Samsung The Frame – Samsung Newsroom South Africa

Samsung Electronics Unveils Samsung Vision AI and New Innovations at First Look 2025, Delivering Personalized, AI-Powered Screens To Enrich Everyday Life

Mon, 06 Jan 2025 15:03:23 +0000

Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living

Samsung Vision^[1] AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:

8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio.
Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,^[2]giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

^[1]Available features may vary by country and model.
^[2]Available models may vary by country.

[Interview] Art Store Insiders ① How Illustrator Hyun Kim Brought His Magical Worlds to The Frame

Wed, 22 Jul 2020 17:08:41 +0000

JOHANNESBURG, South Africa – 22 July 2020 – Illustrator Hyun Kim has been working as an artist for 18 years now, bringing to life the joy found in the ‘every day’ with his art – but nowadays at the forefront of his mind are questions about what could be next for him in getting his art to new audiences and how to keep the process exciting. Then Samsung’s lifestyle TV, The Frame, came along.

Kim’s works are imbued with a sense of warmth relatable both to adults and children, conveying fairy-tale-like stories to users of The Frame all over the world.

In order to learn more about how Kim’s work and The Frame came together in such harmony, Samsung Newsroom visited Kim’s workshop.

Creating Magical Worlds for All Ages

Kim’s work expresses those universal childhood experiences that both children and adults cherish, including the beauty of nature, time spent playing with friends and the magical world of children’s toys. “I always try my best to portray the world as seen through the eyes of children, a world of warmth and lovely things,” explained Kim. “I want those who view my art to find comfort in it – just as they would in an embrace from their mother.”

‘Gooly Gooly Friends’ by Hyun Kim. This artwork tells the story of friends having an adventure deep in a forest

This distinct warmth to Kim’s style is how his collaboration with The Frame came about. Since the living room, where many users’ TVs are situated, is the heart of the home and the centre of the family space, Kim’s work is capable of appealing to both children and adults at the same time. Users can even choose which specific illustrations of Kim’s are showcased onscreen, to make its atmosphere suitable for mealtime, a child’s birthday party or just a relaxing weekend.

As an artist open to new experiences, this collaboration was particularly meaningful for Kim. “I, myself, had purchased The Frame TV because I was interested in the way it allows users to bring artworks straight into their living room,” said Kim. “I was particularly pleased to then be asked to collaborate with The Frame’s Art Mode artwork collection – it fills me with awe to imagine that there might be someone on the other side of the world taking in my art in their living room.”

QLED Colour Quality with an Artist’s Stamp of Approval

Following the invitation to collaborate, the artists involved, including Kim, got to work selecting which pieces were to be included in The Frame’s gallery. Given the wide range of users The Frame has, the artists had to carefully consider how to appeal to all tastes. “As I wanted to choose works of mine that could be enjoyed by all members of the family, I visited many families with children to see which works appealed most,” explained Kim. “The artworks of mine that I ended up choosing are subsequently ones that are easy to understand and very family-friendly.”

In order to ensure that the original feeling of his artworks was delivered through the screen of The Frame, Kim also worked on his artworks’ digital optimisation process. When creating physical copies of his artworks, such as prints or exhibition versions, Kim had often been limited with accurate colour rendering as print colours can only be realised using the four ink colours of magenta, cyan, yellow and black. However, digital colours have no such limitations, meaning the colouring of the digital versions of Kim’s artworks can be rendered more accurately.

Kim’s artworks were realised for The Frame using QLED Quantum Dot technology which is able to realise 100% of the artwork’s original colour, detailing and texture. “When my artworks are printed on paper, the colours often end up being slightly different to my original work,” said Kim. “However, The Frame delivers my artworks coloured as I originally did, ensuring that my original intention is conveyed to users. Artists like myself are often very sensitive about the colouration of their artworks in reproduction, but The Frame’s 4K Ultra High Definition has left me very satisfied.”

Getting Closer to Art Without Leaving Your Living Room

“With The Frame, you will find yourself encountering more and more art on the regular,” noted Kim. “As a result, you’ll be able to discover your own personal taste based on the works that you enjoy the most.”

