Samsung’s QLED displays are not just for watching – they are also for inspiration. The incredible QLED Quantum Dot technology now plays a crucial role in enhancing creativity by delivering vibrant, lifelike colours and exceptional picture quality. This kind of modernisation in Samsung QLED technology is not just about flexibility – but also about real innovation at the core.

QLED’s Quantum Dot technology produces a wider range of colours than traditional displays – ensuring that they are displayed accurately and vibrantly. Samsung’s QLED is like a canvas that empowers users to see and express the world in richer, more vivid colour. With this innovative technology, Samsung is now not only providing advancement in display technology, but also offering a more vibrant and realistic viewing experience to creatives around the world.

What makes Quantum Dots so special are the microscopic molecules that emit precise colours when lit – resulting in higher brightness, accurate colour reproduction and a wider colour gamut. Samsung’s QLED uses this Quantum Dot technology to deliver 100% colour volume — maintaining richness at any brightness level. This technology allows the TV to produce a consistent, vivid and accurate colour display, be it in very bright or dark conditions. QLED is able to show deeper reds, brighter greens and purer blues. Colour accuracy then essentially means that – what you see is what the creator intended.

With this revolutionary technology – a filmmaker now experiences their work in studio-grade clarity. The picture accuracy and superior contrast of Samsung’s Quantum Dot TVs – make every film feel cinematic, be it the latest blockbuster or an old classic. In essence, Quantum Dot TVs provide filmmakers with a more realistic and visually engaging experience, making them a valuable tool for enjoying their work and professional use. And, a family watching a documentary is also able to feel immersed in the natural world.

In addition, Samsung Art Mode feature^[1] is able to transform your screen into a digital gallery — merging art and technology. You can now showcase your artwork from the Art Store as well as upload your own photos or even choose from a selection of curated art pieces. The Samsung Art Store^[2] is a subscription-based service that provides access to a wide variety of digital artwork for display on Samsung TVs, primarily the Frame TV series. It allows users to transform their TV into a digital art gallery, showcasing a diverse collection of paintings, photographs and other art forms. 

In addition, Samsung recently launched the Art TV^[3] of Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store. And furthermore, the Ambient Mode^[4] lets you personalise your space with visuals that reflect your taste or mood. This innovative feature allows you to display content on the screen even when the TV is not “on.” Also, you can now transform your TV into a customisable art installation or a source of useful information when not being used for regular viewing.

With the help of QLED’s Quantum Dot technology – it is clear that Samsung is now empowering creativity and unleashing “The Artist Within”. The company’s QLED TVs have now become more than just a display, they are creative partners. For this reason, Samsung remains committed to using ground-breaking technologies such as QLED’s Quantum Dot to leverage artistic expression and technological innovation to create a more immersive and engaging viewing experience for consumers.

Samsung’s QLED with Quantum Dot technology are bridging the gap between technology and creativity. This foundation of the real QLED experience that Samsung has pioneered, invites users to see the world more vividly and to create, imagine and feel more deeply. All of this is an indication that Samsung’s QLED displays are not your average TVs – they are the result of years of refinement and mastery in Quantum Dot display technology.

________________

Disclaimers:

^[1] Terms & Conditions Apply. Art mode cannot be permanently disabled.

^[2] The Art Store is available on Samsung’s The Frame TVs and is expanding to other Samsung QLED TV models. A subscription is typically required to access the full library of artwork, though some free content may be available. 

^[3] Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

^[4] The Ambient button is only available on select remotes. If you press the Ambient button when the TV is turned off, the TV will turn on in Ambient Mode.

Samsung Electronics has once again demonstrated its leadership in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

Market research firm Omdia reported that Samsung has achieved a 30.08% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above R46 000. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over R46 000, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

Samsung is ranked No. 1 global TV brand for 18th consecutive year

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector capturing a market share of 22.7%. With the expanded OLED line-up in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

At the Consumer Electronics Show (CES) 2024, Samsung Electronics unveiled the ground-breaking NQ8 AI Gen3 processor. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

JOHANNESBURG, South Africa – 01 July 2022 –  Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame and The Serif.

