Initially launched with the Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, and later rolled out to the Galaxy A17 5G and Galaxy A17, Samsung SOS+ is extending the 12 month free-to-use, 24/7 emergency response access to include its latest flagship and foldable Galaxy models, ensuring that more Galaxy users can experience the added peace of mind that comes with round the clock emergency support.

Devices now supported include:

• Galaxy Z Series (Z Fold7, Z Flip7, Z Flip7 FE)
• Galaxy S Series (S25 Ultra, S25+, S25, S25 Edge, S25 FE)

Customers who purchase any of the eligible Galaxy devices from 1 November 2025 to 31 March 2026, on both pre-paid and post-paid (contract), will receive 12 months’ free access to private medical and armed response, courtesy of Samsung SOS+[3]. The access does not cover private in-hospital medical care, only emergency assistance to the hospital[4].

In an emergency, Samsung SOS+ instantly geolocates the user and dispatches the nearest private security or medical response unit. Access is simple and intuitive, and users can trigger support through the ICE (In Case of Emergency) list[5], the app, SMS, or a toll-free number.

Emergencies can strike without warning, from medical incidents to road accidents or security threats. Samsung SOS+ turns your Galaxy device into a smart, powerful emergency lifeline, combining communication, advanced location technology, and rapid response capabilities in one solution.

“At Samsung, we’re integrating safety into the everyday lives of our customers,” says Zahir Cajee, Mobile eXperience Lead: Product & Commercial at Samsung Africa. “We continue to push the boundaries of connected innovation, from Artificial Intelligence (“AI”)-powered mobile experiences to thoughtful, safety-led features like Samsung SOS+. This access reflects our ongoing commitment to enhancing everyday life through technology, ensuring our customers have access to real, reliable, and rapid emergency support when it matters most. With SOS+, help is always just a few taps away, giving users greater confidence and peace of mind.”

You can get the Samsung SOS+ eligible devices from Samsung authorised network operators, participating retail partners, Samsung App Shop, Samsung stores and online.

[1] To activate, you must install the Samsung Members app, find the SOS+ banner, and register on the linked AURA platform to complete the process. After registration, it’s recommended to also download the separate Samsung SOS+ app and save the toll-free number for full access to the emergency response service. 

[2] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

[3] Terms and Conditions Apply. Offer has to be redeemed by 14 April 2026.

[4] Ts and Cs apply. SOS+ provides 12 months’ free access to private medical and armed response. SOS+ does not cover private in-hospital medical care.

[5] A pre-saved ICE list created by the user upon setup and registration.

Designed For Your Dynamic Lifestyle: Slim, Stylish & Striking

This Galaxy A26 5G features a slim body with a flat design and it’s highlighted by a linear grouped camera layout, intended to keep up with your dynamic lifestyle. This well-designed device is available in four vibrant colours: Black, White, Mint and Peach Pink^[1] and, it comes with an elegant glass back that has a reduced thickness from 8.3 mm to 7.7 mm.

Immersive Viewing & Unmatched Entertainment

Whether you’re gaming, streaming or scrolling through social media – the Galaxy A26 5G ensures a more immersive viewing experience. It comes with 6.7-inch FHD+ Super AMOLED display^[2] that boasts a slim and minimised bezel, ensuring that every image comes to life with vibrant colours and stunning clarity. The slim bezels draw you into your go-to entertainment with vivid clarity, from the latest video by your favourite creator to pictures of loved ones. The smooth up to 120 Hz refresh rate makes scrolling through social feeds, streaming videos and gaming smooth and speedy.

Have peace of mind with reliable durability, including an IP67 rating for water and dust resistance^[3]. This feature allows you to enjoy your favourite outdoor activities with ease – you can now snap concert highlights or record epic half-time moments, even in the rain. The Galaxy A26 5G is equipped with 50 MP Wide-angle camera^[4] that allows you to take steadier shots, even on-the-go. Also, with 13 MP Selfie Camera – you can now take selfies you’ll want to share right away, ensuring that you capture every moment – from the everyday to the extraordinary.

And that’s not all. The “Circle to Search” feature^[5] that’s part of Samsung’s “Awesome Intelligence” suite, allows you to quickly search the web for information about objects or text displayed on your phone’s screen by simply circling, highlighting or tapping them. The innovative camera of the Galaxy A26 5G comes along with other creative tools such as Object Eraser^[6] that detects, suggests and removes unwanted items; so you can create your own masterpiece. Filters^[7] is another advanced camera feature that allows you to capture and share the essence of each moment effortlessly.

