The Hidden Cost of Doing Laundry Wrong

Many consumers don’t realise that using too much detergent, or the wrong type, can do more harm than good. Overdosing leads to excess soap build-up, mechanical strain, and inefficient rinsing, which can damage fabrics, irritate skin, and even shorten the lifespan of a washing machine. Under-dosing, on the other hand, compromises cleanliness, leaving behind dirt and grime.

What makes it worse? These issues are often amplified when detergent misuse is paired with the wrong washing cycle or water conditions.

The Science of a Perfect Wash

Effective cleaning is more than just soap and water. Detergent performance is influenced by fabric type, soil level, water hardness, and the washing cycle selected. Most consumers can’t manually calculate all of these variables, and that’s where Samsung steps in.

The Samsung Edge: Smarter Technology for Smarter Washing

Samsung’s latest range of intelligent washing machines features ground-breaking innovations like EcoBubble, AI Wash, and Auto Dispense – technologies designed to take the guesswork out of laundry.

• AI Wash uses sensors to detect load size, fabric type, soil level, and detergent concentration in real-time.
• It then automatically adjusts the water level, cycle time, and rinse intensity for optimal cleaning and rinsing*.
• Auto Dispense** delivers the precise amount of detergent needed, reducing waste and preventing overuse.
• EcoBubble activates detergent with air and water before the cycle begins, creating bubbles that penetrate fabric more effectively.

Together, these features not only improve washing results but also promote energy efficiency, water conservation, and appliance longevity, which are all key considerations for modern, eco-conscious households.

With rising utility costs and growing awareness around sustainability, the OMO Wash Days campaign couldn’t come at a better time. Samsung is empowering people with the science behind smart laundry, helping them make optimum choices that benefit their homes, their wallets, and the planet.

By combining Samsung’s smart appliance technology with OMO’s detergent expertise, the campaign bridges the knowledge gap that often leads to poor laundry outcomes.

* Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

**Results may vary depending on actual usage conditions

Laundry has always been about detergent and water. But what if the secret to cleaner clothes wasn’t just about what you use – but how you use it?

With the OMO Wash Days campaign, Samsung South Africa is shining a spotlight on the hidden power of its intelligent washing machines, showing how features like EcoBubble, AI Wash, and Auto Dispense are transforming the humble laundry cycle into a smarter, more sustainable routine.

Rethinking Detergent Performance

Too often, detergent is not optimally used – leading to ineffective cleaning, and sometimes, clothing fabric damage. Samsung’s technology reimagines how detergent works by maximising its potential through engineering precision and smart automation.

EcoBubble: Cool Water Cleaning That Works

Samsung’s EcoBubble technology pre-mixes detergent with air and water to create a soapy foam before the wash even begins. These bubbles penetrate fabrics faster and more evenly, activating the cleaning agents at lower temperatures.

Why It Matters:

• Enables effective soil ^[1] removal in cool water, thus reducing energy usage
• Prevents shrinkage ^[2] and colour fading in delicate items.
• Ensures detergent is fully activated and absorbed ^[3].

AI Wash ^[4]: Intelligent Cycles That Think for You

AI Wash uses four smart sensors to detect load weight, fabric type, soil levels, and water clarity, then automatically adjusts water, detergent, and cycle duration in real-time.

User Benefits:

• Convenience and intelligent cycles that think for you
• Washes tailored to the exact condition of each load
• Takes care of your clothes and washes them thoroughly and gently

This is laundry care that adapts to your lifestyle – and to every sock, shirt, or school uniform you throw in the drum.

Auto Dispense ^[5]: Fill Once, Many Washes

Measuring cups are a thing of the past. Samsung’s Auto Dispense feature holds detergent and softener in dedicated compartments, then automatically dispenses the perfect amount for each load.

Why It Works:

• Helps to eliminate detergent waste
• Reduces the chance of detergent residue on clothing
• Can run for multiple loads without needing a refill – ideal for busy homes

SmartThings AI Energy mode

You can monitor and reduce your energy usage with AI Energy mode, which lets you easily check the power consumption and estimates your electricity bill. For certain cycles, it reduces energy use by over 19% ^[6] with the same performance, by reducing the use of a heater and increasing the cycle time.