JOHANNESBURG, South Africa – 28 August, 2020 – From vast streaming services to cinematic video games, there’s never been more incredible content waiting at our fingertips – and there’s never been more reason to experience that content on a big-screen TV.

Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. As time goes by, many consumers report that they regret not buying a bigger screen TV. Today’s consumers want a bigger, more immersive picture. Which may explain why, according to recent consumer segmentation research conducted by Samsung, consumers rank screen size as a major reason to upgrade to a new TV, and why this year, experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent¹.

The benefits of buying a big-screen TV are as clear as the spacious displays’ immersive images. Let’s take a closer look at some of those benefits now.

1. Next-Level Realism

It may sound simple, but it’s true: the bigger your TV’s screen, the easier it is to appreciate its picture quality.

The key lies in the balance between size and resolution – the total number of pixels a TV’s screen contains. The bigger the TV, the more important its resolution becomes. An ultra-high-resolution TV like Samsung’s QLED 8K packs a whopping 33 million pixels into its screen. Such high resolution makes pixels imperceptible on a big-screen TV – amplifying your immersion by offering you a bigger, more realistic picture. With this in mind, it’s easy to see why consumers consistently rate screen size as one of the most important factors affecting their TV purchasing decisions, just as it’s easy to see how a big, high-resolution screen takes everything from watching films to gaming to the next level.

2. Watching Movies

Enjoy a theatre experience from the comfort of your living room.

A big-screen, high-resolution TV is ideal for enjoying films at the level of detail they were meant to be viewed. This includes both 4K Ultra-HD Blu-ray movies, as well as content from an ever-growing list of streaming services. Special effects look more spectacular, and cinematic moments become that much more so.

3. Gaming

Today’s video game consoles are exceptionally powerful, and capable of supporting incredibly rich and detailed gameplay. When paired with a big-screen TV, the on-screen action becomes even more immersive. Samsung’s QLED TVs offer next-level gaming with Auto Game Mode, a built-in function that automatically analyses connected gaming devices and optimises TV settings to make gameplay as detailed, smooth, and realistic as possible.

4. Watching Sports

When watching sports, a big-screen TV transforms your couch into the best seat in the house. The ability to see more of the action in greater detail makes you feel like you’re there, cheering on your favourite team.

5. Enjoying Edutainment

One of the biggest trends in TVs today has been the rise of edutainment. With so many students studying from home in recent months, TVs have emerged as valuable tools for sparking young ones’ curiosity. A big-screen TV offers a larger window for exploring a wide range of exciting subjects. Samsung’s QLED TVs – part of the company’s wide-ranging Smart TV portfolio – offer entertainment for all ages. They make everything from web browsing to recording shows simple and convenient.

Things to Consider

If you’re thinking of upgrading to a big-screen TV, here are a few points to consider before making your purchase.

» Get a Sense of Its Size

If you’re unsure how a big-screen TV would look in your home, here’s a handy idea: try using painter’s tape to create an outline of the TV size you’re thinking of buying on your wall for reference. You can also refer to the GIF above to see just how easily a 75- or 85-inch TV can fit into your living room.

» Remember That Immersion Is Key

When buying a big-screen TV, make sure that the display you choose will offer you the most immersive experience possible.

Samsung’s QLED 8K TVs combine a high resolution with cutting-edge innovations like the 8K Quantum Processor to offer users the ultimate in terms of both image quality and in-home entertainment. They’re available to explore at www.samsung.com/tvs/, where you can also find information on the company’s complete range of Smart TV offerings, including QLED 4K.

Click here to learn more about how Samsung’s latest TVs offer users a viewing experience unlike any other.

