Samsung Electronics has announced that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort.

“This certification underscores our dedication to creating products that elevate the user experience by prioritising eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.”

The certification covers major models across the Neo QLED and Lifestyle line-ups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Color Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment.

Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and colour temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms.

This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional color accuracy, Samsung TVs are Pantone Validated.

The 2024 Neo QLED 8K QN900D TV is fitted with the 8K NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like qualities in real-time ^[1]. Users can experience strengthened SmartThings connectivity ^[2] Since security is at the core of the smart home ecosystem, the new AI TVs is equipped with Samsung Knox ^[3] to strengthen protection measures.

Look at how the Samsung AI TV is ushering in a new era of viewing through the infographic ^[4]
below ^[5]:

^[1] 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode.

^[2] Samsung account and additional settings required for SmartThings functions such as AI Energy Mode.

^[3] Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates.

^[4] Image is designed for reference only. Results may vary with real use.

^[5] Relumino Mode may not be available for sources not input by DTV or HDMI.

Samsung Electronics has once again demonstrated its leadership in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

Market research firm Omdia reported that Samsung has achieved a 30.08% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above R46 000. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over R46 000, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Samsung is ranked No. 1 global TV brand for 18th consecutive year

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector capturing a market share of 22.7%. With the expanded OLED line-up in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At the Consumer Electronics Show (CES) 2024, Samsung Electronics unveiled the ground-breaking NQ8 AI Gen3 processor. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

JOHANNESBURG, South Africa –  06 July 2022 – Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

Immersive Dolby Atmos Sound With Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.

• New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

• • Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus¹ with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
• • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.²
• • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.
• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,³ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.⁴

Sustainability at the Core With ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making It Personal With Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ Detailed features or user interface may vary by model and region.

By applying minimalistic design thinking and principles to focus just on the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.

As Samsung commemorates its 15^th consecutive year of global market leadership across the TV industry,¹ check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimised viewing experiences to users for the past 15 years.

JOHANNESBURG, South Africa – 22 July 2021 – Samsung has announced that its 2021 Neo QLED 8K TV models (QN900A, QN800A) have earned the world’s first Wi-Fi 6E certification from the Wi-Fi Alliance (WFA).  Wi-Fi 6E, a new standard in connected technology, offers Samsung Neo QLED 8K TV owners not only four times faster connectivity^[1], but also stable and reliable data transfers – even when multiple devices are connected to one router – perfect for those who enjoy immersive high-definition OTT content.

The newly certified Wi-Fi 6E technology is designed to use 6GHz frequency in combination of its existing 2.4GHz and 5GHz frequencies. Now, select Samsung Neo QLED 8K TVs can support larger bandwidth loads, process faster multi-gigabit data, enable low latency and provide reliable and secure connectivity. In addition, Wi-Fi 6E technology will be further implemented into existing and future TV portfolios, given the breadth and depth of the technology’s use cases today and in forthcoming applications.

As TVs and mobile devices continue to evolve into connectivity hubs for consumers across a variety of lifestyle routines, demand for handling high data capacity has increased. Whether streaming 4K and 8K high-definition videos, or enjoying VR content and high-performance games, Samsung’s Neo QLED 8K TVs with Wi-Fi 6E support are for consumers looking for premium viewing experiences at home.

“As the global leader in the TV industry, Samsung is proud to have achieved the world’s first Wi-Fi 6E certification on our TVs.” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “With a growing set of immersive content experiences and features across the home, the certification provides Neo QLED 8K TV owners with even better access to the things they love to do.”

[1]  Versus Wi-Fi 5.  Availability may vary by region and carrier

Samsung exquisitely refined its Neo QLED 8K line-up’s sound system to allow users to take full advantage of their large TV’s audio quality. The flagship displays were designed to analyse both the size of the space where they sit and how they’ve been installed in order to calibrate sound to its optimal settings. The TVs use that information to pump out realistic, object-tracking sound through their eight total speakers. When applied to our ‘family movie night’ scenario above, the TV’s speakers would compensate for when the family’s thick blanket absorbed the tones of mid-to-high registers, and evenly distribute three-dimensional sound from the corners to the centre when the family sat closer to the screen.

To learn more about how Samsung’s newest TVs customise sound based on where users place their screen, and how sound has evolved as tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimise Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customising their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyse users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sound. In this case, SpaceFit would optimise sound settings to raise the mid-to-high range sound accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyse the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoying what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analysed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound From All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects onscreen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8K includes an enhanced version of the technology, OTS Pro, and adds two centre speakers to previous models’ six-speaker setup, for a total of eight. When an object onscreen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the centre of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a centre speaker between the left and right sides. The combination of the newly added centre speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the centre of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theatre setup, there may not be space to place a centre speaker.

“The 110-inch MICRO LED line-up features a μ-Symphony function, which allows you to use the built-in speaker as the centre speaker,” said Jongbae Kim. “This means that you do not have to use a separate centre speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the centre of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.”

Making Use of Each and Every Piece of a Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualise Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for panels becoming thinner and thinner, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the centre tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilised each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analysing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the centre of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing to six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimised algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centres.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximise users’ viewing experiences.

