“As the smart home environment expands and concerns around data privacy grow, consumers are looking for more secure products they can trust,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Samsung remains committed to providing the best possible experience for users by building a powerful security foundation that protects their data across our AI-powered appliances.”

How Samsung Products Achieve the UL Solutions Diamond-Level Ratings

To provide users with peace of mind, it is crucial to determine that the robot vacuum cleaner has strong security capabilities. Especially in case of Bespoke AI Jet Bot Steam Ultra,^[4] the premium model in the series, uses a camera during the cleaning process and offers features such as home monitoring through SmartThings connectivity.^[5] Similarly, robust security measures are essential to Samsung’s screen-based appliances, which can monitor other home appliances and store user information in the web browser.

To establish this standard of protection, Samsung has applied Samsung Knox, which provides a multi-layered security system. It ensures encrypted communication and robust defense against external threats. Additionally, Samsung is strengthening security across these new products with IoT security marketing claims verified by UL Solutions this year by applying Knox Matrix Trust Chain^[6] and Knox Vault.^[7]Knox Matrix Trust Chain utilises blockchain technology to monitor connected appliances’ security status in real time.

Knox Vault, which is applied to home appliances for the first time in 2025, stores particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. These continued efforts will allow the company to deliver a more secure connected home experience and further extend security certifications across its product portfolio.

Beyond its high level of security, the Bespoke AI Jet Bot Steam Ultra offers enhanced hygiene through steam sanitisation.^[8] Equipped with AI Object Recognition,^[9] it allows users to enjoy a more personalised and effortless cleaning experience that’s tailored to their home environment.^[10]

The Bespoke AI Refrigerator and the Bespoke AI Laundry lineup, which were introduced at the global “Welcome to Bespoke AI” launch event in March, are equipped with the AI Home or AI Family Hub screen.^[11] The screen allows for easy control of the device and displays product-related information in an intuitive way.

Availability

Samsung’s newest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam, is scheduled to be showcased at IFA 2025, where its key features and strengths will be on full display. Bespoke AI refrigerators and the Bespoke AI Laundry lineup are already being rolled out in select markets globally.

The UL Solutions IoT Security Rating Programme

UL Solutions is a global safety science leader that evaluates marketing claims for smart devices through objective, rigorous and science-based evaluation. Its IoT Security Rating Programme verifies a brand’s marketing claims about its product’s IoT security capabilities and ranks those capabilities on five levels: Bronze, Silver, Gold, Platinum and Diamond.

The Diamond-level rating is the highest in the programme. Only products that successfully detect and block malicious software, prevent unauthorised access and anonymise user data can earn a Diamond-level rating. Products that achieve this level must also detect unknown threats and run real-time vulnerability management systems.

^[1] Applicable to certain models (VR90F01***, VR80F01***, VR70F***).
^[2] Applicable to certain models (RF**DB99****, RF**DB95****, RF**DG9H****, RM90F**B***, RF90F**A***, RM90F**D**, RM90F**E**, RM90F**C**, RM90F**X*, RF90F**B***, RF90F**E***).
^[3] Applicable to certain models (WD53*BA900H***, WD25*B8995B*, WD***B8995B***, WD*0****V***, WD*0****H*, WD*9****H*, WD*0****H***, WF90*53*****, WF*0F2****, WF90F*******, DV90*53*****, DV*0F2****, DV90********, WF90********).
^[4] VR90F01***
^[5] Appliance must support Wi-Fi and connect to SmartThings available on Android and iOS devices to activate service. A Wi-Fi connection and a Samsung account are required.
^[6]  Knox Matrix Trust Chain is applied to all Wi-Fi enabled appliances launching in 2025.
^[7]  Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launching in 2025, with the exception of the Bespoke AI Oven.
^[8] Steam sanitisation is applied to mops only, not to floors. Based on testing by Intertek using the Wash the Mop course, it eliminates 99.999% of Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, and Moraxella osloensis. Not supported in the USA. Results may vary depending on the actual usage conditions.
^[9]  Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognised. Example items: air conditioners (stand type), refrigerators, Bespoke appliances (refrigerators/dishwashers), TVs, washing machines/dryers, air purifiers, AirDressers, sofas, beds, bookshelves, tables, pet excrement, electrical cables, towels/socks, cups, glasses, bottles, bowls, vases, floor mats, rugs, coat racks, shoes, pedestals, scales, power extensions, furniture with a crossbar, furniture legs, wheelchairs, pet fur balls, smartphone cables, stains and liquid spills, door steps, and doorways. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
^[10] Only applicable to VR90F01*** (Bespoke AI Jet Bot Steam Ultra).
^[11] AI Home and AI Family Hub refer to an LCD screen on the product. Does not mean all services available on AI Home or AI Family Hub are AI or generate information or outcomes using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

*Availability in country and price on request

Samsung believes there is no privacy without strong security. That’s why every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalisation, user-controlled cloud processing and ecosystem-wide protection through Samsung Knox Matrix. At the core of this system is Samsung Knox Vault, the company’s hardware-based solution for safeguarding your most sensitive information.

