Image quality has become a key deciding factor for consumers. Beyond screen size or resolution, the real difference today lies in the technology behind colour, brightness and visual fidelity – therefore, understanding these elements is crucial for identifying a high-performance television.

One of the most significant advancements is the Real Quantum Dot technology certification from TÜV Rheinland^[1] that certain Samsung televisions are accredited with. This innovation elevates the viewing experience to a new level and differs from other solutions that use alternative layers or colour simulations. Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment. Thanks to this technology, it is possible to achieve 100% colour volume^[1], delivering brighter and more realistic images – even in scenes with high levels of brightness or contrast.

Another important aspect of Real Quantum Dot technology is its contribution to the durability and safety of the television. By not using materials such as cadmium^[2] – this innovation allows for more stable visual performance over time and aligns with current sustainability and environmental standards.

So, what should you consider when choosing a high-performance TV?

Verify that the television uses advanced technologies such as Real Quantum Dot, capable of reproducing accurate and consistent colours, even in very bright scenes. Look for equipment that offers 100% colour volume^[2] , which delivers more vivid and accurate images across different types of content.

Brightness stability: a Real Quamtum Dot TV maintains brightness and colour intensity without degrading. Opt for technologies that do not use elements such as cadmium^[3], which are associated with better long-term performance and current sustainability standards. Beyond resolution, consider how the image behaves under different lighting conditions and in content such as movies, sports or video games.

Choosing a television goes beyond comparing sizes or resolutions: it involves understanding how the technology behind the image works.

By considering these recommendations, you can make better decisions and enjoy a viewing experience that lasts.

^[1] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Samsung has completely eliminated the use of cadmium, a highly toxic heavy metal, in its QLED and Neo QLED TVs since 2014. Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

Thanks to this innovation – Samsung achieves 100% colour volume^[2], great brightness and durability, positioning itself as a benchmark in high quality visual technology.

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland^[3] confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

Realistic And Vibrant Colours With Real Quantum Dot

Real Quantum Dot technology uses nanocrystals that transform light into accurate colours, achieving near-realistic reproduction. This results in more vibrant images, sharper details and an immersive experience for both movies and TV shows. Unlike technologies without the certification, Samsung TVs with Real Quantum Dot maintain their image quality for longer – guaranteeing long-lasting performance.

Cadmium-Free^[1]: Responsible Innovation

One of Samsung’s major differentiators is that its Real Quantum Dot technology is cadmium-free¹, a heavy metal commonly used in traditional displays that poses risks to health and the environment. By removing this component, Samsung improves the safety of its products, without sacrificing quality or visual performance.

Greater Brightness & Contrast For Different Types Of Content

Samsung TVs offer superior brightness, allowing you to enjoy clear images even in brightly lit environments. Furthermore, optimised contrast highlights details in both dark and bright scenes. This allows for a cinematic experience at home, with accurate colours and greater image depth.

For more information about Samsung televisions, visit: https://www.samsung.com/za/tvs/all-tvs/.

^[1] Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

The biggest shopping event of the year is here, and Samsung is turning up the brightness this Black Friday with spectacular savings on its cutting-edge QLED TVs, featuring Real QLED technology, delivering lifelike colour and performance.

South Africans can experience the stunning picture quality, advanced AI features and trusted performance of Samsung’s latest QLED TVs, at incredible Black Friday prices available until 30 November 2025.

One of this year’s star deals is the 65″ Q7F 4K QLED Samsung Vision AI TV 2025 (QA65Q7FAAKXXA), now available for R9,999^[1] (Save R3,000). This TV delivers AI Upscaling, adaptive sound and smart picture enhancement that automatically adjusts to your room and content. With SmartThings^[2] integration, your TV becomes the centre of your connected home.

What Makes Samsung’s QLED Technology Genuine?

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland^[3] confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

In simple terms, this certification guarantees that your TV delivers high picture quality powered by genuine Quantum Dot technology, delivering colour accuracy and brightness.