1 Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

JOHANNESBURG, South Africa – June 19, 2020 – With Samsung’s QLED range, you can now turn the ordinary into the extraordinary with immersive sound, endless detail, minimalist design and unrivalled technology. Better still, you now have access to all you need in one space – from home learning, a home office to the convenience of home fitness.

“The way we use our TV has evolved dramatically. Samsung is leading this revolution with smart features that amplify the options you have access to. This is human-centred technology designed for a time when many of us are focussed on staying home and staying healthy. Of course, the range also continues to offer unrivalled entertainment at its best, “said Nivash Ramsern, Head: Visual Display at Samsung South Africa.

Work, Play and Study from Home

Samsung TV creates an incredible home entertainment experience with streaming apps and even game enhancers. It includes a Video On Demand App, Multi-View that merges your smartphone and TV onto one screen as well as Real Game Enhancer+ for a more realistic way to enjoy your favourite game. Here are a few additional ways to maximise your Samsung TV Experience:

Create a Home Office

With Remote Access, you can work efficiently from home so you never far away from the office. This includes the tools you need to ensure your colleagues and clients are effortlessly connected, such as Mirroring with video conference on your TV. You can also turn your TV into a big, impressive work monitor through the TV’s HDMI connection.

Learn From Home

Many parents and students have recently experienced the need for schooling at home. The Samsung TV is effortlessly set up for this. Home learning is made easier with access to online classes on TV, educational videos on YouTube as well as Remote Access to keep that all-important connection between the classroom and the home.

Experience Entertainment At Its Very Best

With Samsung TV you have access to Video On Demand with easy access to various content from around the world. QLED Smart TVs, powered by Tizen, makes it easier to find the content you love with personalised recommendations. Want to watch what’s on your TV and your smartphone on the same screen? With MultiView, you can. Whether it’s live stats for sports or cheat videos for games, simply connect your phone and dual-screen like never before. To make sure you’re always in control, the TV is powerfully integrated and simple to use.

Samsung TV is also designed to enhance your fitness with a bigger screen and the convenience of mirroring your smartphone so you can explore, select and choose the right fitness routines for you and check your progress. In fact, Samsung TV is a complete lifestyle experience with Ambient Mode that brings a designer look to your space – whether it’s now an office, school, gym or even a gaming room.

Samsung QLED TV offers an unparalleled visual and auditory adventure from the comfort of your living room. It’s the first TV in South Africa to introduce 8K, with sizes from 43″ to 98″, and the range also includes 4K. So essentially the QLED series was designed with options to fit various spaces and budgets. And with Smart Hub you can find your favourite content together in one easy-to-navigate menu – all with the Samsung OneRemote that gives you effortless access and control. It’s now simply a matter of choosing your viewing pleasure or type of task – and have every reason to enjoy being at home.

• Technology has changed how we view the world
• Television has brought the world infinitely closer
• We can now experience what we never could before

Science made many rapid strides in the 20th century. Television is one of the most dramatic ways it has done so. The whole world now lives in our homes, from politics, science, sports, major moments in history – every facet of the planet and its people are available to us instantly. Through television, we have even broken down our perceptions of people, countries and stereotypes and revealed the commonality between us all. It has made the planet a global village. From grainy black and white visuals to crystal clear 8K the world’s eyes have opened wider and wider and impacted how we view our entire universe.

It’s Brought the World Closer

We now know more about the culture, geography, weather and everyday life of foreign lands. Faraway places with strange sounding names are more familiar to ordinary people. Television has in fact broken through the barriers of thousands of languages to communicate humanity’s shared language of love, family, friendship and the pursuit of happiness.

It’s Enriches Our Souls

The medium has however also showcased our common flaws such as greed, jealousy and betrayal. This is reflected in reality shows that feature the lives of everyday people, in dramas we just can’t get enough of. Perhaps they allow us to hide, or even explore our own fears and weaknesses. Either way, there are millions of people glued to the next reality TV star or family.