Flex Auto Dispense System

Get great washing results with less effort, thanks to the Flex Auto Dispense System. It automatically dispenses the optimal amount of detergent and softener for each load, based on the cycle and load size. The system is compatible with a variety of detergents and softeners and can store enough for up to 25 loads – or up to 47 loads when using detergent only in the Flex Dispense ^[7] compartment.

The OMO Wash Days campaign aligns with Samsung’s broader commitment to sustainability, efficiency, and intelligent living. Together with trusted, low-suds eco-detergents like OMO, Samsung’s washing machines make detergent work smarter, reduce waste, and simplify daily life.

Whether you’re a parent, a professional, or you don’t want to continue wasting water and detergent, Samsung’s smart laundry innovations ensure that every drop of detergent delivers maximum impact – with less effort, less waste, and better results.

^[1] Results may vary depending on actual usage conditions

^[2] Results may vary depending on actual usage conditions

^[3] Results may vary depending on actual usage conditions

^[4] Actual results may vary depending on individual use

^[5] Only available on WW6400D

^[6] Based on internal testing with IEC 8lb load except for Small Load Cycle (IEC 4lb load). Results may vary depending on the actual usage conditions.

^[7] Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

JOHANNESBURG, South Africa – 15 August 2022 – The popular Samsung Washdays campaign powered by Omo is back, which is why Samsung has announced a super-fun national roadshow. Featuring an imaginative play area for kids and the opportunity to donate blankets to those in need, the immersive activations began in Durban at Gateway Mall on 26 July until 31 July, and will continue on to Mall of Africa in Johannesburg from 3 to 8 August and then in Cape Town at Canal Walk between 23 to 29 August 2022¹.

The activations are centred around an incredible partnership between Samsung and Omo. With the combination of Samsung’s state-of-the-art washing machines and OMO Auto’s incredible cleaning power, you have a seamless and stress-free laundry experience. Now when you buy selected Samsung Washing machines you can get up to 90 FREE washes with OMO Auto¹. The washdays offer which includes Omo detergent hampers with every purchase is valid until 31 August 2022 at participating stores including Samsung Brand Stores, Hirsch, ISER Expert Dealers, Makro and Game.

Play and Charity Combines for an Awesome Experience

The immersive activity areas in the various malls include a demo and product display area as well as a kid’s messy play zone – with slime-making and competitions to enthral the family. A blanket drive is a major component of the roadshow as everyone gets the opportunity to help those in need. Participating stores that stock blankets will also offer blankets at discounted prices for those wanting to donate into the giant laundry basket². Bins will also be placed at Samsung head office in Bryanston, Unilever Headquarters in Durban, as well as at the Samsung Pop- up store in Design Quarter in Johannesburg.

Some of the washing machines applicable to the Samsung Wash Days campaign are AddWash which lets you simply add clothes you may have forgotten after your cycle has already started. You can also easily pop in hand-washed clothes that you just want to rinse or spin dry. You can also make the most of Samsung EcoBubble technology, which froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt faster than conventional dissolved detergent. You can also wash clothes as effectively in cool water as you would in warm water, which is a great energy saver.

JOHANNESBURG, South Africa – 18 August 2021 –  There is no better time to wash away those winter blues. Samsung and OMO have teamed up once again to offer incredible value with their popular, annual Wash Days promotion. When you buy selected Samsung washing machines you get up to 80 FREE washes with OMO Auto^*. This is just in time for a season when we use our washing machines far more than usual, as we pile on multiple layers of clothing. In addition, many of us are thinking of keeping our families healthy, there is also a greater focus on ensuring our clothing is hygienic to stop the spread of germs. Fortunately, these are considerations already factored into the design of Samsung appliances. And now South Africans can take advantage of the amazing value offered by Samsung and OMO.

The popular partnership between Samsung laundry appliances and OMO auto has been designed to provide a seamless, stress-free laundry experience – while rewarding customers with every purchase. Samsung  digital inverter top loaders and front loaders including features such as hygiene steam, which gives your clothes a deep, hygienic clean, Ecobubble technology that generates cleansing bubbles to penetrate fabrics and remove dirt faster and addwash, which lets you add clothes you may have fogotten after your cycle has already started.  If you buy a qualifying Samsung top loader or front loader from a participating retailer, you will qualify for an OMO Wash Day hamper. Some of the washing machines applicable to the Samsung Wash Days campaign are:

AddWash – Forgot a shirt? Add Wash lets you simply add clothes you may have forgotten after your cycle has already started. You can also easily pop in hand-washed clothes that you just want to rinse or spin dry. Combined with its fast action and ability to effortlessly remove odours and contaminants, it provides convenience in every way.

