Imagine your screen as a stage that only you can see. Privacy Display aims to limit viewing angles so that sensitive content is only visible to the user, shielding it from wandering eyes in public spaces. It’s a slight shift in hardware capability, but a giant leap in everyday confidence. Whether you’re reviewing contracts on a plane or replying to messages in a packed café, the feature aims to ensure discretion with minimal disruption.

A few South African content creators and influencers recently got a hands-on experience of the Galaxy S26 Ultra and all admired the device as a seamless, intuitive companion powered by intelligent features that simplify everyday life.

The campaign didn’t just talk about innovation, it handed it to these culture-shapers to explore in real life. The result? A series of authentic, relatable moments where privacy isn’t a luxury, but a necessity.

In his post, which he titled ‘For My Eyes Only’, hitmaker Musa Keys is laying on a couch at-home, in the company of two of his buddies when the one sitting closest to him realises that he can’t see what Musa is doing on his phone when he tries to take a peek. In response to the post, his followers praised the feature as a must-have for creatives who value control over their work.

Model and actor Maps Maponyane digitally created his identical twin, who sat next to him to demonstrate how the feature works in a practical day-to-day scenario. TV presenter Chanley Wong, who is constantly in public spaces, highlights the balance between visibility and privacy. She got her script while at the gym and a contract via email while out for dinner, both confidential communications. On both occasions, Privacy Display helped her ensure that the messages were protected from prying eyes.

What stands out in the reception of Privacy Display is how naturally it integrates into different lifestyles. From home, studios to airport lounges, TV sets and daily commutes, the feature isn’t confined to a niche use case. It’s universal. And that’s the quiet brilliance of it.

In the same way AI is making mobile phones more intuitive, Samsung is ensuring they’re also more personal. Privacy Display doesn’t demand attention, it earns appreciation in the moments when it matters most.

We live in a hyper-connected world where privacy has become a luxury, but Samsung has just made it standard.

From reacting to the Galaxy S26 Ultra’s epic 100x Zoom and smooth horizontal lock video feature, to pulling out the built-in S Pen like seasoned pros, the players explored what the device can do. The Privacy Display also sparked plenty of interest, giving the Boks a glimpse into smarter, more secure viewing on the go.

The Boks also checked out the Galaxy Watch Ultra and its Galaxy AI-powered wellness insights, while the Galaxy Buds4 Pro delivered an immersive audio experience worthy of a victory playlist.

Built for speed, power and performance, the Galaxy S26 Ultra looked right at home in the hands of champions.

Don’t be left asking yourself if it’s “AI” (artificial intelligence) when you go online and see videos of your friends having fun at the Cube in your city.

At the heart of the Cube is the new Galaxy S26 series, powered by proactive and adaptive Galaxy AI[1] designed to assist in simplifying everyday tasks. Visitors get to see how the devices work quietly in the background to help them do more, faster and with less effort. They also learn how the new Galaxy Buds4 series, as a natural companion to the Galaxy S26 series, extends everyday experiences beyond the phone while delivering rich and immersive hi-fi sound.

The Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series. Through personalised moments and shared experiences, The Cube brings Galaxy AI capabilities to life in unexpected ways. It’s tangible, interactive, and it’s designed to be both seen and felt. And of course yes, it’s great for content.

Visitors Met Their Springbok Heroes

With Samsung proudly serving as the official mobile and consumer electronics partner to SA Rugby Union (SARU), innovation was not the only thing that drew the crowds to the Cube. As the Fourways Mall Cube concluded, guests were treated to a rare and exciting chance to meet some of their national rugby team heroes. Springbok lock and scrum-half, Ruan Nortje, and Morne van der Berg, made an appearance on Saturday, 7 March, to not only engage with both Samsung fans and passionate Springbok supporters, but also experience the latest Galaxy AI for themselves.

Experience Galaxy AI in Action

At the Cube, guests get hands-on with standout Galaxy S26 features, including:

• Agentic AI – Visitors can test themselves against Galaxy AI in a race against time and see how effortlessly it completes tasks.
• Privacy Display[2] – Visible to you, invisible to others. Experience Samsung’s first built-in AI Privacy Display on mobile, technology that protects your screen from prying eyes.
• Enhanced Nightography Video[3] – Step into the “carousel in a box” and witness how the Galaxy S26 captures moving light in low-light conditions with stunning clarity.

Every station is designed to show how AI moves from being a feature to becoming a true everyday companion.

The Galaxy S26 series is available in Cobalt Violet, White, Black and Sky Blue at these recommended retail prices:

• Galaxy S26 Ultra from R30,999[4]
• Galaxy S26+ from R25,999⁵
• Galaxy S26 from R20,999⁵

Until 26 April, these venues will be a portal into the Galaxy AI-powered future. Miss it, and you’ll hear about it from someone who didn’t.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Recommended retail price only. Prices may vary per retailer.

As the slimmest Ultra yet², the Galaxy S26 Ultra is not just engineered for performance and design excellence. It is designed for real-life scenarios. In a country where mobile phones are the gateway to banking, business, healthcare, and connection, Privacy Display helps you keep what is yours private.

Privacy Display represents a fundamental shift in mobile display technology. By controlling how pixels disperse light, the screen remains bright, crisp, and comfortable for the user, while limiting what others can see from side viewing angles when activated.

Unlike traditional stick-on privacy filters that dim screens and degrade clarity, Samsung’s built-in solution endeavours to preserve full viewing quality. When activated, Privacy Display instantly reduces side-angle visibility without compromising brightness or colour accuracy. The protection works seamlessly in both portrait and landscape mode, adapting naturally to how people use their phones.

Built for South Africa’s Everyday Moments

From catching the Gautrain in Johannesburg to working remotely in a Cape Town café, people are constantly connected in shared spaces. Privacy Display is purpose-built for these everyday realities.

Imagine making an EFT while commuting on a packed bus in Sandton or in a crowded waiting room, checking sensitive work emails in a busy airport lounge at OR Tambo, or simply having a confidential WhatsApp conversation in a restaurant. This amazing feature gives you that personal digital bubble, even in the most public environments.

Privacy Display works hand-in-hand with Samsung’s software intelligence to give users complete control over when and how privacy protection activates.

Users can:

• Automatically activate Privacy Display when entering a PIN or password
• Trigger protection when opening specific apps such as banking, email or messaging

Choose adjustable privacy levels

• Partial Screen Privacy to shield notification pop-ups
• Maximum Privacy Protection for enhanced side-view shielding

The Protection that Adapts to Context When You Need It, Is Here

Privacy Display reinforces Samsung’s commitment to safeguarding personal information at every layer of the experience. With the introduction of this feature, Samsung is once again redefining what its flagship mobile phone can be, while ensuring that privacy travels with those on the move.

The Galaxy S26 series is available for pre-order now until 19 March 2026. Customers who pre-order can double their storage and save up to R5,000 in an exclusive limited-time offer³.

The Galaxy S26 series comes in Cobalt Violet, White, Black and Sky Blue, and is available at these recommended retail prices⁴:

• Galaxy S26 Ultra from R30,999
• Galaxy S26+ from R25,999
• Galaxy S26 from R20,999

The era of the AI phone has arrived. Pre-Order yours now!

^[1] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.
^[2] 78.1 X 163.6 X 7.9mm
^[3] Terms and Conditions apply.
^[4] Recommended retail price only. Prices may vary per retailer.