It Is One of the Greatest Teachers Ever

Whether you’re young or old, there are a multitude of programmes designed to educate us about the natural world, sciences, history, biology and geography. In many ways, it has brought subjects taught in school to life in a way that’s completely enthralling – engaging all the senses. On ground-breaking TV’s such as Samsung 8K QLED TV, you can see even more than the human eyes can see. It’s immersive viewing that puts the classroom in incredible places like the middle of the African Savanah during a stampede, deep within an erupting volcano bursting with heat and light or upon a cloud blissfully drifting through the air above a city.

“With innovative technology such as Samsung 8K QLED TV every scene is amazingly vivid and real. It’s designed for those who want the best combination of picture quality, smart TV capabilities and design – a way to bring the world and people together in a way we never could before, “says Nithia Pillay, Director of Consumer Electronics at Samsung South Africa.

Ultimately, television allows us to connect with diverse people, travel to fascinating places, get a front row view of mesmerizing concerts, astounding world events and gain incredible human insights – all from the comfort of our couch. It’s a world worth watching.

TV viewing has changed forever with Samsung’s launch of the revolutionary 8K range which delivers a ground-breaking viewing experience and unprecedented value.

Experience what you never have before

With Samsung 8K QLED, every scene is amazingly vivid and real – it’s like watching 3D without the glasses. With more colours than the human eye can see, infinite details and optimised audio lets you see, feel and hear as the scene unfolds in front of you.

You can upscale what you’re watching

8K is still new technology but the 8K QLED display can convert what you watching, depending on the source content, into an enhanced version with improved details and sharpened definition. This means more crystal clear and precise images with reduced noise and sharpened definition. It’s like an instant upgrade of everything you’ve seen before.

Enjoy TV as it should be

Together with 8K resolution, Samsung’s HDR technology delivers maximum brightness and adjusts the scenes to the lighting conditions in the room. And, with fewer visible pixels, you’ll enjoy the feeling of pure immersion – even when you’re closer to the screen. This means everyone in the room has the same incredible experience at the same time.

Go on an audio journey

The QLED range automatically optimises the sound allowing you to hear a pin drop in a movie and even feel the massive roar of a crowd during the big game.

You can take control in innovative ways

Using the Voice Command feature on 2019 QLEDs, you can now easily access the content you want, and search for content based on your viewing habits. In order to provide even more entertainment options, it offers the all-new Apple TV app, this allows you access to iTunes movies and TV shows, and also supports Airplay2. Additionally, it works with Amazon Alexa and Google Assistant devices.

*Upscaling is input source dependent. Some third party standards may require additional device/adapter purchase.

SOURCE: SA Garden and Home

JOHANNESBURG, South Africa, 24 May 2019 – Samsung has announced the “Making History” QLED 8K TV commercial and a multi-platform campaign with CNN Films in celebration of the 50th anniversary of the Apollo 11 moon landing in 1969, when television enabled people around the world to witness one of mankind’s greatest achievements. In 2019, Samsung is making TV history again by pushing the boundaries of technology with QLED 8K, now allowing consumers to watch video content in the highest resolution this category has ever seen.

“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Nithia Pillay, Director: Consumer Electronics at Samsung South Africa. “As we mark the 50th anniversary of Samsung and the first steps on the moon by a human, it’s only fitting that our “Making History” QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”

Created by adam&eveNYC, Samsung’s “Making History” QLED 8K TV commercial campaign features moon landing footage licensed from the ground-breaking ‘APOLLO 11’ documentary. This summer, Samsung will also sponsor the broadcast premiere of the ‘APOLLO 11’ documentary on CNN, beginning June 23 at 9:00pm and 11:00pm Eastern with limited commercial interruption and will feature a special 60-second version of Samsung’s “Making History” commercial. Directed and produced by Todd Douglas Miller, ‘APOLLO 11’ was created from newly-discovered, never-before-seen 70mm archival footage and more than 11,000 hours of uncatalogued audio recordings from NASA and the National Archives.

