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		<title>Samsung Serif &#8211; Samsung Newsroom South Africa</title>
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		<link>https://news.samsung.com/za</link>
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            <url>https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_za.png</url>
            <title>Samsung Serif &#8211; Samsung Newsroom South Africa</title>
            <link>https://news.samsung.com/za</link>
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        <currentYear>2022</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Watch in Comfort and Style:  The Ultimate List of TV Accessories</title>
				<link>https://news.samsung.com/za/watch-in-comfort-and-style-the-ultimate-list-of-tv-accessories?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 15 Aug 2022 09:31:00 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[2022 Neo QLED]]></category>
		<category><![CDATA[8K QLED]]></category>
		<category><![CDATA[Lifestyle TV]]></category>
		<category><![CDATA[Samsung 8K Neo QLED TV]]></category>
		<category><![CDATA[Samsung Serif]]></category>
		<category><![CDATA[Serif TV]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[The Freestyle]]></category>
		<category><![CDATA[The Sero]]></category>
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									<description><![CDATA[  JOHANNESBURG, South Africa – 15 August 2022 – The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-14863" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_1.jpg" alt="" width="728" height="410" /></p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa – 15 August 2022 &#8211; </strong>The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.</p>
<p>&nbsp;</p>
<p><strong>Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount &amp; Stand</strong></p>
<p>&nbsp;</p>
<p>Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,<sup>1</sup> you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14864" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_2.gif" alt="" width="1000" height="1164" /></p>
<p>&nbsp;</p>
<p><strong>Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount</strong></p>
<p>&nbsp;</p>
<p>The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire. What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14862" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories-3.jpg" alt="" width="768" height="384" /></p>
<p>&nbsp;</p>
<p><strong>Tidy Up Messy TV Cables with the One Connect Box</strong></p>
<p>&nbsp;</p>
<p>If you manage to organise all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED 8K neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organise and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14865" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_4.gif" alt="" width="1000" height="946" /></p>
<p>&nbsp;</p>
<p><strong>Turn Your TV into a Work of Art with Custom Bezels</strong></p>
<p>&nbsp;</p>
<p>The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customisable bezel<sup>2</sup>. You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Bevelled Bezels that come in White and Brick Red for a more traditional design.<sup>3</sup></p>
<p>&nbsp;</p>
<p>In addition, the Slim Fit Wall Mount minimises the space between your TV and your wall to seamlessly blend into any room. If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14866" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_5.gif" alt="" width="1000" height="1082" /></p>
<p>&nbsp;</p>
<p><strong>Express Your Personal Style with The Freestyle</strong></p>
<p>&nbsp;</p>
<p>A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can take advantage of the external battery accessory<sup>4</sup>, where you can conveniently carry the device with you in a sleek, compact case.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14868" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_7.gif" alt="" width="1000" height="958" /></p>
<p>&nbsp;</p>
<p><strong>Reinvent Your Space with The Serif</strong></p>
<p>&nbsp;</p>
<p>With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14861" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/08/TV_Accessories_8.gif" alt="" width="1000" height="1164" /></p>
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				<title>[Infographic] ‘Where Should I Place My Lifestyle TV?’  A Home Stylist’s Tips for Great Interior Design</title>
				<link>https://news.samsung.com/za/infographic-where-should-i-place-my-lifestyle-tv-a-home-stylists-tips-for-great-interior-design?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 11 Nov 2021 09:55:04 +0000</pubDate>
						<category><![CDATA[Infographics]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[frame]]></category>
		<category><![CDATA[Lifestyle TV]]></category>
		<category><![CDATA[Samsung Frame TV]]></category>
		<category><![CDATA[samsung frane]]></category>
		<category><![CDATA[Samsung Serif]]></category>
		<category><![CDATA[serif]]></category>
		<category><![CDATA[The Serif]]></category>
                <guid isPermaLink="false">https://bit.ly/3bZayuz</guid>
									<description><![CDATA[JOHANNESBURG, South Africa – 11 November 2021 – With their sensual designs, Samsung’s Lifestyle TVs are being widely used as interior-enhancing items for]]></description>
																<content:encoded><![CDATA[<p style="text-align: left;"><strong>JOHANNESBURG, South Africa – 11 November 2021 –</strong> With their sensual designs, Samsung’s Lifestyle TVs are being widely used as interior-enhancing items for expressing one’s taste. From The Serif, whose design resembles the capital letter “I”, and The Frame, with its elegant and modern bezel, both models cater to many tastes.</p>
