No two homes tell the same story.

One family rises at dawn for school runs. Another works night shifts. Some households cook sumptuous weekend feasts. Others rely on quick weekday meals between activities. Yet for years, appliances were built with a one-size-fits-all mind-set.

Samsung is changing that narrative by building appliances that can learn your family’s habits.

Through its Bespoke AI ecosystem, Samsung is pioneering personalisation at scale, where technology adapts continuously to the rhythms, preferences and energy patterns of each household. This is the evolution of the AI Home Companion.

Built-in Intelligence

Personalisation is not an add-on feature. It is embedded within the appliance itself.

AI Wash^[1] refines performance over time, learning how frequently laundry is done, what fabrics dominate and how much detergent is needed. It improves efficiency without requiring reprogramming. AI EcoBubble^[2] uses intelligent fabric sensing and bubble technology to deliver up to 70% energy savings^[3] while removing 24% more soil^[4] , even in cold water. They use Artificial Intelligence (AI) to analyse fabric types and load weight, optimising detergent, water and bubble usage for high quality care and efficiency.

In climate control, AI Fast and Comfort Cooling^[5] ensures rapid temperature adjustments without an unexpected draft. The system learns occupancy patterns, adjusting cooling performance to deliver comfort only when and where it is needed.

This is personalisation that evolves. The more you live, the more your appliances understand.

An Ecosystem with a Bird’s Eye View

True personalisation happens when devices communicate. Through SmartThings^[6] , Samsung connects refrigerators, washing machines, ovens, air conditioners, TVs and mobile devices into a unified ecosystem with contextual awareness.

SmartThings^[6] Energy provides visibility into household consumption patterns, helping families make informed decisions and encouraging more sustainable living. Over time, the system learns preferences and automatically optimises operations to reduce unnecessary consumption without sacrificing comfort.^[7]

Secure, Reliable and Built for the Long Term

As homes become more intelligent, security becomes foundational. Samsung Knox^[8] safeguards connected appliances at both hardware and software levels, protecting data, access controls, and personal information. Personalisation should never mean a compromise on privacy.

Reliability also defines the AI Home Companion. Samsung appliances undergo rigorous durability testing and receive long-term software updates to remain secure and capable. With extended warranties, families invest in intelligence that lasts.

Why Personalisation Matters

Personalisation is not about novelty but about relevance. In a country as diverse as South Africa, homes vary widely in size, energy access and needs, climate conditions and lifestyle patterns. An adaptive AI ecosystem takes these differences into account and balances across apartments, suburban homes and all other household types in between.

When appliances respond to real-life behaviour, families spend less time configuring technology and more time benefiting from it. The technology fades into the background, allowing life to take centre stage.

The Future of the AI Living Companion

Samsung’s vision extends beyond smart appliances. It is about shaping a home that grows with you. Work patterns shift. Energy demands fluctuate. Through continuous learning and software updates, the Samsung AI ecosystem evolves with these transitions. More than connected, the home becomes attentive.

In this future, your refrigerator anticipates your weekly habits. Your washing machine aligns with your schedule. Your air conditioning understands seasonal nuances. Your energy consumption adapts automatically. And it’s all coordinated through one secure ecosystem. With this kind of personalisation happening at scale, it is not technology that demands attention, but technology that pays attention.

Samsung is not simply building appliances. It is building AI Living Companions designed to enrich life, strengthen families, and transform houses into responsive, intelligent homes that truly understand^[9] the people inside them.

Samsung is your companion in this new era, making the “home of the future” the reality of your today. For more details, visit https://www.samsung.com/za/home-appliances/why-samsung-appliances/

^[1] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[2] AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

^[3] Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

^[4] Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

^[5] To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options

^[6] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

^[7] Results may vary depending on the actual usage conditions and patterns.

^[8] Applied to all appliances that have an Internet connection.

^[9] AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New data sets maybe introduced to our learning model from time to time to enhance its accuracy.

As part of the Blue Tag Sale, Samsung is proud to present an exciting selection of home technology and appliances designed to transform your living space into a more productive, personalised, and efficient environment. These innovative products provide the perfect opportunity to enhance your home and unlock your creativity.

With a focus on both form and function, Samsung’s latest TVs and monitors bring cutting-edge technology into your home, allowing you to work smarter, play harder, and inspire your creative spirit. Whether you’re seeking the ultimate entertainment experience or a workstation that fosters productivity, Samsung’s products are built to meet the demands of modern living.

Transforming Lounge Spaces

Samsung’s TVs offer stunning picture quality, immersive sound, and smart features like streaming services, and gaming capabilities, making them perfect for entertainment and relaxation. The Frame TV, a unique product from Samsung, can be seamlessly be integrated into your space, serving as both a TV and a piece of art when not in use.

Transforming Creativity Spaces

Samsung’s monitors, such as the Odyssey series, provide high-resolution displays and colour accuracy making them ideal for creative work. These monitors feature a sleek, futuristic design that will make your setup the envy of all your friends.

Discover Samsung’s Transformative Home and Workspace Solutions:

Samsung 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA)
If you want to take your home entertainment to the next level, the 98″ Crystal UHD DU9000 offers excellent image quality and size, creating an awe-inspiring focal point in your living area. Available for R49,999* (save 20,000), this TV is perfect for viewing from any angle and will elevate your creative space to new heights.

Samsung 65″ The Frame Art Mode QLED 4K Smart TV (QA65LS03BAKXXA)
Bringing art and technology together, The Frame is the ideal addition to any creative home. When not in use as a TV, it displays beautiful artwork in Art Mode. Available for R21,999* (save R3,000), this stylish 65-inch QLED TV helps foster an inspiring atmosphere while blending seamlessly with your home décor.

Samsung The Freestyle 2nd Gen (SP-LFF3CLAXXXA)
Available for only R9,999* (save R999), the Freestyle 2nd Gen portable projector offers versatility with the ability to project onto almost any surface. Whether you want to create a home cinema experience or present creative ideas to clients, this compact projector can turn any space into a productivity powerhouse.

Colour accuracy, Samsung TVs are Pantone Validated.

Samsung 32″ Smart Monitor M70D UHD, USB-C with Speakers & Remote (LS32DM702UAXXA)
At just R7,999* (save R2,000), this smart monitor doubles as both a workstation and entertainment hub, with USB-C connectivity, built-in speakers, and UHD resolution to bring your projects to life. With a design that complements modern homes, it’s an all-in-one solution for productivity and creativity.

Samsung 32″ Odyssey G55C QHD, 1ms MPRT, 165Hz Gaming Monitor (LS32CG552EAXXA)
Both gamers and professionals would enjoy the Odyssey G55C, which offers an exceptional 165Hz refresh rate and a 1ms response time for a smooth and responsive experience. Now available for R6,499* (save R1,500), this curved monitor helps create an immersive workspace where you can both work and play.

Samsung’s latest collection of home technology not only upgrades the functionality of your space but also adds style, versatility, and inspiration. Get these incredible Blue Tag Sale deals and transform your home into a space that’s truly your own.

The Samsung Blue Tag Sale runs from 13 January – 2 March 2025, in Samsung stores, online, the Samsung Shop App, as well as participating retailers. Don’t miss out!

For more information, visit www.samsung.com/za