Secured at the Hardware Level

Most mobile devices rely solely on software to protect sensitive data. Galaxy devices go further. Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory to encrypt sensitive data, with Knox Vault securing the keys.

It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics as well as financial information and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay private. You don’t need to activate or manage it, as it’s always on, working silently in the background, keeping your data safe while you get on with your day.

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware – to worries over leaking personal data, such as conversations with your AI assistant. And as AI becomes part of more everyday tasks, the types of data that need protection are also expanding. For example, metadata from your most personal photos not only details the resolution and file format, but also shows the exact location where the image was taken.

This personal metadata is more than just files, it’s information that is deeply connected to your daily life. And in the era of AI, these types of data used to provide personalised suggestions needs to be kept private. Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks, ensuring that your data cannot be accessed without approval.

Personalised AI, Protected at the Core

Knox Vault not only provides protection for today’s threats, it also ensures your privacy as mobile experiences continue to evolve. As Galaxy AI becomes more useful, it also becomes more personal, learning how you use your device and adapting to your needs. And because these highly tailored AI experiences rely on deeply personal data, Knox Vault plays a crucial role in keeping that information private and secured.

Galaxy AI ensures privacy by processing tasks directly on-device where possible, keeping data in your hands and off online servers. For example, Audio Eraser,¹ removes background noise from videos or voice recordings without the need for any cloud-based processing — so your personal information stays private. Call Transcript² operates in the same way, keeping your calls organised while ensuring personal conversations stay private by remaining on-device. Knox Vault ensures your data is protected, confidential and secure.

Building on its role in Galaxy AI as the trusted foundation for security and privacy, Knox Vault will expand across Samsung’s growing AI ecosystem as AI becomes more deeply integrated into the user experience. Knox Vault is more than a security feature, it is Galaxy’s promise that no matter how advanced your devices become or how much AI evolves – your privacy is secured.

^[1] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[2]Call Transcript feature requires Samsung Account login. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalization. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

* Actual UX/UI may vary.

One defining element of One UI 7 is the Now Bar, which gives personalization a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

The Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations^[1] uniquely tailored to your life. Game-changing personalization with privacy you can always trust. This is the next evolution of Galaxy AI.

^[1] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.

Join the next generation of awesome with the Galaxy A06. With its awesome display from the expansive 6.7” screen^[1] this new device provides an immersive experience with optimal wide viewing and rich, vibrant sound. Experience a smartphone that combines innovation, reliability, and affordability, making it the perfect choice for anyone in search of a dependable mobile companion.

Available with 4GB of RAM and 64GB of internal storage—the Galaxy A06 provides ample space for all your apps, photos, and videos. Need more? Expand your storage effortlessly with a microSD card of up to 1TB. Imagine never having to worry about deleting precious memories to make space for new ones. With the Galaxy A06, your digital life is limitless.

Stay connected longer with the powerful 5,000 mAh^[2] battery that supports 25W Fast Charging. Whether you’re binge-watching your favourite series, video-calling friends, or navigating your way through a busy day, the Galaxy A06 ensures you have the power you need. So when you’re on a night out with your friends or at a festival, capturing every moment on your camera with the Galaxy A06 means you won’t have to scramble for a charger before the night ends.

Equipped with a dual camera setup, the Galaxy A06 features a stunning 50MP high-resolution main camera, complemented by a 2MP depth camera. Your selfies are taken care of by the 8MP front camera. Users can effortlessly capture and share their favourite moments, whether it’s a breathtaking sunset or a group selfie with friends. The enhanced photo quality and detail bring life to every shot, making each memory even more special.

Your personal information deserves the best protection. The Galaxy A06 comes with Samsung Knox Vault, safeguarding your data with advanced security features. Users can feel confident knowing that their sensitive information is well-guarded against threats, allowing them to enjoy their device without worry.

The Samsung Galaxy A06 is available now, both online and in stores, in stylish light blue and classic black colours. With a recommended retail price of just R2499^[3], it offers incredible value without compromising on quality.

For more information, click here or follow us on social media for the latest updates.

^[1] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

^[2] Typical value tested under third-party lab conditions. Rated (minimum) capacity is less.