And, with Edit Suggestion^[8] on Galaxy A26 5G that gives you tips to enhance your photos, you can now refine all your shots. In addition, with an upgraded AP and a long-lasting 5,000 mAh (typical) battery^[9] – you can immerse yourself into your favourite content even more. This feature allows you to enjoy movie marathons for up to 17 hours, without having to charge your Galaxy A26 5G. The long-lasting battery ensures that you stay powered all day, while 25W fast charging9 gets you back in action quickly. There’s also extended software support with 6 OS updates and six (6) years of security updates that are built to last long and strong^[10].

And furthermore, Samsung South Africa in partnership with AURA, recently launched Samsung SOS+ – a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa.^[11]

With a 12-month free access offered as a launch promotion^[12] for devices purchased between 01 May and 06 November 2025, users can access the service through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store. 

To find out more about the Galaxy A26 5G as well as the Galaxy A56 5G, Galaxy A36 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1]Terms & Conditions Apply. Colour availability may vary by country, region or carrier.

^[2]Compared to previous Galaxy A25 5G. ** Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. Galaxy A26 5G (SM-A266)’s display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

^[3]Galaxy A26 5G is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[4]50 MP resolution is available on the Galaxy A26 5G’s rear Wide-angle camera only. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[5]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[6]Results may vary based on the images and the object you’re trying to remove. Results may vary depending on light condition and/or shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[7]Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[8]Edit Suggestion is compatible with certain file formats. Edit results and quality may vary depending on the photography condition. Accuracy of results is not guaranteed.

^[9]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[10]Availability and timing of Android OS upgrades and security updates may vary by device model and market. ** Galaxy A26 5G will be supported with six generations of OS upgrades and 6 years of security updates from the global launch date

^[11]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[12]Terms & Conditions Apply All participants during the term of this Promotion agree to be bound by the following Terms and Conditions. https://www.samsung.com/za/offer/samsung-sos-plus-terms/

With Samsung’s “Awesome Intelligence”, Galaxy A series users can look forward to a collection of AI-powered features designed to enhance your mobile experience. The Galaxy A36 5G in particular, has the perfect balance of fashion and functionality combining a slimmer, more refined design and the impressive durability features. You can now show up and show out in a range of stylish colours¹ that include Awesome Lime and Awesome Black^[1] – allowing you to pick the ideal hue for you.

The Galaxy A36 5G allows you to make a statement with a mix of minimalism and durability. It has a sleeker design and a larger 6.7″ FHD+ Super AMOLED display with a 120Hz refresh rate^[2], compared to its predecessors. Designed to provide a more immersive viewing experience, particularly for gaming, video watching and browsing – you can now dive into your favourite content on a larger screen with vibrant sound.

With immersive and powerful features, the Galaxy A36 5G is an ideal companion for gaming, social media and entertainment. Powered by an Octa-core processor with a 15% larger vapor chamber and 5,000 mAh battery – Galaxy A36 5G offers smoother gameplay and long-lasting performance. Harness the full power of this processor with a robust CPU, GPU and NPU – made to multi-task, play games and stream your favourite shows.

This Galaxy A36 5G is built with a higher peak brightness of 1,200 nits^[3], slimmer bezels and flat side frame – offering a slim, stylish feel and finish. In addition, you can now stay connected throughout the day with the 5,000 mAh (typical) battery, giving you up to 29 hours of uninterrupted video playtime. Then, when it’s time to power up, quickly recharge with 45 W Super-Fast Charge^[4].

The Galaxy A36 5G features a clean, linear grouped camera layout with a premium glass back. The innovative camera features of the Galaxy A36 5G will allow you to transform your shots into flawless works of art. Also, you can capture stunning selfies with the 12 MP front camera and Video HDR, remove unwanted objects with Object Eraser^[5] and enhance your photos with one-of-a-kind Filters^[6].

The Enhanced Object Eraser effortlessly removes unwanted people from the background, while Edit Suggestion^[7] adds the perfect finishing touch. This sleek device comes with an IP67 rating^[8] that ensures resistance to dust and, it can withstand submersion in water up to 1 meter for 30 minutes.

The Galaxy A36 5G is also equipped with Corning Gorilla Glass Victus+ protection^[9] that enhances its resistance to scratches and cracks, thereby protecting the display and back of the device. With options for 6GB, 8GB or 12GB Memory and 128GB or 256GB storage^[10]; you’ll have ample space to snap your best shots and store all your favourite photos and videos.

Also, you can now rest easy knowing your files and sensitive data are secure with EAL5+ certified Samsung Knox Vault, paired with six (6) generations of OS upgrades and six (6) years of security updates¹¹. Samsung provides extended software support for the A36, including multiple OS upgrades and security updates^[11] – which contributes to its long-term reliability.

And furthermore, Samsung South Africa in partnership with AURA, recently launched Samsung SOS+ – a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa^[12].

