<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="https://news.samsung.com/za/wp-content/plugins/btr_rss/btr_rss.xsl"?><rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
	<channel>
		<title>Samsung Home Appliances &#8211; Samsung Newsroom South Africa</title>
		<atom:link href="https://news.samsung.com/za/tag/samsung-home-appliances/feed" rel="self" type="application/rss+xml" />
		<link>https://news.samsung.com/za</link>
        <image>
            <url>https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_za.png</url>
            <title>Samsung Home Appliances &#8211; Samsung Newsroom South Africa</title>
            <link>https://news.samsung.com/za</link>
        </image>
        <currentYear>2025</currentYear>
        <cssFile>https://news.samsung.com/za/wp-content/plugins/btr_rss/btr_rss_xsl.css</cssFile>
		<description>What's New on Samsung Newsroom</description>
		<lastBuildDate>Mon, 20 Apr 2026 22:07:29 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
					<item>
				<title>Samsung’s Blue Tag Sale: Create the Ultimate Convenience in Your Home with Innovative Appliances</title>
				<link>https://news.samsung.com/za/samsungs-blue-tag-sale-create-the-ultimate-convenience-in-your-home-with-innovative-appliances?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 14 Feb 2025 15:34:11 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Blue Tag Sale]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
                <guid isPermaLink="false">https://bit.ly/4gJgcQG</guid>
									<description><![CDATA[    Samsung is making it easier than ever to upgrade your home with its Blue Tag Sale, offering unbeatable discounts on a wide range of home]]></description>
																<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="aligncenter wp-image-21504 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC.jpg" alt="" width="1440" height="810" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC.jpg 1440w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC-1000x563.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC-768x432.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/RS5000DC2DR_KV_PC-1024x576.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p>&nbsp;</p>
<p>Samsung is making it easier than ever to upgrade your home with its Blue Tag Sale, offering unbeatable discounts on a wide range of home appliances designed to enhance convenience, energy efficiency, and overall home organisation. With Samsung’s innovative technology, you can create a seamlessly connected living space, save time, and reduce energy consumption<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>, all while enjoying the ease and functionality of your appliances.</p>
<p>&nbsp;</p>
<h3><strong>Maximise Efficiency and Convenience with Samsung Home Appliances</strong></h3>
<p>Samsung’s state-of-the-art home appliances are crafted to simplify your daily routines, helping you create the ultimate convenient and efficient home. Whether it’s managing your kitchen remotely or using eco-friendly features to reduce energy consumption, Samsung’s smart and stylish appliances are built to meet the demands of modern living.</p>
<p>&nbsp;</p>
<p>From smart fridges keep track your groceries, create shopping lists, and receive expiration alerts, all from your smartphone, ensuring you never run out of essentials. Samsung’s Blue Tag Sale offers incredible savings on products designed to improve the functionality and efficiency of your home.</p>
<h2></h2>
<p>&nbsp;</p>
<h3><strong>Samsung Fridges: Smart, Stylish, and Efficient</strong></h3>
<p>Samsung’s range of fridges is engineered to meet the needs of today’s dynamic households. Featuring FlexZone<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology, these fridges allow you to adjust the temperature of specific areas, making it easier to store different types of food while maximising space.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Side by Side Fridge, Plumbed Water &amp; Ice Dispenser, Gentle Silver, 617L</strong> (RS65DG54R3S9FA) – Now <strong>R28,999*</strong> (Save R2,200). With SpaceMax<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology, this fridge offers more storage while maintaining a sleek, space-efficient exterior.</li>
<li><strong>Side by Side Fridge, Non-Plumbed Water Dispenser, Gentle black Matt, 560 L</strong> (RS57DG4100B4FA) – Now <strong>R19,999*</strong> (Save R4,000). Store plenty of food in the spacious 560 litre interior.</li>
</ul>
<h2></h2>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-21305 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/09_Black.jpg" alt="" width="3685" height="2250" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/09_Black.jpg 3685w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/09_Black-922x563.jpg 922w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/09_Black-768x469.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/01/09_Black-1024x625.jpg 1024w" sizes="(max-width: 3685px) 100vw, 3685px" /></p>
<p>&nbsp;</p>
<h3><strong>Samsung Washing Machines: Energy-Efficient Cleaning for a Sustainable</strong> <strong>Home</strong></h3>
