Samsung has launched the Buy and Try promotion^[1]. South Africans who want to try out Samsung’s cutting-edge 98” Neo QLED 8K, 4K, and OLED super big TVs designed for enthusiasts who want nothing less than the best. The compelling offer makes it easy to discover which of these 98” screens is the right fit for you. There has never been a better time to explore ultimate viewing experiences.

Here’s how it works:

1. Purchase a Super Big participating model from the Samsung Online Store, Samsung Store and Hirsch’s
2. Once delivered, you can use and explore the TV over 30 days
3. Try it, keep it and redeem a free gift after the 30 days: Freestyle Gen2, 43” Neo OLED or Q-Symphony Soundbar
4. If not, let Samsung know and the TV will be picked up in its ‘like new’ ^[2] condition and you will be refunded

Buy. Try. Keep

Between now and while stocks last, you can purchase the Neo QLED or OLED TV to try out. If you love it, you can keep it and receive a Freestyle Gen2 or 43” Neo OLED 4K TV or a HW-Q990C Q-Symphony Soundbar as a complimentary gift. If the TV screen is not entirely to your satisfaction, you can return it within 30 days, hassle-free, for a refund.

Participating Model:

98” QLED TV Q80C QA98Q80CAKXXA

98” Neo QLED TV QN90D QA98QN90DAKXXA

98” Neo QLED TV QN90A QA98QN90AAKXXA

85” Neo QLED 8K TV QN900C QA85QN900CKXXA

75” Neo QLED 8K TV QN900C QA75QN900CKXXA

77” OLED TV S95C QA77S95CAKXXA

Get ready to experience what Super Big 98” television viewing is:

Let every corner of your room immerse in a stadium or cinema-like experience with a screen size designed to captivate. The picture quality is something to write home about with its Direct Full Array feature that promises ultra-fine contrast levels. Experience the deepest blacks and the purest whites, ensuring each scene feels lifelike. Whether you’re reminiscing with old videos or streaming your favourite Netflix or Prime Video flick, the Neural Quantum Processor enhances every frame, bringing it closer to 4K brilliance.

With its powerful Neural Quantum Processor 4K, you get to experience the full benefits of the entire 98-inches and immerse yourself in the majestic pictures unfolding right in front of your eyes.  The powerful processor adjusts brightness, amplifies contrast, enhances objects and upscales resolution to turn everyday content into a feast for the eyes.

Get to enjoy realistic images in amazing clarity and detail courtesy of the TV’s Quantum HDR+. This is a shift from merely watching your favourite content, be it sports, series or movies, to truly enjoying it. If you opt to stay home and enjoy a game on the TV as opposed to going to the stadium, you’ll have zero regrets as the huge screen that fills your wall brings you all the action as if you’re right in the arena. Besides delivering an awesome picture, the processor also optimises the sound quality of whatever you watch.

You can find all your favourite content in one place with Smart Hub, which puts content curation and discovery in your hands, leaving you more time to stream and enjoy your shows instead of searching. For your optimal enjoyment, the TV comes with the Multi View feature, which lets you view different forms of content simultaneously, including live channels, apps, games, or the content mirrored from your mobile device.

For more information, visit https://www.samsung.com/za/offer/buy-and-try/

^[1] Terms and conditions apply.

^[2] Like-new condition, meaning that the TV powers on, has no damage, scratches, cracks or missing components or accessories.

On 1 June, the Samsung Pavillion Brand Store re-launched, unveiling a thrilling new shopping experience. Designed to capture the imagination, the revamped store offers the latest must-have technology from South Africa’s favourite technology brand [1]. For your home, work or play, you are now empowered by access to innovation that is simply breath-taking and transformative. Featuring cutting edge-design and the famous Samsung aesthetic, the Samsung Pavillion store is a must-visit.

“The store features a more pronounced signature look and feel through its cutting-edge design and the easily recognisable Samsung DNA that inspires confidence and projects the company’s innovative spirit and commitment to technological advancement,” said Anna-Lee Dos Santos, Group Head of Retail for Africa at Samsung. “With its new look, the store will not only offer loyal customers the most unique and immersive shopping experiences yet, but will also help even new Durban consumers discover the beauty of Samsung’s technologically advanced innovation at their shopping centre. The great service and the high-quality Samsung products will be accessible to all our Durban-based customers who shop at the centre and anyone looking to get their hands on the latest in Samsung technology need look no further.”

