Samsung is bringing intelligent innovation and premium mobile experiences to more users with the recently launched Galaxy A57 5G and Galaxy A37 5G. As smartphones become increasingly central to how people create, connect, work and play, Samsung continues to make meaningful innovation more accessible, delivering powerful performance and advanced camera experiences. Samsung is continuing its mission to democratise innovation by bringing some of the most-loved Galaxy S series experiences to more people.

The new Galaxy A series devices are designed for people who want smarter, more intuitive mobile experiences without stepping into ultra-premium price territory. Whether it is managing busy schedules, creating social content, staying organised, or protecting personal memories, the Galaxy A57 and A37 make advanced mobile technology feel accessible, useful, and seamlessly woven into everyday life.

At the heart of this shift is Samsung’s approach to making flagship  features part of the mainstream smartphone experience.

Imagine sitting in a lecture, a brainstorming session, or a family meeting where ideas are flying across the room faster than fingers can type. With Voice Transcription, users can record conversations and convert speech into text in real time, helping students capture notes effortlessly, young professionals keep track of meetings, or content creators quickly turn ideas into captions and scripts. It transforms the smartphone into a practical productivity companion that works quietly in the background while life moves at full speed.

Photography and content creation have also become more intuitive with Object Eraser[1]. Everyday moments are rarely picture-perfect on the first try. A stranger photobombing an exquisite sunset photo, an unwanted sign in a travel snap, or clutter distracting from a carefully styled outfit can all be removed with a few taps. What once required advanced editing apps or desktop software can now happen directly on-device, giving users the freedom to create cleaner, more polished content instantly.

Then there is Circle to Search[2] with Google, a feature that feels almost futuristic in its simplicity. Users can simply circle an object, phrase, or image on their screen to instantly learn more about it without switching between apps. Spot a pair of sneakers you like on social media? Circle them to search. Watching a recipe video and curious about an ingredient? Circle it. It reduces the space between curiosity and discovery, making information feel more immediate and naturally integrated into how people already use their phones.

Samsung has also introduced upgraded Bixby[3] into the Galaxy A series experience, creating a more conversational and intelligent way to interact with your device. Instead of navigating endless menus, users can simply ask Bixby to set reminders, search for photos, manage schedules, or help control connected devices. In busy households, during commutes, or while multitasking through a packed day, it becomes a digital assistant that simplifies small but meaningful daily interactions.

Privacy, too, is becoming increasingly important in a world where smartphones carry deeply personal memories and sensitive information. Private Album offers users an added layer of security for photos and videos they want to keep separate from their main gallery. Whether it is important documents, family moments, creative projects, or personal memories, users have more control over what stays visible and what stays private.

What makes the Galaxy A57 and A37 particularly significant is not just the inclusion of these features, but what they represent. Samsung is narrowing the gap between flagship and mid-range experiences, ensuring that more users can enjoy intelligent, AI-powered mobile technology regardless of budget.

For many consumers, smartphones are now long-term lifestyle investments. People want devices that can keep pace with work, entertainment, creativity, and communication without compromise. By introducing premium-inspired functionality into the Galaxy A series, Samsung is reshaping expectations around what accessible smartphones should be capable of delivering.

The result is a mobile experience that feels smarter, more personal, and more empowering. One where innovation is no longer reserved for a select few, but designed to fit naturally into the lives of everyday users across South Africa.

[1] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[3] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

Designed to make everyday experiences simpler, smarter, and more intuitive, the new Galaxy A57 5G and A37 5G reflect Samsung’s ongoing commitment to democratising artificial intelligence. By expanding AI capabilities across more accessible devices, Samsung continues to empower users to do more with the technology in their hands, from capturing meaningful moments to enhancing everyday productivity.

As part of celebrating the launch locally, Samsung South Africa is turning the spotlight on one of the devices’ standout features: the powerful camera, with which you’ll never miss the shot[1]. In collaboration with one of Mzansi’s leading film production companies, Samsung has produced a dynamic new film that captures how South Africans are using AI-powered photography to tell their stories in fresh, expressive ways.

Directed by rising creative talent Lindo Langa, the film explores the beauty of everyday moments through a uniquely cinematic lens. It opens on striking frozen tableaus, moments suspended in time just before they are captured. As the scenes come to life, the pace accelerates into vivid motion, revealing the energy, creativity and authenticity of South African youth culture. The film features a cast of content creators from the Galaxy A series family, including Dee Koala (@deekoala021), Sine Madondo (@sine._madondo), Coachella Randy (@coachella.randy) and Jaedin Rhodes (@jaedinrhodes10), each doing what they do best to demonstrate the impressive capabilities of the devices’ AI-powered cameras.