With a 12-month free access offered as a launch promotion^[13] for devices purchased between 01 May and 06 November 2025, users can access the service through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store. 

To find out more about Galaxy A36 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1]Terms & Conditions Apply. Colour availability may vary by country, region or carrier.

^[2]Terms & Conditions Apply. Colour and model availability may vary depending on country, region or carrier

^[3]Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

^[4]1,200 nits in High Brightness Mode (HBM).

^[5]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[6]Compared to the previous model. Results may vary based on the images and the object you’re trying to remove. Results may vary depending on light condition and/or shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[7]Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[8]Edit Suggestion is compatible with certain file formats. Edit results and quality may vary depending on the photography condition. Accuracy of results is not guaranteed.

^[9]Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

vCorning® Gorilla® Glass Victus®+ is applied to the front and rear of the device. Corning® Gorilla® Glass Victus®+ back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

^[10]Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software

^[11]Availability and timing of Android OS upgrades and security updates may vary by device model and market.

^[12]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[13]Terms & Conditions Apply. All participants during the term of this Promotion agree to be bound by the following Terms and Conditions. https://www.samsung.com/za/offer/samsung-sos-plus-terms/

You can now make a statement with a mix of minimalism and durability while also featuring a clean, linear grouped camera layout with a premium glass back. This latest Galaxy A56 smartphone is built with a slimmer bezel and flat side frame – offering a slim, stylish feel and finish. The minimalist yet elegant rear design of the Galaxy A56 features a clean, vertically aligned three-lens camera layout with black camera rings that further enhance the refined aesthetic.

Also, you can now snap awesome selfies with the improved 12 MP front camera^[1] on Galaxy A56 5G which captures vibrant photos. Your selfies are now shareable just the way they are. With the upgraded 50 MP camera^[2] on Galaxy A56 5G – you will get excellent photos and videos. This upgraded camera feature identifies the sky, skin, face, hair and grass and enhances the image quality for you instantly.

The front camera of the Galaxy A56 5G is also improved to get optimal colours and contrast for high-res selfie videos. This enhancement allows you to shoot awesome and superb selfie photos and videos of your adventures and everyday life in Super HDR. The cameras on the new Galaxy A56 5G can now absorb more light for low noise and they come with high-resolution Nightography^[3] feature as well as additional wide camera support that enables you to capture stunning content in low-light settings.

Now available exclusively on Galaxy A56 5G is the Best Face^[4] feature that makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. With Best Face, you can now take the perfect group photos that everyone will love.

We all know that group selfies don’t always go as planned — someone could be blinking or have an awkward expression on their face. But with the Best Face feature, those slip-ups are an easy fix. Best Face analyses the multiple frames of pictures taken using Motion Photo to recommend the best ones. All that’s left for Galaxy A56 5G users to do afterwards is to simply browse through the suggested frames and select a flawless group selfie where everyone looks their best.

This latest Galaxy A56 5G is also designed with durability in mind. It features a solid metal frame and Corning® Gorilla® Glass Victus®+^[5] that keeps the Awesome design of Galaxy A56 5G looking great. Plus, with IP67 protection^[6], this latest smartphone can handle splashes and is safe from dirt and dust. The advanced Corning® Glass cover material adds an extra layer of durability against scratches and cracks.

Importantly, this latest Samsung Galaxy A56 5G is designed to offer a faster and smoother user experience compared to its predecessors in the Galaxy A series family. It also comes packed with other incredible features that include an Exynos 1580 processor, a larger 6.7-inch display with a 120Hz refresh rate7 as well as AI-driven features. These improvements contribute to a more fluid and responsive user experience, especially for tasks like gaming, multi-tasking and video playback. 

And furthermore, Samsung South Africa in partnership with AURA, recently launched Samsung SOS+ – a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind.

With a 12-month free access offered as a launch promotion^[7] for devices purchased between 01 May and 06 November 2025^[8], users can access the service through the Samsung Members app and a dedicated toll-free number. To find out more about Galaxy A56 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1]Terms & Conditions Apply. *Compared to the previous model. *Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[2]*Actual product may differ from the image shown.*50 MP resolution is available on the Galaxy A56 5G’s rear Wide-angle camera only.

^[3]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[4]Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five

^[5]Corning® Gorilla® Glass Victus®+ is applied to the front and rear of the device. *Corning® Gorilla® Glass Victus®+ back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

^[6]Galaxy A56 5G is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[7]Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

^[8]Terms & Conditions Apply. All participants during the term of this Promotion agree to be bound by the following Terms and Conditions. https://www.samsung.com/za/offer/samsung-sos-plus-terms/

Whether you’re running your own hustle, engaging with clients, or balancing everything in between, this device is built to keep up with your grind.