<p>Samsung’s washing machines combine smart technology with energy-saving<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a> features to provide powerful, eco-friendly cleaning. With <strong>EcoBubble<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology</strong>, washing at lower temperatures helps reduce energy use without compromising on wash performance. Meanwhile, <strong>Digital Inverter Technology</strong> ensures quieter operation, increased durability, and long-term energy savings.</p>
<p><em> </em></p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;">In SmartThings Energy Services, selecting “Maximum savings mode” for AI Energy Mode’s “Set monthly target usage” will only work for some courses and is only supported by SmartThings. Energy savings in AI Energy Mode may vary depending on the conditions set by the user in each mode.</span></p>
<p><a href="#_ftnref2" name="_ftn2"><span><sup style="font-size: small;">[2]</sup></span></a><span style="font-size: small;">For energy saving: Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.</span></p>
<p>&nbsp;</p>
<p><em>Offers available at participating Retailers and Online Stores. T&amp;Cs apply.</em></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Complete your kitchen’s look with the new Samsung Bespoke Microwave Ovens</title>
				<link>https://news.samsung.com/za/complete-your-kitchens-look-with-the-new-samsung-bespoke-microwave-ovens?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 24 Apr 2023 14:32:42 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Samsung Microwave Oven]]></category>
		<category><![CDATA[SamsungBESPOKE]]></category>
		<category><![CDATA[SamsungBespokeMicrowaveOvens]]></category>
                <guid isPermaLink="false">https://bit.ly/3UZS8j8</guid>
									<description><![CDATA[Samsung has unveiled a new line-up of Bespoke microwaves that give consumers a bigger say in how their kitchens look. From a sleek design and a choice of]]></description>
																<content:encoded><![CDATA[<p>Samsung has unveiled a new line-up of Bespoke microwaves that give consumers a bigger say in how their kitchens look. From a sleek design and a choice of stylish colours, you can now design and enhance your kitchen to suit your unique taste with these Bespoke microwaves. Over and above their elegant minimalist design, these are microwaves that you can intuitively control with ease as you prepare your favourite meals and desserts.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-16470 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1.jpg" alt="" width="4000" height="2250" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1.jpg 4000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1-1000x563.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1-768x432.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Pure-White_Side1-1024x576.jpg 1024w" sizes="(max-width: 4000px) 100vw, 4000px" /></p>
<p>&nbsp;</p>
<p>The line-up, which matches your kitchen with new designs and colour options, includes a solo and a grill microwave as well as a convection oven. The solo microwave takes care of your basic reheating, defrosting, cooking needs as well as has a special home deserts option. The grill microwave does what solo does but has the added function of Grill fry for browning and grilling at the same time, roasting and toasting your food, while the convection oven boasts the further ability cook faster with HotBlast<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology and to air fry your food, which means you’ll be able to prepare your healthy meals how you want with some of the great features that the microwaves come with.</p>
<p>&nbsp;</p>
<p>The solo, grill and convection microwaves have Samsung&#8217;s ceramic enamel interior, which means they’re highly scratch and rust resistant, 99.9% bacteria free and easy to clean<sup>1</sup>. This not only keeps your microwave hygienic but also durable for longer. The ceramic enamel cavity comes with a 10-year warranty<sup>2</sup>. The microwaves also feature electronic control, LED display, healthy cooking, auto cook, 30-sec cook and child lock. Time is valuable so it should be good to know that you can defrost frozen food rapidly with the Power Defrost function. It has options for five commonly used foods: meat, poultry, fish, vegetables and bread. You simply select the type and weight of food and it calculates the optimal defrosting time. So it takes less time to prepare ingredients, while preserving nutrients.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-16473 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2.jpg" alt="" width="4000" height="2250" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2.jpg 4000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2-1000x563.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2-768x432.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Gray_Side2-1024x576.jpg 1024w" sizes="(max-width: 4000px) 100vw, 4000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Cook even better with the Triple Distribution System, which ensures that everything from pizza to warm milk, comes out perfectly prepared and delicious every time thanks to three microwave distribution points, providing consistently even, thorough cooking. With these microwaves, there’s no need to pre-heat the oven and wait, as you can simply prepare your meals with one simple touch of a button.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-16471 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Pink_Side2.jpg" alt="" width="4000" height="2337" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Pink_Side2.jpg 4000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Pink_Side2-964x563.jpg 964w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Pink_Side2-768x449.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Clean-Pink_Side2-1024x598.jpg 1024w" sizes="(max-width: 4000px) 100vw, 4000px" /></p>
