The promise of change or revolution in technology is a standard promise made by mobile phone companies each time they release a new model. Tech trends are generally accelerating because 86.34% of the world’s population has a smartphone which translates to 6.92 billion smartphone users[1].

We look at our phones an average of 150 times a day^[2], and some people, become extremely anxious when they forget to bring their phone with them[3]. Granularity, Speed and Scale are primary characteristics that have defined the digital era. But it is the magnitude of these changes in computing power, bandwidth and analytical sophistication that is opening the door to new innovations, businesses, and business models that adopt Environmental, Social and Governance (ESG) principles.

According to Mckinsey Digital, a good example of this is in the emergence of Cloud Computing and 5G technology that aggressively increases the computer power and network speeds that can enable greater innovation. From a research perspective, developments in the universe of augmented and virtual reality open the doors to virtual research, development and immersive learning, something which a great number of people have adopted quite well post the Covid-19 era. Developments in Artificial Intelligence (AI), machine learning, and machine-written code bring a wide range of new services and products, from smart vehicles to connected homes, well within reach for a majority of the population globally^[4].

A great deal of focus has been placed on identifying tech trends and not on the implications of those changes on our day to day lives. At Samsung, we are known for pushing the boundaries of innovation with each phone we release because we understand that our users place a high value on technological advancements that have improved device functionality. According to research done by McKinsey on Tech Trends, by 2024, more than 50 percent of user touches will be augmented by AI-driven speech, written word, or computer-vision algorithms. Whether it is a matter of saving time, enhancing efficiency, greater connectivity, environmental sustainability, our focus must be placed on the implications of innovation and use of technology and what that means for the consumer[5].

For us at Samsung, we believe mobile technology can be the catalyst to enrich people’s lives and help create the future we envision. This year, the Galaxy S series has extended our innovation heritage by doubling down on our fundamentals. We understand that our consumer wants to remain connected and manage every part of their lives in one convenient place, that is why we have leveraged technology to ensure we build a phone for today and tomorrow.^[6]

Our pro-grade camera system is getting smarter, it offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail[7]. The epic camera on the Samsung Galaxy allows users to be more creative, such as capturing truly cinematic Nightography videos with transformative AI Technology.

The improved Nightography capabilities complements the astronomical 200 MP Wide Camera and 12MP Front ‘Selfie’ Camera revolutionising how the Galaxy S series optimises photos and videos in a variety of lighting conditions. What this means is that an image shot on the S23 Ultra can go straight on a Billboard[8]. As a matter of fact, Hollywood Director Ridley Scott known for films such as The Martian and Gladiator, shot his latest short film ‘Behold’ entirely on the S23 Ultra. We want to make it clear to customers that from Samsung this is the best yet Galaxy smartphone camera experience they can get to capture low-light scenes and other epic moments.

Today, phones are capable of seriously impressive speed and functionality. Along with the hardware and software optimisation, our newest chipset born out of Samsung’s open partnership philosophy enables the fastest and most powerful Galaxy performance using Snapdragon 8 Gen 2.^[9] The chip boasts some compelling features like a 4nm-process, octa-core Kryo CPU, which includes a single primary core driven by an Arm Cortex-X3 at up to 3.2GHz, four performance cores at up to 2.8GHz, and three efficiency cores at up to 2.0GHz.^[10]

What does this mean? Users can easily switch between watching a movie and updating a PowerPoint presentation and that is not all. The faster CPU and GPU should give the Galaxy S23 devices a significant bump in gaming power, autofocus (enabled by AI), facial recognition, exposure, more on-device natural language processing and first-rate 5G, Wi-Fi, Bluetooth and more. Wireless technology is fully taking over the smartphone and may be one day, in the near future there will not be any need for charging ports. As a matter of fact, our phones do not come with a charging cable because we want you to continue using the ones you have as we aim to factor in environmental sustainability.

With wireless charging speeds increasing dramatically, you can rely on wireless charging to refuel all versions of the S23 phone[11]. The end goal is performance, power and innovation that lasts with less environmental impact. Guided by our new environmental strategy that strives to make the technology we depend on more sustainable, as Samsung we are committed to combating climate change as we build devices that last longer with enhanced durability and reliability. Through open collaboration with various partners, pre-consumer recycled aluminium and glass, as well as post-consumer recycled plastics, are used for a total of 12 internal and external components in the Galaxy S23 Ultra and 11 components in the Galaxy S23+ and S23[12].

Samsung has made eco-conscious efforts throughout the entire product life cycle from sourcing, production, distribution, product use to disposal and recycling of the S23 Series.^[13] What is even more impressive is it comes in packaging that uses 100% recycled paper for the packaging box[14]. We are becoming better at conserving the environment and making eco-conscious decisions, thanks to innovation and technology. Our ecosystem connectivity will continue getting easier and more seamless than ever as mobile phones continue being powerful computers that fit into our pockets and remote controls that rule our lives.

Samsung proudly supports Busan’s bid for the World Expo 2030

 ^{[1] https://www.bankmycell.com/blog/how-many-phones-are-in-the-world}

 ^{[2] https://economictimes.indiatimes.com/tech/hardware/smartphone-users-check-mobiles-150-times-a-day-study/articleshow/18443780.cms?from=mdr}

 ^{[3] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[4] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[5] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[6] Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow – https://news.samsung.com/global/editorial-get-ready-for-the-best-of-samsung-galaxy-built-for-today-and-tomorrow}

 ^{[7] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[8] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[9] https://www.express.co.uk/life-style/science-technology/1727532/Samsung-Galaxy-S23-update-release-smartphone}

 ^{[10] https://me.pcmag.com/en/mobile-phones/14356/does-the-galaxy-s23-have-the-fastest-processor-ever}

 ^{[11]  Charging speed will depend on a variety of factors}

 ^{[12] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[13] https://www.samsung.com/global/sustainability/popup/popup_doc/AYYWTFhKjO4AIx93/}

 ^{[14] https://news.samsung.com/global/samsung-spotlights-sustainability-efforts-at-galaxy-of-impact}

Samsung Electronics Co., Ltd. recently announced an update coming to the SmartThings ecosystem that will allow Galaxy Watch users to monitor and control more of their smart home right from their wrist. The update will expand the list of devices that can be controlled using SmartThings on Galaxy Watch including air purifiers, thermostats, and blinds. Users can also continue to enjoy the ease and convenience of controlling home devices like TV, A/C, lights, speakers, and more straight from their Galaxy Watch anywhere and anytime they want.

