Samsung Frame TV – Samsung Newsroom South Africa

Samsung Elevates Home Art Experiences with New Art Basel Hong Kong Collection

Fri, 28 Mar 2025 10:32:44 +0000

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel has announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. From now on, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from 28-30 March 2025,^[1] at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by top international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the renowned premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by the best international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled: ArtCube, ^[2] at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breath-taking detail. Under the theme: “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Authority

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,^[3] as part of Samsung’s mission to bring outstanding art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s exceptional cultural experience beyond the halls of the show and creating new, year-round opportunities for an even broader audience to engage with Art Basel’s distinguished international programme of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan. For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

^[1] Event is open to the public from March 28-30, after VIP opening from March 26-27.
^[2] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Centre.
^[3] For models Q7F and above.

FGL Africa partners with Cherné Africa for: The Journey of the Sun & Soul

Wed, 21 Jun 2023 10:04:59 +0000

The environmental crisis of our time, urges people to recognise the profound significance of our interconnectedness. Curator and creative director Cherné Africa, teamed up with Samsung Africa’s Future Generation Lab (FGL) to bring this concept to life during a three-day exhibition at the esteemed Melrose Gallery in Johannesburg.

Cherné, who’s also an international fashionista, stylist and artist, explored this concept by delving into the relationship between the digital and natural worlds, delving into the fundamental elements of earth, wind, fire, and water. She seamlessly integrated what is visible and known with what remains unseen and unknown. In this intricate tapestry of reality and spirit, the audience embarked on a journey of both enlightenment and introspection. The Frame TV, NEO QLED on its rotating stand, and the Galaxy S23 range came to life through a combination of sonic, virtual, and visual experiences.

Africa took everyone on an immersive, interactive and stimulating journey through the elements as she personally encounters them. The exhibition was an exploration of our world through her unique perspective. Samsung seamlessly extended an authentic fit to the exhibition because of its dedication to human-driven innovation that defies barriers. The experience was also aligned with the FGL’s commitment to enabling Gen Z’s highest form of self-expression and connecting them to the things and people they love through Samsung products.

Watch the video below:

View this post on Instagram

A post shared by Samsung Mobile SA (@samsungmobilesa)

Samsung Blue Tag Sale – Back This Summer with Smarter Deals

Fri, 27 Jan 2023 17:07:20 +0000

Samsung Blue Tag Sale – Back This Summer with Smarter Deals

JOHANNESBURG, South Africa – 27 January 2023 – The Samsung Blue Tag Sale is back this summer offering consumers unbelievable deals across Samsung’s innovative range of Galaxy devices, TVs, appliances, air conditioning and much more. The Samsung Blue Tag Sale always strives to bring the best deals to local consumers.

Starting from 23 January to 26 February 2023 – the Blue Tag Sale offers will be available online at https://www.samsung.com/za/offer/ as well as Samsung Brand stores and participating retailers nationwide. Whether you are beating the heat with the WindFree Air conditioners or looking for the latest Galaxy A04 series smartphones designed with impressive features and affordability in mind – this incredible sale is there to offer smarter deals that are able to cater for a variety of needs.

Samsung SmartThings allow you to connect your devices for an experience that seamlessly syncs to your lifestyle, this could include working from home, staying fit and healthy or even using the SmartThings Home Care Wizard to understand your energy consumption. For more, see: https://www.samsung.com/za/support/apps-services/features-of-the-smartthings-services/

As a consumer, Smarter Deals will in essence give you the opportunity to purchase a Samsung Galaxy device that seamlessly connects to your Galaxy Watch or your WindFree Air conditioner – giving you the convenience to not only streamline your busy life, but also save time and be more sustainable. If this is what you are looking for – then get ready to fill your Samsung Blue Tag cart with the offer you love – available while stocks last.

The Blue Tag Sale special offers include:^*

Mobile Devices & Wearables: (23 Jan – 26 Feb 2023)

Galaxy A03 Core – Only R1 499 – Save R300
Galaxy A04s – Only R2 699 – Save R300
Galaxy A04 – R2 199 – Save R300
Galaxy A04e – Only R1 799 – Save R200
Galaxy Tab S7FE – Only R12 999 – Save R4 000
Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
Galaxy Watch 5 (44mm) BT – Only R5 499 – Save R1 000
Galaxy Buds 2 – Only R1 499 – Save R1 000

Home Appliances: (23 Jan – 26 Feb 2023)

Watch Your Favourite Shows & Movies

The Freestyle Smart Portable Projector SP-LSP3BLAXXA – Only R11 999 – Save R2 000

The Frame

75” The Frame QLED 4K Smart TV QA75LS03BAKXXA – Only R39 999 – Save R7 000
55” The Frame QLED 4K Smart TV QA55LS03BAKXXA – Only R18 000 – Save R6 000

Neo QLED

55″ Neo QLED 8K QN700B Smart TV with Infinity One Design QA55QN700BKXXA – Only R22 999 – Save R12 000