‘APOLLO 11’ (and ‘Apollo 11: First Steps Edition’) is the result of more than two years of collaboration between Miller’s Statement Pictures and CNN Films, and marks the third collaboration between CNN Films and Miller. CNN Films and Miller also collaborated for the production of the documentary short, distributed by Great Big Story, THE LAST STEPS, about the final NASA lunar mission, Apollo 17.

‘APOLLO 11’ is a cinematic event that takes viewers on NASA’s historic mission led by astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins, that first put men on the moon 50 years ago. In addition to the ‘APOLLO 11’ television premiere on June 23rd, the film will encore Saturday, June 29 and Saturday, July 20 at 9:00pm on CNN. Samsung’s cross-platform campaign with CNN aligns the new era of 8K QLED picture quality together with the technical feat of the film’s extraordinary production. This includes branded content produced by CNN’s brand studio Courageous for Samsung’s QLED 8K TV, which features retired astronaut Scott Kelly narrating a personal experience from his space travel. The creative will launch on the anniversary of the moon landing across CNN’s social handles.

Additionally, Samsung will sponsor a three-part digital video series tied to the anniversary. This CNN editorial endeavour will spotlight a new generation of women leaders who are determining where the next great discoveries will be made, developing the ground-breaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.

About Samsung 2019 QLED 8K TV
Samsung’s 2019 QLED 8K TV line delivers premier picture quality, remarkable design and innovative smart features and for the first time ever – 8K resolution. Available in more sizes than ever including 65”, 75”, 82”, 85” and 98” options, these QLED 8K TVs incorporate Samsung’s proprietary Quantum Processor 8K, which upscales lower resolution content to stunningly crisp 8K while also allowing for playback of native 8K content. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, Samsung’s proprietary AI technology can recognise and upscale any content, regardless of the native resolution, to pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

For more information on Samsung’s 8K TV line, please visit: https://www.samsung.com/za/tvs/qled-tv/highlights/

• QLED Has Taken On Competing Technology in A Big Way.
• 8K – Set to Change How We Experience Reality.
• The Content Experience Has Given Consumers More Choice.
• How Samsung is Different.

Samsung has been a pioneer in TV design for 50 years. Over that time, Samsung has researched what people love most about TV – the way it brings friends and families together and the many details that amplifies the viewing experience. This knowledge has led to innovation that has transformed how people watch TV and is one of the reasons it has been global number 1 for the 13 years. The 2019 QLED line-up builds on this legacy in a big way.

“Pictures that are as breath-taking as they are ground-breaking” is how Forbes Magazine described the Samsung QLED TV it reviewed in February this year. This is a sentiment that has been echoed by reviewers around the world. TechRader addressed the QLED versus OLED debate by citing the Samsung 65Q90R as ‘’Capable of competing with and often surpassing even the best OLED’s.” Powered by Samsung’s patented Quantum Processor, the 2019 QLED TV line-up features more screen size options, stunning picture quality enhancements, dazzling colours from every angle, exciting new design elements and intuitive smart TV upgrades.

QLED is Leading the Way

QLED TVs use quantum dots to enhance performance, delivering better brightness and a wider colour spectrum. That’s because the dots act like a filter when applied on top of an LED backlight. This produces a light purer than an LED can provide. Beyond TV viewing, QLED is also the best for gaming as it has the fastest refresh times, which could be the difference between victory and losing your last lifeline. QLED TVs are also far brighter than current OLED TVs. For example, the 65” Q90 can push out a peak measured light output (on a white HDR window filling 10% of the screen) of 2050 nits. That’s seriously impressive.

