Through this opportunity, Samsung opens the door for more people to enjoy the convenience of its powerful ecosystem through the SmartThings app, which lets them connect, monitor and control multiple devices – from TVs and appliances to air conditioners and mobile devices, all in one easy-to-use platform.

Samsung is committed to making smart living more accessible for everyone. With the Blue Tag Sale, customers don’t just get great discounts, but also get a chance to experience how Samsung’s innovative, intuitive technology can integrate into their homes and elevate their lifestyles.

Transform Your Home with Samsung Innovation

Whether you’re upgrading your entertainment, enhancing your kitchen, or creating a comfortable living environment, Samsung’s smart ecosystem works effortlessly together, offering real-life benefits such as energy savings, convenience, and seamless connectivity.

Some of the standout Blue Tag Sale offers include:

TV (free devices only with TV purchases^[1]

• 83 inch S90F 4K OLED Samsung Vision AI TV 2025 (QA83S90FAEXXA) – for R129,999, plus get a Free Galaxy Tab S10+ and a Q Series Soundbar
• 65 inch S85F 4K OLED Samsung Vision AI TV 2025 (QA65S85FAEXXA) – for R32,999, plus get a Free Galaxy Watch Ultra
• 55 inch QN90F 4K Neo QLED Mini LED Vision AI TV 2025 (QA55QN90FAKXXA) – for R24,999, plus get a Free Galaxy A36 128GB

Home Appliances

• French Door Fridge with Drawer and Twin Cooling System, Black, 470l (RF49A5202B1/FA) – Was R26,999, now R18,999* (save R8,000)
• Bespoke AI Side by Side with SmartThings (WIFI), Non-plumbed, Black, 617L (RS70F65K2FFA) – Was R29,999, now R23,999* (save R6,000)
• Bespoke AI 12KG Washer Dryer, with Eco bubble (WD12BB944DGBFA) – Was R18,999, now R15,999* (save R3000 plus get a Free Galaxy A16)

Monitors

• 24″ S40GD Full HD Monitor (LS24D400GAUXEN) – Was R3,499, now R2,999 (save R500)
• 27″ G40B 240Hz Odyssey Gaming Monitor (LS27BG400EUXEN) – Was R6,499, now R5,299 (save R1,200)
• 25″ G40B 240Hz Odyssey Gaming Monitor (LS25BG400EUXEN) – Was R5,499, now R4,499 (save R1,000)

Air-conditioners

• Wind-Free AR6500T Wall-mount AC with Wind-Free (AR09BSHCMWK/FA) — Was R12,999, now R9,999* (save R3,000)
• AR9500T Wall-mount AC with Windfree TM and AI technology, 18000 BTU/h (AR18BSAAAWK/FA) — Was R25,999, now R21,499* (save R4,500)
• AR9500T Wall-mount AC with Windfree TM and AI technology, 24000 BTU/h (AR24BSAAAWK/FA) — Was R30,999, now R25,499* (save R5,500)

The Blue Tag Sale presents a perfect opportunity to bring Samsung’s world-class technology into your home. Whether it’s a smart TV that connects seamlessly with your smartphone, a fridge that helps you manage groceries, or an air conditioner that learns your comfort preferences, Samsung is delivering innovations that work together to simplify and enrich everyday life.

Your moment to live smarter, simpler, and better is here. Don’t miss the Samsung Blue Tag Sale, from 22 August to 29 September 2025.

Offers are valid while stocks last and available at participating retailers, on Samsung and Samsung Shop App^[1]

^[1] Terms and Conditions apply.

*Recommended Retail Price. T&Cs apply

The moment has arrived – elevate your home with Samsung’s amazing Blue Tag Sale offers. South Africans can unlock savings of up to 40% on advanced, smart home appliance.

Give your home the refresh it deserves this Spring, if you’ve been dreaming of a bigger and better TV, a sleek smart fridge, a gaming monitor that takes you right into the action, or air-conditioning that keeps you comfortable all-year-round, this is your moment to make it happen. Samsung is giving you the chance to bring home innovation, elegance, and next-generation AI-powered performance, all at discounted prices and offering great value bundles.

You’ve been picturing it for months – that upgraded living room, that sleek kitchen – creating your dream seamless smart home setup. Blue Tag Sale’s offers include the new 8K Neo QLED Vision AI TVs that redefine viewing and the Bespoke AI refrigerators that blend style with convenience.

The time to stop thinking and start upgrading is now.

