Samsung recently connected with amazing South African women including Melinda Bam, Koketso Chipana and Sarah Langa at The Adidas’ I’m Possible Festival in Johannesburg. Over 1200 women between the ages of 18 and 35, were in attendance at the Adidas event, featuring admired fitness instructors and leading local artists – with the aim to Inspire “her” – with I’m Possible Stories of Women who are seeing new possibilities. Melinda Bam, Sarah Langa and Koketso Chipane were armed with their gravity-defying device Galaxy ZFlip3 5G devices, that effortlessly transform from uber-stylish smartphones to game-changing fitness-focused devices.

“For Adidas, the collaboration with Samsung was a seamless one. Samsung shares our believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with their equally inspiring ‘Do what you can’t’ vision, “Sphe Mjadu CMO Adidas

“The collaboration with Adidas was a seamless one. Samsung shares Adidas’s believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with our long-held ‘Do what you can’t’ vision, “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa

Sarah, Koketso and Melinda used their Galaxy Z Flip3 5G to great effect as they rose to the challenge of attaining their personal health goals. With the Galaxy Z Flip3 5G’s versatile and immersive screens they were able to make full use of innovations such as Flex Mode which you can use hands free by standing it up on a surface, to record the workouts on the day. The slim, lightweight design of the device gave them the advantage of easily slipping it into their training gear, and even while being active on the day, they could effortlessly check their step count or calories burnt, as all the info is right there on the Galaxy Z Flip3 5G cover screen.

Ultimately, the Galaxy Z Flip3 5G is a premium, versatile smartphone, that looks at home on the red carpet just as it does at the finish line. Watch Melinda, Sarah and Koketso in action at the event:

Inspiringly, all proceeds from the festival ticket sales will go to Blossom Care Solutions, to jointly tackle period poverty by providing increased access to sanitary pads in township schools and rural communities.

Kendall Aberdeen, known for her minimalistic style and love of beautiful finishes, describes the Galaxy Z Flip as a phone made for her. She was taken by its fashionable design and chose mirror purple as it not only compliments her style but with the front cover display she can tap, and swipe to control her her phone, even whilst shut, without disrupting her flow on set. The compact size of the phone was a big appeal to her as it fits both comfortably in one hand and in her purse. She enjoys its many innovative features and versatility, including the ability to take quick selfies whether in flex mode or not

Student, Fashion and lifestyle influencer, Sarah Langa pairs her Galaxy Z Fold2 with her Galaxy Buds Pro to flow effortlessly into the myriad of tasks in her day, another benefit of being seamlessly connected to the Galaxy ecosystem. The Galaxy Z Fold2 matches her lifestyle by striking the perfect balance between enhanced productivity and content creation tools. Whether Sarah is in meditating sessions, meetings, class or capturing content on the go this device rises to the challenges of her every day.