“The AI Camera behind the Galaxy A57 and A37 really is a powerful tool that empowers me to bring the world I imagine into reality. The idea of Awesome being for everyone is exemplified through the film’s sense of unification behind the various devices we see through the story. Everyone in the piece is either a real person in the context of their scenes or an influencer expressing a truth of their life, and the Samsung Galaxy A57 and A37 sit comfortably in their hands as they express these truths. Awesome is indeed for everyone in this film because the Awesomeness that binds us is the device in all our hands,” said Lindo Langa.

The film serves as both a celebration of innovation and a tribute to the diverse, creative spirit of South Africa, demonstrating how technology can amplify real stories and everyday expression.

The new Galaxy A57 5G and Galaxy A37 5G showcase how AI-powered camera technology can transform everyday moments into compelling visual stories, giving users the tools to capture life as it unfolds, or as they imagine it.

Specification Table

[1] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

With Samsung’s “Awesome Intelligence”, Galaxy A series users can look forward to a collection of AI-powered features designed to enhance your mobile experience. The Galaxy A36 5G in particular, has the perfect balance of fashion and functionality combining a slimmer, more refined design and the impressive durability features. You can now show up and show out in a range of stylish colours¹ that include Awesome Lime and Awesome Black^[1] – allowing you to pick the ideal hue for you.

The Galaxy A36 5G allows you to make a statement with a mix of minimalism and durability. It has a sleeker design and a larger 6.7″ FHD+ Super AMOLED display with a 120Hz refresh rate^[2], compared to its predecessors. Designed to provide a more immersive viewing experience, particularly for gaming, video watching and browsing – you can now dive into your favourite content on a larger screen with vibrant sound.

With immersive and powerful features, the Galaxy A36 5G is an ideal companion for gaming, social media and entertainment. Powered by an Octa-core processor with a 15% larger vapor chamber and 5,000 mAh battery – Galaxy A36 5G offers smoother gameplay and long-lasting performance. Harness the full power of this processor with a robust CPU, GPU and NPU – made to multi-task, play games and stream your favourite shows.

This Galaxy A36 5G is built with a higher peak brightness of 1,200 nits^[3], slimmer bezels and flat side frame – offering a slim, stylish feel and finish. In addition, you can now stay connected throughout the day with the 5,000 mAh (typical) battery, giving you up to 29 hours of uninterrupted video playtime. Then, when it’s time to power up, quickly recharge with 45 W Super-Fast Charge^[4].

The Galaxy A36 5G features a clean, linear grouped camera layout with a premium glass back. The innovative camera features of the Galaxy A36 5G will allow you to transform your shots into flawless works of art. Also, you can capture stunning selfies with the 12 MP front camera and Video HDR, remove unwanted objects with Object Eraser^[5] and enhance your photos with one-of-a-kind Filters^[6].

The Enhanced Object Eraser effortlessly removes unwanted people from the background, while Edit Suggestion^[7] adds the perfect finishing touch. This sleek device comes with an IP67 rating^[8] that ensures resistance to dust and, it can withstand submersion in water up to 1 meter for 30 minutes.

The Galaxy A36 5G is also equipped with Corning Gorilla Glass Victus+ protection^[9] that enhances its resistance to scratches and cracks, thereby protecting the display and back of the device. With options for 6GB, 8GB or 12GB Memory and 128GB or 256GB storage^[10]; you’ll have ample space to snap your best shots and store all your favourite photos and videos.

Also, you can now rest easy knowing your files and sensitive data are secure with EAL5+ certified Samsung Knox Vault, paired with six (6) generations of OS upgrades and six (6) years of security updates¹¹. Samsung provides extended software support for the A36, including multiple OS upgrades and security updates^[11] – which contributes to its long-term reliability.

And furthermore, Samsung South Africa in partnership with AURA, recently launched Samsung SOS+ – a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa^[12].

With a 12-month free access offered as a launch promotion^[13] for devices purchased between 01 May and 06 November 2025, users can access the service through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store. 

To find out more about Galaxy A36 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1]Terms & Conditions Apply. Colour availability may vary by country, region or carrier.

^[2]Terms & Conditions Apply. Colour and model availability may vary depending on country, region or carrier

^[3]Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

^[4]1,200 nits in High Brightness Mode (HBM).

^[5]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[6]Compared to the previous model. Results may vary based on the images and the object you’re trying to remove. Results may vary depending on light condition and/or shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[7]Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[8]Edit Suggestion is compatible with certain file formats. Edit results and quality may vary depending on the photography condition. Accuracy of results is not guaranteed.

