JOHANNESBURG, South Africa January 6, 2022 – Samsung Electronics Co., Ltd. welcomed the S21 FE 5G to the Galaxy S21 series. The S21 FE 5G is a smartphone that delivers select fan-favorite Galaxy S21 premium features in a well-rounded package to empower people to explore and express themselves. It is equipped with some of the most-loved aspects of the Galaxy S21 — eye-catching design, powerful performance, pro-grade camera, and seamless ecosystem connectivity.

“At Samsung, we are focused on bringing the latest mobile innovations to even more people,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “We saw an incredible response to Galaxy S20 FE and Galaxy S21 lineup. So we applied the same approach with S21 FE 5G, equipping it with the premium features that matter most to our loyal Galaxy fans — because we’re focused on delivering a smartphone that meets their most important needs, at an affordable price.”

More Ways for Users to Express Themselves

The S21 FE 5G continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favorite Contour-Cut frame that seamlessly integrates with S21 FE 5G’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable color options — Olive, Lavender, White or Graphite — all of which include a stylish haze finish. And the S21 FE 5G features a sleek and slim 7.9mm-thick body, so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE 5G comes equipped with Galaxy’s latest, super-fast application processor – the same powerful processor used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE 5G’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE 5G’s new 240Hz touch response rate takes all their favorite games to new heights with lightning-fast reaction capabilities ^[1]. And those games will look incredibly smooth thanks to S21 FE 5G’s 120Hz refresh rate, which provides the highest resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users; so S21 FE 5G is outfitted with an all-day battery built to last from work to home and everywhere in between. ^[2] S21 FE 5G’s powerful battery is reinforced with 25W Super-fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes ^[3],[4], and enjoy the S21 FE 5G’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 camera and S21 FE 5G is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros-alike can effortlessly edit, post, and share scroll-stopping content. It also includes an improved Night Mode setting compared to S20 FE. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE 5G provides Samsung’s best selfie experience yet. Use S21 FE 5G’s advanced 32MP front camera to snap a high-quality selfie of all your best friends. Then let its enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customization options and stronger privacy controls, you get to call the shots. With expanded capabilities, your home screens, icons, notifications, wallpapers ^[4], and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalization options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE 5G as seamless as it is secure.

Official Launch

Starting on January 11, 2022, the Galaxy S21 FE 5G will be available nationwide through Samsung.com, network operators and retailers in-store and online at a recommended retail price ^[14] of R14,999.

For more information about the Galaxy S21 FE 5G, please visit www.samsung.com/za/smartphones /galaxy-s21-5g/galaxy-s21-fe-5g/, or samsungmobilepress.com.

^{[1] Available in 120Hz display setting and in the Game Mode.
[2] Actual battery life may vary depending on network environment, usage patterns and other factors.
[3] Charging with 25W Super-fast charger from 0 to 50%. Charger is sold separately.
[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.}

^{[5] Measured diagonally, Galaxy S21 FE 5G’s screen size is 6.4-inch in the full rectangle and 6.3-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole
[6] Available in 120Hz display and in the Game Mode.
[8] May vary by market and carrier.
[9] Storage availability may differ by country, model or carrier. Actual storage space availability may vary depending on pre-installed software and by country, model, file size and format.}

^{[10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.
[11] Charger is sold separately.
[12] Available in select markets. Payment solutions and available features may vary depending on market, carrier, and service providers.
[13] Consistent with IPX8 rating, water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue/dry after wet.
[14] Price may vary per retailer.}

And now, they have one. Samsung’s One UI with Android 10 features is the company’s most simple and streamlined UI yet, built from the ground up to help users focus on what matters most. One UI’s intuitive design fosters convenient interactions, while its clean aesthetic minimises clutter to make viewing your screen more comfortable. Follow along as we examine the innovative interface in more detail.

Natural Interactions

One UI’s streamlined structure reflects a deep understanding of how smartphone users interact with their devices today.

The interface makes navigating big-screen phones simple by effectively splitting the display in half. With One UI, the top half of the screen is for viewing content, while the lower half is for interacting with your device. Freeing up space at the top of the screen creates a more balanced, visually comfortable aesthetic while focusing interactions on the lower half enhances usability. Key tabs, action buttons and pop-ups are easy to reach so you can access them – and finish your task – faster.