Upgrade your home with these unmissable offers;

TVs (free devices only for TV purchases^[1]

• 85 inch QN950F 8K Neo QLED Mini LED Vision AI TV 2025 (QA85QN950FKXXA) – R149,999*, plus get a free Galaxy Tab S10+, plus a Q-series Soundbar
• 65 inch S85F 4K OLED Samsung Vision AI TV 2025 (QA65S85FAEXXA) – R32,999*, plus get a free Galaxy Watch Ultra
• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA) – R39,999*, plus get a free Galaxy Tab S10FE Wi-Fi

Home Appliances

• Bespoke French Door with Beverage Centre, Black, 630L (RF29BB8600MTFA) — Was R52,999, now R39,999* (save R13,000)
• Bespoke AI Side by Side, 9” AI Home screen, Plumbed, Black, 594L (RS90F64D2FFA) — Was R42,999, now R38,999* (save R4,000)
• Bespoke AI 18/11kg Washer/Dryer Combo with Heat pump technology (WD18DB8995BZFA) – Was R49,999, now R44,999 (save R5,000)

Monitors

• 27″ Odyssey G55C QHD, 1ms MPRT, 165Hz Gaming Monitor (LS27CG552EUXEN) – was R5,999, now R4,499 (save R1,500)
• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor (LC34G55TWWPXEN) was R11,999, now R8,999 (save R3,000)
• 27″ G40B 240Hz Odyssey Gaming Monitor (LS27BG400EUXEN), was R6,499, now R5,299 (save R1,200)

Air-conditioners

• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR12BSEAMWK/FA) — Was 15,999, now R12,999* (save R3,000)
• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR18BSEAMWK/FA) — Was 21,499, now R17,999* (save R3,500)
• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR24BSEAMWK/FA) — Was 24,999, now R21,999* (save R3,000)

Don’t Miss Out – If you’ve been waiting for the perfect moment to upgrade your home with Samsung’s best AI-powered technology, the time is now.

Your Moment Has Arrived. Your home deserves it. You deserve it.

^[1] Redemption T&Cs apply

*Recommended Retail Price. T&Cs apply

So, whether it’s through cutting-edge smart home devices, Samsung’s technology helps individuals to stay ahead, boost productivity and live their best lives effortlessly. Some of Samsung’s products that are able to empower users to live smarter and more convenient lives include the M8 Smart Monitor, Neo QLED, Music Frame, Bespoke Washer Dryer, Bespoke Fridge, WindFree, Odyssey Gaming Monitor and Galaxy Tab. The company’s ground-breaking innovations help to unlock the genius within individuals by offering seamless experiences, enhanced productivity and effortless integration into daily lives.

Samsung is now integrating AI into its SmartThings platform and various devices to create a more intelligent and personalised user experience. Some examples of Samsung’s AI-powered devices include:

• Neo QLED 8K – Samsung Smart TVs come with a Built-in SmartThings Hub that lets you take charge of your home and life. Connect your smart devices, optimise energy efficiency, enhance your daily routine and more, all from your Samsung Smart TV.
• Bespoke AI Laundry Combo – is able to determine optimal wash and dry cycles based on load, fabric as well as soil level.
• Samsung Vision AI – can transform screens into smart companions that enhance entertainment, simplify interactions and integrate into connected lifestyles.

Seamless Ecosystem: Bringing Interconnectedness & Ease of Use Between Various Devices

Samsung’s “seamless ecosystem” is essentially interconnectedness and ease of use between its various devices, enabling users to seamlessly switch tasks, share content and control devices across platforms with features like Multi Control and app continuity. App Continuity allows you to seamlessly control all of your connected Galaxy devices, such as your mobile phone, tablet and Galaxy Buds.

These interconnected devices are designed to work together, allowing users to seamlessly switch between their phone, tablet, monitors as well as other smart devices including Smart TVs and home appliances. This process allows Samsung’s products to be integrated into a cohesive ecosystem which leads to greater convenience, where devices work together to simplify tasks.

Samsung is invested in smart innovation, particularly through AI and its SmartThings platform which aims to create a seamless, personalised and connected smart home ecosystem across various devices and appliances. A Samsung connected home, powered by SmartThings, offers convenience, security and energy efficiency, allowing you to control your home’s appliances, lighting and security systems remotely, with features like voice control and personalised routines. This AI-driven feature has the ability to control and monitor devices from anywhere.

Samsung’s SmartThings platform serves as the central hub for connecting and controlling a wide range of smart devices, including home appliances, TVs, wearables and more. With this incredible app, you can now control and manage your smart home devices, including Samsung appliances, from your phone or tablet. Also, with SmartThings Energy, users can effortlessly monitor and manage their connected devices and appliances in one place, gaining deeper insights into their overall energy consumption, helping them lower their energy bill.

Elevate your Productivity with Samsung Connected Devices

The Samsung Galaxy Tab S10 Series is designed to help you achieve higher business productivity. This series includes the addition of Galaxy AI,^[1] which brings productivity, communication and creative capabilities based on artificial intelligence.

