“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7^[2] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief^[3] provides tailored suggestions to guide through the day and Now Bar^[4] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist^[5] the expanded capabilities of  Galaxy AI^[6] continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini^[7] can effortlessly find a user’s favourite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search^[8] now gives users more helpful information with AI Overviews and one-tap actions.

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customisations for Galaxy, including ProScaler^[9] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 14, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung websites. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

^[1] Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.

^[2]The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

^[3]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.

^[4]Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

^[5]Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[6]Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

^[7]Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

^[8]Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[9]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

New Ways to Find Romantic Spots and Gifts

The Galaxy S25 is the love whisperer you never knew you needed. Powered by advanced AI, it’s not just smart – it’s intuitive, anticipating your needs to make sure you never forget important dates with your partner. Thanks to the ability to take seamless actions across apps. For instance, you can search for a romantic restaurant within a 10km radius of your location, that serves French cuisine, then add it into your diary and text or email an invitation to your partner.

Capture Love’s Most Beautiful Moments – Even in low light

Capturing love’s beautiful moments shouldn’t be ruined by imperfect lighting anymore. Capture your romantic evenings in stunning clarity with Nightography on the Galaxy S25 – whether it’s a candlelit dinner or a moonlit walk – even in low light. After capturing your video, edit using the improved Audio Eraser that lets you remove unwanted noise with great precision. Your love story deserves to shine any time of day, and the Galaxy S25 ensures every memory is captured in its most dazzling form.

Never Forget a Special Date Again

Spontaneous ideas deserve to be turned into cherished memories. Thanks to Search to Calendar, the Galaxy S25 effortlessly transforms those “We should do this!” moments into well-organised plans. Found the perfect spot for a getaway or remembered an anniversary you can’t miss? Simply search, and your phone adds it to your calendar – keeping love organised and ready to bloom.

With Now Brief and Now Bar, your AI companion will keep you informed about hallmark days and personal anniversaries, and it could even help you plan the perfect surprise. Planning Valentine’s Day? Let the Galaxy S25 help you stay on top of important reminders and manage your calendar. Conversations flow effortlessly, leaving more room for what truly matters – your connection.

The Love Letter Reimagined

Gone are the days of handwritten love letters only (though they remain a powerful tool). With the Galaxy S25, you could ask Gemini to suggest a romantic haiku poem, or use Note or Chat Assist to write a short and sweet romantic message for your other half. With a few easy finger taps, your thoughts and dreams are ready to be shared with your partner most chicly.

Thoughtful Gestures, Simplified

In the digital age, gestures of love have never been easier. In-app Search helps you find and share memories, whether it’s an old photo or a sweet note, that instantly warms the heart. Want to surprise your partner with a long-lost photo from your first date or a memory from a shared trip? It’s as simple as searching and sending, strengthening your connection in the most heartfelt ways.

The Gift of Knowing Exactly What They Want

You could be “Netflix and Chilling” with your partner, and they see an item (anything from a plant to a pair of shoes) they like and you immediately think of getting it for them. No more guessing – Circle to Search is the secret weapon of thoughtful gift-giving, allowing you to snap and circle what’s on screen (whether it’s a photo or video) to search for exactly what your loved one wants. Circle to Search lets you get all the information about it (like where you can get it) without giving away your secret romantic intention. So, whether you’re buying a Valentine’s Day gift or surprising them on a special occasion, it’s all made effortless, ensuring every gift is a hit.

Want another way gift-searching has been enhanced? With its human-like ability to interpret your needs, the Galaxy S25’s multimodal search can help you combine voice, image, and text inputs to search for ideas. Simply take pictures of items your partner likes, and the system can recommend gifts based on those inputs.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalization. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

* Actual UX/UI may vary.

One defining element of One UI 7 is the Now Bar, which gives personalization a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

The Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations^[1] uniquely tailored to your life. Game-changing personalization with privacy you can always trust. This is the next evolution of Galaxy AI.

^[1] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.