EcoBubble – Samsung EcoBubble technology froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt faster than conventional dissolved detergent. You can also wash clothes as effectively in cool water as you would in warm water, which is a great energy saver.

Remember, you have between 1 July and 31 August 2021 to buy the selected Samsung washing machines and be eligible for the ultra-handy OMO hampers.

^*Terms and conditions apply

JOHANNESBURG, South Africa – 16 June, 2020 – Whether or not you’re a fan of cold winds, misty midday chills and rainy evenings, the fact of the matter is that the warm and welcoming weather of the last few months has bid us goodbye. This is also a time when we use our washing machines far more than usual, from those oversized jackets to multiple layers of clothing. And with the flu season in full swing, there is also a greater need to keep our clothing hygienic to stop germs from spreading. Fortunately, these are considerations already factored into the design of Samsung appliances. And now, many will also be pleased to hear that Samsung Wash Days are back. The longstanding, successful partnership between Samsung laundry appliances and OMO auto liquid has been designed to provide a highly efficient, stress-free laundry experience. Samsung has once again partnered with Unilever to bring South Africans the Samsung Wash Days campaign, powered by OMO. Customers purchasing a Samsung AddWash, Ecobubble or Activ DualWash Washing machines will qualify for an OMO Wash Days for up to 180 Free Washes from participating stores.

“The combination of innovative technology in Samsung’s washing machines and OMO’s trusted performance is a perfect match for any laundry day. With this campaign, we’re also building on our mission to give customers peace of mind that with Samsung appliances, keeping everyday items cleaner is a breeze, “said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

With the Wash Days campaign, Samsung is partnering with a brand also committed to enhanced hygiene and cleaning performance. The washing machines applicable to the Samsung Wash Days campaign are:

• Get 180 Free Washes* with every AddWash purchase

About AddWash – Forgot a shirt? Add Wash lets you simply and quickly add forgotten clothes after your cycle has already started. You can also easily pop in hand-washed clothes that you just want to rinse or spin dry.

• Get 140 Free washes* with every EcoBubble purchase

About EcoBubble – Samsung EcoBubble technology froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt up to 40x** faster than conventional dissolved detergent. Wash clothes as effectively in cool water as you would in warm water, saving energy up to 70%***

• Get 120 Free washes* with every Activ DualWash purchase

About Activ Dualwash – Add a sink to your laundry room for all your stain removal and pre-washing needs. Simply lift the sink to let items fall into the washer.

Customers need to buy selected Samsung washing machines, from 1 July to 31 August 2020 to be eligible for the OMO hamper*.

To celebrate the return of Samsung Wash Days with OMO, here are a few simple washing tips:

Washing your laundry at a low 30°C takes less of a toll on your clothes and allows your household to be more environmentally friendly. With Winter temperatures on our mind here are a few ways temperature makes a difference:

• The temperature on the care label refers to the highest temperature the item can be washed at without being damaged, but you can wash it at a lower temperature to save electricity.
• Grass, food or grease stain? Instead of wasting energy washing a stubbornly stained garment twice, wash the item at the highest temperature indicated on the care label, along with other items that can handle this heat.
• Always wash dark clothes separately, even when washing at a low temperature.
• Always do a full load of laundry to be as energy-efficient as possible. Group garments together that can be washed using the same cycle. Don’t overload the machine either, as this may lead to the clothes not being washed properly.
• Use the highest spin the items can handle if your machine has a separate spin selector. This will mean less drying time needed.
• Unpleasant smells are caused by bacteria growing on fabrics that have been lying in a bundle while wet for an extended period of time.
• BONUS WINTER TIP: If one family member has a cold, wash their items separately at the highest temperature on the care label using OMO. This will help kill germs and prevent the infection from spreading.

*Terms and conditions apply

**Based on Springboard test report of Samsung Ecobubble vs conventional dissolving detergent

** *Based on VDE test report of Samsung Conventional Cotton 40 °C vs EcoWash 15 °C