Galaxy A55 5G is essential.”

One of the coolest features Kamo loves is the camera. “The quality is insane!” she exclaims. “It captures every little detail, whether I’m snapping pics of a new city on tour or shooting content for my fans.”

After using the phone for creating content, Kamo gives it a big thumbs up for user-friendliness. “The display is crazy vibrant, perfect for checking out my music vids and fan art,” she shares. “It’s sleek, reliable, and keeps up with my busy, creative life.” Plus, the storage space has been a game-changer for Kamo, especially during her travels. “I’ve downloaded heaps of vids for those long flights and road trips,” she says. “Keeps me entertained and inspired on the move!”

And let’s talk about that battery life – it’s legit! “Whether I’m in the studio all day, performing, or jet-setting, I don’t have to stress about my phone dying on me,” Kamo says. “It’s a lifesaver for someone like me always on the go.”

As a rising star in the entertainment biz and a young entrepreneur, Kamo totally vibes with the Galaxy A Series’ motto, “Awesome is for everyone.” “It’s got top-notch performance, stunning displays, and epic cameras,” she explains. “Perfect for capturing those spontaneous creative moments or handling biz on the fly. And the best part? It’s affordable, so everyone can get in on the action!”

Being part of Samsung’s Galaxy A Series squad has been a blast for Kamo. “It’s given me a really cool and exciting way to connect with fans,” she says. And the feedback from her crew about the phone? “They’re loving it!” Kamo beams. “It’s awesome seeing them vibing with something that fits their lifestyle just like it fits mine.”

For anyone thinking about getting a Galaxy A Series phone, Kamo’s got some chill advice. “Go for it! You won’t regret it,” she advises. “The camera rocks, there are tons of cool customisation options, and the storage space is massive. Once you go Galaxy A Series, you’ll never go back!”

As Kamo Mphela continues to make waves in the music scene, her journey with the Samsung Galaxy A Series proves how tech can supercharge creativity and connection. With her Galaxy A Series buddy by her side, Kamo’s ready to take on new musical adventures and spread her electrifying energy to fans worldwide.

“We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to young people. Importantly, through immensely popular devices such as the Galaxy A Series, Samsung ensures that awesome is for everyone. We believe these awards reflect Samsung’s commitment to placing cutting-edge technology in the hands of the youth. This, along with our long-sustained dedication to empowering people through our far-reaching bursary and learnership programmes resonates with South Africans. We will continue to create incredible, original experiences through the power of technology,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Since 2004, the Sunday Times study has kept track of how youth interact with and respond to brands. It’s now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged eight to 23.

These awards come at a time when many people including South Africa’s learners and students were using devices such as the Samsung Galaxy A32 5G for remote working and studying. These affordable devices can be seamlessly connected to TV’s and tablets to allow young people to effortlessly connect with their world. Samsung is also offering future-proof technologies as 5G so the youth can experience next-generation speed and performance, demonstrating its commitment to providing accessible devices without compromising on quality.

Samsung devices clearly resonate in a big way. The brand knows that young people are not passive consumers of existing content. They are active, spontaneous creators of the next generation. As digital natives, the smartphone is central to their creativity. This is why devices have been designed to help create instant connections with friends and family, and make it easier and exciting to express yourself on social media. The innovations are also designed to maximise what’s possible on the most on-trend apps. Samsung believes that everyone deserves a phone that can help create anything you want at an affordable price. It’s innovation for all!

Samsung will continue to usher in the innovation of our time, including devices like the content creator’s dream, the Galaxy S21 5G Ultra, and recently launched foldable Galaxy Z series, which offer category-redefining technology that open up endless possibilities for more flexibility, functionality, and fun. These along with Samsung’s innovation throughout its product range clearly resonate with the youth, for which they are thoughtfully created.