Samsung’s Real QLED TVs deliver a viewing experience that’s bright, rich, and sustainable:

• True Quantum Dot Display: Combines a real quantum dot light-converting film with blue light sources to produce more vivid and accurate colours.
• 100% Colour Volume^[4]: Experience consistent, lifelike hues whether you’re watching a sunny cricket match or a moody thriller.
• Precision Colour Accuracy: TÜV Rheinland testing confirms the separation of red, green and blue light sources for pure, balanced colour reproduction.
• Eco-Conscious Design: Samsung’s Real QLEDs are cadmium-free^[5] – safe for both you and the environment.

Ask the Right Questions Before You Buy

Don’t just go by the label – make sure your next TV meets Real QLED standards. Ask:

• Is it cadmium-free?
• Does it deliver 100% colour volume?
• Is it TÜV Rheinland certified as Real QLED?

If the answer is “no,” it’s not a Real QLED.

Your Real QLED Experience Awaits

Samsung’s 2025 QLED line-up, powered by Vision AI, redefines home entertainment, from family movie nights to live sports and next-gen gaming. Built for the future, it’s more than just a TV; it’s a window into a world of colour, clarity, and intelligent design.

This Black Friday, don’t settle for less. Look for the Real QLED mark, make the smart choice, and enjoy unbeatable deals until 30 November 2025. For more information, visit https://www.samsung.com/za/offer/black-friday/ or your nearest Samsung Store. T&C’s apply.

^[1] *Recommended Retail Price only. Prices may vary per retailer.

^[2] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[3] Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

^[4] Measured to DCI-P3 standard, certified by VDE.

^[5] Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

One of the biggest shopping events, Black Friday, is around the corner, and for many South Africans that means it’s the perfect time to upgrade the home entertainment setup with a new TV. Samsung has the breakthrough technology that defines the Real QLED experience.

What Is Real QLED?

Samsung’s Real QLED has earned official certification from the globally respected German testing body TÜV Rheinland. This mark verifies that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

In simple terms, the Real QLED mark confirms that your TV delivers superior picture quality, powered by genuine Quantum Dot technology. When it comes to visual brilliance, Samsung’s Quantum Dot technology is leading the charge in delivering a picture-perfect viewing experience.

Why It Matters: The Samsung Difference

Here’s what the Real QLED certification guarantees:

• True Quantum Dot Display: A real quantum dot light-converting film combined with blue light sources ensures richer, more accurate colours than ungenuine “QLEDs.”
• 100% Colour Volume*: Samsung QLED TVs produce a multitude of shades, delivering vivid and consistent colours at any brightness level. Whether you’re watching a summer cricket match in broad daylight or a late-night blockbuster, the picture remains stunningly real.
• Colour Accuracy: TÜV Rheinland testing confirms the separation of red, green, and blue light sources — the foundation of lifelike, vibrant images.
• Environmentally Responsible Technology: Samsung’s Real QLED is cadmium-free** and built with sustainability in mind, aligning with global eco-conscious standards. More than sustainability, it’s also about safety for humans. Cadmium is a hazardous chemical, and that is why it has been removed from the manufacturing process.

Ask the Right Questions Before You Buy

When shopping for a TV this Black Friday, don’t just be swayed by a label. Ask the real questions:

• Is it cadmium-free?
• Does it deliver 100% colour volume?
• Has it earned Real QLED certification or any recognition for environmental responsibility?

If the answer is “no,” then it’s not a Real QLED.

Built for Now, and for the Future

A Samsung Real QLED TV isn’t just an investment in a screen; it’s an investment in true-to-life colour, unmatched brightness and lasting quality. Whether it’s family movie nights, high-action sports weekends or gaming marathons, Samsung’s QLED TVs deliver the kind of performance that brings every moment to life. The 2025 TV line-up is even better, it features Samsung’s most advanced TV technologies yet – including QLED and OLED panels powered by Vision AI.