Kim hopes that users of The Frame find his artworks peaceful when they encounter them on The Frame’s Art Mode. “You don’t need a lot of time or thought to understand my artwork,” he noted. “I want to make art pieces that give users the same feeling as comfortable clothing does; I hope my illustrations provide a moment of relaxation in the midst of users’ busy days.”

The homely world of Hyun Kim’s artworks is waiting for viewers in The Frame

* Users looking to discover Kim’s Gooly Gooly Friends in The Frame’s Art Store artwork collection can head to Partner > TONYBUNNY or Artists > GOOLYGOOLY.

Turn your living space into a visual delight with Samsung’s The Frame TV

Fri, 03 Aug 2018 17:47:07 +0000

Creating a visually pleasing and comfortable environment in your home makes it more of a personal sanctuary from the outside world. Combining functionality and beautiful design, The Frame TV by Samsung is versatile and provides an appealing aesthetic.

WHAT IS IT? Jointly developed by Samsung and Swiss designer Yves Behar, The Frame is a TV that, when switched off, acts as an interactive frame. It not only allows you to display your personal images, but gives you access to a range of pieces from renowned art museums worldwide.

HOW IT WORKS There’s something for everyone in Samsung’s extensive library, from photographs and drawings, to paintings and digital works, or items from your phone. Combining 10 genres from 37 acclaimed artists and 100 artworks, its Art Store provides access to the world’s finest museums and galleries from the comfort of your home, giving you the opportunity to buy artworks or pay a monthly subscription.

CHOOSE YOUR OWN DISPLAY Mix and match your display to suit the style of your home. There are numerous mounting colours and templates available for displaying your art. Art can be displayed in three styles: shadow box, no mount and modern. For photo displays, you can choose shadow box, modern, panoramic, squares, triptych and mixed. Mount colours are polar, warm, antique, neutral, black, sand, sea foam, sage, burgundy and navy.

NO MESS, NO FUSS A transparent optical cable, the Invisible Connection, is designed to eliminate the messy set-up of mounted TVs while providing improved data transmission capacity. Paired with the One Connect Box, it enables you to connect your devices discreetly and control all connected devices with the Samsung Smart Remote

source: ELLE DECOR

Meet The Frame, a TV Designed for Your Space

Thu, 09 Nov 2017 19:44:15 +0000

This is The Frame. It’s not just a TV.

The artistic addition to the 2017 Samsung TV lineup is more than just a TV. It’s Samsung’s The Frame, which not only provides the picture quality you expect from a Samsung UHD TV, but brings a personal touch wherever it’s placed, as it comes with a wide range of artwork available to display—or your own photos.

The Frame is different from your everyday TV in more ways than just its artistic tendencies, too. It’s gorgeous to look at—on or off. So instead of adjusting the decor to the TV or trying to hide it away in a cabinet when it’s not in use, The Frame looks and hangs just like a real frame, so it enhances your interior. But make no mistake, it is a TV.

In fact, the Frame is a 4K UHD TV, ensuring that what you see on screen comes through clearly and with vibrant, stunning color. Not only will movies and TV shows have brilliant hues, your art will too.

The Frame will change how TV fits into your lifestyle

When you turn on The Frame for the first time, you experience the stunning picture quality of a Samsung 4K UHD TV. But tap the power button, and suddenly it’s a painting from your favorite artist. This is Samsung Art Mode, and on The Frame, it adds value and personality to the room. Simply select an artwork or photograph from the Samsung Collection or the Art Store.

This membership allows you to enjoy artwork from famous galleries and museums from around the world, including SAATCHI ART, The Albertina, Magnum Photos, and more. So you can find artwork that can subtly (or dramatically) change your interior to your taste. Not to mention that with a variety of genres to choose from, whether you want photography or paintings, or abstract or landscapes, you’ll find old favorites and discover new pieces.

The Samsung Collection is included with The Frame and has a range of 100 beautiful pieces from 37 different artists to put on display. So right out of the box, you have a wide choice of stunning art that you can browse through. And if you want more choice, you can check out the Art Store, which offers a membership service that grants you access to an even wider art collection.