For example, Galaxy Watch users will be able to livestream both home and doorbell Ring and Nest cameras for the first time. Ring camera users can also access two-way talk directly from their Galaxy Watch.

“Smartwatches and wearables are becoming increasingly popular, and this new update allows users to maximise their connected home living experience,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “We are thrilled to build this critical bridge that makes smart living more accessible and convenient by helping Galaxy Watch wearers protect and monitor their homes instantly from anywhere.”

With the ability to check connected cameras from Galaxy Watch, it’s easier than ever to stay connected with your smart home. Galaxy Watch users don’t even need to open the app – they can simply swipe right from the Watch face to easily reach SmartThings.

At CES 2023, Samsung demonstrated how it is “bringing calm to our connected world” with the power of SmartThings. This update is the latest example of Samsung’s commitment to removing complexity in today’s ever-growing, interconnected ecosystem of devices.

Samsung proudly supports Busan’s bid for the World Expo 2030.

South African Content Creators Sinqobile Tusani, Mandisa Jakavula, got to enjoy an awesome and unforgettable night out at one of Johannesburg’s premier hotels. From there, they were able to capture the city’s stunning nightlife with their Samsung Galaxy S22 Ultra.

The best things happen after dark, making the Galaxy S22 Ultra an ideal device to capture those memorable moments with a big pixel sensor that pulls in light while the super clear glass dials down lens flares. The Samsung S22 Ultra is the biggest leap in camera technology and, in the hands of Sinqobile and Mandisa, their night out could be showcased without compromising quality but with incredible clarity, demonstrating beautifully what the Galaxy S22 Ultra’s Nightography features can really do when the sun goes down, and the stars come out.

It was a night made brighter with a smartphone that brings you all the best and latest features in the palm of your hands: Sinqobile took a particular liking to the Galaxy S22 Ultra’s Detail Enhancer, allowing her to deliver clear and high-resolution content to her many loyal followers, while Mandisa favoured Director’s View that gave her the option to not only show her followers her chic outfit – but also an incredible perspective of where she is, what she’s doing, and who she’s with. Check out the video below to see these ladies in action

Clearly, inspiration doesn’t wait for optimal lighting, which means that neither do you with the Galaxy S22 Ultra’s pro-grade camera suite. With the Galaxy S22 Ultra, it doesn’t matter if you’re using your camera to capture your day or your night, you’re getting light-defying results. For more information on this device, click here.

By: Dr. TM Roh, President & Head of MX Business

When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries – to remote work, schooling, entertainment, and fitness – and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.

It’s not enough for mobile innovation to just evolve with the world. We have to be a step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we constantly push ourselves to break the rules of what a smartphone can do.

Breaking the Rules to Start the Next Chapter in Smartphone History

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notepad-like functionality of tablets. Some balked at the 5.3-inch display — considered enormous then — but Note created a legacy where a large display is now the standard. The S Pen also surprised everyone. It empowered people to bridge creativity with productivity – whenever inspiration struck, they could quickly write down their ideas and thoughts in Samsung Notes.

In 2019, we dared to redefine smartphones once again. We launched our Galaxy Z Fold Series and brought an entirely new form factor to the mobile industry. Our cutting-edge foldable design changed how people used their phones. With Flex Mode, video calls are hands-free and easier. And multitasking with multiple windows are also a breeze, as your phone becomes tablet-sized in the blink of an eye. And once again, the industry took notice, with many mobile companies now following in our footsteps to make foldables the next big thing.

Innovating by Listening to Consumers and Taking Note

In a sea of smartphone sameness and iterative updates, our ambition remains firm: to detect the signals that transformation is stirring – by listening to your feedback – and continue to deliver mobile experiences that empower us all to evolve.

We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year. You loved the unparalleled creativity and efficiency of the Galaxy Note series, which enabled you to switch from gaming nirvana to high-octane productivity in the blink of an eye. You raved about the lifelike S Pen, which many say rivals putting ink to paper. And we haven’t forgotten about these experiences you love.

Catalyzing the Next Evolution of Galaxy

For years, Samsung has converted the skeptics who thought our ideas were impossible. Whether it’s a screen that’s too big, a stylus no one knew they needed or a pro-grade camera that could truly bring mobile photography out of the dark.

With every fresh evolution of Samsung Galaxy devices, we have introduced features that redefine the entire mobile category. And we’re about to rewrite the rules of industry once again.

At Unpacked in February 2022, we’ll introduce you to the most noteworthy S series device we’ve ever created. The next generation of Galaxy S is here, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device.

With it, you will own the night – taking the best and brightest photos and videos you’ve ever captured with a phone. You will also dominate the day with power, speed and tools that can’t be found elsewhere. You will enjoy cutting edge-innovations made possible thanks to the smartest Galaxy experience yet. All while feeling good about being part of the most sustainable Galaxy ecosystem. And, yes, you will help Samsung rewrite the future of smartphones once again.

Get ready for the ultimate Ultra experience.