“There is an increasing focus on wellness and improving one’s health in today’s world. This is clearly aligned with Samsung’s ongoing commitment to create convenient and eco-conscious products, designed for a healthier planet. As a human-centred company Samsung’s intent is to inspire the world with innovative technologies, products and design,” says Nithia Pillay, Director of Consumer Electronics at Samsung South Africa.

By creating home appliance focussed on adding real value, reducing effort, streamlined design and eco-friendly technology, Samsung has enabled consumers to take the first steps in living a holistic life where the home front can be designed to empower users to free up their living spaces and here are a few ways to do it:

• Improve your health and support weight loss goals by eliminating fried fast food from your diet. Samsung’s Convection Microwave Oven with HotBlast and SLIM FRY technology delivers crisp snacks and quick meals without the fat and in minutes. This revolutionary oven also allows you to easily prepare homemade and wholesome alternatives to store-bought food.

• Cut the costs of groceries and reduce the time spent preparing dinners by buying and freezing in-season vegetables and preparing frozen dinners in advance. Samsung’s Top Mounted Freezer refrigerator with Twin Cooling Plus offers ample space, quick and effective freezing and customisable control to make cost-saving food storage a breeze.

• Tidy up your kitchen by replacing a multitude of appliances, such as the deep fryer and bread maker, with a single, sleek Samsung Convection Microwave Oven.

• Start every day with super clean linen and soft furnishings, without negative environmental impacts, by deep cleaning everything in Samsung’s AddWash Washing Machine with Ecobubble technology. The efficient Ecobubble technology mixes air, water and detergent to create bubbles that penetrate your laundry faster, helping you wash at cooler temperatures, which is better for the environment and your energy bills. Delivering superior cleaning in under an hour, Samsung’s AddWash Washing Machine reduces the time needed for washing, enabling you to enjoy more family time or time on the things you value.

“Samsung is constantly raising the bar for smarter home appliances that enhance experiences. Our ever-growing home appliance range is designed to connect with people’s quest for healthier, eco-friendly living and more time to do the things that matter,” concludes Pillay.

*https://www.forbes.com/sites/deborahweinswig/2016/09/07/millennials-go-minimal-the-decluttering-lifestyle-trend-that-is-taking-over/#1573287a3755

JOHANNESBURG, South Africa – 14 March, 2019 – We all know microwaves make cooking a breeze and it helps save those minutes, we rarely have enough of these days. However, some people do have those lingering doubts about whether microwaving food destroys nutrients or that it emits harmful radiation. However, the truth is a lot more comforting and positive.

“The microwave makes life so much easier. It’s human-centred technology at its most helpful. The Samsung Hotblast for example, has revolutionary functions, which are tailor-made to create fast, tasty and healthy meals in minutes, “says Tracy Gordon, Head of Product – Home Appliances at Samsung South Africa.

A recent article by Harvard Health Publishing^* claims stated that “microwave ovens cook food using waves of energy that are remarkably selective, primarily affecting water and other molecules that are electrically asymmetrical. Microwaves cause these molecules to vibrate and quickly build up thermal (heat) energy.” The article debunks two common myths about microwaving food.

Myth 1: Microwaving kills nutrients

Whether in a microwave or a regular oven, some nutrients, including vitamin C, do break down when exposed to heat. However, the fact is, cooking with a microwave might be better when it comes to preserving nutrients because it takes a shorter time to cook. Additionally, as far as vegetables go, cooking them in water robs them of some of their nutritional value because the nutrients seep out into the cooking water,” states the report by Harvard Health Publishing. And according to the World Health Organisation (WHO)^**, food cooked in a microwave oven is as safe and has the same nutrient value, as food cooked in a conventional oven.

Myth 2: Microwaving food can give you cancer

The American Cancer Society (ACS)^*** says that microwaves do not make food radioactive. Microwaves heat food but they do not change the chemical or molecular structure of it. In fact, there is absolutely no evidence that microwaves pose a health risk to people when used appropriately, the organisation added.

With those myths well busted, it’s comforting to know you can make full use of one of the kitchen’s most convenient appliances. And when the time comes to use your microwave to whip up a tasty meal in no time, you can trust the Samsung Hotblast to do the job. It’s simple to cook entire meals deliciously and in no time. The HotBlast has multiple air holes blowing out powerful hot air, which reduces cooking time. The SLIM FRY technology ensures that your food is perfectly crisp on the outside and delicious and juicy on the inside. Additionally, this versatile microwave has a wider grill, making it easier to brown food fast and evenly. The turntable is wider, measuring 345mm, making it easier to prepare bigger portions of food. And with its ECO Mode power it significantly reduces energy consumption with its low standby power.

The HotBlast is a must-have for every kitchen. Its intelligent features and stylish design makes it indispensable and as we now know – a safe, healthy way to enjoy a meal.

Sources

^{*https://www.health.harvard.edu/staying-healthy/microwave-cooking-and-nutrition
**https://www.who.int/peh-emf/publications/facts/info_microwaves/en/
*** https://www.cancer.org/cancer/cancer-causes/radiation-exposure/radiofrequency-radiation.html}