<p style="text-align: left;">Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-12706 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/111121-e1637065705843.jpg" alt="" width="1000" height="1000" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12708 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/222.jpg" alt="" width="627" height="627" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/222.jpg 627w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/222-563x563.jpg 563w" sizes="(max-width: 627px) 100vw, 627px" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12707 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/333.jpg" alt="" width="683" height="683" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/333.jpg 683w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/333-563x563.jpg 563w" sizes="(max-width: 683px) 100vw, 683px" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12710 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/444.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/444.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/444-563x563.jpg 563w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/444-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12709 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/555.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/555.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/555-563x563.jpg 563w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/555-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12712 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/666.jpg" alt="" width="936" height="936" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/666.jpg 936w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/666-563x563.jpg 563w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/666-768x768.jpg 768w" sizes="(max-width: 936px) 100vw, 936px" /></p>
<p style="text-align: center;"><img class="alignnone wp-image-12711 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/777.jpg" alt="" width="952" height="952" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/777.jpg 952w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/777-563x563.jpg 563w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/777-768x768.jpg 768w" sizes="(max-width: 952px) 100vw, 952px" /></p>
<p>&nbsp;</p>
<p><em>* The images in the article have been edited for illustration purposes.</em></p>
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				<title>Samsung Partners With Decorex In Celebrating  Artistry And Design At Decorex 2021</title>
				<link>https://news.samsung.com/za/samsung-partners-with-decorex-in-celebrating-artistry-and-design-at-decorex-2021?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 29 Jun 2021 16:51:43 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Samsung Serif]]></category>
		<category><![CDATA[Serif TV]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[The Frame Art Mode]]></category>
		<category><![CDATA[The Frame TV]]></category>
		<category><![CDATA[The Serif]]></category>
                <guid isPermaLink="false">https://bit.ly/3hku9HR</guid>
									<description><![CDATA[JOHANNESBURG, South Africa – 29 June 2021 –  As part of the exciting new design Concept for Decorex Africa 2021, Samsung will be showcasing its incredible]]></description>
																<content:encoded><![CDATA[<p><strong>JOHANNESBURG, South Africa – 29 June 2021 –</strong>  As part of the exciting new design Concept for Decorex Africa 2021, Samsung will be showcasing its incredible lifestyle TV’s, The Frame TV and The Serif TV. The dynamic displays will be brought to life on Decorex’s new design, where the unique and innovative traits of The Frame TV and The Serif TV will be highlighted, through their ability to create captivating design spaces and mesmerising personalised gallery and home experiences. This is centred around Samsung’s vision to enable people to use technology as immersive tools that turn homes into sanctuaries of self-expression.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-11940" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/Z-06_32inch_B-845x563.jpg" alt="" width="845" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/Z-06_32inch_B-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/Z-06_32inch_B-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/Z-06_32inch_B-1024x683.jpg 1024w" sizes="(max-width: 845px) 100vw, 845px" /></p>
<p>&nbsp;</p>
<p>“The entire month of June has been selected for an unprecedented Design Takeover comprising a host of exciting activities geared towards stimulating the design industry and bringing South Africa’s Creative Capital to life. We’re pleased to partner with a pioneering company such as Samsung. Dubbed “Samsung at the Design Take Over” their display is an extraordinary opportunity to showcase the innovative Samsung Lifestyle TV range, “says Sian Cullingworth, Portfolio Director of Decorex Africa</p>
<p>&nbsp;</p>
<p>Decorex 2021 has also been wonderfully re-strategised with consideration for COVID-19 limitations. This strikes a balance between safety and the ability of the work to shine. In partnership with Samsung will be renowned Cape Town studios, WeareEGG,  THEFOURTH with Luxolo, Pederson and Lennard at the Radisson Red, Samsung Store at the V&amp;A Waterfront and Norval Foundation, a centre for art and cultural expression, known for high-quality exhibitions that broaden our understanding of the visual arts.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-11942" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/P02_White-room_D_s-815x563.jpg" alt="" width="815" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/P02_White-room_D_s-815x563.jpg 815w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/P02_White-room_D_s-768x531.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/P02_White-room_D_s-1024x707.jpg 1024w" sizes="(max-width: 815px) 100vw, 815px" /></p>