<p>&nbsp;</p>
<p>With its 35-litre capacity and 900-watt power output, the convection oven uses multiple heat sources and a pre-programmed Air Fry feature so your food can be cooked crispy inside and out, with only a touch of oil. This is due to the heat transfer rate being much higher than that of a normal convection oven.</p>
<p>&nbsp;</p>
<p>“We’ve committed ourselves to developing sustainable solutions for the home, also based on the Bespoke concept of flexible appliances that adapt to provide efficient home care solutions as our consumers’ lives evolve. This is precisely what went in to this new line-up of microwaves. It also includes reducing waste by extending the reliability and lifespan of the appliances. We are happy to give our consumers more options that help them live healthily while also saving them money,” said Mike van Lier, Samsung’s Vice President for Consumer Electronics.</p>
<p>&nbsp;</p>
<p><strong> </strong></p>
<p style="text-align: center;"><strong>Samsung proudly supports Busan’s bid for the World Expo 2030.</strong></p>
<p><strong> </strong></p>
<p><strong><em>Disclaimer</em></strong></p>
<p><sup>1 </sup>[Scratch Test] &#8211; Test equipment: CSEM Scratch Tester. Model: S/N-A00 14-266 REVETEST &#8211; made in Switzerland &#8211; Gauge Unit: 200㎛ radius diamond tip (ISO20502)</p>
<p><sup>2 </sup>Terms and Conditions apply</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung Buy &#038; Get Promotion Makes A Welcomed Return</title>
				<link>https://news.samsung.com/za/samsung-buy-get-promotion-makes-a-welcomed-return?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 12 Nov 2020 18:40:02 +0000</pubDate>
						<category><![CDATA[Others]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Buy and Get]]></category>
		<category><![CDATA[Buy and Get Promotion]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
                <guid isPermaLink="false">https://bit.ly/35paS3e</guid>
									<description><![CDATA[JOHANNESBURG, South Africa – 12 November 2020 – Just in time for the beginning of the festive season, Samsung’s popular Buy & Get promotion is back. ]]></description>
																<content:encoded><![CDATA[<p>JOHANNESBURG, South Africa – 12 November 2020 <strong>–</strong> Just in time for the beginning of the festive season, Samsung’s popular Buy &amp; Get promotion is back.  Samsung is pleased to announce the promotion in which customers will receive up to R10 000 in Samsung online store vouchers. From 5 October to the 31<sup>st</sup> of December Samsung will be thanking customers through this popular promotion.</p>
<p>&nbsp;</p>
<p>“The Buy &amp; Get promotion has always been enthusiastically embraced by Samsung customers. This celebration is our way of saying ‘Thank You’ to our customers, reaffirming our commitment to meaningful innovation and enhancing South African lives. We look forward to offering our range of innovative products that make life easier, with the added benefit of online store vouchers. This rewards our customers with the opportunity to get discounted deals on other products within the Samsung Online Store, “said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.</p>
<p>&nbsp;</p>
<p>This incredible promotion will include products such as selected fridges, washing machines, and air conditioners as well as the <a href="https://www.samsung.com/za/search/?searchvalue=sound%20tower" target="_blank" rel="noopener">Sound Tower</a>, <a href="https://www.samsung.com/za/search/?searchvalue=qled%20tv" target="_blank" rel="noopener">QLED TV range</a>,<a href="https://www.samsung.com/za/search/?searchvalue=serif%20tv" target="_blank" rel="noopener"> Serif TV</a> and <a href="https://www.samsung.com/za/lifestyle-tvs/the-frame/highlights/" target="_blank" rel="noopener">Frame TV</a>.  Many customers will also be looking forward to making the most of the offers on some of the year’s biggest devices and wearables such as<a href="https://www.samsung.com/za/search/?searchvalue=galaxy%20note20" target="_blank" rel="noopener"> Galaxy Note20</a>, <a href="https://www.samsung.com/za/smartphones/galaxy-z-fold2/" target="_blank" rel="noopener">Galaxy Z Fold 2</a>, <a href="https://www.samsung.com/za/search/?searchvalue=galaxy%20z%20flip" target="_blank" rel="noopener">Galaxy Z Flip</a>, <a href="https://www.samsung.com/za/watches/galaxy-watch/" target="_blank" rel="noopener">Galaxy Watch 3</a>, and the <a href="https://www.samsung.com/za/search/?searchvalue=galaxy%20tab%20s7%2B" target="_blank" rel="noopener">Galaxy Tab S7+.</a> The Buy &amp; Get promotional products and offers are available at participating dealers nationwide. The full list of participating retailers is available at <span><a href="https://www.samsung.com/za/offer/2020-buy-and-get/terms/#participating-retailers">https://www.samsung.com/za/offer/2020-buy-and-get/terms/#participating-retailers</a></span></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">To participate, consumers can scan the QR code on products to view the Buy &amp; Get offer and then follow 5 easy steps:</span></h3>