This Black Friday, when you see the QLED label, don’t settle for less. Look for the Real QLED mark and enjoy a Real experience.

*Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time in the world — thereby presenting unparalleled colour expression.

**Samsung’s quantum dot technology has been recognised by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design — an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

Samsung’s QLED displays are not just for watching – they are also for inspiration. The incredible QLED Quantum Dot technology now plays a crucial role in enhancing creativity by delivering vibrant, lifelike colours and exceptional picture quality. This kind of modernisation in Samsung QLED technology is not just about flexibility – but also about real innovation at the core.

QLED’s Quantum Dot technology produces a wider range of colours than traditional displays – ensuring that they are displayed accurately and vibrantly. Samsung’s QLED is like a canvas that empowers users to see and express the world in richer, more vivid colour. With this innovative technology, Samsung is now not only providing advancement in display technology, but also offering a more vibrant and realistic viewing experience to creatives around the world.

What makes Quantum Dots so special are the microscopic molecules that emit precise colours when lit – resulting in higher brightness, accurate colour reproduction and a wider colour gamut. Samsung’s QLED uses this Quantum Dot technology to deliver 100% colour volume — maintaining richness at any brightness level. This technology allows the TV to produce a consistent, vivid and accurate colour display, be it in very bright or dark conditions. QLED is able to show deeper reds, brighter greens and purer blues. Colour accuracy then essentially means that – what you see is what the creator intended.

With this revolutionary technology – a filmmaker now experiences their work in studio-grade clarity. The picture accuracy and superior contrast of Samsung’s Quantum Dot TVs – make every film feel cinematic, be it the latest blockbuster or an old classic. In essence, Quantum Dot TVs provide filmmakers with a more realistic and visually engaging experience, making them a valuable tool for enjoying their work and professional use. And, a family watching a documentary is also able to feel immersed in the natural world.

In addition, Samsung Art Mode feature^[1] is able to transform your screen into a digital gallery — merging art and technology. You can now showcase your artwork from the Art Store as well as upload your own photos or even choose from a selection of curated art pieces. The Samsung Art Store^[2] is a subscription-based service that provides access to a wide variety of digital artwork for display on Samsung TVs, primarily the Frame TV series. It allows users to transform their TV into a digital art gallery, showcasing a diverse collection of paintings, photographs and other art forms. 

In addition, Samsung recently launched the Art TV^[3] of Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store. And furthermore, the Ambient Mode^[4] lets you personalise your space with visuals that reflect your taste or mood. This innovative feature allows you to display content on the screen even when the TV is not “on.” Also, you can now transform your TV into a customisable art installation or a source of useful information when not being used for regular viewing.

With the help of QLED’s Quantum Dot technology – it is clear that Samsung is now empowering creativity and unleashing “The Artist Within”. The company’s QLED TVs have now become more than just a display, they are creative partners. For this reason, Samsung remains committed to using ground-breaking technologies such as QLED’s Quantum Dot to leverage artistic expression and technological innovation to create a more immersive and engaging viewing experience for consumers.

Samsung’s QLED with Quantum Dot technology are bridging the gap between technology and creativity. This foundation of the real QLED experience that Samsung has pioneered, invites users to see the world more vividly and to create, imagine and feel more deeply. All of this is an indication that Samsung’s QLED displays are not your average TVs – they are the result of years of refinement and mastery in Quantum Dot display technology.

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Disclaimers:

^[1] Terms & Conditions Apply. Art mode cannot be permanently disabled.

^[2] The Art Store is available on Samsung’s The Frame TVs and is expanding to other Samsung QLED TV models. A subscription is typically required to access the full library of artwork, though some free content may be available. 

^[3] Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

^[4] The Ambient button is only available on select remotes. If you press the Ambient button when the TV is turned off, the TV will turn on in Ambient Mode.