Experience Sound Immersion

Q-Series Soundbar

Q Series Soundbar HW-Q600B/XA – Only R5 999 – Save R4 000

160W Sound Tower

Sound Tower MX-ST50B – Only R5 999 – Save R1 500

The Best in Gaming Monitors

27” QHD Gaming Monitor with 165Hz refresh rate, LS27AG550EAXXA – Only R6 999 – Save R1 000
49” Odyssey Neo G9 Monitor with Quantum Mini-LED, LS49AG950NUXEN – Only R34 999 – Save R4 000

Innovative Home Appliances to Complete your Home

Refrigerators & Freezers

617 Side-by-Side with Non-Plumbed Water & Space Max Technology RS64R5311M9/FA – Only R24 999 – Save R7 000
647L Side-by Side with Space Max Technology RS62R5011M9/FA – Only R21 999, Save R4 000
432L Bottom Freezer with Water Dispenser with All-Round Cooling RL4363SBAB1/FA – R15 999 – Save R4 000

Washer

7/5kg Front Load Washer / Dryer Combo, with Eco Bubble Technology, WD70TA046BX – Only R9 999, save R3 000

Microwave Oven

32L Electronic Solo, Microwave Oven, with Auto Cook, ME0113M1 – Only R2 199 – Save R500

Beat The Heat with our Windfree Air Conditioner

Buy a participating WindFree Wall-mount Air Conditioner and save from R2500.00.

These special offers are available nationwide from 23 Jan – 26 February 2023 at all participating retail stores nationwide as well as Samsung Brand & Online Stores*. Click here for great deals:

https://www.samsung.com/za/offer/

Samsung proudly supports Busan’s bid for the World Expo 2030.

^Disclaimers

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}

Samsung Brings Back The Blue Tag Sale With Up to 40% OFF On Selected Products

Wed, 26 Jan 2022 11:49:02 +0000

JOHANNESBURG, South Africa – 26 January 2022 – Samsung has announced massive savings on selected products to kick off the year, with the return of The Blue Tag Sale. Starting from 26 January 2021, you can get up to 40% off Samsung’s innovative range of mobile and home electronics. You simply need to find a Samsung product paired with a blue tag*, in-store or online, to take advantage of these very special offers, which are offered nationwide. With many of us spending more time at home, the savings offered in the Blue Tag Sale have been designed to make life better in many new and rewarding ways.

The Blue Tag Sale special offers include:

Mobile Devices & Wearables: (26 Jan – 20 Feb 2022)

Galaxy Tab S7 FE 5G – Only R12 999 – Save R2 000

Galaxy A03 Core – Only R1 699 – Save R100

Galaxy A12 – Only R2 799 – Save R200

Galaxy Watch 4 Classic (46mm) – Only R6 499 – Save R1 500

Galaxy Watch 4 Classic (42mm) – Only R5 999 – Save R1 000

Galaxy Buds Live – Only R1 999 – Save R1 000

Home appliances: (26 Jan – 20 Feb 2022)

Odyssey G3 Gaming Monitor – Only R4 999– Save R1 000

QLED + Sound Bar

75″ Q60A QLED 4K Smart TV & A650 3.1ch SoundBar worth R4 999 – Only R26999 – Save R5000

Smart UHD 4K

70″ AU7000 UHD 4K Smart TV – Only R15999 – Save R3000

The Frame Tv

The Frame TV & Two free bezels worth R2 0000 – Only R19 999 – Save R7 000

Refrigerator

617L 2 Door Non-plumbed water & ice dispenser in gentle black – Only R19999 – Save R8000

Washer

7kg Front Loader Washer – Only R5 499 – Save R1000

WindFree

AR8500T Wall-mount AC with Windfree TM and AI technology – Only R11 499– Save R2 800

These special offers will be available nationwide from participating stores including the Samsung online store.

[Infographic] ‘Where Should I Place My Lifestyle TV?’ A Home Stylist’s Tips for Great Interior Design

Thu, 11 Nov 2021 09:55:04 +0000

JOHANNESBURG, South Africa – 11 November 2021 – With their sensual designs, Samsung’s Lifestyle TVs are being widely used as interior-enhancing items for expressing one’s taste. From The Serif, whose design resembles the capital letter “I”, and The Frame, with its elegant and modern bezel, both models cater to many tastes.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.

* The images in the article have been edited for illustration purposes.

Meet The Frame, a TV Designed for Your Space

Thu, 09 Nov 2017 19:44:15 +0000

This is The Frame. It’s not just a TV.

The artistic addition to the 2017 Samsung TV lineup is more than just a TV. It’s Samsung’s The Frame, which not only provides the picture quality you expect from a Samsung UHD TV, but brings a personal touch wherever it’s placed, as it comes with a wide range of artwork available to display—or your own photos.

The Frame is different from your everyday TV in more ways than just its artistic tendencies, too. It’s gorgeous to look at—on or off. So instead of adjusting the decor to the TV or trying to hide it away in a cabinet when it’s not in use, The Frame looks and hangs just like a real frame, so it enhances your interior. But make no mistake, it is a TV.

In fact, the Frame is a 4K UHD TV, ensuring that what you see on screen comes through clearly and with vibrant, stunning color. Not only will movies and TV shows have brilliant hues, your art will too.

