JOHANNESBURG, South Africa – 05 March 2021 –Samsung’s range of Lifestyle TV’s have introduced design and form factors that reflect the changing interests and tastes of consumers. A shining example of this is The Serif TV, which has new and dynamic ways to enhance our homes, as its both stylish in design and stunning in QLED picture quality.

Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained global acclaim and even the attention of South Africa’s trailblazing Miss Universe, Zozi Tunzi, who herself chose the Serif TV., “This TV is striking in every way. Even the eye-catching floor stand makes the device feel like an object of art, while blurring the lines between modern design and technology. With its Iconic I-shape profile, it beautifully integrates into your personal style and interior décor, giving you the freedom to place your TV almost anywhere in your space.”

The Serif TV opens up a world of décor possibilities:

Rugs: An elegant rug nicely complements a standing TV. If you plan on placing The Serif in your living room, you can get a rug made with high-density fibres. If you want to use the TV in your bedroom, you can create a soft atmosphere by choosing a rug that features colours or patterns that complement your bedding.

DIY object and Ornaments: The top of The Serif can be used as a shelf to hold souvenirs and other items that express your individuality.

Mini Flowerpots: The Serif’s eco-friendly packaging introduces the concept of upcycling to TV packaging design. After using the packaging to create small items of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another great feature, which is literally music to eager ears, is that you can play music from a smartphone^* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif. With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. Adding to the personalisation, from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube.

Ultimately, The Serif blends seamlessly into your living space with technology designed to build on your vision.

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing

JOHANNESBURG, South Africa – 26 February 2021 –The Samsung Serif TV is inspiring a completely new direction in interior décor. This comes at a time when we’re spending much more time at home. Transforming what is normally an appliance somewhere in the corner of a room, is now a statement piece. This is one of the reasons it already has the attention of many people including South Africa’s iconic Miss Universe. Zozi Tunzi. She shared her reasons for choosing the Serif TV.

“For me, there is no doubt Samsung has created a one-of-a-kind TV. Originality that commands more than a second look. Everyone knows that I am about breaking barriers and this TV does exactly that, it breaks through the barriers of functional decor. The Serif TV combines innovative design with stunning QLED picture quality and Smart TV features to deliver a seamless and intuitive TV journey.

Versatility is very important in any space, so I wanted a TV that would integrate naturally wherever I put it, one that would fit into my personal style and interior décor and the Serif was it. With The Serif, you can enjoy the view of your TV from all angles with its harmonious design. With a detachable metal floor stand, you have the freedom to place your TV almost anywhere in your space. Another feature which is literally music to my ears, is that you can play music from a smartphone^* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif.

With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. I also like that from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube. This is a must in any TV for me. There is no doubt that this TV is beautiful, no matter which way you look at it.”