The Galaxy S24 series has been met with resounding praise for its innovative features, powerful performance, and seamless user experience, particularly with the integration of AI technology. From enhancing productivity and creativity to revolutionising photography and communication, the Galaxy S24 series has demonstrated what a smartphone can achieve in today’s competitive market. It is a visionary companion that empowers users to unlock their full potential in a rapidly evolving digital landscape.

Some journalists, who got an opportunity to interact with the device to experience its revolutionary AI-driven features, shared their impressions.

For Thobeka Phanyeko, lifestyle and technology writer at Glamour, the Samsung S24 Ultra’s AI capabilities and features prove invaluable in streamlining tasks and empowering professionals to achieve more in less time. Whether it’s organising schedules, generating story ideas and angles, or optimising work processes, the Galaxy S24 series leverages AI to elevate user experiences to unprecedented levels of productivity and effectiveness. “In essence, the Samsung S24 Ultra isn’t just a smartphone – it’s a powerful ally that enhances my efficiency, creativity, and overall workflow as a journalist, thanks to its ground-breaking AI capabilities.”

Arthur Goldstuck tech expert, media analyst, ICT, Internet and mobile communications commentator, and well-respected journalist from Gadget, was impressed by the device’s prowess in photography and had this to say, “I was dazzled by the performance of the camera array at up to 50x digital zoom — coming close to DSLR cameras in zoom performance.”

BizCommunity’s Lindsey Schutters praised the device for its ability to transcribe audio recordings into text instantly, eliminating the need for cumbersome cloud-based engines, which not only expedites documentation processes but also ensures accuracy and reliability, empowering journalists and professionals to capture and disseminate information with unparalleled efficiency. “I am a journalist who records interviews in the field and I was very excited at the proposition of not having to send files off to a cloud-based engine and could have text immediately available on the same device I recorded it on.”

Myles Illidge, from one of South Africa’s largest technology news sites, MyBroadband, highlighted the Galaxy S24’s translation capabilities as a testament to its versatility and utility. “I was impressed with the speed of translation. After speaking in English, it immediately transcribed what I said into text, translated it to Spanish or Korean, and then played it back to the other call participant.”

Samsung has partnered with Expresso, to give the viewers of this lifestyle show on S3 – an unrestricted view of how AI in the latest Galaxy S24 series can amplify nearly everyone’s experience. Worthy to note, is also its incredible design that speaks elegance and durability.

The amazing hosts of the ‘Feel Good Breakfast’ show had an opportunity to go behind the scenes and demonstrate in a fun way how loyal viewers can use AI-powered technology from the Galaxy S24 series to navigate and balance both work and personal life. This cheerful group of presenters helped viewers to discover all the new and exciting features of the latest Galaxy S24 series that range from a new way to search, easy note-taking for work and school to ensuring that language will no longer be a barrier for you!

Graeme Richards went on a Global Culinary Adventure without leaving Cape Town using the Samsung S24 translator. The latest AI-enabled communication tools are able to remove language barriers while traveling in different countries overseas, such as Live Translate – able to translate phone calls in real-time in the native call app.

The hosts also showcased how you can enhance your communication with Samsung Galaxy S24 AI Chat Assist. This incredible feature, Galaxy S24 AI Chat Assist ensures that your communication is tailored well and sounds as it was intended. The different scenarios can range from a formal message to a boss to a polite message to a co-worker; or even a short and catchy phrase for a social media caption^[1].

The Expresso anchors also shared some Tips, Tricks and Tech so that you can learn how to prioritise your life. The AI-generated, Note Assist ^[2] in Samsung Notes feature is able to summarise, create templates that streamline notes with pre-made formats and cover creation to make notes easy to spot with a brief preview. And for voice recordings, even when there are multiple speakers, Transcript Assist ^[3] uses AI and Speech-to-Text technology to transcribe, summarise and even translate recordings.

And that’s not all, Expresso hosts explored another cool feature, the Circle to Search ^[4] with Google on the Samsung Galaxy S24 – an entirely new way to search, is revolutionising how we get to use our mobile devices. This was an opportunity to look at how viewers can snap a pic, use one’s finger or an S-pen to circle any item and be able to access information in seconds.

Availability & Pricing

The Expresso in-studio demonstrations are a clear indication of how Galaxy AI is defined not by what your Galaxy S24 phones can do, but by how device users can be empowered by the right tools. So, to get your hands on these awe-inspiring features, the latest Galaxy S24 series is available at all of Samsung’s participating retail stores nationwide and at Samsung online: https://www.samsung.com/za/smartphones/galaxy-s24-ultra/buy/.

Most importantly, the recommended retail prices for this series range from: Samsung Galaxy S24 (base) at R 20, 999.00, the Galaxy S24+ is R 23, 999.00 and the Galaxy S24 Ultra R29, 999.00 ^[5]. For more information, you can catch Expresso every weekday from 06:00–09:00am or click on this link: https://www.expressoshow.com/

[1] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[2] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Sequences shortened and simulated. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[5] Recommended Retail Prices only. Prices may vary per retailer.