In celebration of Samsung Electronics’ 56th anniversary, Samsung Electronics is set to launch the ‘2025 Samsung Week’ featuring even more exclusive offers and experiences. Now in its sixth year, Samsung Week is a special promotional event designed to give back to loyal customers and express gratitude for their unwavering support. This year’s theme, “Where Innovation Begins: From You,” places customers at the heart of Samsung Electronics’ relentless innovation over the past 56 years.

Running from October 20 to November 1 on Samsung.com in approximately 70 countries, the event will also come to life across Samsung Electronics’ social media channels, offline stores, and iconic global landmarks like the Times Square in New York and Piccadilly Circus in London. It’s a true global celebration uniting customers worldwide. During 2025 Samsung Week, customers can enjoy shopping Samsung’s most beloved product this year with benefits. Spend 50 Samsung Reward points or more on selected models and we will match their value as a discount off your cart. The more Samsung Rewards points you use, the more you save.

Most Beloved Product of the Year and Bundles Tailored to Each and Every Lifestyle

Samsung Week’s signature ‘Loved & Chosen’ section highlights the most noteworthy products of 2025, curated based on actual customer data. The collection spans fan-favourite products that have captured customers’ attention, new products inspired by customer feedback, and SmartThings-connected products actively used by customers.

Exclusive Samsung Week Benefits as Token of Gratitude

Samsung.com visitors can also unlock a range of exclusive benefits. There is ‘Samsung Rewards’ that can be used like cash for purchases on Samsung.com, and ‘Samsung Care+’ service that offers expert product care. These and more are designed to truly satisfy the customers.

Plus get an extra 10% off your first purchase on the Shop App.

A Festival Full of Diverse Entertainment

Samsung Week would not be complete without its signature Character Event, offering a fun and unique experience for all.

This year, the event introduces a new content creator character, showcasing the power of Galaxy AI with the latest Galaxy Z Fold7. Returning characters, such as the game genius and running girl, reflect the diversity of Samsung’s global customer base that varies in race, gender and lead diverse lifestyles.

Customers can download complimentary digital sticker packs featuring these characters from the Samsung Week event website. These stickers can be used in the Gallery application to add a personal touch to photos and easily share them on social media. Offline stores in select countries will also offer removable stickers for decorating laptops, mobile phones, and other devices.

This festive event, celebrating 56 years of customer-driven innovation, marks the beginning of another special chapter that Samsung Electronics will build together with its customers.

For more details on the exclusive offers and events of 2025 Samsung Week, visit https://www.samsung.com/za/offer/samsung-week/

To celebrate the launch, Samsung is offering customers an exclusive 10% discount on their first purchase of home appliances, mobile devices, tablets, and wearables through the app – use the code: SHOPAPPZA at Checkout to redeem.

What the Samsung e-Store App offers:

• Exclusive Discounts & Offers: Unlock access to special pricing, including Buy & Get deals.
• Tailored Shopping Experience: Personalised recommendations and easy access to the products you love, from smartphones, tablets and wearables to televisions, fridges and washing machines.
• Product Education at Your Fingertips: Detailed product information and tutorials to help users make informed decisions on the latest Samsung innovations.
• Seamless Shopping: Enjoy a smooth, secure checkout experience with various payment options and fast delivery tracking.
• Samsung Rewards
• Student offers

The Samsung e-Store App has been designed with both commerce app users – frequent online shoppers who love the convenience of app-based shopping—and Samsung enthusiasts – those who own Samsung products and want to stay connected with the brand’s newest releases and exclusive deals. With a sleek, intuitive interface and features that make shopping and learning about Samsung products easier than ever, the Samsung e-Store App is the ultimate online shopping companion.

“At Samsung, we are always looking for innovative ways to enhance our customers’ shopping experience, and the launch of our new e-Store App bears testament to this commitment. With exclusive offers, personalised recommendations, and easy access to the latest Samsung products, the app brings the convenience of shopping right to your fingertips. We’re excited to offer our customers a seamless and rewarding way to explore and purchase their favourite Samsung products, especially with the amazing Buy & Get deals available now,” said Astrud Meintjes, HOD: e-Commerce at Samsung Electronics South Africa.

Download the Samsung e-Store App Today

The Samsung e-Store App is available for download on both iOS and Android platforms. Simply visit the App Store or Google Play Store to get started and take advantage of the 10% off your first purchase.

Download the app now so you can get innovative products and enjoy a great shopping convenience.

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