^[9]Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

vCorning® Gorilla® Glass Victus®+ is applied to the front and rear of the device. Corning® Gorilla® Glass Victus®+ back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

^[10]Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software

^[11]Availability and timing of Android OS upgrades and security updates may vary by device model and market.

^[12]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[13]Terms & Conditions Apply. All participants during the term of this Promotion agree to be bound by the following Terms and Conditions. https://www.samsung.com/za/offer/samsung-sos-plus-terms/

Awesome Intelligence for More Creativity and Advanced Searching

For the first time, the Galaxy A series is integrating Awesome Intelligence, including Galaxy’s popular AI-powered features to reimagine creativity while bringing enhanced durability and longevity, as well as robust security and privacy protections for a safe and long-lasting mobile experience.

The latest Galaxy A series brings users Galaxy’s fan-favourite AI-powered features. Enhanced Circle to Search with Google¹ offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser², users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customising their photos even further, Filters³ can create unique effects inspired by their favourite images. Best Face⁴ (available only on the Galaxy A56 5G within the Galaxy A series) allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

5000mAh Battery: Built for Life on the Move

Ever been halfway through the day and realised you’re already at 20% battery? With the Galaxy A26, A36, and A56, that’s a thing of the past. Each phone comes packed with a powerful 5000mAh battery⁵ – enough to carry you from morning gym sessions to late-night video calls with zero stress.

[1] Service availability may vary by country, language, and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[2] Results may vary based on the images and the object the user is trying to remove.

^[3] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[4] Accuracy of results is not guaranteed. Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

^[5] Actual battery life may vary depending on network environment, usage patterns and other factors.

What Samsung has done with these devices is make AI accessible — not as a gimmick, but as a true daily companion. Whether it’s discovering something cool online, cleaning up your pics, or getting the perfect snap on the first try, Awesome Intelligence is all about helping you do more, better, and faster.

These devices aren’t just about better specs — they’re about smarter experiences. Here’s a look at three AI-powered features changing the way you interact with your phone daily.

Circle to Search: When Curiosity Strikes, You’re Covered

We’ve all been there. You’re scrolling Instagram or TikTok, and someone’s wearing an outfit you love or using a gadget you need in your life. But there’s no tag, no caption, no clue.

Circle to Search is one of the most powerful and practical AI tools on the Galaxy A56 5G and A36 5G. Just press and hold the home button, circle what you’re curious about – a shoe, a landmark, a makeup product — and boom, instant Google-powered search results, right on your screen. Or say you spot a streetwear hoodie you like as you’re scrolling through your newsfeed. Instead of playing detective, you ‘Circle to Search’ it and get links related to the item online — all without leaving the app. Less switching, more discovering.

This is not just next-gen browsing. This is instant, intuitive discovery built into your daily scrolling.

Object Eraser: Fix Your Photos in a Tap

Let’s be honest — the perfect shot is often ruined by someone walking into frame at the wrong time or a random object in the background. In the past, that meant either retaking the photo (if possible), using a third-party app, or just learning to live with it.

With Object Eraser, those days are gone. Tap on the unwanted element in your photo — maybe it’s a photo bomber, a random shadow, or a messy pile of stuff in the background. The AI does the rest, removing the distraction and blending the image naturally.

You’re snapping a photo at the beach. It’s an epic time out, your outfit’s fire, but there’s a stranger walking their dog in the background. One tap with Object Eraser and it’s like they were never there.

Object Eraser makes every shot Insta-worthy — no filters, no stress.

Enhanced Camera AI: Bring Out Your Creativity

The Galaxy A56 5G and A36 5G come equipped with a 50MP main lens, a 10-bit HDR selfie camera, and in the case of the A56 5G, an ultra-wide 12MP lens and enhanced Nightography — but it’s the AI doing the behind-the-scenes magic that levels up every shot.

AI isn’t just helping take photos — it’s helping you take better ones by automatically adjusting lighting and contrast to suit your scene, recognising different subjects (like people, pets, or food) and optimising settings on the fly, and smoothing low-light noise for cleaner night shots.

When you’re out for a night with friends, and the lighting in the club is, well, not ideal, there’s no need to panic because there’s a solve. But with AI-enhanced Nightography and selfie optimisation, your photos come out looking sharp, balanced, and ready to post. No edits needed.

And for the group shots, the Galaxy A56 5G offers Best Face — a clever AI tool that lets you select the best expressions from a burst of photos and merge them. No more “let’s take one more” because someone blinked or looked away.

One of the best parts is that you’re getting all this in stylish, powerful devices with immersive Super AMOLED displays, long-lasting 5000mAh batteries, and fast, reliable 5G connectivity — all wrapped in a design that’s built to last with IP67 water and dust resistance.