<p>Step 1: On Purchase of your participating product.</p>
<p>Step 2: Submit your claim on either <span><a href="https://www.samsung.com/za/offer/2020-buy-and-get/?cid=za_pd_ppc_google_all-products_none_2020-buyandget_text_0710_in-market&amp;gclid=EAIaIQobChMIvuiP9sSn7AIVl_hRCh1koAtWEAAYASAAEgIf8_D_BwE#redeem"><strong>www.samsung.com</strong></a></span> or go to <span><a href="https://play.google.com/store/apps/details?id=com.samsung.android.voc"><strong>Samsung Members</strong></a></span><span><strong>, </strong></span><span>if using a Samsung mobile device.</span></p>
<p>Step 3: Complete your details on the Buy &amp; Get redemption form and submit.</p>
<p>Step 4: Once validated you will receive a one-time Voucher* code by email.</p>
<p>Step 5: Visit <span><a href="https://shop.samsung.com/za/"><strong>Samsung Online Store</strong></a></span> to use your e-voucher* code.</p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><em> *This promotion runs until 31 December 2020 in South Africa and is valid while stocks last. <a href="https://www.samsung.com/za/offer/2020-buy-and-get/terms/" target="_blank" rel="noopener">Terms and conditions apply</a>.</em> </span><br />
<strong> </strong></p>
<p><strong> </strong></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung redefines the Consumer Experience at IFA 2016</title>
				<link>https://news.samsung.com/za/samsung-redefines-the-consumer-experience-at-ifa-2016?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 01 Sep 2016 17:11:09 +0000</pubDate>
						<category><![CDATA[Technology]]></category>
		<category><![CDATA[IFA 2016]]></category>
		<category><![CDATA[Matthew Thackrah]]></category>
		<category><![CDATA[Quantom Dot]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Samsung SUHD TVs]]></category>
		<category><![CDATA[Visual Display]]></category>
                <guid isPermaLink="false">http://bit.ly/2AglLpR</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing]]></description>
																<content:encoded><![CDATA[<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the home appliance, visual display and home entertainment markets.<br />
&nbsp;<br />
“At IFA 2016, we want to show delegates how we are continually striving to revolutionise the Samsung experience for all our customers and partners &#8211; and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need,” said Matthew Thackrah, Deputy Managing Director at Samsung South Africa.<br />
&nbsp;<br />
<b>Committed to Europe’s Potential</b><br />
&nbsp;<br />
During the press conference, held in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14 000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households, owning a Samsung mobile phone, as well as one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential.<br />
&nbsp;<br />
In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100 000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an incredibly powerful tool inside the classroom. Samsung said that, as part of the European Commission’s Grand Coalition for Digital Jobs, it is on track to deliver its pledge to support 400 000 young people by the end of 2016 &#8211; three years earlier than expected.<br />
&nbsp;<br />
“Samsung’s investment to Europe is mirrored by its expanding footprint in Africa, with the company strongly focused on creating jobs and developing skills for the future. This is being achieved through its Samsung Academies, Brand Stores, Service Centres and many other local partnerships,” continued Thackrah.<br />
&nbsp;<br />
<b>The Future of Television: Redefined by Quantum Dot</b><br />
&nbsp;<br />
Samsung reinforced its focus on Quantum dot display technology at IFA 2016.<br />
&nbsp;<br />
Samsung revealed its new Quantum dot TV, the 88-inch KS9800, offering the ultimate in picture quality, brilliance and, as with all of Samsung’s SUHD TVs, a display capable of producing up to one billion colours. Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalising on the limitless flexibility of Quantum dot in terms of screen size and definition. Samsung also announced the world’s first curved Quantum dot PC Monitors &#8211; the new CF791, with a 34” Ultra Wide QHD screen and the stunning new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for smooth, flawless gaming.<br />
&nbsp;<br />
<b>Samsung is the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, President &amp; CEO of Nanosys and one of the world’s top authorities on Quantum dot technology. Hartlove revealed Quantum dot is among the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally-friendly displays with an extraordinary lifespan. Such is the company’s confidence in the reliability of Qantum dot, Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display, protecting consumers against the effects of burn-in for an entire decade.</b><br />