And personalizing The Frame isn’t only about choosing your favorite artists’ works to show on screen. You can add your own personal touch, as well. By plugging in a USB or uploading from your smartphone, you can display your own photos on The Frame’s large screen.^* So that new family portrait you want to show off to anyone and everyone?

You can do so on The Frame. And for an even more custom display, you’re able to adjust the way the art or your photographs are displayed with a range of mat layout and color options. You can arrange and rearrange to find the display you like best.

^* Some USB flash drives or smartphones may not be compatible with The Frame.

^†The gap is measured from the back of the TV and may differ based on the installation and wall type.

^‡The ‘Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to other devices such as sound bar.

The Frame Art Store: Bring World-class Galleries into Your Home

Wed, 08 Nov 2017 21:34:09 +0000

Art goes digital

Art is loved and admired throughout the world, but it hasn’t been easy to access prestigious artworks outside of visiting galleries. Today, technological breakthroughs in the art world have changed that experience. Samsung’s The Frame is a platform that offers people a new way of seeing exceptional art in everyday life, transforming the idea that art needs to be seen in person.

Samsung provides a new platform for art: Art Store

Art Store on The Frame is an art platform redefining how you appreciate, collect, and enjoy works of art in your home. Offering an affordable way to purchase and enjoy art, the Art Store brings pieces to anyone who has been searching for the perfect art for their space. From old masters to contemporary art and photography, it’s easy to bring these world-class galleries into your home with The Frame Art Store.

Find world-class galleries all in one place

In partnership with the world’s leading galleries, The Frame gives you the endless enjoyment of having works by Rubens, Monet, and Cézanne hanging in your living room. Today, Art Store gallery partners include the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, and LUMAS, with more galleries expected to join in the future, so you can expand your art collection with continuously updated galleries in the Art Store.

The Albertina

The Albertina numbers among Austria’s leading art museums. With permanent loan of the Batliner Collection, the holdings of the Albertina came to include one of Europe’s largest and most important private collections of classical modernist paintings.

Artspace

The leading online marketplace for contemporary art, Artspace works to bring more art into people’s lives while helping artists and the institutions that support them reach broader audiences. By partnering with hundreds of prestigious galleries and nonprofits, Artspace offers established and aspiring collectors the opportunity to discover and learn about art.

Lumas

LUMAS is a major gallery in photography and art editions, founded in Berlin in 2004 by two art collectors who turned their passion into a profession. Their goal: to make high-quality editions more accessible to new collectors and a wide audience of art enthusiasts.

Magnum Photos

One of the most prestigious and influential photography agencies, Magnum Photos is an artists’ cooperative of great diversity and distinction, owned by its photographer members. Magnum photography has a journalistic focus, typically documenting social issues and major world events.

Museo del Prado

Museo del Prado is considered by many to have the greatest collection of paintings in the world. Within the history of royal collecting from the 15th century we find a unique concentration of masterpieces by some of the most outstanding personalities of Western Art. From the time of its foundation in 1819, names such as Velázquez, Goya, Bosch, Titian, Tintoretto, El Greco, and Rubens are gathered in the Prado, making it an exceptional museum of artists.

Saatchi Art

Saatchi Art is the world’s leading online gallery and is dedicated to helping people all over the world find art and artists they love. Saatchi Art features the largest selection of original art online, with more than 500,000 unique paintings, drawings, sculptures and photographs by over 60,000 emerging artists from more than 100 countries.

Sedition

Sedition is the world’s leading online platform for artists to display and sell their art as digital limited editions for connected screens and devices. Sedition offers everyone an easy, enjoyable, and social way to experience art collecting at affordable prices. The mission of Sedition is to change the art world by introducing a marketplace for collecting and trading art in the digital age.

Become an art collector with just one click!

From paintings to photography, you can find something for each family member’s taste in art. You can purchase a specific artwork that inspires you the most or subscribe to a membership for unlimited access to the Art Store. Feel the excitement of choosing a new artwork for daily inspiration with the Art Store. With just one click, you can become an art collector, beautifying your space with The Frame.