JOHANNESBURG, South Africa – 18 August 2021 – Many of us don’t usually give the humble washing machine much thought but in winter as we use more clothes, this unsung hero of our everyday lives gets noticed a lot more. The reality is, for most of us washing machines play such a functional role that we don’t often see a need to optimise the laundry process. However, the choices we make, from the type of machine we choose, down to our daily washing habits has significant implications on the convenience of the laundry process and even the amount of energy and water we use.

From tips to selecting the right washing machines, to good habits to adopt, read on to find out how you can make the most of your washing machine.

Purchase Decisions

Take your time and do the research into purchasing the right washing machine. It is after all a significant, long-term investment expected to last for a while.

Decision 1 – Top or front load?

Top and front load washing machines come with their respective advantages. Consider these factors when deciding between the two:

• Gentleness of wash – Front-loading washing machines tend to be gentler on fabric – especially suitable for people wearing clothes with delicate materials.
• Energy consumption – Front-loading washing machines use less water and electricity than the average top-loading washing machine.
• Flexibility – Front-loading washing machines can fit under counter, or be stacked with a dryer. When these two appliances are stacked, space is saved, especially useful for those living in compact living spaces such as in complexes.
• Accessibility – Top-loaders are more convenient since you don’t have to bend over to load and unload clothes. You can also throw in a piece of garment even when the top loading washing machine is in the middle of a wash cycle. Although if you do have a Samsung AddWash washing machine, you can effortlessly pop in a forgotten item of clothing during a washing cycle.

Decision 2 – What new technology should I consider?

When making your shortlist, look out for washing machines with innovative technologies that can make your laundry experience more seamless and efficient.

Hygiene Steam

You can give your clothes a deep, hygienic clean with steam. A Hygiene Steam cycle improves the cleaning quality of your wash without pre-treatments. It releases steam from the bottom of the drum, so every item is thoroughly saturated. This removes ingrained grime and 99.9% of bacteria* and allergens¹.

AI Wash

Every laundry load is unique. AI Wash knows what to do with your laundry even when you don’t. Its 4 built-in sensors work together to determine the optimal amount of water, detergent and rinses your load needs based on soil level and weight of your clothes.

Intelligent Mobile Integration

Innovative technology should also seamlessly plug into your lifestyle. With the SmartThings app² you have that power. For instance, it lets you schedule your wash from anywhere through your smartphone – making laundry less of a chore for those who dread it – but more on this in the next section. With the integration of Samsung’s SmartThing’s Laundry Planner, you can now specify when you want the cycle to finish, as we all know you shouldn’t leave laundry sitting in the washing machine after the cycle is over, because it can lead to more creasing and even odours.

Another great innovation is Samsung’s EcoBubble technology, which makes a difference as it froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt faster than conventional dissolved detergent.

Smarter Washing Everyday

So now you’ve found the chosen one, the one machine that fits well into your laundry space, is equipped with energy-efficient technologies, and within your budget. But picking the right machine is only half the battle won. By practicing small habits daily, you can maximise the savings and benefits.

For starters, having a good understanding of the different types of wash cycles required for different needs could save you precious water. Simple habits make a collective difference, so always opt for the shortest possible cycle to get the job done; the less time garments spend being spun around in the wash, the longer they’ll last. Reserve longer washes for heavily soiled and bulky items, and shorter cycles for less soiled and delicate clothing.

Ultimately, for most of us washing machines are one of the most essential and frequently used electronic appliances in our homes and likely one of the most longest lasting electronic appliances. By being deliberate in our decisions when it comes to laundry, from purchase to daily habits, we are not just able to enjoy significant cost savings, but also do our part for the environment.

And if you do want to purchase a washing machine now, it’s a really good time. Samsung and OMO have teamed up to offer incredible value with the popular Wash Days promotion. When you buy selected Samsung Washing machines you get up to 80 FREE washes with OMO Auto. You have between 1 July and 31 August 2021 to buy a qualifying Samsung washing machine and be eligible for the ultra-handy OMO hampers².

The secret is out. This is a great time to choose a washing machine.

¹Based on The British Allergy Foundation (BAF) test report for the Hygiene Steam course. Removes allergens derived from house dust mites.

²Requires installation of SmartThings App on compatible Android or iOS device, with Android 6.0 and higher or iOS 10.0 and higher, and Wi-Fi® connectivity to the mobile device.

³Terms and conditions apply

JOHANNESBURG, South Africa – 16 June, 2020 – Whether or not you’re a fan of cold winds, misty midday chills and rainy evenings, the fact of the matter is that the warm and welcoming weather of the last few months has bid us goodbye. This is also a time when we use our washing machines far more than usual, from those oversized jackets to multiple layers of clothing. And with the flu season in full swing, there is also a greater need to keep our clothing hygienic to stop germs from spreading. Fortunately, these are considerations already factored into the design of Samsung appliances. And now, many will also be pleased to hear that Samsung Wash Days are back. The longstanding, successful partnership between Samsung laundry appliances and OMO auto liquid has been designed to provide a highly efficient, stress-free laundry experience. Samsung has once again partnered with Unilever to bring South Africans the Samsung Wash Days campaign, powered by OMO. Customers purchasing a Samsung AddWash, Ecobubble or Activ DualWash Washing machines will qualify for an OMO Wash Days for up to 180 Free Washes from participating stores.