^[3] Recommended retail price only. Prices may vary per retailer.

Being productive has never been easier, thanks to our devices. From smartphones to smart homes, our lifestyles are now incredibly connected. But as this connectivity grows, so do concerns around device and data safety.

Samsung has made it a priority to give you peace of mind when using connected device ecosystems as Knox Vault, passkeys and Knox Matrix protect you and your digital life.

Knox Vault

At Samsung, we’re constantly exploring ways to add extra layers of security to our products through software and hardware innovations. One example is our hardware-backed Knox Vault which combines a secure processor with secure memory to isolate your most sensitive data — like PINs, passwords and biometrics — from the rest of your device and ensure that no one else can physically or remotely reach your data.
 

But we’re not stopping there. With many people now using multiple devices, we’re expanding Knox Vault to more devices^[1] and bringing the safest mobile experience to a wider audience. You can rest assured that our technologies will constantly evolve as we continue to prioritise keeping you and your personal information safe.

Passkeys

As our device ecosystems continue to grow, we’ve all experienced the bothersome task of logging into apps and websites with passwords that are often long, complicated and easy to forget. But what if they no longer existed, and it was still possible to securely share information across multiple devices?
 

This is our vision for passkeys —digital credentials that can be used for authentication across websites and apps, enabled by Knox Matrix with Galaxy smartphones and tablets.^[2]Passkeys allow users to log in to apps and websites on Galaxy devices using Samsung Pass in Samsung Wallet.^[3] This safe and easy feature enables users to sign in with biometric authentication like fingerprints and eliminates the need to remember current passwords or reset forgotten ones. Convenient without compromising security, passkeys mark a significant step toward a passwordless future.
 

Passkeys offer a faster, easier and more secure device experience. You’ll save time by no longer needing to type your account username into your device — simply select the account you wish to sign into. Once passkeys are registered, it is easy to switch over to a new connected device as there is no need to sign in all over again. Passkeys only work on users’ registered websites and applications, ensuring protection against phishing attacks from malicious sites or apps.

Knox Matrix

Providing new ways to secure identities and credentials for a hyperconnected world, passkeys are part of Credential Sync — a key component of Knox Matrix. We live in an age where we’re surrounded by connected devices from our phones to TVs, and even our refrigerators. This connectivity offers exciting new opportunities but also poses an increased risk of exploitation. Traditional security offerings that protect single devices are no longer enough when one compromised device has the potential to negatively impact others within the same ecosystem — presenting the need for another layer of protection.

That’s why we’ve built Knox Matrix, our next frontier of security and vision for a safer future. The security system is a comprehensive approach that will become increasingly essential as more devices and aspects of our lives become connected — turning your home into a smart shield and keeping you and your ecosystem of connected devices safe. Knox Matrix functions as your private blockchain system where connected devices ensure security at core stages through multi-layered, intelligent threat monitoring with compatible devices cross-checking each other for breaches.

Credential Sync secures your information when moving data from device to device, making it easier to manage multiple logins while encrypting sensitive information. By sharing credentials across devices, we aim to protect your entire device ecosystem — so you never have to sacrifice security for connectivity or convenience.

Knox Matrix offers even more advanced protection for your entire device ecosystem with Trust Chain. In Trust Chain, connected devices monitor each other for security threats, provide notifications if ever attacked and share actions taken to block the threat. Also, Cross Platform SDK allows devices on different operating systems to join Knox Matrix with consistent security standards. This means you can enjoy strong security across the board with Knox Matrix whether your Samsung devices are based on Android, Tizen, Windows or other operating systems.

Samsung wants you to be able to navigate this increasingly connected world freely and comfortably with Samsung Galaxy, both now and in the future. To that end, we’re committed to helping you get the most out of your digital experience with Knox Vault and Knox Matrix. As we head towards a passwordless future, these powerful solutions will ensure you’re always backed up by security you can trust.

[1] Including but not limited to Galaxy S series, Galaxy A series, Galaxy Tab S series and more. Knox Vault availability may vary by model.

[2] Available on Galaxy smartphones and tablets with Samsung Pass, supporting One UI 6 or later.

[3] Availability of Samsung Wallet and Samsung Pass may vary depending on market or model.

Samsung Electronics’ Samsung Knox security platform is 10 years old! Named after one of the most heavily guarded places, it was first introduced at Mobile World Congress (MWC) in 2013.

That is a decade of cutting-edge mobile protection for users around the world, during which Samsung Knox evolved into a holistic security platform synonymous with safeguarding billions of consumers and businesses. And now, Samsung is addressing the next frontier of device security with Knox Matrix.