JOHANNESBURG, South Africa – 10 June 2021 – When it comes to eliminating unnecessary elements in design, the first stage in the process is to ascertain what aspects are essential. In designing their TVs, Samsung Electronics pursues a design evolution aesthetic that brings about value through careful elimination – rather than unnecessary addition.

Removing Boundaries

The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by reducing the number of bezels to almost nothing. The boundaries of Samsung Neo QLED 8K have been trimmed to near zero thanks to advanced technologies and design processes. Its 0.8mm stainless steel frame removes the boundary between the screen and its environment, practically giving the illusion that the screen is floating. To further remove any hindrances to a viewer’s experience, the Samsung logo has also been reduced in size so that the product itself, not just its name, stands out as the icon.

Despite its slim appearance, the TV’s performance is powerful thanks to the inclusion of innovative technologies. The speaker hole and subwoofer systems, precisely implemented in the back of the screen, emit sound quality rich enough to require no additional speaker, and thanks to AI technology, users can enjoy optimised sounds tuned to their content and environments. The Neo QLED 8K offers viewers immersion from both inside and outside of the screen – all wrapped up in a sleek, thin package.

 Reimagining One Connect

One of the main benefits of a large screen TV is the ability to true and vivid immersion in your favourite content, but if the area surrounding the TV is distracting, this enjoyable experience can be interrupted. In designing the Neo QLED 8K, Samsung’s designers took into consideration such scenarios and underwent a re-examination of the way the product fits into its space.

Wall-mounted TVs usually require accessories embedded into both the product and the wall they sit against, while stand-type TVs require tables or other furniture that can quickly become cluttered. To avoid any of these inconveniences, Samsung’s One Connect has been redesigned to fit various usage environments in order to enhance viewer immersion. The optimised size and thickness of the renewed One Connect was determined through careful consideration of different environments, and its plate-type, slim appearance makes installation easy and neat.

Part of this redesign to the existing One Connect led Samsung designers to devise a new accessory: the Attachable Slim One Connect, which can be utilised as a TV stand. While the stand has always been an integral component of TV design, it has not played any role other than that of screen support – until now. The Attachable Slim One Connect has been designed as a stand, too, with a form that interferes neither with function nor shape and effectively disguises the Attachable Slim One Connect as a simple stand.

Further to the space efficiency and aesthetic benefit offered by the Attachable Slim One Connect, elements on the TV itself have been reorganised in order to preserve immersion and prioritise ease-of-use, such as the change of the placement of the cable input module from the back of the TV to the side of the Attachable Slim One Connect stand for seamless access.

How Samsung’s Designers Approach Minimalist Design

1.When designing the Neo QLED 8K, what did you want to carry on from previous Samsung QLED 8K models and what did you want to change?

Jangho Kim: The Infinity One Design has been created with a focus on total integration rather than simple ‘slimness,’ resulting in every element that doesn’t maximise screen immersion being removed. This represents the direction Samsung designers believe that TVs should be moving in. During the design process, I wanted to include the unique identity of the Samsung QLED 8K line and then enhance it through better understanding of users and their spaces. I believe that the combination of advanced technologies with user-centric developments will bring special experiences to our users

2. During the design process, it seems that decisions had to be made about what to keep and what to remove. What were the driving forces behind making these decisions?

Jigwang Kim: While any design refinement process is never easy, the experience of developing the Attachable Slim One Connect design was the most challenging. We wanted to implement the functionality of a TV stand into the One Connect model, a process that brought about many obstacles to overcome in the initial development stages.

Jangho Kim: Although such a dual-function accessory had never existed before, I wanted to be sure that the Attachable Slim One Connect retained its predecessor’s attractive form. This required us to devise a completely new design, and in order to find the optimum size and form factor for the product, all the relevant departments spent countless hours working through different options.

3. The consideration of different types of user environments was at the center of the Neo QLED 8K’s design process. What did you learn from such a process, and which design elements reflect these novel considerations?

Sangyoung Lee: The spaces users are placing their TVs in are becoming more and more diverse. Especially as people spend more time at home, the desire to ensure one’s interior aesthetic matches one’s tastes is becoming of paramount importance. In order to match the lifestyles of today, we analyzed the user’s TV experience on a micro level, down to the smallest aspects. I wanted to provide people with reasonable and simple TV usability, and so the Attachable Slim One Connect’s design was brought about to maximize immersion with its simple yet restrained appearance that can suit any user’s space.

4.What do you hope your legacy is as a designer for Samsung Electronics?

Jinsu Park: I hope that I am able to bring the everyday into product design. The meaning of the word ‘design’ is ambiguous: it can signify ‘innovation,’ and it can also signify ‘simple joy.’ I wish to practice design processes that bring all such values into users’ daily lives.

The evolution of Samsung’s TV design is always geared towards providing users with more immersive viewing experiences. Samsung and its designers will continue to challenge themselves to create products that provide users with leading functionality and a design that captures the true essence of the product.

You can also find more details at Design Samsung website.