The ultimate aim of the store is to ensure that customers experience an incredible level of comfort, convenience and value. At Samsung Pavillion the customer decision-making journey is well considered. Here, you can get a hands-on demonstration of multiple Samsung products. See and hear the fully immersive new Neo QLED TV 8K and OLED TV technologies, or explore the eye-catching Bespoke fridge and microwave oven range. This product innovation ushers in an era of customisable home appliances, where you can tailor your kitchen appliances configuration by material, colour, and module to match various lifestyles and interior design concepts. The choices to transform your home are enthralling – whether you want to turn your home into a personal cinema with The Freestyle.  Take your passions further with the new Galaxy S23 Series designed for a premium experience with the 200 MP camera, next-level gaming performance, and more eco-conscious design Samsung’s most innovative Galaxy S series yet. If Earth Day inspired you to introduce sustainable, energy-saving appliances into your home, you can choose a washing machine or air-conditioner to keep you warm this winter. Maybe you’ll decide to pair the Galaxy Watch5 to the Galaxy Buds2Pro to take your next exciting steps to wellbeing and personalised fitness journey. Whatever life-enhancing technology you’re looking for, Samsung Pavillion is a retail store of the future – you can enjoy today.

Customers can choose a hands-on experience with pioneering devices, such as the Galaxy Z Fold4 and Galaxy Z Flip4, or discover how the ground-breaking Galaxy S23 series is redefining what you can now do with a smartphone. The friendly and highly-trained Pavillion staff are ready to show you how to make the most of value-adding services such as the Samsung Trade-in Programme [2], aimed at making Samsung’s latest devices accessible to more people.

[1] The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.

[2] Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone

Samsung proudly supports Busan’s bid for the World Expo 2030.

From news studios to production control and press rooms, Samsung, a leader in the digital signage market for 12 consecutive years, will take visitors on a virtual tour of a typical broadcasting environment to showcase a portfolio that enables any broadcaster to reimagine their studio and realise their vision.

At the centre of the news studio, visitors will experience how Samsung’s industry-leading modular display, The Wall, brings broadcasts to life in perfect picture quality. The company’s Crystal UHD, QLED 8K and Business TVs enhance all areas of a studio, while its business monitors help optimise engagement and efficiency behind the scenes in production control rooms.

These products are brought to life not only through the virtual showcase, but also through compelling customer success stories. Visitors will have a chance to hear how leading global news, sports and entertainment broadcasts, along with award-winning media companies, have implemented Samsung’s technology to deliver seamless viewing experiences to audiences around the globe.

To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your studio, please visit https://bit.ly/3sskkeI.

From news studios to production control and press rooms, Samsung, a leader in the digital signage market for 12 consecutive years, will take visitors on a virtual tour of a typical broadcasting environment to showcase a portfolio that enables any broadcaster to reimagine their studio and realise their vision.

At the centre of the news studio, visitors will experience how Samsung’s industry-leading modular display, The Wall, brings broadcasts to life in perfect picture quality. The company’s Crystal UHD, QLED 8K and Business TVs enhance all areas of a studio, while its business monitors help optimise engagement and efficiency behind the scenes in production control rooms.

These products are brought to life not only through the virtual showcase, but also through compelling customer success stories. Visitors will have a chance to hear how leading global news, sports and entertainment broadcasts, along with award-winning media companies, have implemented Samsung’s technology to deliver seamless viewing experiences to audiences around the globe.

To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your studio, please visit https://bit.ly/3sskkeI.

To help you discover which TV suits you best, Samsung has put together a quiz to point you in the direction of the most suitable TV for you and your lifestyle.

JOHANNESBURG, South Africa – 28 August, 2020 – From vast streaming services to cinematic video games, there’s never been more incredible content waiting at our fingertips – and there’s never been more reason to experience that content on a big-screen TV.

Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. As time goes by, many consumers report that they regret not buying a bigger screen TV. Today’s consumers want a bigger, more immersive picture. Which may explain why, according to recent consumer segmentation research conducted by Samsung, consumers rank screen size as a major reason to upgrade to a new TV, and why this year, experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent¹.

The benefits of buying a big-screen TV are as clear as the spacious displays’ immersive images. Let’s take a closer look at some of those benefits now.

1. Next-Level Realism

It may sound simple, but it’s true: the bigger your TV’s screen, the easier it is to appreciate its picture quality.