Bringing Security to an Increasingly Connected World

Knox Matrix is Samsung’s vision for a future where devices connected in an ecosystem can protect each other – as well as their users. It is a comprehensive approach to security, which will become increasingly essential as more devices and aspects of our lives become connected.

Many users around the world already own an array of connected devices, from mobile devices and TVs to refrigerators and robot vacuum cleaners. The presence of over 14 billion connected devices on the market demonstrates the vastness of this landscape, which shows no signs of shrinking.

Samsung is aware that despite the benefits, increased connectivity has the potential to lead to more exploitations. Traditional security infrastructure that protects single devices will be unable to keep up, as one compromised device stands the chance of impacting others within the same ecosystem. Knox Matrix will address this challenge through a revolutionary concept that paves the way for multi-device security for mobile phones, TVs, home appliances, and more.

Samsung devices that are empowered with Knox Matrix work to protect one another in a trusted network. If one element is compromised, Knox Matrix will isolate it from the ecosystem in order to protect the others. Having Knox Matrix supported across devices can effectively turn a smart home into a smart shield – the more devices a user has connected, the stronger their overall security.

There are currently three critical features of Knox Matrix that ensure its success. Trust Chain has devices monitoring each other for threats. Credential Sync secures user information as data is moved between devices; and Cross Platform SDK will enable devices on various operating systems and platforms (including but not limited to Android, Tizen and Windows) to join Knox Matrix with consistent security standards. This way, we can keep devices safe even in a hyper-connected world.

Knox Matrix manages all this within a private blockchain, allowing compatible devices to check each other for breaches and ensure safety with intelligent threat monitoring. With these steps in place and more features to be introduced, users will be able to enjoy multiple connected devices safely and conveniently.

The Path to the Next Frontier: Stronger Together

Creating the foundations for the next era of device security requires careful consideration. Knox Matrix’s development is going strong, but there are challenges on the way to the next frontier. These include reconciling the many different types of products, with varying operating systems and security standards, into a frictionless system able to work as one.

As devices become more connected, Samsung must also ensure they are not more complicated to use. With Knox Matrix, we are working to offer users transparency and choice along with protection. Users should be safe in the knowledge that they can make informed decisions about their devices, so they can be protected without hassle. We anticipate that Knox Matrix will alert users of potentially unsafe situations, such as the use of old firmware, offering suggestions for any next steps.

The power of Knox Matrix to protect connected ecosystems will be demonstrated in phases, starting with Samsung Galaxy products, such as smartphones and tablets. Knox Matrix-compatible models will be available from 2024, initially with the three core features mentioned above and more expected to follow via updates. This will expand to cover Samsung’s home appliance devices within the next two to three years, followed by partner devices. Development is already underway for partner device compatibility.

A Trusted Record of Secure Innovations

Samsung already has a long history of enabling different kinds of devices to work seamlessly together through SmartThings. In line with the company’s philosophy of open collaboration, Samsung has also been working closely with the most trusted industry partners and the wider security community to define and expand security standards, by better identifying flaws before they become problematic.

More eyes, more heads, better solutions. This background serves as a key foundation for all Samsung Galaxy devices, along with end-to-end protection and real-time threat detection that is built into every single layer of its products.

Knox Matrix is just the latest development in the innovative history of Samsung Knox security. Samsung most recently introduced Knox Vault, a key security solution that isolates users’ most sensitive data to ensure it never falls into the wrong hands.

Previous evolutions included TrustZone, which provided a secure environment within the main operating system to run sensitive applications and processes separately from regular software. As such, work and play could coexist securely on the same device. Samsung Knox also evolved into Knox Suite[1] in order to help businesses and key institutions around the world efficiently secure, deploy and manage their fleet of devices with customisable, easy-to-manage software and end-to-end security.

Samsung can proudly say that Knox is one of the most trusted security platforms – thanks to its defense-grade security. We are confident Samsung Knox is best placed to provide one of the best device security systems. Connected technology will help us create better lives and better experiences — and more connectivity does not necessarily have to mean more risk. With Samsung Knox, Samsung is setting the foundation for a safer tomorrow to be stronger together.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer:

[1] Requires separate license key (purchased separately).

Not only does it encrypt your personal data, but the Samsung Knox Vault processor keeps your important information secure, including sensitive information linked to services like Samsung Pay. Any data saved on Samsung Knox Vault storage is isolated from the main operating system for even further protection. Not only is your data secure, it is also protected against a variety of attacks including voltage, temperatures and laser attacks.

Check out the video below to learn more about how Samsung Knox Vault protects your most important information.