It’s Samsung’s birthday, and this year, the celebration is all about you. From now until Sunday, 19 October, Samsung is marking the occasion with exclusive birthday deals across its full range of innovative products, giving loyal fans and new shoppers alike the perfect reason to upgrade their world.

Whether you’re refreshing your home, elevating your entertainment, or upgrading your tech game, Samsung’s birthday sale has something for everyone. From The Frame and Neo QLED 8K TVs, to cutting-edge Galaxy smartphones, tablets, watches, and buds, customers can enjoy exceptional savings on some of Samsung’s most-loved innovations.

Step into any Samsung Store and explore unbeatable offers on the latest Galaxy S25, Galaxy Z Fold7 and Z Flip7, Galaxy Buds3, Galaxy Watch Ultra, and more. Or bring the power of smart living home with incredible deals on fridges, washing machines, microwaves, and other premium Samsung appliances, all designed to make life simpler, smarter, and more connected.

But hurry, as these birthday deals won’t last forever. You have until Sunday, 19 October to join the celebration and make the most of Samsung’s biggest birthday event of the year.

Don’t wait till it’s too late. Seize the moment now!

Colour evokes emotion and immediately draws one’s attention. With the Galaxy S23 FE it allows users to select a colour that best fits their style. Understanding this powerful connection, Samsung’s dedicated team of developers and designers have married beauty with functionality, creating a product that resonates with consumers’ desires. The Galaxy S23 FE encapsulates this philosophy, with its array of radiant colours – Graphite, Cream, Mint, and Purple^[2]. These fresh and vibrant new shades capture the dynamic spirit of summer, allowing users to express their individuality with flair.

The Galaxy S23 FE offers a plethora of remarkable features that promise a consummate experience. Its robust durability ensures that it’s ready for every summer adventure, With Corning® Gorilla® Glass 5 shielding the front and back, the phone is built to last. Plus, it comes with an IP68 rating for dust and water resistance^[3].

This summer, it’s not just about the colours of the Galaxy S23 FE, but also about how it complements the colourful lifestyles of its users. With its seamless ecosystem, users can enjoy a smooth and integrated experience, whether they’re streaming their favourite summer hits, planning their next getaway, or sharing their best memories with friends.

You can capture your life’s best moments with the pro-grade, high-quality camera set. Equipped with ground-breaking Nightography, the camera guarantees that every sunset, beach bonfire, and midnight swim is captured with stunning clarity. Vivid and rich detail are the name of the game as you achieve all these epic shots with the 10MP selfie, 12MP ultra-wide, 50MP wide-angel and 8MP 3x optical zoom cameras of the new offering.

Samsung believes in making transitions smooth and rewarding. With the latest exceptional trade-in offer, consumers can get their hands on the Galaxy S23 FE, and join the exciting Galaxy flagship. When you trade in your old eligible phone, you can get a guaranteed R10 000*^[4] cash back, or enjoy up to R400 off on your monthly contract. Dive into the world of epic with the Galaxy S23 FE, and let this season be a celebration of colours, innovation, and experiences.

Samsung proudly supports Busan’s bid for the World Expo 2030.

^[1] Recommended retail price only. The price may vary per retailer.

^[2] Colour availability may vary depending on country/region or carrier.

^[3] Galaxy S23 FE is rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear.

^[4] Up to R10000* Terms and conditions apply.

Austin Malema is a trailblazing photographer who challenges the status quo through original perspectives and views. With his Samsung Galaxy S22 Ultra he is taking smartphone photography to epic new heights. Watch this dynamic creative in action in the videos below to discover the incredible ways you can transform your own photography skills. Many South Africans would have already seen his masterclasses first-hand, as part of the national roadshow to launch the ground-breaking Galaxy S22 Series. This June Mzansi got to see the unmissable GQ dual cover he shot with a Galaxy S22 Ultra. Breaking the rules of light, this famed photographer’s new smartphone was able to rise to the challenge of harsh and even low lighting to create imagery that will stand the test of time. Watch the videos to see how you can bring your own vision to life with pro-grade cameras, editing suite, as well as the Galaxy Note’s beloved S Pen, now built into a Galaxy S Series for the first time. With Samsung’s fastest processor, 2-day battery* and Galaxy’s most intelligent camera yet, unlimited creativity and productivity is now in your hands. Enjoy a few tips and tricks from the master.

Watch Austin edit photos using Galaxy S22 Ultra’s object eraser that cuts objects out of the photo without cropping, and turn to Photo Remaster which gives you the power to retouch with ease.

Just like Austin, you can use Galaxy S22 Ultra’s full quad camera system, record from multiple angles as well as the Selfie and Rear Cameras, all at once. Here’s how to create your own director’s cut.

Zoom in on the amazing features that can make you and the Galaxy S22 Ultra a formidable duo. Explore the Galaxy S22 Series here

^*Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.

The Galaxy S22 series are the most powerful devices Samsung has ever created. Considering the incredible benchmarks, they have already set, the sky is no longer the limit in mobile innovation. Guests such as Hayleigh Chamberlain, the number #1 Top Tech Youtuber in the country, eagerly hopped onto a helicopter to test the exciting Galaxy S22 Series camera technology, from a whole new perspective.

Everyone who took to the skies experienced the wonder of Galaxy Nightography, mesmerizing approaches to turn the dark into light, capturing the smallest details in high-solution – showcasing how Galaxy S22 is breaking the rules of light². Before jumping on to the helicopter, renowned cinematographer Scott Hurley raised the super-powerful Galaxy S22 Ultra to the sky, activated Hybrid Space Zoom, aimed it at the moon, and went further than any of his fellow guests. The video below shows the intense clarity and startling picture quality he was able to achieve – of an object almost 400 000km away.

Scott Hurly:

Being trailblazer themselves, Sarah Langa and Koketso Chipane put their directors’ hats on as they explored the incredibly empowering Director’s View feature in the Galaxy S22 series. Watch below as they captured all the action and reactions of the night, showcasing the Galaxy S22’s Night Mode and epic 4K capabilities, which even brought locations in Sandton, kilometres from the venue – closer. Breaking the rules of distance is yet another way the Galaxy S22 Series is creating epic new experiences.

Sarah Langa:

Koketso Chipane:

Packed with Samsung’s latest AI technology and new Nightography features, the Galaxy S22 and S22+ support next-level camera experiences, ensuring that your content remains crisp and clear, day or night. The smartphones’ super-fast 4nm processor powers users through even the busiest of days, while their sleek and durable Armor Aluminium design is built to last. The Galaxy S22 Ultra, meanwhile, combines the unrivalled power of the Note series with the S series’ pro-grade camera and performance, and is the first Galaxy S series device to feature a built-in S Pen – Samsung’s fastest and most responsive yet.

Are you ready to break the rules with the Galaxy S22 series?

Disclaimers:

¹Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.

²Adaptive Pixel only works with high resolution photos, not at basic resolution.