&nbsp;<br />
Samsung introduced its content platform, Smart Hub and announced the formation of a new premium HDR content partnership that will help realise the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service &#8211; which has proven so popular in South Korea – to both the United States and Europe.<br />
&nbsp;<br />
Ever mindful that great television is about amazing content as well as outstanding picture quality, Samsung said it was strengthening its collaborative relationships with global partners, such as Amazon and Netflix. Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE and Insight TV will also begin to offer HDR content in the second half of 2016.<br />
&nbsp;<br />
Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control. The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for consumers to switch between and use them – without having to hunt around for multiple remotes.<br />
&nbsp;<br />
Lastly, Samsung underlined its position as the leader in European home audio and the number one soundbar manufacturer in the region. On display were products including Samsung’s Wireless Audio 360 line-up and HW-K950 Soundbar featuring Dolby Atmos<sup>®</sup> audio technology for cinematic, multi-dimensional sound. Combined with its SUHD TV, UHD Blu-ray Player and HDR content ecosystem, such a range makes Samsung the only company capable of providing the complete 4K home entertainment experience.<br />
&nbsp;<br />
<b>Redefining the Fastest Growing Brand in Home Appliances</b><br />
&nbsp;<br />
Samsung’s drive to redefine the consumer experience goes well beyond the living room. Over the last three years, Samsung’s home appliance business has grown approximately five times faster than the rest of the industry in Europe. The success of new products such as AddWash, first revealed at IFA 2015, have made Samsung the number one premium washing machine brand in France, Poland, Italy and the UK. At IFA 2016, Samsung announced two new AddWash products &#8211; the AddWash Combo, which eliminates the need to purchase a separate dryer and the AddWash Slim, which can fit into a smaller kitchen space without compromising on load size.<br />
&nbsp;<br />
Following extensive research into what European consumers really want from their kitchen, Samsung introduced three new built-in line-ups, the Contemporary Line with a new built-in refrigerator, the Black Line which uses a semi-matte black that delivers a modern, timeless look and the original Chef Collection. The new true built-in refrigerator unit from the Contemporary Line delivers a seamless fit and flawless, advanced performance thanks to innovative technologies such as No Frost, Twin Cooling Plus<sup>TM</sup>, Cool Select Zone Plus.<br />
&nbsp;<br />
In addition, Samsung announced that its sensational Family Hub is coming to Europe. This top-of-the-line refrigerator features Twin Cooling Plus<sup> TM</sup>technology to maximise food freshness, as well as Precise Chef Cooling<sup> TM</sup>, which keeps temperature fluctuations within plus or minus 0.5 degrees. Family Hub also features a special ‘Chef Zone<sup> TM</sup>’, which is ideal for managing temperature-sensitive proteins. It also provides three innerview cameras, which take photos that consumers can access via their mobile devices, enabling them to see what’s inside, wherever they may be.<br />
&nbsp;<br />
Family Hub also features a 21.5-inch Full HD touchscreen, offering consumers a wide range of functionality. It can serve as the family’s interactive white board for notes, photos, shared calendars and artwork. Content can be uploaded directly via the touchscreen or remotely by mobile phone or tablet. Consumers can use the touch screen and online shopping app to order groceries straight from their kitchen for delivery right to their door. Samsung is partnering with a range of European online grocery shopping portals including premium Italian food provider, Eataly, to other European food delivery services such as Supermercato24 and Switzerland’s <a href="mailto:coop@home"><u>coop@home</u></a>.<br />
&nbsp;<br />
Family Hub will give European customers a chance to cook with the masters, via the Club des Chefs App. Straight from theFamily Hub screen, Club des Chefs offers professional cooking tips through text and video advice. Being able to watch world-class culinary experts at work on the upper half of the screen while being talked through a recipe on the lower half is an excellent example of how Samsung is redefining the kitchen experience.<br />
&nbsp;<br />
“IFA has always provided a wonderful opportunity for Samsung to showcase its latest technologies, with 2016 being no different. The innovative new offerings on show at this event, both in the TV and large appliance space, indicate that Samsung takes both the present and future of technology extremely seriously. The appliances on display at IFA represent Samsung at its best and offer a window into the amazing technologies that South Africa can expect to experience in the near future,” concluded Thackrah.<br />
&nbsp;<br />
Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.</p>
]]></content:encoded>
																				</item>
			</channel>
</rss>