The key lies in the balance between size and resolution – the total number of pixels a TV’s screen contains. The bigger the TV, the more important its resolution becomes. An ultra-high-resolution TV like Samsung’s QLED 8K packs a whopping 33 million pixels into its screen. Such high resolution makes pixels imperceptible on a big-screen TV – amplifying your immersion by offering you a bigger, more realistic picture. With this in mind, it’s easy to see why consumers consistently rate screen size as one of the most important factors affecting their TV purchasing decisions, just as it’s easy to see how a big, high-resolution screen takes everything from watching films to gaming to the next level.

2. Watching Movies

Enjoy a theatre experience from the comfort of your living room.

A big-screen, high-resolution TV is ideal for enjoying films at the level of detail they were meant to be viewed. This includes both 4K Ultra-HD Blu-ray movies, as well as content from an ever-growing list of streaming services. Special effects look more spectacular, and cinematic moments become that much more so.

3. Gaming

Today’s video game consoles are exceptionally powerful, and capable of supporting incredibly rich and detailed gameplay. When paired with a big-screen TV, the on-screen action becomes even more immersive. Samsung’s QLED TVs offer next-level gaming with Auto Game Mode, a built-in function that automatically analyses connected gaming devices and optimises TV settings to make gameplay as detailed, smooth, and realistic as possible.

4. Watching Sports

When watching sports, a big-screen TV transforms your couch into the best seat in the house. The ability to see more of the action in greater detail makes you feel like you’re there, cheering on your favourite team.

5. Enjoying Edutainment

One of the biggest trends in TVs today has been the rise of edutainment. With so many students studying from home in recent months, TVs have emerged as valuable tools for sparking young ones’ curiosity. A big-screen TV offers a larger window for exploring a wide range of exciting subjects. Samsung’s QLED TVs – part of the company’s wide-ranging Smart TV portfolio – offer entertainment for all ages. They make everything from web browsing to recording shows simple and convenient.

Things to Consider

If you’re thinking of upgrading to a big-screen TV, here are a few points to consider before making your purchase.

» Get a Sense of Its Size

If you’re unsure how a big-screen TV would look in your home, here’s a handy idea: try using painter’s tape to create an outline of the TV size you’re thinking of buying on your wall for reference. You can also refer to the GIF above to see just how easily a 75- or 85-inch TV can fit into your living room.

» Remember That Immersion Is Key

When buying a big-screen TV, make sure that the display you choose will offer you the most immersive experience possible.

Samsung’s QLED 8K TVs combine a high resolution with cutting-edge innovations like the 8K Quantum Processor to offer users the ultimate in terms of both image quality and in-home entertainment. They’re available to explore at www.samsung.com/tvs/, where you can also find information on the company’s complete range of Smart TV offerings, including QLED 4K.

Click here to learn more about how Samsung’s latest TVs offer users a viewing experience unlike any other.

1 Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

Not only has Samsung worked hard to develop bigger and better screens, but the company has also been focused on enhancing its TVs’ design to provide the best possible viewing experiences. “Samsung’s QLED 8K 2020 TVs allow users to focus solely on watching and listening for total immersion,” explained Nivash Ramsern, Head: Visual Display at Samsung South Africa. “With these innovative screens, we reduced bezel sizes to make use of 99% of the display space and break down the boundaries of TV displays for optimized viewing.”

Take a look at the images below to learn more about the QLED 8K 2020 range and Samsung’s big-screen TV design journey.

¹ Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first-ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’ and ‘The Frame’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

• • Digital Migration is set to make a difference in Africa
  • It opens up a world of opportunity
  • Samsung QLED TV is part of a welcome technological evolution

It’s been over a decade since it was decided that all of Africa’s broadcast companies convert to digital terrestrial television (DTT). The process has however been delayed for many reasons. DTT uses less spectrum than analogue signals and the conversion was meant to free up spectrum for other applications. Spectrum relates to the radio frequencies allocated to the mobile industry and other sectors for communication over the airwaves. Only a few African countries such as Tanzania, Rwanda and Kenya were able to meet the goal. South Africa came close, with its broadcasters moving to a “dual illumination” mode, which transmits both digital and analogue signals. But much of Africa still has far to go to achieve the objective.

Why Digital Migration Matters

Shifting to a digital format offers a number of advantages, including improved reception quality, expanded channel options and the ability to add enhanced applications like video-on-demand. Additionally, once TV broadcasting switches to digital, the freed-up spectrum can be used for wireless applications, like those required for 5G for smartphones, that could contribute to broader economic growth. Then there are the added advantages of maximising the potential of pioneering technology like Samsung’s 8K QLED.