And, paired with the optional keyboard cases, the tablets transform into laptops, with Samsung DeX providing a PC-like experience to access your mobile apps. You can also connect the Galaxy Tab S10 devices to a monitor or TV and run DeX on that larger screen while continuing to use your tablet at the same time. The Galaxy Tab S10 line-up packs plenty of other features that can help you turbocharge your work.

In addition, with M8 Smart Monitor – everything you need is right on your screen. This Smart Monitor allows you to watch, work and chat – all without connecting a separate PC. Your favourite content, productivity and video call apps are built-in for a simpler and more stylish desk setup that’s a joy to use every time. You can now experience PC-less productivity with Smart Monitor which allows you to also browse the web, edit documents and work on projects. With the new Workmode feature, you can also remotely access another PC, use Microsoft 365 programs and even connect to Samsung mobile devices with Samsung DeX for seamless working.

Quality & Design: Samsung’s Home Products Designed to be Functional & Stylish.

Samsung home appliances are known for their sleek, minimalist “Flat Design” aesthetic, offering a range of innovative and elegant appliances that embody modern kitchen design trends. “Flat Design” Philosophy is Samsung’s approach to home appliance design which emphasises a minimalist aesthetic, creating a seamless and uncluttered look.

Some examples of Samsung’ sleek features can be found in its Refrigerators. The two doors of some refrigerators appear as if they were crafted from a single sheet of metal, with minimal dispensers integrated into the doors.

Samsung’s Bespoke range also focuses on customisation of colours and configurations to suit individual style and space needs. These sleek designs and, high-performing products also blend aesthetics with high-tech features. Samsung’s Neo QLED TVs, for example are designed to be sleek and modern, complementing any home environment. Also, these TVs are designed to be energy efficient, contributing to a more sustainable lifestyle. The innovation Neo QLED technology combined with Samsung’s AI processors contribute to a “better life” in terms of entertainment and beyond.

The company has also put great emphasis on functionality, quality and reliability. While prioritising aesthetics, Samsung also ensures that its appliances are highly functional and reliable and these include a wide range of home appliances such as refrigerators, washing machines, dryers, cooking appliances and dishwashers. Samsung appliances are known for their quality and reliability. The effortless pairing of The Frame and Music Frame elevates the home and achieve a sense of elegance.

Samsung’s Music Frame is a unique device where style meets sound. Extending The Frame’s design concept, the new speaker also adopts a frame-like design with an exclusive pure-white Frame Bezel. The panel allows for the insertion of photos or favourite artworks, serving both as a unique desktop display and as a wall decoration for the living room, catering to various home styles. Wave goodbye to messy wires and replace it with the semi-transparent optical cable that can seamlessly integrate into the home, eliminating unwanted clutter.

Samsung’s “Future Focus” emphasises AI, sustainability and creates a better future

The company is always pushing the envelope in innovation, constantly creating new ways to make life smarter and more efficient. Samsung’s “Future Focus” emphasises AI, sustainability and creating a better future through innovative technologies and products, with a vision to inspire the world and contribute to social prosperity.

Samsung therefore sees AI as the next major technological paradigm shift, aiming to make everyday life more convenient, enjoyable and sustainable. The company is busy developing AI-powered solutions across various domains, including information systems, multimedia creation and everyday tasks. Some of the examples include AI assistant which manages tasks and provides information through natural conversations. This AI assistant is called Bixby, a virtual assistant that can follow voice commands, manage settings control the camera and access Samsung-specific features. It’s available on a wide range of Samsung devices, including phones, tablets and foldables. 

Over the last few years, Samsung has re-affirmed its commitment to achieving net-zero emissions by 2050, focusing on energy and resource-efficient products and technologies. In its efforts, the company aims to create a culture of everyday sustainability, engaging the younger generation of employees through initiatives like the Samsung Future Generation Lab.

Specific sustainability goals include transitioning to 100% renewable energy, incorporating recycled materials and eliminating plastics in packaging. In addition, the DX Division (Device eXperience) aims to achieve net-zero carbon emissions by 2030 and the entire company by 2050.

^[1] Terms & Conditions Apply. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

With a shared commitment to innovative gaming technology, the two hi-tech giants offered an immersive experience to thousands of rAge attendees that include gaming and technology enthusiasts. Samsung and NAG’s collaborative display areas featured an interactive 150m² stand, complete with multiple experience zones designed to highlight Samsung’s state-of-the-art gaming products. Visitors had the chance to interact with the latest in Samsung gaming monitors, mobile devices and enjoyed unique experiences, including exciting competitions, live demonstrations and some exclusive offers.

The rAge Expo is South Africa’s award-winning go-to mega event for video gaming, technology, esports, geek culture and digital entertainment that has been bringing people together for two decades. With an attendance of over 30,000 visitors, this year’s rAge Expo was an unparalleled opportunity for gamers to explore the latest tech, meet like-minded individuals and get their hands-on experiences with Samsung’s newest gaming innovations.