<p>&nbsp;</p>
<p>“As Samsung, we’re looking forward to this innovative partnership. Working with Decorex and in conjunction with inspiring artists, the exhibition is set to capture the imagination in innovative new ways. Our lifestyle TV range has already garnered attention around the globe and now on the Decorex Design Trail we have set the stage to place the spotlight on the features that have made both The Frame and The Serif instant classics, “said Nivash Ramsern, Head: Visual Displays at Samsung South Africa.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-11943 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/wetransfer-aa3171.zip-Serif_4B_1_72dpi.jpg" alt="" width="2786" height="2090" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/wetransfer-aa3171.zip-Serif_4B_1_72dpi.jpg 2786w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/wetransfer-aa3171.zip-Serif_4B_1_72dpi-750x563.jpg 750w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/wetransfer-aa3171.zip-Serif_4B_1_72dpi-768x576.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/06/wetransfer-aa3171.zip-Serif_4B_1_72dpi-1024x768.jpg 1024w" sizes="(max-width: 2786px) 100vw, 2786px" /></p>
<p>&nbsp;</p>
<p>A captivating gallery- like setting will be created specifically to highlight the distinctive features of the Samsung lifestyle TV’s on display. This includes:</p>
<p><strong> </strong></p>
<p><strong>The Frame</strong> – TV when it’s on, and art when it’s off, The Frame TV brings inspiration home. This is a unique TV experience that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture quality of QLED. Designed as an elegant picture frame, The Frame TV turns your home into your own art gallery.</p>
<p>&nbsp;</p>
<p><strong>The Serif </strong>&#8211; Co-created with French furniture designers Ronan &amp; Erwan Bouroullec, The Serif has gained acclaim as a premium quality furniture-like TV with its distinctive I-shaped design. Through its versatile design, including a detachable metal floor stand you can enjoy the view of your TV from all angles with The Serif&#8217;s harmonious design</p>
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				<title>Why The Samsung Serif TV Is At Home With The Stars</title>
				<link>https://news.samsung.com/za/why-the-samsung-serif-tv-is-at-home-with-the-stars?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 24 May 2021 16:15:20 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Lifestyle TV]]></category>
		<category><![CDATA[QLED 4K Smart TV]]></category>
		<category><![CDATA[Samsung Serif]]></category>
		<category><![CDATA[The Serif]]></category>
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									<description><![CDATA[        JOHANNESBURG, South Africa – 24 May 2021 – Kamogelo Mafokwane, the dynamic content creator, lifestyle and style blogger, often]]></description>
																<content:encoded><![CDATA[<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-11693 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/05/Serif-3.jpg" alt="" width="923" height="550" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/05/Serif-3.jpg 923w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/05/Serif-3-768x458.jpg 768w" sizes="(max-width: 923px) 100vw, 923px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa – 24 May 2021 – </strong>Kamogelo Mafokwane, the dynamic content creator, lifestyle and style blogger, often provides a unique perspective on luxury fashion and beauty. Recently, she became a fan of Samsung’s Serif TV. As someone who has a superb eye for décor, she sees this sensational TV as a one-of-a-kind that you can’t ignore. She expressed her feeling clearly <a href="https://www.instagram.com/tv/CN2CIrXJF_7/?igshid=51skeuu1sz4a">online</a>:</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>“There are so many features I love from Ambient Mode to the seamless connection from your mobile to the TV. Apart from its beautiful design &#8211; with or without the stand, using the Samsung Serif TV has changed the way I experience and work with decor and design digitally.”</p>
<p>&nbsp;</p>
<p>Through its versatile design, including a detachable metal floor stand as well as its iconic I-shape profile you can enjoy the view of your TV from all angles with The Serif&#8217;s harmonious design. Also, with just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers*. This means you can transfer your favourite songs on your mobile phone onto your TV screen with just a quick tap. The Serif seamlessly integrates into your personal style and interior décor. Kamogelo believes that the Serif TV effortlessly blurs the lines between modern design and technology. Koketso Chipane, the financier and lifestyle blogger agrees and took to <a href="https://www.instagram.com/p/COSFKYnj0xW/?igshid=1cnv08s9nad88">Instagram</a> to expand on her newfound love for this TV:</p>
<p>&nbsp;</p>
<p>“Our home is filled with unique, bespoke, contemporary pieces that create a harmoniously beautiful space. The Serif TV is a perfect fit. I love how we can move it around seamlessly and create a new ambiance in any room in our home,”</p>
<p>&nbsp;</p>
<p>The Serif TV is clearly something different, combining innovative design with stunning QLED picture quality and Smart TV features to deliver a seamless and intuitive TV journey.  With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. From set-up to streaming, the stunning QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube. This is a must in the home of those who know the value of form and function. The Serif TV clearly has star quality.</p>
<p>&nbsp;</p>
<p><em><sup>*</sup></em><em>When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.</em></p>
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