JOHANNESBURG, South Africa – 10 October 2019 – This year Samsung was once again announced as South Africa’s Overall Favourite Brand, at the Sunday Times Top Brands Survey. Accolades such as these, along with Samsung’s relentless pursuit of perfection, has laid a solid foundation for Samsung’s Power of 10 celebration. The celebration will be brought to life at an event at Taboo Nightclub in Sandton, Johannesburg on 10 October 2019.

“The Power of 10 is about giving people the power to do what they can’t. It’s about differentiated, purposeful innovations that enhances South Africans’ lives and make them more connected. This is a celebration of our ongoing commitment to the country through product design to better people’s lives,“ says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Samsung has always believed in creating human-driven innovations that defy barriers to progress. This extends all the way from meaningful design, intelligent connections, quality craftsmanship, to projects that uplift communities and creates jobs. From a product perspective, Samsung continues to pioneer new innovations, from the groundbreaking Note10 and Note 10+ powerphones, the popular Galaxy S10, and a whole new product category in the form of the Galaxy Fold. In homes throughout the country, Samsung captures the imagination of the nation through the introduction of the perfect reality of 8K QLED TV and appliances like the RS5000 fridge, which give people the power to effortlessly control temperature and space.

At the event in Sandton, Samsung will unveil its latest device tailored to the local market and the Power of 10 celebration will continue long after the event. It will also be a part of Cassper Nyovest’s famous Fill-Up concert series, in December in Rustenburg.

“In an ever-changing world with evolving consumer needs, we continually push the boundaries with every product, to deliver a perfect 10. South Africa can expect many more innovations and projects that make life better, “ concludes Mokanyane.

• Technology is shaping what and how we consume content
• The S10 has enhanced viewing with an incredible cinematic display
• Wellbeing has been factored into the experience

It’s that time of the year when we begin to miss the warmer, sunnier days under our big, blue African skies. As winter embraces us in an icy grip, indoors seems like a decidedly better place to be. This is exactly when warm blankets and a couch or bed becomes heaven. It’s also when we find even more joy in our smartphones. The bigger screens suddenly become more of an experience. Why venture outdoors to watch a movie in a cinema when you can watch a world of content on your very own big screen. This is where the Galaxy S10 truly shines. Put simply, the S10 features the most beautiful display the Galaxy family has ever seen. If you thought you’d seen immersive before, you haven’t seen anything yet.

O So Beautiful

The Galaxy S10 introduces Samsung’s new, 19:9 Infinity-O Display, which maximises screen space to offer you more room, to do so much more. Bezels have been reduced to create more space for what matters most, like watching movies, TV shows, reading books and playing games. In fact, Samsung has crafted a revolutionary display that covers the entire front of the phone, making everything you watch that much better. In addition, if your phone slips off the couch onto a cold tiled floor, the screen of the S10 and S10+ is protected by the impressive strength of Gorilla Glass 6.

A Winter Wonderland

The Galaxy S10’s new Dynamic AMOLED display fosters truly cinematic viewing experiences. The display is capable of producing over 16 million colours. Simply put, it’s the world brought to life in an immense, beautiful way with the colours you see being a near-perfect match to real life.

This leading-edge S10 also is the first smartphone display in the world to support HDR10+: a next-generation open standard for high dynamic range (HDR) video. HDR10+ support effectively delivers cinema-quality visuals to you by enabling compatible content to be depicted precisely as the your favourite director intended. This means that when streaming a film, for instance, colours are more accurate and the viewing experience is more captivating. The display also utilises dynamic tone mapping technology to optimise colours from scene to scene, to produce better contrast between light and dark scenes. It also adjusts brightness levels so that even the smallest details look beautiful even in low-light conditions. And the Galaxy S10’s bright, brilliant screen ensures that colours are crisp even under harsh sunlight. You’ll appreciate that summer rolls around again.

Easy on the Eyes

So if you’re going to be spending more time cosying up with your personal home cinema then it’s also important to consider the impact on your eyes. The S10 does exactly that. Comfort is key when it comes to this smartphone, which is why Samsung optimised its newest flagships with innovations that make these beautiful devices even easier on the eyes. If you regularly check your phone before going to bed, you’re likely familiar with blue light emissions, which studies indicate can affect your sleep. The Dynamic AMOLED display has been certified by the experts at TÜV Rheinland to reduce blue light, which helps in protecting your eyes.

And to make it easier to snuggle up to, each Galaxy S10 also features a comfortable, lightweight design, as well as Samsung’s revolutionary One UI. The latter features a clean, intuitive user interface that reduces clutter to help you stay focused and places important information at the bottom of the display to enable you to comfortably manage your device with one sleepy hand. It also includes a built-in Night Mode that optimizes the display for night-time viewing allowing you to seamlessly transition to darker environments.

Ultimately, each S10 device is packed with powerful features that have made headlines across the globe including a screen made for cinema, ultrasonic fingerprint security, Wireless PowerShare, a long lasting battery and ground-breaking camera features, including an ultra-wide lens. So, whatever the season, you have a device that’s bound to make you feel warm inside.