Samsung’s Odyssey gaming monitors were showcased at the NAG stand offering unique experiences to rAge attendees. The key features of the Samsung and NAG stand at rAge 2024 included the Geek Culture Experience. The stand featured a fun, geek culture zone where visitors could participate in gaming-themed activities, including free gaming tattoos, haircuts and even hair-colouring for those that competed in the rAge Cosplay competition. Samsung mobile devices, such as the Galaxy S24 were available for a hands-on experience and photo opportunities were also made available throughout the event.

Samsung and NAG also had a Gaming Experience Zone that featured eight high-performance gaming monitors including the Samsung Odyssey OLED 49” LS49CG954SUXEN, which was at the heart of the stand. Gamers were able to participate in hourly competitions that showcased the power of the Odyssey OLED in a variety of popular games. This immersive gaming setup ensured that players experience first-hand – the superior visuals and performance of Samsung’s revolutionary display technology. The Samsung G9 OLED Smart Gaming Monitor is an immersive curved structure that provides an expansive field of vision, making it ideal for highly immersive gameplay, where every detail matters.

This Samsung DQHD OLED monitor features AI upscaling and an incredibly fast 0.03ms response time (GtG) that is able to bring gamers closer to the action. Samsung was also present at the Nexus Hub showcasing the amazing capabilities of the new Odyssey G6 Monitor – allowing gaming fanatics to run the most complex games at full speed without disruption with AMD FreeSync Premium Pro. With advanced technologies that are able to prevent burn-ins, gamers were able to enjoy astounding OLED performance with vibrant colours and unmatched luminescence.

For a Cloud Gaming Hands-On experience, there was also a dedicated cloud gaming area featuring Samsung Products such as the Galaxy Tablets. These units, designed for entry-level gaming highlighted the seamless integration of Samsung’s high-quality devices with cloud-based gaming systems, offering a true multi-platform experience.

As an added bonus – the Samsung Ark was also on display providing a Racing Simulator Experience. Designed specifically to create a high-octane and competitive atmosphere – there were hourly racing competitions allowing visitors to experience Samsung’s Odyssey Ark monitors. Whether it’s the Odyssey Ark or the new Odyssey OLED, the amazing displays were able to elevate the gaming experience to new heights.

So, all in all – the Samsung and NAG stand was the highlight of the event, offering an unforgettable experience to both competitive gamers and casual enthusiasts. For more information and all the latest updates on the Samsung and NAG partnership at rAge Expo 2024, visit [Samsung’s website] or follow Samsung and NAG on their social media platforms.

Mark Campbell, Product Executive at Tarsus Distribution, expressed enthusiasm about the partnership, stating, “We are excited to rejoin forces with Samsung to bring their world-class display and storage solutions to our channel partners. This partnership underscores our dedication to providing cutting-edge technology and exceptional service, empowering partners, businesses and individuals to thrive in today’s competitive landscape.”

Under this agreement, Tarsus Distribution partners will soon gain access to a comprehensive range of smart and gaming monitors, along with storage solutions, distributed in South Africa by Samsung. This strategic collaboration aims to streamline access to innovative technology solutions, empowering businesses to stay ahead in an increasingly dynamic marketplace.

“We are thrilled to announce our partnership with Tarsus Distribution. This collaboration will enable us to expand the reach of our Enterprise portfolio, delivering innovative solutions to our customers with speed and efficiency. Our partnership with Tarsus Distribution further enables us to meet the evolving demands of the modern marketplace, providing unparalleled value to our channel partners and customers alike,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

This strategic relationship with Tarsus Distribution aligns seamlessly with Samsung’s commitment to providing innovative solutions to its customer base. Leveraging Tarsus Distribution’s extensive investments in digital tools and logistics systems, this partnership will ensure the swift and efficient delivery of Samsung’s cutting-edge visual display and storage solutions to meet the evolving demands of today’s interconnected market.

Tarsus Distribution partners will soon have access to a range of Samsung Odyssey Gaming, Viewfinity high resolution and best-in-class smart monitors and Samsung storage solutions: solid state drives (SSD): SATA, NVMe, Samsung portable SSD, and Samsung MicroSD.

Following episode one of this series, in which we explored the history of Samsung’s Odyssey gaming monitors, Newsroom now introduces Samsung’s current portfolio of high-performance Odyssey monitors. In the following infographic, we deliver a helpful guide to allow gamers to determine just which experience-elevating Odyssey monitor is right to help them take their gaming experiences to the next level.

Check out the infographic below.

To find out more about Samsung’s range of Odyssey gaming monitors available in South Africa, please click here.

¹ IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)