The Frame will change how TV fits into your lifestyle

When you turn on The Frame for the first time, you experience the stunning picture quality of a Samsung 4K UHD TV. But tap the power button, and suddenly it’s a painting from your favorite artist. This is Samsung Art Mode, and on The Frame, it adds value and personality to the room. Simply select an artwork or photograph from the Samsung Collection or the Art Store.

This membership allows you to enjoy artwork from famous galleries and museums from around the world, including SAATCHI ART, The Albertina, Magnum Photos, and more. So you can find artwork that can subtly (or dramatically) change your interior to your taste. Not to mention that with a variety of genres to choose from, whether you want photography or paintings, or abstract or landscapes, you’ll find old favorites and discover new pieces.

The Samsung Collection is included with The Frame and has a range of 100 beautiful pieces from 37 different artists to put on display. So right out of the box, you have a wide choice of stunning art that you can browse through. And if you want more choice, you can check out the Art Store, which offers a membership service that grants you access to an even wider art collection.

And personalizing The Frame isn’t only about choosing your favorite artists’ works to show on screen. You can add your own personal touch, as well. By plugging in a USB or uploading from your smartphone, you can display your own photos on The Frame’s large screen.^* So that new family portrait you want to show off to anyone and everyone?

You can do so on The Frame. And for an even more custom display, you’re able to adjust the way the art or your photographs are displayed with a range of mat layout and color options. You can arrange and rearrange to find the display you like best.

^* Some USB flash drives or smartphones may not be compatible with The Frame.

^†The gap is measured from the back of the TV and may differ based on the installation and wall type.

^‡The ‘Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.

The Frame Art Store: Bring World-class Galleries into Your Home

Wed, 08 Nov 2017 21:34:09 +0000

Art goes digital

Art is loved and admired throughout the world, but it hasn’t been easy to access prestigious artworks outside of visiting galleries. Today, technological breakthroughs in the art world have changed that experience. Samsung’s The Frame is a platform that offers people a new way of seeing exceptional art in everyday life, transforming the idea that art needs to be seen in person.

Samsung provides a new platform for art: Art Store

Art Store on The Frame is an art platform redefining how you appreciate, collect, and enjoy works of art in your home. Offering an affordable way to purchase and enjoy art, the Art Store brings pieces to anyone who has been searching for the perfect art for their space. From old masters to contemporary art and photography, it’s easy to bring these world-class galleries into your home with The Frame Art Store.

Find world-class galleries all in one place

In partnership with the world’s leading galleries, The Frame gives you the endless enjoyment of having works by Rubens, Monet, and Cézanne hanging in your living room. Today, Art Store gallery partners include the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, and LUMAS, with more galleries expected to join in the future, so you can expand your art collection with continuously updated galleries in the Art Store.

The Albertina

The Albertina numbers among Austria’s leading art museums. With permanent loan of the Batliner Collection, the holdings of the Albertina came to include one of Europe’s largest and most important private collections of classical modernist paintings.

Artspace

The leading online marketplace for contemporary art, Artspace works to bring more art into people’s lives while helping artists and the institutions that support them reach broader audiences. By partnering with hundreds of prestigious galleries and nonprofits, Artspace offers established and aspiring collectors the opportunity to discover and learn about art.

Lumas

LUMAS is a major gallery in photography and art editions, founded in Berlin in 2004 by two art collectors who turned their passion into a profession. Their goal: to make high-quality editions more accessible to new collectors and a wide audience of art enthusiasts.

Magnum Photos

One of the most prestigious and influential photography agencies, Magnum Photos is an artists’ cooperative of great diversity and distinction, owned by its photographer members. Magnum photography has a journalistic focus, typically documenting social issues and major world events.

Museo del Prado

Museo del Prado is considered by many to have the greatest collection of paintings in the world. Within the history of royal collecting from the 15th century we find a unique concentration of masterpieces by some of the most outstanding personalities of Western Art. From the time of its foundation in 1819, names such as Velázquez, Goya, Bosch, Titian, Tintoretto, El Greco, and Rubens are gathered in the Prado, making it an exceptional museum of artists.

Saatchi Art

Saatchi Art is the world’s leading online gallery and is dedicated to helping people all over the world find art and artists they love. Saatchi Art features the largest selection of original art online, with more than 500,000 unique paintings, drawings, sculptures and photographs by over 60,000 emerging artists from more than 100 countries.

Sedition

Sedition is the world’s leading online platform for artists to display and sell their art as digital limited editions for connected screens and devices. Sedition offers everyone an easy, enjoyable, and social way to experience art collecting at affordable prices. The mission of Sedition is to change the art world by introducing a marketplace for collecting and trading art in the digital age.

Become an art collector with just one click!

From paintings to photography, you can find something for each family member’s taste in art. You can purchase a specific artwork that inspires you the most or subscribe to a membership for unlimited access to the Art Store. Feel the excitement of choosing a new artwork for daily inspiration with the Art Store. With just one click, you can become an art collector, beautifying your space with The Frame.