“The combination of innovative technology in Samsung’s washing machines and OMO’s trusted performance is a perfect match for any laundry day. With this campaign, we’re also building on our mission to give customers peace of mind that with Samsung appliances, keeping everyday items cleaner is a breeze, “said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

With the Wash Days campaign, Samsung is partnering with a brand also committed to enhanced hygiene and cleaning performance. The washing machines applicable to the Samsung Wash Days campaign are:

• Get 180 Free Washes* with every AddWash purchase

About AddWash – Forgot a shirt? Add Wash lets you simply and quickly add forgotten clothes after your cycle has already started. You can also easily pop in hand-washed clothes that you just want to rinse or spin dry.

• Get 140 Free washes* with every EcoBubble purchase

About EcoBubble – Samsung EcoBubble technology froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt up to 40x** faster than conventional dissolved detergent. Wash clothes as effectively in cool water as you would in warm water, saving energy up to 70%***

• Get 120 Free washes* with every Activ DualWash purchase

About Activ Dualwash – Add a sink to your laundry room for all your stain removal and pre-washing needs. Simply lift the sink to let items fall into the washer.

Customers need to buy selected Samsung washing machines, from 1 July to 31 August 2020 to be eligible for the OMO hamper*.

To celebrate the return of Samsung Wash Days with OMO, here are a few simple washing tips:

Washing your laundry at a low 30°C takes less of a toll on your clothes and allows your household to be more environmentally friendly. With Winter temperatures on our mind here are a few ways temperature makes a difference:

• The temperature on the care label refers to the highest temperature the item can be washed at without being damaged, but you can wash it at a lower temperature to save electricity.
• Grass, food or grease stain? Instead of wasting energy washing a stubbornly stained garment twice, wash the item at the highest temperature indicated on the care label, along with other items that can handle this heat.
• Always wash dark clothes separately, even when washing at a low temperature.
• Always do a full load of laundry to be as energy-efficient as possible. Group garments together that can be washed using the same cycle. Don’t overload the machine either, as this may lead to the clothes not being washed properly.
• Use the highest spin the items can handle if your machine has a separate spin selector. This will mean less drying time needed.
• Unpleasant smells are caused by bacteria growing on fabrics that have been lying in a bundle while wet for an extended period of time.
• BONUS WINTER TIP: If one family member has a cold, wash their items separately at the highest temperature on the care label using OMO. This will help kill germs and prevent the infection from spreading.

*Terms and conditions apply

**Based on Springboard test report of Samsung Ecobubble vs conventional dissolving detergent

** *Based on VDE test report of Samsung Conventional Cotton 40 °C vs EcoWash 15 °C    

JOHANNESBURG, South Africa – 08 June, 2020 – A healthy home is a happy home. By promoting excellent hygiene throughout the house and introducing new levels of comfort and cleanliness to daily chores, Samsung’s premium appliances make it easier for families to maintain a healthier home. However, the best-loved appliances also save you time, money and they do this effortlessly. That’s why Samsung’s AddWash Front Loader Washers make so much sense.

Designed with Health in Mind

Thankfully, the eco-friendly ECO Drum Clean technology featured in the AddWash eliminates offensive odours by eradicating 99 percent of contaminants* from the washing machines themselves – without using detergents. Contaminants include waste from previous washes, as well as from food, residual detergent, dirt and tap water. If left unchecked, this waste can foster the growth of up to 14 different germs and 12 different moulds in a typical washer.

Built for Convenience

Designed with water and energy conservation in mind, Samsung also considered the frustrating scenario of getting a load up and running, then discovering a few items of clothing that didn’t make it into the machine. Instead of having to wash a second load, this water and energy-sapping process is eliminated with the innovative AddWash functionality. It lets you simply and quickly add forgotten clothes and items after a cycle has already started. That random sock that tries to escape the wash, may not appreciate this feature.

Made To Save the World And Your Wallet

In order to further save on energy, AddWash Front Loader Washers feature a Digital Inverter Motor, which delivers superior energy efficiency, minimal noise and long-lasting performance. Adding to those benefits, Samsung’s Eco Bubble technology delivers powerful cleaning, even at low temperatures, without the heater being activated, compared to conventional front loaders that require the heater to activate detergent. Your detergent is dissolved and is turned into bubbles, so it quickly penetrates the fabric and removes dirt easily, while protecting the fabric and saving energy.

Doing laundry in a 12kg model is also made easier with Samsung’s innovative smart features. Smart Control allows for remote control and monitoring of washing using a smartphone App – the SmartThings App. From anywhere inside or outside the house, you can instantly start or pause a load of washing and monitor cycle selections, check the remaining time and receive finishing alerts.

Clearly, the benefits of Samsung AddWash really do add up.

*Tested in Korea test lab (FITI/KEMTI) and Japan test lab (ITEA). Data has been measured under specific testing conditions and results may vary based on environmental factors. Tested in Kitasato Environmental Science Center (Japan)