QLED Beats the Burn

And the innovation doesn’t stop at just the quality of the overall picture but on its impressive performance in another crucial area that requires everyone’s attention. Since QLED TVs don’t use organic elements, they are essentially immune to screen burn-in. This is a display issue in which certain facets of an image shown on a TV screen, such as a channel logo are either not shown properly, or fragments of that image remain on the screen. It then appears longer, as though it is embedded onto the display. This has been cited as one of the crucial flaws of OLED TV display technology. In fact, a quick search for “OLED Burn-in” on YouTube shows the high volume of criticism from those who have experienced the issue first-hand, as well as a number of burn-in tests, which compare Samsung’s QLED TV and OLED TV to demonstrate how the two displays differ on this very critical concern. Clearly, Samsung has mastered an area that can impact viewing in a big way.

8K Pushes the Boundaries of Possibility

Samsung has declared 2019 the year of the ‘ultra-high definition 8K era’. With Samsung 8K QLED every scene is amazingly vivid and real. It’s like 3D without the glasses. With more colours than the human eye can see, infinite details and optimised audio you see, feel and hear as if the scene has come to life in front of you. Of course, because 8K is still new technology, Samsung’s intelligent Quantum Processor 8K can convert what you watching, depending on the source content, into an enhanced version with improved details and sharpened definition. This means more crystal clear and precise images with reduced noise and sharpened definition. It’s like an instant upgrade of everything you’ve seen before. Together with 8K resolution, Samsung’s HDR technology delivers maximum brightness to the scenes’ settings and conditions in the room you’re watching in. And with fewer visible pixels, you enjoy the feeling of pure immersion—even when you’re closer to the TV. This means everyone in the room has the same incredible experience at the same time.

Consumers Now Have Access to More Content Than Ever

As announced at CES 2019, Samsung has taken the user experience to the next level by offering iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models. In an industry first, a new iTunes Movies and TV Shows app is available on the QLED range. It works seamlessly with Samsung’s Smart TV Services, the new Voice Command and Search, to create a consistent experience across Samsung’s platform. With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs as well as other Samsung UHD and HD models. Additionally, it works with Amazon Alexa and Google Assistant.

Our 2019 QLED line is designed for users who want the best combination of picture quality, smart TV capabilities and design. This year’s line-up represents our largest screen size offering ever. It brings together innovative feature enhancements and exciting content and service partnerships to deliver a truly ground-breaking viewing experience and unprecedented value.

JOHANNESBURG, South Africa, 19 December 2018 – As families and friends descend on each other’s homes this festive season, there’s suddenly a lot more people that need to be entertained. Living rooms instantly become an arena filled with an audience waiting to be amused, amazed and astounded. This is where the Samsung QLED steps boldly into the spotlight to give an unrivalled performance. When there’s a house filled with restless children and bored adults, the QLED is exactly the TV that’s needed.

“The QLED is a fully immersive experience, with every one of its features designed to enthral. It’s an example of pioneering technology in brilliant action. Over the holidays it becomes an even bigger crowd pleaser,” says Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa.

Whether the kids demand nonstop cartoons, the family wants to gather around that heartfelt Christmas movie or its time to enjoy the big game, every one of the millions of pixels allow you to see detail like never before. It feels like you’re there – freedom of space, freedom of pure enjoyment. Designed to captivate, the QLED also considers the finer details. Gone is the clutter of multiple remote controls, as One Remote allows you to sync all of your devices together for less mess and clutter. Over the festive season this is a much appreciated blessing. And the features never stop delighting you. With Ambient Mode, you can make your TV almost invisible. By mimicking the colour and texture of the room around it, the QLED will blend seamlessly into your home. You can also bring your room to life by showing works of art or treasured photos in immaculate detail. What better time of the year to display images of those you love on a big screen.

Beyond the aesthetics, this super smart TV range is designed to make your life easier. From learning your viewing habits and suggesting new series, to letting you know whether you’ll need an umbrella or sunscreen each morning, the Artificial Intelligence within is like nothing you’ve seen before. It even optimises the volume and brightness as you watch. So there’s no fumbling for the remote during extra noisy scenes and waking up a sleeping baby. After all, nobody wants to be responsible for that mishap.

The QLED is the all year TV, that just happens to be the TV that’s perfect for the festive season.