The QLED range offers crystal clear TV and a host of incredible benefits to viewers. This includes more screen size options, stunning picture quality enhancements, dazzling colours from every angle, exciting new design elements and it provides even more entertainment options. It does this by offering a new iTunes Movies and TV Shows app and supports Apple AirPlay 2.

The shift to digital will unlock even more potential from both 4K and 8K technology. 8K QLED can upscale current content to a level closer to 8K. However, digital migration will allow for the creation and viewing of content that even more matches the tech that goes into the breath-taking QLED range. It’s therefore important that digital migration is still on the agenda for most African countries. The continent has 54 countries and each presents broadcasters with unique challenges in the shift from analogue to digital signals.

When it does, pioneering advancements in mobile technology, as well as pioneering products like Samsung QLED, will capture our imagination even more so.

DTT info sourced from: http://www.intelsat.com/news/blog/digital-television-slowly-coming-to-african-viewers/

JOHANNESBURG, South Africa, 24 May 2019 – Samsung has announced the “Making History” QLED 8K TV commercial and a multi-platform campaign with CNN Films in celebration of the 50th anniversary of the Apollo 11 moon landing in 1969, when television enabled people around the world to witness one of mankind’s greatest achievements. In 2019, Samsung is making TV history again by pushing the boundaries of technology with QLED 8K, now allowing consumers to watch video content in the highest resolution this category has ever seen.

“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Nithia Pillay, Director: Consumer Electronics at Samsung South Africa. “As we mark the 50th anniversary of Samsung and the first steps on the moon by a human, it’s only fitting that our “Making History” QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”

Created by adam&eveNYC, Samsung’s “Making History” QLED 8K TV commercial campaign features moon landing footage licensed from the ground-breaking ‘APOLLO 11’ documentary. This summer, Samsung will also sponsor the broadcast premiere of the ‘APOLLO 11’ documentary on CNN, beginning June 23 at 9:00pm and 11:00pm Eastern with limited commercial interruption and will feature a special 60-second version of Samsung’s “Making History” commercial. Directed and produced by Todd Douglas Miller, ‘APOLLO 11’ was created from newly-discovered, never-before-seen 70mm archival footage and more than 11,000 hours of uncatalogued audio recordings from NASA and the National Archives.

‘APOLLO 11’ (and ‘Apollo 11: First Steps Edition’) is the result of more than two years of collaboration between Miller’s Statement Pictures and CNN Films, and marks the third collaboration between CNN Films and Miller. CNN Films and Miller also collaborated for the production of the documentary short, distributed by Great Big Story, THE LAST STEPS, about the final NASA lunar mission, Apollo 17.

‘APOLLO 11’ is a cinematic event that takes viewers on NASA’s historic mission led by astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins, that first put men on the moon 50 years ago. In addition to the ‘APOLLO 11’ television premiere on June 23rd, the film will encore Saturday, June 29 and Saturday, July 20 at 9:00pm on CNN. Samsung’s cross-platform campaign with CNN aligns the new era of 8K QLED picture quality together with the technical feat of the film’s extraordinary production. This includes branded content produced by CNN’s brand studio Courageous for Samsung’s QLED 8K TV, which features retired astronaut Scott Kelly narrating a personal experience from his space travel. The creative will launch on the anniversary of the moon landing across CNN’s social handles.

Additionally, Samsung will sponsor a three-part digital video series tied to the anniversary. This CNN editorial endeavour will spotlight a new generation of women leaders who are determining where the next great discoveries will be made, developing the ground-breaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.

About Samsung 2019 QLED 8K TV
Samsung’s 2019 QLED 8K TV line delivers premier picture quality, remarkable design and innovative smart features and for the first time ever – 8K resolution. Available in more sizes than ever including 65”, 75”, 82”, 85” and 98” options, these QLED 8K TVs incorporate Samsung’s proprietary Quantum Processor 8K, which upscales lower resolution content to stunningly crisp 8K while also allowing for playback of native 8K content. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, Samsung’s proprietary AI technology can recognise and upscale any content, regardless of the native resolution, to pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

For more information on Samsung’s 8K TV line, please visit: https://www.samsung.com/za/tvs/qled-tv/highlights/