Packed with awesome features and built-in safety, security, and reliability, the Galaxy A17 offers a powerful, optimised experience at an accessible price point. Integrated with Awesome Intelligence, it helps you do more, better and faster than the model it replaces, so you can stress less and keep moving forward.

“At Samsung, we understand that your smartphone is more than just a device, it’s an essential tool for people who are constantly on the move and rely on their phones to manage work and life. The Galaxy A17 strikes the perfect balance of innovation, security, reliability, and value. Empowering hustlers to stay productive on the go, and thrive with confidence,” said Justin Hume, Vice President: Mobile Experience at Samsung South Africa.

With Samsung Wallet, the Galaxy A17 transforms your phone into a powerful mobile payment tool. Whether you’re paying for supplies, grabbing a quick coffee, you can Samsung SOS+ tap and pay effortlessly. The Galaxy A17 supports your hustle by making transactions seamless, secure, and stress-free, so you can run much of your business straight from your phone.

The Galaxy A17 was built tough to withstand everyday challenges, which makes it awesome for your daily hustle. As you go about your grind, you can count on the phone’s IP54 rating^[1]for dust and splash resistance, which offers durability that stands up to life’s unexpected spills, splashes, and scrapes. Samsung’s defense-grade security platform, Samsung Knox, ensures your private data remains protected from hackers and malware. The device also comes with six years of OS upgrades^[2], and a two-year warranty, giving users lasting protection and performance.

For users’ security and peace of mind, the Galaxy A17 comes with Samsung SOS+^[3], a free-to-use, 24/7 private emergency response service, available exclusively to new Galaxy A Series devices with 12 months of free access. In the event of an emergency, the service geolocates the user and dispatches private security and medical assistance on demand, anywhere in South Africa^[4]. For added peace of mind, users can opt into Samsung Care+¹, protecting their device against accidental screen damage from just R99 per month.

The Galaxy A17 comes equipped with a 50MP OIS Triple Camera for sharp, blur-free shots – even in motion – making it perfect for capturing fast-paced moments^[5], taking spontaneous selfies and documenting your everyday hustle. Its advanced low-light performance helps photos and videos look stunning, day or night^[6]. For Hustlers on the move, the Galaxy A17 offers more than just a camera, it’s a powerful content creation companion. Whether you’re showcasing products, capturing behind-the-scenes moments, or producing professional social media content on the go, the A17 helps you present your brand with clarity, and confidence.

Amongst other awesome features, the Galaxy A17 comes with Circle to Search, an intuitive AI-powered tool that lets you instantly search anything on screen with a simple gesture – unlocking smarter ways to explore and discover. On its large 6.7” Super AMOLED display^[7], content shines with vibrant clarity, delivering an immersive viewing experience.

With 128GB of internal storage, 4+4GB RAM, and expandable storage up to 2TB, the Galaxy A17 ensures that you’ll never need to delete a memory^[8]. From playlists and project files to treasured photos and videos, everything you love stays safe in one place.

If you’re looking for an awesome, hustle-worthy device, the Galaxy A17 is built for you. Available in South Africa starting 1 October 2025, at Samsung retail stores, online, the Samsung Shop App, and through leading retailers and network operators, at the recommended retail price of R3,999^[9].

^[1] Galaxy A17 is rated as IP54. Based on lab test conditions, the device is sprayed by 10 litres of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear.

^[2] Galaxy A17 will be supported with six generations of OS upgrades and six years of security updates from the first global launch date.

^[3] Terms and Conditions Apply.

^[4] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[5] Results may vary based on various conditions.

^[6] Results may vary based on extreme conditions.

^[7] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut-out

^[8] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to pre-installed software.

^[9] Recommended retail price only. Prices may vary per retailer.

The commercial brings to life the vital role that Samsung SOS+ plays in providing fast, reliable emergency assistance when it matters most. With a light-hearted and yet compelling story that shows exactly what the service does, the ad highlights how Samsung continues to use innovation to protect and empower its users.

Viewers across South Africa can expect to see the commercial airing on major broadcast channels and across digital platforms. It’s a powerful reminder that help is now closer than ever – all at the touch of a button of the latest Galaxy A Series (A56, A36 and A26) smartphones, which exclusively offer the 12-month emergency assist subscription service for free.

“We’re excited to share this campaign with the public,” said Kgomotso Mannya, Chief Marketing Officer for Samsung Africa. “The commercial reflects the real-world value of Samsung SOS+, and we hope it encourages more people to activate and use this life-enhancing service.”

Keep an eye out, and experience how Samsung is empowering consumers with security, and peace of mind through Samsung SOS+.

For more information, visit Samsung.com.