JOHANNESBURG, South Africa, 27 February 2018 – To celebrate its eleventh Olympic Games and to honour its 20-year long commitment to The Olympic Partner (TOP) programme, Samsung – Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category – proudly delivered unique mobile experiences through innovative technologies during the Olympic Winter Games PyeongChang 2018. Together with the Olympic Movement, Samsung focused on spreading its shared values of achieving the extraordinary and inspiring others to ‘Do What You Can’t’.

Various VR experience zones powered by the PyeongChang 2018 Olympic Games Limited Edition featured the exhilaration of winter sports including Winter Ride, Skeleton and Snowboarding, making the Samsung Olympic Showcases a must for all Olympic Games fans. The ‘Mission to Space VR: A Moon for All Mankind’ allowed visitors to experience lunar gravity for the first time through a space mission made possible with innovative 4D VR technology.

“As the Olympic Winter Games PyeongChang 2018 come to an end, we’re proud to know that Samsung technology powered lifelong memories for Olympic athletes and fans worldwide,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “I’m thrilled that Samsung’s meaningful technological advancements enabled a more enjoyable, exciting and connected experience for all.”

The Olympic Winter Games PyeongChang 2018 allowed Samsung’s newest advancements to empower people through state-of-art technology. By the numbers, Samsung’s milestones included the following highlights:

Spreading the Olympic Spirit

• 4,000+ PyeongChang 2018 Olympic Games Limited Edition were presented to the International Olympic Committee (IOC) to support athletes
• 1,500 torchbearers spread the passion and hope during the PyeongChang 2018 Olympic Torch Relay
• 149,353 specially-designed Samsung PyeongChang 2018 pins were distributed to Samsung Olympic Showcase visitors
• 10 lucky pin-collectors won the PyeongChang 2018 Olympic Games Limited Edition and two grand prize winners won two tickets to the Olympic Games Tokyo 2020

Creating Meaningful Connections Through Innovative Technology

• 435,878 athletes and fans visited nine Samsung Olympic Showcases for interactive activities powered by 2,157 Samsung products.
• 163,121 fans escaped the real-world to experience the exhilaration of eleven VR attractions such as going down the fresh mountain slopes while snowboarding and careening down the skeleton – all VR was powered by the PyeongChang 2018 Olympic Games Limited Edition
• 150 calls were made by Olympians at the two Samsung Olympic Showcases @ the Olympic Villages – adding up to 700 minutes
• 1,282,904 downloads of PyeongChang 2018 Olympic Winter Games Official Mobile Application which was developed together with POCOG (The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games) featuring real-time updates, athlete information, medal standings and Olympic Winter Games records.

JOHANNESBURG, South Africa, 25 January, 2018 – With about two weeks to go until the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, unveiled the PyeongChang 2018 Olympic Games Limited Edition. To further extend its Olympic legacy of supporting athletes and the Olympic family, Samsung will provide the exclusive devices, which are a special edition of the Galaxy Note8, as encouragement to do bigger things at the Olympic Winter Games, while also helping maintain real-time connections and capturing and sharing memories with those near and far.

In collaboration with the International Olympic Committee (IOC) and the PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games (POCOG), Samsung will deliver over 4,000 devices to all Olympians as well as the PyeongChang 2018 Olympic family, including IOC and POCOG staff allowing them to lean on Samsung mobile technology to enhance their experiences and connect more conveniently. The PyeongChang 2018 Olympic Games Limited Edition will include the bold new features of the Galaxy Note8, such as the innovative bezel-less 6.3-inch Infinity Display that fits comfortably in one hand, enhanced S Pen for efficient productivity and Samsung’s best-in-class Dual Camera. Exclusively for the Games, the PyeongChang 2018 Olympic Games Limited Edition will showcase a shiny white back glass to celebrate the winter theme and gold Olympic rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents and unity worldwide.

“Throughout our 20-year legacy as an Olympic partner, Samsung has showcased our support of the Olympic Movement by helping spread the Olympic Spirit and enhance connections through our latest technological innovations and immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re proud to provide the PyeongChang 2018 Olympic Games Limited Edition to all athletes in an effort to help them to stay connected, capture and share one of the most memorable moments of their lives.”

The PyeongChang 2018 Olympic Games Limited Edition will feature celebratory pre-loaded PyeongChang 2018 themed wallpapers, allowing recipients to stay connected in style through Samsung’s most advanced mobile technology. As an added element, useful apps will be pre-installed to help cultivate the utmost Olympic Games experience.

“Samsung’s commitment to the Olympic Movement has increasingly enabled meaningful connections through innovative mobile technologies over the past 20 years,” said IOC President Thomas Bach. “Samsung’s creation of an Olympic Games Limited Edition device reinforces Samsung and IOC’s shared desire to spread the Olympic spirit. It’s because of dedicated partners like Samsung that we’re in the position to provide unforgettable experiences at the Olympic Games time after time.”

Samsung to Provide Galaxy Note8 to Paralympians

Displaying commitment to the Paralympic Movement, Samsung will provide smartphones to all Paralympians at the Paralympic Winter Games PyeongChang 2018. Each Paralympian will receive the Galaxy Note8 along with cases that feature the Paralympic Games logo and be exposed to how breakthrough mobile technologies can help make the digital world more accessible for those with disabilities. Samsung has been a World Paralympic Partner since the Olympic Winter Games Vancouver 2010 and an advocate for the Paralympic Movement striving to inspire the spirit of progress and the human challenge ever since.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang 2018, and Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.