Focus on the Task at Hand

One UI’s minimalist design eliminates unnecessary distractions to make it easier to focus on one thing at a time.

One UI’s ‘focus blocks’ help users focus on important information by presenting content in a manner that’s visually comfortable. The images on the right demonstrate how focus blocks streamline the Bixby Home screen.

The interface pares down the amount of information on display in order to offer users a more focused and fluid experience. It does this with subtle design enhancements like ‘focus blocks’, which direct your eyes to the content that matters without overwhelming you with information.

With One UI’s streamlined approach to app management, when a user launches an app, instead of filling the screen with functions that may not be useful at that particular moment, One UI keeps things simple, displaying only the functions and info the user needs to complete their task. This means that, for example, once a user enters a phone number into the dial pad, menu options unrelated to entering a phone number vanish, and new options to create a contact or start a video call appear.

A Comfortable View

Because we spend so much time on our phones, it’s important that their screens are easy on the eyes.

Visual comfort is especially important when it’s dark, which is why Samsung built a customisable Night Mode into One UI. Easily accessible and incorporated across the entire interface, Night Mode, once enabled, adjusts the screen’s tone, brightness and contrast to offer users a more focused and comfortable viewing experience.

The interface’s spacious, orderly design changes how users view their device. Clear and intuitive visuals maximise readability, fostering an overall look that’s immersive and more comfortable to take in.

One Beautiful UI

Samsung carefully refined One UI’s design with a focus on beauty and consistency.

The rounded corners of the interface’s app icons and focus blocks are perfect examples of this attention to detail. Standardising these design elements not only enhances the UI’s aesthetic appeal, but it also creates pleasing consistency with the rounded corners of Galaxy devices.

And that’s just the tip of the iceberg. The Samsung One UI with Android 10 features is now available for local users of the Galaxy S10. Check back soon for more details on One UI’s user-centric approach to smartphone management, as well as updates on the interface’s wide release.

Once Galaxy S10 users download the update, they’ll notice that their smartphone’s pro-grade camera has become even more powerful. The update expands the camera’s Night Mode to include support for the front-facing camera as well – offering users more freedom to snap vivid shots after dark. It also introduces enhanced Super steady video stabilisation, as well as support for dynamic Galaxy Note10 functions like AR Doodle and Live focus video recording. The former lets users enhance their videos with fun, augmented-reality drawings and messages, while the latter lets them apply bokeh effects (including blur, big circle, colour point and glitch) to videos recorded with the front or rear camera.

Once Galaxy S10 users capture a memorable clip, the camera’s new, Gallery app-accessible video editor offers all the tools they’ll need to turn it into a shareworthy video. This versatile feature makes it easy to edit videos like a pro, and features simple tools for trimming clips, stitching them together, adjusting playback speed and more. You can even use the function to add subtitles and background music to clips to make your content more unique.

The update also incorporates support for Samsung DeX for PC. Once users download the app from SamsungDeX.com, they’ll be able to launch Samsung DeX on their PC or Mac simply by connecting their Galaxy S10 to their computer via USB cable. Link to Windows support has also been added, which means that Galaxy S10 users will be able to wirelessly connect their phone to their Windows 10 PC and easily view its contents, send and receive messages, and sync recent photos directly from their computer.

Apps that Galaxy S10 users rely on every day, including Samsung Pass and Messages, have also been made more versatile and convenient. Now, Samsung Pass’s setup has been simplified, making it easier for Galaxy S10 users to utilise their device’s advanced biometric technologies to log in to apps and websites quickly and securely. In the Messages app, new icons for adding photos and videos have been positioned to the left of the text window to offer users easy access to the files they need.

As Justin Hume, Director: Integrated Mobility at Samsung South Africa, the Galaxy S10’s update reflects Samsung’s commitment to offering more users access to exceptional innovations. “At Samsung, we’re constantly exploring ways to offer Galaxy device users the best possible smartphone experience, and this software update is an extension of that commitment,” said Hume.